Bücher veröffentlicht von APress

The Internet encompasses all types of websites, from social media monoliths to individual blogs, from Justin Timberlake fan sites to Fortune 500 businesses. Everyone has a voice, and the medium has become the ultimate level playing field for those seeking to interact with the world through an always-on, instantly available, nearly ubiquitous venue. Fewer benefit more than businesses. In this sense, the term business is encompassing; we're talking about mom-and-pop stores, global giants, local nonprofits, churches, and more- anyone who seeks to create a conversation with customers, clients, patrons, members, and prospects. Web Design and Marketing Solutions for Business Websites was written to help make those websites better. Since the lifeblood of business is fostering customer relationships, it is imperative that a w- site serve that purpose unequivocally. From the very first contact with a prospect, to guiding them through the conversion funnel, to sustaining them with ample support material, to maintaining contact through proactive communication-all of this is designed to attract c- tomers and keep them satisfied for the duration of the relationship with your company. This book covers the many facets of building a site that serves customers and maintains a positive marketing light on the company. First, the basics: content, accessibility, and archit- ture. Next, the guts of the website: the homepage, the About section, products and services, support, and the blog. After that, enhancing the website: testimonials, legal material, and strong contingency design. Finally, promoting the website: search engine optimization, c- tomer newsletters, and advertising.

Pro LCS: Live Communications Server Administration will guide you on how to best leverage Microsofts Live Communications Server 2005 (LCS) to improve your business communications. This information-packed volume includes everything you need to know about LCS, but were afraid to ask. This includes all the different clients that you can utilize and how you can best deploy them.This book comes loaded with handy hints and tips, useful real-world scenarios, and extensive walkthroughs aimed at getting you up and running as quickly and painlessly as possible. It even includes a complete discussion about setting up a pilot deployment and rolling out the final solution in your chosen environment. This book is the expert guide to LCS for administrators, systems integrators, architects, and product or project managers who want to get the most out of LCS. Create code art, visualizations, and interactive applications with this powerful, yet simple computer language and programming environment Learn how to code 2D and 3D animation, pixel-level imaging, motion effects, and physics simulations Take a creative and fun approach to learning creative computer programming

Microformats burst onto the scene a couple of years ago and are fast becoming an essential tool for all professional web designers and developers. Imagine being able to integrate all of your web-based contact details, tagged articles, and geographical information seamlessly in web and desktop applications, without having to add anything extra to your websites except a little specialized HTML markup.Microformats provide a more formalized technology for adding commonly used semantics (such as contact details, location, and reviews) to today's Web. Unlike XML or the semantic Web, microformats use ubiquitous technologies like HTML and XHTML, existing developer skills, and current web tools, and, perhaps most important, they work in all of today's web browsers.This book is a comprehensive guide to microformats. It explores why—in Bill Gates' words—"e;We need microformats,"e; how microformats work, and the kinds of problems microformats help solve. The book covers every current microformat, with complete details of the syntax, semantics, and uses of each, along with real-world examples and a comprehensive survey of the tools available for working with them. the book also features case studies detailing how major web content publishers such as yahoo put microformats to work in their web applications.Written by one of the Web's best-known educators, John Allsopp, Microformats: Empowering Your Markup for Web 2.0 will help you painlessly get up to speed with this exciting technology.

Since the emergence of Google Maps, Ajax programming techniques have become one of the hottest topics in the programming arena. To date, the frameworks available for creating these applications have been complex and have separated the development of the client–side Ajax (on the user’s machine) from the server–side supporting technology (on the company’s machines). This separation has made development slow and difficult.ASP.NET AJAX is Microsoft’s solution to this problem. ASP.NET AJAX (formerly code–named Atlas) is a set of extensions to the existing ASP.NET 2.0 technology that provides you with a fast-and-simple environment to create Ajax applications. Microsoft has combined Ajax with ASP.NET technology and provided a unified set of development tools within Visual Studio 2005. For the first time, Ajax applications can be developed seamlessly in conjunction with a supporting technology.Foundations of ASP.NET AJAX (written by Laurence Moroney, the author of Apress' successful Foundations of Atlas) gives you a detailed grounding in how ASP.NET AJAX works. It takes you swiftly through the basic principles of Ajax, then deep into the heart of the technology, where every namespace is discussed and every function considered. By the end of the book, you’ll know all the essentials to confidently produce cutting-edge ASP.NET AJAX applications swiftly and professionally. You will not need any reference beyond this book.

Microsoft Expression Suite promises new levels of power in creating rich dynamic user experiences on the web; Expression Web, one of the excellent programs within the suite, is a powerful web site creation tool that allows you to rapidly build up standards-compliant web pages, style them with CSS, add dynamic ASP.NET functionality to them, and publish them to the weball from the comfort of one program.Foundations of Microsoft Expression Web: The Basics and Beyond is one of the first books available on the program. The author—expert Microsoft trainer and MVP Cheryl D. Wise—starts with the very basics, and then takes you to an advanced level through a series of practical real-world exercises. No prior knowledge of Microsoft Expression Suite is assumed, and the book is written with a highly professional tone. This makes it extremely useful whether you're a beginner or an advanced web developer or designer who wants to make use of the software.

Excel As Your Database guides those of you who need to manage facts and figures, yet have little experience, budget, or need for a full-scale relational database management system. Youll learn how to use Excel to enter, store, and analyze your data.This book is written and organized in a way that assumes you have some familiarity with Excel, but not with databases. The book features quick-start solutions, practice exercises, troubleshooting tips, and best practices.

Many experienced users may initially find Excel 2007 rather disorientating. But Excel 2007: Beyond the Manual will introduce those who are already familiar with Excel basics to more advanced features, like consolidation, what-if analysis, PivotTables, sorting and filtering, and some commonly used functions.You'll learn how to maximize your efficiency at producing professional-looking spreadsheets and charts and become competent at analyzing data using a variety of tools. The book includes practical examples to illustrate advanced features. It also covers new features of Excel 2007 along with ways to access old features. You'll even gain timesaving tips and shortcuts.

Practical .NET 2.0 Networking Projects demonstrates some of the key networking technologies that are being made easily accessible through .NET Framework 2.0. It discusses communication between wired machines and between networks and mobile devices. The book teaches you about the technologies by walking you through sample projects in a straightforward and direct way.The book begins by discussing background theory so you'll get comfortable with the layout of the .NET Framework and Compact Framework from a networking perspective. Then you'll use the APIs within these frameworks to build a variety of cutting-edge networking applications that cover everything from Bluetooth and RFID communication to sockets programming and chat servers. You'll build working examples for each project, which you can also customize and use for your own purposes. The featured projects cover: Basic introduction to network programming in .NET 2.0 Sockets programming Serial communication Bluetooth and GPS Infrared networking to mobile devices RFID

Windows Vista (once codenamed Longhorn) replaces Windows XP and will be Microsoft's most powerful client operating system to date. Security and file management has been greatly improved and hundreds of features, including multimedia creation tools, have been added.The Beyond the Manual series addresses the needs of very experienced readers. Although it is not assumed that they are familiar with the book's topic, it is assumed that they are very familiar with similar technologies. The presentation of information is extremely dense and avoids introductory or basic text. The series delivers as much information in as little space as possible.

If you're a web designer or developer who thinks that the coding involved in developing dynamic web applications is too difficult, think again. This book, and the framework it covers, is the perfect solution to your needs. Ruby on Rails provides an easy-to-use method for quickly developing web applications, simplifying potentially complicated subjects such as web architecture, JavaScript, and SQL/database creation. The simplicity of Rails belies its power, though¿this technology is used by major companies such as 37Signals and Google.The book provides an introduction to Ruby on Rails with the web designer in mind. Instead of focusing on the intricate syntax of each method, the book focuses on the tasks youll want to perform on your website and then walks you through how to implement that functionality with Rails. Design and usability are kept in mind throughout, ensuring that your site both looks and works great. The book begins by covering how to set up your computer as a Rails development environment (including the MySQL database) and then follows with an introduction to Ruby and the basics of the Rails framework. Next, you are taken through several practical examples that work together to build up a complete modern web application, covering essential and useful website features such as user login, adding and editing data, data validation, image uploading, and much more. The book even covers more-advanced Rails topics such as the Rails test suite, plug-ins and components, debugging techniques, and deploying your web applications using Capistrano.

Flex 2 represents something of a revolution in web applications. It is the next evolutionary step of Flash, which has grown from a web animation tool to a powerful enterprise web design and development tool. with nearly 98% of all web browsers and cellular phones running the Flash player needed to use Flash and Flex applications, knowledge of Flex is indispensable for any serious web designer and developer.This book will show you how to create powerful, rich Internet applications using Flex 2 and ActionScript 3.0. After learning how to install and becoming familiar with the basics of the Flex Builder 2 software, you will explore in depth how ActionScript 3.0 interacts with Flexs powerful XML-like design language: MXML. the text will take you through all the powerful features of Flex using a series of strictly practical exercises.Put quite simply, this book is all youll need to master Flex 2 and ActionScript 3.0 application development. Welcome to the revolution! Understand MXML containers Create transitions Create data-driven applications with XML Interface Flex with ColdFusion Understand the power of states

As a competent Flash designer, you’re probably comfortable with all of the basics that Flash has to offer. However, you’ve probably looked at some of the amazing Flash sites on the web and thought, "e;How’d they do that?"e; Well, you’ll find out in this book.Flash allows users to create some amazing interactive interfaces to interact with rich Internet applications, e-learning systems, and simple web sites. In this book, two of the most talented Flash designers in the world will show you how to use them effectively to create breathtaking visuals for your Flash web sites. You’ll also learn how to take advantage of Flash's powerful built-in vector-based drawing tools.The authors discuss general background theory, such as site planning, color theory, and information architecture. They reveal techniques using gradients, layers, lighting and shadowing, 3D objects, animation, and photo editing. Techniques are illustrated and the book concludes with a discussion of usability and final tweaks. There is also a tutorial on testing your work, and exporting and finally publishing it.

System administrators know the Internet is a hostile environment. They can't tell when a hacker will attempt to gain access to the SQL server, but they can bet that there will be an attempt soon. Because the operating system is vital to a computer's functioning, and because it's the only layer between the machine's available resources and its users, it's critical that the operating system resist compromise. Hardening Windows is an intermediate-to-advanced guide to implementing preventative security measures for the Windows operating system, and it's the only book that covers NT, 2000, XP, and 2003. This book is designed to provide a quick and easy checklist-style reference to the steps system administrators need to take to anticipate attacks and compromises, and to harden Windows NT, 2000, XP, and Server 2003 against them.

Iterating Infusion: Clearer Views of Objects, Classes, and Systems is a one-of-a-kind book, not dependent on any single technology. Rather, it provides a way to integrate the most efficient techniques from a variety of programming methods, in a manner that makes designing and programming software look easy.Iterating Infusion presents comprehensive tools for you to best manage and work with object orientation. These include simplified fundamental concepts, popular language comparisons, advanced designing strategies, a broad usage progression, thorough design notations (interaction algebra), and data-oriented (fundamentally-OO) languages.The title, Iterating Infusion, alludes to the fact that any system has multiple, coexisting functional levels and that new levels—both lower and higher—are continually added to the same functional area. The practical effect is to bring processes into focus, always clarifying the vague. The extreme form of this is when separate but compatible technologies are brought together to create advancements; these can be baby-steps or great leaps, with varying amounts of effort. In more general terms, the same thing in a different context can take on much more power. And actually, this phenomenon is at the heart of object-oriented software.Readers have been confirming that, compared to books on just low-level details, Iterating Infusion presents cohesive insights that allow you to solve more problems with the same effort in more key places.

Perl, one of the world’s most diffuse programming languages, was born out of the need to resolve the creator's dissatisfaction with what were at the time standard data-parsing solutions. Indeed, since the 1.0 release in 1987, Perl has been heralded for its powerful parsing capabilities features that are further enhanced through the thousands of Perl extensions made available through CPAN (the Comprehensive Perl Archive Network).Pro Perl Parsing begins with several chapters devoted to key parsing principles, discussing topics pertinent to regular expressions, parsing grammars, and parsing techniques. This material sets the stage for later chapters, which introduce numerous and powerful CPAN parsing modules, and provide an ample supply of example applications.

Rigor Without the Mortis Many people (especially agilists) associate a high-ceremony software development process with a dead project (i.e., rigor mortis), and this association is not entirely incorrect. Our approach aims to put back the rigor while le- ing out the mortis-that is, we can do rigorous analysis and design without killing the project with an excessively high-ceremony approach. The goal of this book is to describe that process in full detail. Agility in theory is about moving ahead at speed, making lots of tiny course corrections as you go. The theory (and it's a good one) is that if you spend months or years producing dry specifications at the start of the project and then "e;set them in concrete,"e; this doesn't necessarily (and in practice, doesn't) lead to a product that meets the c- tomer's requirements, delivered on time and with an acceptably low defect count. It's likely that the requirements will change over time, so we need to be prepared for that, and it's likely that a lot of the original requirements will turn out to be wrong or new requirements will be discovered after the requi- ments "e;concrete"e; has set. Agile methods answer this problem in a number of different ways, but the overriding principle is to break things down into smaller chunks and not to go setting anything in concrete (least of all your requirements specs).

Are you completely new to programming? Do you want to have fun learning to program?Squeak: Learn Programming with Robots will teach you core programming concepts based on simple, visual problems that involve manipulation of robots, or "e;turtles."e; You will learn basic programming concepts like loops, abstractions, composition, and conditionals.Each chapter is structured so that it can be turned into a one- or two-hour lab session. And while the structured content explains solid principles of object-oriented programming, you’ll just have fun going through the sequence of easy examples with the turtle.And be sure to check out BotsInc, the companion learning environment for this book.