Bücher veröffentlicht von American Society for Training & Development

A successful personal brand is based on authenticity. In the book, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn't about being famous, Arruda says; it's about being selectively famous.

Offers a primer on design thinking, a human-centred process and problem-solving methodology that focuses on involving users of a solution in its design. In this how-to guide for applying design thinking techniques, Sharon Boller and Laura Fletcher share how they adapted the traditional design thinking process for training and development projects.