Bücher veröffentlicht von Business Expert Press

The 360 Degree CEO provides the tools and insights to successfully navigate your personal and professional journeys while, elevating your health, your relationships, your results, and your organization's performance.Where are the courageous and CEOs, leading with integrity and generating notable business returns? This is the question Lorraine A. Moore wanted to highlight-for herself and her clients.This book provides an amalgamation of lessons from Moore's work with some of the best leaders in Fortune 1000 companies, privately held rms, mid-cap businesses, and not-for-profits. Drawing on real-life examples in her work with executives and boards of world-class technology firms, banks, credit unions, professional services, mining, retail, healthcare, energy/oil and gas, and more, Moore highlights the industry agnostic every leader can adopt.The 360 Degree CEO provides the tools and insights to successfully navigate your personal and professional journeys while, elevating your health, your relationships, your results, and your organization's performance.

This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously. What is branding and what makes people passionate about it? How can people develop and maintain a unique online persona? Who are the current trendsetters in personal branding? What makes social recruiting so important in today's business world? Why is it necessary to set up a personal brand strategy early on? What are the future trends in social recruiting and personal branding? The rules of recruitment and job searching have undoubtedly changed with the entry of a new breed of concept workers into the global workforce. We are witnessing the emergence of a non-age-specific generation of professionals who are exposed to ubiquitous digital technology and seek a more impactful job, an easy-going life, and a safe future. Social natives are looking for jobs following strategies that did not exist five years ago. Artificial intelligence, advanced software, wearable gadgets, and social media define today's fast-paced professional world. Social natives use blogs, podcasts, online bios, video resumes, images, selfies, recommendations, and endorsements to demonstrate their skills publicly. In comparison, global organizations take advantage of big data, business intelligence, and people analytics, as well as a plethora of social media screening tools to recruit and retain great talent. This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously.

This business analytics (BA) text discusses the models based on fact-based data to measure past business performance to guide an organization in visualizing and predicting future business performance and outcomes.It provides a comprehensive overview of analytics in general with an emphasis on predictive analytics. Given the booming interest in analytics and data science, this book is timely and informative. It brings many terms, tools, and methods of analytics together.The first three chapters provide an introduction to BA, importance of analytics, types of BA-descriptive, predictive, and prescriptive-along with the tools and models. Business intelligence (BI) and a case on descriptive analytics are discussed. Additionally, the book discusses on the most widely used predictive models, including regression analysis, forecasting, data mining, and an introduction to recent applications of predictive analytics-machine learning, neural networks, and artificial intelligence. The concluding chapter discusses on the current state, job outlook, and certifications in analytics.

Given the rapid technological, organizational, and structural changes that challenge conventional institutions and economies, what is the future of work? The authors propose a path to seize opportunity for the individual worker and entrepreneur, who can be newly interconnected and augmented by emerging technologies. Values-based individual career and business navigation can thrive and succeed; teams, groups, and networks can be enhanced with a new mode of innovation based on social conversation and connection rather than a commercial, hierarchical, and prescriptive process. The authors provide visual models, case studies, and in-depth interviews with cutting-edge practitioners, who provide insights from real-world experience. The Interconnected Individual is intended to help business and professional executives and freelance workers to adopt an entrepreneurial mind-set, regardless of field, industry, or work role.

This book provides students guidance on how to deal with the project-based instruction form. Project-based learning is different from traditional lectures and requires students to behave different from the traditional classroom. Different types of projects such as projects that contribute to theory and projects that contribute to practice are covered, to explain to students what to expect, how to approach the project, how to interact with students in groups, and how to interact with the instructor. The discussion includes many useful examples.

Economies had barely recovered from the Great Recession of 2008 when the COVID-19 pandemic moved swiftly around the world threatening to devastate global economies and their populations yet again. Inevitably, unemployment followed. Anyone looking for employment or a promotion in a mercurial economic environment can find useful tips and information in Your GPS to Employment Success: How to Find and Succeed in the Right Job. This book is a career resource that contains a treasure trove of straightforward, pithy job search and career advice, 125 tips, and stories from an employment expert. It is a career advancement and networking guide that also identifies inconvenient truths that are not commonly known but are helpful to have in your career toolkit.Your GPS to Employment Success also addresses: The importance of preparing mentally, physically, and emotionally for a roller-coaster job search. How to adopt NBA star forward LeBron James's career strategy for personal career goals. How to develop a career plan and strategy, and the need to execute a career strategy. How to look for employment in a virtual world. How a former NFL athlete asked a stranger for help and changed the trajectory of his life. The author also provides a career toolkit that contains informative, time-saving material.

This book contains business communication information that may not have been taught in college-information that has been accumulated over years of business experience and teaching.Anyone can read these brief tips to learn how to better communicate in business while saving the time that might have been invested in reading many books.The tips cover the fundamental areas of writing, speaking, and interpersonal communication, as well offer general business communication advice. Each tip is a practical application that can be implemented immediately. Each tip is also illustrated by a story from the author's work life in various industries. Lastly, the book also lays a foundation for an understanding of how the brain influences all communication.

This book is written for those who may be responsible for, or are generally interested in, the activities of organizations but do not have the knowledge to interpret the financial information that is available.As an owner of a business or a manager, you will deal with numbers of various types. This book is written for those who may be responsible for, or are generally interested in, the activities of organizations but do not have the knowledge to interpret the financial information that is available.The book identifies the types of organizations that generate financial information and explains how you can use it for your benefit. The early chapters focus on the information that is publicly available for large companies and demonstrate how to select and analyze the figures for decision making. The later chapters concentrate on the detailed management accounting information that is available internally for managers so that they can make decisions, investigate problems, and set performance targets. The final chapter, explores emerging and very pertinent issues such as "e;Can the organization obtain the basic resources to stay in business?"e; and "e;Are its activities harmful to the environment?"e;

The global economy and free market philosophy have resulted in higher global competition and increased expectations from customers. It is obvious that new approaches are needed to satisfy demands and many of them fall under a broad umbrella called agile. To capitalize fully on the benefits of agile, one must first understand the concepts that underpin it.In this book, we first identify many concepts that various approaches advocate for agile and group them into three areas forming a simple, robust system. Then, we describe the most useful agile methods in savage summaries regardless of the approach that promotes them, grouping them logically and showing how to use them.We have an agnostic agile model that can be useful to anyone using any form of agile. Both concepts for being agile and techniques for doing agile are summarized in this book and there are several ways to use this book. To understand the concepts of agile, consult Chapters 3, 4, and 5. Chapters 7, 8, and 9 will help you learn and perform agile tools and techniques.

This book serves as an introduction to sustainability standards and instruments and includes chapters on initiatives of governmental and intergovernmental bodies, sectoral CSR commitments, CSR-related reporting and management standards, and securities exchanges and regulators.It is becoming increasingly clear that firms can contribute to their own wealth and to overall societal wealth by considering the effect they have on the world at large when making decisions and take operational actions to execute their strategies. All of this has led to growing interest in "e;corporate social responsibility,"e; or "e;CSR,"e; which has been described as the way that firms integrate social, environmental, and economic concerns into their values, culture, decision making, strategy, and operations in a transparent and accountable manner and thereby establish better practices within the firm, create wealth, and improve society.The commitments and activities associated with any CSR initiative should begin with compliance with laws and regulations promulgated by the governmental entities have jurisdiction over the firm's activities; however, CSR extends well "e;beyond the law"e; to include important subjects as to which the law has not been able to keep. As a result, voluntary corporate responsibility standards developed from a variety of sources have emerged to fill the gap.This book serves as an introduction to sustainability standards and instruments and includes chapters on initiatives of governmental and intergovernmental bodies, sectoral CSR commitments, CSR-related reporting and management standards, and securities exchanges and regulators.

This book is a comprehensive guide to community engagement and investment, beginning with a survey of community-related voluntary standards and then turning to strategy and management, community engagement, community investment and reporting and communications on community-related activities.Sustainability is about the long-term wellbeing of society, an issue that encompasses a wide range of aspirational targets including ending poverty and hunger; ensuring healthy lives and promoting wellbeing for all; ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all; and promoting sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. Clearly the challenges associated with pursuing the goals are daunting and for most businesses it may be difficult for them to see how they can play a meaningful role in address them. While it is common for "e;society"e; to be identified as an organizational stakeholder, the reality is that one company cannot, acting on its own, achieve all the goals associated with societal wellbeing. However, every company, regardless of its size, can make a difference in some small, yet meaningful way, in the communities in which they operate, and more and more attention is being focused on the impact that companies have within their communities. Focusing on the community level allows an organization to set meaningful targets and implement programs that fit the scale of its operations and which can provide the most immediate value to the organization and its stakeholders. Societal wellbeing projects and initiatives must ensure that the organization does not compromise, and instead improves, the wellbeing of local communities through its value chain and in society-at-large.This book is a comprehensive guide to community engagement and investment, beginning with a survey of community-related voluntary standards and then turning to strategy and management, community engagement, community investment and reporting and communications on community-related activities.

CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit.This was accentuated by the academic community stepping up their interest in the subject in the early 2000's. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented.The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.

This book examines how consumers are protected on the online marketplace in the context of ASEAN countries.While many sectors have been badly affected by the COVID-19 pandemic, e-retailing is one of the booming sectors during this period. Actually, the e-retailing sector was already booming even before the global pandemic. Although e-retailing offers many opportunities for businesses and consumers, there are several issues associated with e-consumer protection.This book examines how consumers are protected on the online marketplace in the context of ASEAN countries.Specifically, this project: (i) Discusses the six issues of e-consumer protection (e.g., information about transaction, product quality, privacy, security, redress, and jurisdiction); (ii) Examines the policy/governance approach adopted by different sectors to address the issues of e-consumer protection; and (iii) Proposes a multi-sector governance framework for e-consumer protection.Three short case studies on Lazada in Singapore, Shopee in Vietnam, and Zalora in Malaysia are also included to illustrate how well-known e-retailers protect their e-customers.Overall, this book is interdisciplinary, including research on consumer protection, governance, management, and policy/regulation. It provides sources of information and knowledge which focus on both theoretical and practical aspects of e-consumer protection in ASEAN countries. Also, the roles from different sectors are examined to produce comprehensive findings and analysis of the governance process.

The book is based on a new quality model and explains why a positive culture is a prerequisite to sustainable quality improvement.Today, the concept of using quality as a competitive advantage has been diminished or even lost completely. It is not that there is a lack of quality improvement models, as there are many available. While each has had success, no one model that taken hold as the model. Why do improvement efforts seem to fizzle out? Why are they not sustainable?Something has been missing from the strategy, planning, and implementation of these quality efforts. That missing ingredient has been culture. This book provides the strategy, tools, and methods needed for sustainable quality. The book is based on a new quality model and explains why a positive culture is a prerequisite to sustainable quality improvement.Excellence is achieved through people, and it is this people-centric approach that should be the basis for success. By building a foundation based on inclusion, positive culture, and strong leadership, great achievements are possible. This inside-out approach creates a strong internal community which can be the catalyst for embracing change and sustainable improvement.

The 2020 pandemic proved past best practices too brittle for future challenges. An integrative model of leadership, synergizing the competing values and approaches of other models, is needed. This book focuses on the innovative leadership framework that can support emerging best practices in health care organizations. The practices of innovation and strategic management are indispensable.Within, you will read about: *Health care's past, present, and future trajectory, *How innovation is related and required for ongoing success (and the different kinds of innovation at a leader's disposal), and *The components and practices of strategic management, and how they integrate into the three modes of leadership: anticipatory, strategic, and administrative. Each is highlighted and the attributes of supporting tools summarized. Unlike other leadership books, this one offers a systemic and sustainable perspective. This approach is not simply a "e;sustain the moment and worry about tomorrow later"e; approach. It is a "e;sustain the future, integrating it into our present paradigm now"e; approach. Especially important is the effort taken to explain and apply matters related to uncertainty, anticipation, as well as approaching future readiness.

When you finish this book, you will revel in your new life and career reinvention, strength, reputation, persona and mind set. You will be empowered to radiate indispensable characteristics to those you meet every day. Start now!

The Data Mirage: Why Companies Fail to Actually Use Their Data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions.The importance of data doesn't need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets.However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers "e;have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations."e;This reflects the real world that I have experienced. In this book, I will help readers formulate an analytics strategy that works in the real world, show them how to think about KPIs and help them tackle the problems they are bound to come across as they try to use data to make better decisions.

This book is a conversation-not a lecture-for women. If women are wondering how to approach their careers at any age and how to decide when the time is right to have children, there are questions to help make the decision.Chapters in this book provide women additional perspectives on deciding the type of career, taking advantage of opportunities, networking, surviving in the corporate environment, and when it is time to become an entrepreneur.

Explores how the accelerating pace and diffusion of technological change has taken control of an ever-growing fraction of the world economy. The entirety of worldwide technology has to be seen as a holistic economic entity, and can be defined as the 'Accelerating TechnOnomic Medium', or 'ATOM'.

This is a book for anyone intrigued by the complexities of digital leadership that require a capability to constantly balance the routines of everyday business with the ability to innovate.Finding the appropriate mix between the dichotomy stability-flexibility has been a delicate task that few, if any, corporations have properly managed to overcome. Why is that?This conundrum becomes acute as businesses embark on digital transformations, an often-painful venture highlighting the deficiencies of traditional management styles but also agile methodologies. They deliver results that are far below initial expectations, provide half-baked digital solutions where potential commercial gains are poorly captured and leveraged, and, far too often, not even identified.Mismatches between technologies, the man-machine (dis)connect, or organizational dysfunctionality are typically identified as root causes, but beneath them lurks a more scathing problem: an inadequate leadership. This inadequacy rests on a lack of holistic insights backed by well-rounded skills and sets of knowledge that are required to understand all aspects of a digital transformation, as well as its participants from employees to customers.Thus, what is needed is a modern take of the Renaissance Man.

This book is a collective project from three authors who have worked with nonprofits in developing and managing effective social media marketing tactics. Within these pages, you will find what you need to ensure your nonprofit is using social media platforms to boost your branding and marketing.When you use social media in your personal life, you connect with old friends, discover new interests, or belong to specialized groups that share your values. However, for nonprofits, social media is a way to connect with those who believe in your purpose. Social media allows nonprofits to showcase their human connection and garner more support.In Make Your Nonprofit Social, you will learn how to: - Expand your nonprofit's audience - Showcase the human side of your nonprofit - Choose the best platform to share your nonprofit with the world - Identify practical strategies you can use to amplify your nonprofit's mission - Design graphics to put your nonprofit front and center - And much more!This book is a collective project from three authors who have worked with nonprofits in developing and managing effective social media marketing tactics. Within these pages, you will find what you need to ensure your nonprofit is using social media platforms to boost your branding and marketing.

Read Customer Value Starvation Can Kill, and make life easier for your customers and yourself, and win in the marketplace!!Customer value starvation is a common disease in companies, both small and large - which is difficult to diagnose. It is a silent killer, like many cancers. By the time it is diagnosed, it is generally late, sometimes, too late!Mahajan and Vieira have put their expertise together to show how companies overlook value starvation. This causes irritation and frustration to customers in their interaction with the company and its personnel - in person, on telephone, net or mail.The book identifies customer DNA (Do Not Annoy) factors, and suggests how to minimize complaints; ensure customer loyalty; and long term company profitability and success. Philip Kotler, the world's guru on marketing, said, "e;This book will help you think freshly about your business mission and success."e;Seven well-known experts on the subject like Shep Hyken have contributed to this book. Read Customer Value Starvation Can Kill, and make life easier for your customers and yourself, and win in the marketplace!!

This book is an introduction to computers covering relevant topics that include: computers and society, the Internet, social media, Microsoft Office 2019, and high-level programming.The main goals are to help students to define computers and information processing and describe the main concepts related to hardware, software, and their use.The author prepares students to identify how the Internet has changed people's lives and develops critical thinking about the role of computers in society, recognize the impact of technology in the personal and professional base, to mention a few. Emphasis is placed on developing skills in Word processing, spreadsheets, presentations, and programming algorithms.

This book is an introduction to the challenge of modern leadership.Leadership has changed from the traditional perspective to be one which is far broader based, with more expected and asked. Leaders today need to consider their stakeholders, their employees, the communities and society in which they operate, the environment, culture, and trends.The world has changed so much in the last ten years and many are lagging behind in their understanding. At the same time, we are about to witness a change in generations and the question arises as to whether industry is ready to empower and pass on the baton of leadership?The main goals are to help students to understand what will be asked of them as they become leaders. It is aimed to challenge perceptions, thinking, and knowledge. Also, it aims to prepare students to identify how leadership has changed people's lives and help develop critical thinking about the role of leaders in business and in society.

Build Better Brains is neither a leadership book nor a book on neuroscience. It merges the best of the two worlds to serve a new type of leader emerging with contemporary organizations. The exciting news is that leadership has become measurable in the brain. This opens a new perspective on "e;the biology of leadership"e;.Have you every wished to discover what lies inside of the box on top of your head? Are you aware that by reading this book you will forever change your brain, because your brain is an eternal construction site? Did you know that we have three brains? One brain in the brain, one in the heart, one in the gut?With Millennials and Generation Z becoming most of our workforce, the way we think about leadership is changing. Advances in neuroscience can prepare leaders to build a culture of trust and purpose for themselves and their teams.Build Better Brains is neither a leadership book nor a book on neuroscience. It merges the best of the two worlds to serve a new type of leader emerging with contemporary organizations.Build Better Brains: Offers practical, science-based applications for improving the efficiency of leadership in today's fast-paced VUCA world; Applies the knowledge and tools of neuroscience as foundation for leading people and building better companies; Is based on simple concepts, utilizing the latest insights from both leadership and neuroscience, without missing out on scientific facts; Teaches, but also entertains: leadership is full of fights, fiction, failures, but should also be fun; Serves the common need in today's over-engineered yet antiquated workplaces to discover the magic inside our brains. Leadership is born in the brain.

A Cynic's Business Wisdom is an entrepreneur's manual from the edgy perspective that cynicism teaches us to have a healthy respect for the unexpected.It equips us to effectively deal with real-world business challenges and capitalize on opportunities. Essentially, it is the flip side of all those "e;instant-gratification-sugar-coated-success-guaranteed-get-rich-overnight"e; books.This manual is a keen reflection of converting collegiate knowledge into actions that are intended to give you an advantage in dealing with people, selling, networking, negotiating, managing, and controlling every business situation you find yourself in.It responds to questions posed and issues raised by entrepreneurs, academics, trainers, mentors, and businesspeople over all my years delivering business consulting, and expounds on my advanced business workshops, and on my very own business ventures.Business often is not pretty. Business is not always fair. People are out to win at virtually any cost. Those footsteps you hear are a constant reminder that you have a target on your back. Flexible business ethics are part of empowering you to play by your own rules, recognize that business is a game, nobody owes you a break, there are no black-and-white norms, and that business ethics are flexible. Understand how to play the game to win.

Quality is everyone's business, and there is no single professional discipline that can properly express this. Insights, knowledge, experience, best practice, tools, and techniques need to be shared across all kinds of organisational and professional boundaries.

This book gives us a holistic description of all paragons involved in small business operations during crisis years and suggests the necessary steps that need to be taken to help them overcome their problems.The author clearly demonstrates the crisis implications to small businesses by using personal research and real-life examples in addition to a big bibliography from renowned academics. The book contains useful and practical information for small business owners, entrepreneurs from all industries, business students, academics and strategists, business coaches and can be used as a road map during turbulent periods for small business in all industries.The author covers the topic from different approaches, while he tries to have a bird's-eye view of contemporary trends and new approaches. Several concepts like risk management, blue ocean strategy, and turnaround management have been discussed by the author in order to create a crystal clear understanding of why there is no such thing as dead end for small businesses even under the worst possible situations and how they can achieve their sustainable development and grow.This book was inspired by the significant problems that small and medium enterprises faced during the last huge global financial crisis.

Food and architecture, the two pillars of human civilization, have intertwined to such extents to sustain the civilization itself, that the connection between the two has visually ceased to exist. The apparent diverse fields of human life have worked upon similar principles through ages from the beginning of mankind and they complemented our existence.Food is fundamental to cross-cultural studies of behavior, thought, and imagery. We eat for many reasons than just to satisfy our appetite. The act of eating is now a way of socializing with others. Hence all major institutes of food service are trying hard to amaze their users with a built environment that complements the served delicacy. Although most of the users might not understand the thought consciously but subconscious mind keeps alarming when things don't fall in place.The book surfs through all the aspects of such two diverse fields and tries to show a parallel through a very socialistic and holistic perspective. It's interesting to understand the intangible logics behind the very tangible aspects of human life.

This book is aimed at consultants and managers, HR managers, and project managers who need to lead or implement change programs. There are many different change management models-some are very complex, others are not very effective. With the MIC (mindset, infrastructure, capabilities) model there is an easy-to understand and easy-to-use model presented that has proven itself many times over in practice. It is useful in both private and business settings, in both large transformation projects as well as smaller change projects. Every change requires the right mindset, the right infrastructure, and the necessary capabilities.MIC comes from practice and is for practice.This book is aimed at consultants and managers, HR managers, and project managers who need to lead or implement change programs. Executives and their teams will benefit from the book as much as individuals who want to change or face change in their lives. Finally, it addresses all those who watch the changes of our time and are curious to understand more deeply how changes do not have to be passively endured but can be actively understood and lived as an opportunity.