Bücher veröffentlicht von Business Expert Press

Small and Medium Enterprises (SMEs) have to approach open innovation differently than large companies. This practical guide on open innovation is expressly for entrepreneurs and managers in SMEs. The authors provide strategies, techniques, and Otricks of the tradeO enabling SMEs to practice open innovation systems profitability and enhance the long-term value of their company. Included are tools such as brokers, auctions, crowdsourcing, technology transfer, and spin-ups, making it useful for people already in business, starting businesses, or seeking supplemental material for courses.

Executive leaders need a framework with which to evaluate current and create new corporate ethical management systems. This book offers such a framework, the Moldable Model - a system of consistent components that give leaders a framework and a guide to build an organization-specific corporate ethical management system.

The virtual work world is upon us. It is ever increasing as both workers and organizations become more familiar with this new structure. The way leaders and managers deal with the virtual worker will become increasingly more important. This book takes a look at the virtual work environment from a view of human perceptions. Trust, isolation, and presence are the three main human perceptions discussed throughout the book and are the foundation for the theory presented. The Change-Self-Efficacy Loop Theory provides the basis for a new tool to maximize the productivity level of the virtual worker. The book takes a journey from the industrial revolution through a second shift or technology revolution which we are currently experiencing known as the virtual work environment. It presents argument and ideas to encourage all of us to take action now to prevent the potential negative outcomes that could affect many working in the virtual work environment. The book is designed for anyone associated with the virtual work environment. Based on the premise that the virtual work environment needs to be a productive alternative to the traditional work environment, the book focuses on variables that can create the most successful outcome.

The Good Company tells the stories of over 30 inspiring companies around the world that are among the ethical leaders in the industry. The broad positive message is encouraging and enervating; each of the companies seeks to live up to the highest standard. The authors tell the steps they have taken and what has motivated them or enabled them to pursue such noble aims. "e;At last, a book that tackles the topic of sustainability in the global travel industry, but with a real understanding of its economic importance as a better alternative - a must read."e;--Michael MCloskey, Former Chairman, The Sierra Club This much-needed work is essentially a cookbook, filled with inspiring recipes for sustainable travel. This will be a valuable resource - for everyone from students to industry leaders - for many years to come."e;--Jeff Greenwald, Executive DIrector, Ethical Traveler

Inspired by the WBCSD Vision 2050 in which "e;all people live well within the limits of the planet"e;, this book asks how do we achieve this bold ambition? Telling a story of personal growth and corporate transformation, it provides insights and tools for anyone driving sustainable development within their organizations and in their own lives. Discover how you can consciously use your professional role as a source of change. Learn how the consistent use of few, yet meaningful visuals, enables generative dialogue and communication for aligned problem solving within multi-disciplinary and multi-stakeholder teams. See how personal mastery can guide you in identifying the contribution you can make, both towards wider goals and your individual well-being. On this journey, "e;meaning-making"e; is essential. In organizations, co-creation of a shared language and an understanding of disruptive innovation are fundamental to successful transformation. In exploring these topics, the book builds on a set of core concepts: Rogers' innovation diffusion curve, the triple bottom line (people, profit, planet) expanded with a fourth "e;P"e; (the individual), and the WWF "e;ice-breaker"e; graph which maps the environmental footprint against the human development index.

Projects generally require skills and effort from multiple disciplines to develop project deliverables. Projects are executed in teams, as project tasks require multiple skills, judgment, and experience. Project teams roles should be assigned based on strengths of individuals. Project team process is a mediating mechanism linking variables such as members, team, and organizational characteristics that include structure, culture, supporting systems, performance and incentive systems, employee morality, and top management support. Team performance or teamwork is impacted by the structure of a team. Team structural characteristics include the number of team members, the status hierarchy, roles and responsibilities, and accepted norms for behaviors of individuals within the team. Further, understanding characteristics of virtual teams and their key attributes for improving global project performance are of critical importance. Social and behavioral skills that each person brings are important influencing factors in interactions with other team members and in forming a cohesive and productive team. Also, organization and national cultures influence their behaviors. Project Teams is an attempt to address all these topics in detail and offer a practical approach to managing projects successfully in the current business environment by including concepts, processes, techniques, and tools to manage and enhance performance of project teams and projects. This book would be meaningful for project management professionals and project managers in any organization and can be a useful resource for academic institutions in teaching management and project management disciplines.

Get an inside look at how companies with cutting-edge sustainability programs are innovating in the face of extreme conditions related to climate change. Adapting to Change profiles the current efforts of Citi, Sprint, ConAgra, Stonyfield Farm, The Hartford, and IBM to improve climate resilience, with a focus on five themes: responding to weather; learning from disaster; doing more with less; taking a risk-and managing it; and communicating change, collaborating on climate. In these pages, readers will discover strategies that encourage resilience and mitigate risk across vastly different sectors, both internally-with managers and employees-and externally-through supply chains, in communities, among investors-with valuable insight for business professionals in all categories. Adapting to Change stresses pragmatic answers to real problems that companies encounter every day. It focuses on the challenges climate presents to the firms profiled and how each company-with the help of employees and other stakeholders-faces them head on. One in a collection of books curated by world-renowned business ethics expert Mary Gentile, this book illustrates how today's sustainability leaders are using business acumen to find solutions-while cutting costs and creating new business opportunities-in a rapidly changing environment.

Russia is a major economy and important power in the global political-economic landscape. Following the dissolution of the USSR, Russia has become a premier global marketplace despite remaining enigmatic and challenging. The book serves as a concise guide in understanding Russia from an international business perspective. It explores strategic issues, drivers, constraints, costs, and risks of international expansion and includes analytical tools, practical applications, sources of information, and assistance in international business research. These are supplemented by analysis of Russia's macro-economic profile, drivers, strategic strengths and weaknesses in the comparative context, including its international market attractiveness and opportunities for U.S. companies. The book examines Russia's main industries, their profiles, trends and business attractiveness, trends, and marketing strategies. The discussion of Russia's regions covers regional subdivisions and economic profiles with the focus on Moscow, the leading economic region. The book also covers the drivers and trends of the Russian small business sector and entrepreneurial business venturing. Despite the onslaught of capitalism, Russia retains its relationship-driven culture. The book provides insights by evaluating the determinants of Russian culture, its national profile in major global cross-cultural studies, and practical cultural applications in business, negotiations, and communications. The book's pedagogy includes skill development exercises and cases on doing business in Russia.

All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call "e;arguments."e; An argument is a set of related statements comprising premises and a conclusion. Ideally, premises give an audience good reasons for accepting your argument's conclusion. In marketing, these "e;conclusions"e; are normative decisions about what an organization should do, for example, raise prices by five percent, add a new sales territory or, perhaps, change the marketing communications mix to invest more in digital and less in print. The premises are the rationale behind why the organization should take such actions. Critical Thinking for Marketers: Learn How to Think, Not What to Think provides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. For example, the book describes two basic kinds of arguments-deductive and inductive-and how to examine whether such arguments are "e;good"e; or not. To do this, the book explains 60 logical fallacies-or errors in reasoning-that marketers should avoid. Additionally, the authors' several "e;Think Better"e; discussions examine how fields such as philosophy, behavioral economics, and marketing theory have informed the principles of critical thinking in marketing.

Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayOs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.

Updated to integrate the management of associated information processes, expand some application discussions, and provide additional reference material, the intent of this book is to help business professionals use waiting line (queuing) analysis methods to improve both service and manufacturing business applications of queuing situations.

This two-volume concise treatise on the history of economic thought is accessibly written for readers interested in business, law, and public policy

Lean is a comprehensive, integral system consisting of four interdependent elements: leadership, culture, team, and practices and tools. This book examines these elements following a systematic, hierarchical orientation and explains their relevance for guiding lean initiatives. It begins with the identification and establishment of strategic goals, followed with strategy development, and lastly tactical choices. This model framework is cognizant of a firm's relative internal strengths and weaknesses as well as external opportunities and threats. Each of the four integral lean system elements is explored in depth. The model framework offers a path to develop lean leaders with practical, actionable ideas suited for applications in all industries. Throughout the book, the evolution of the current body of lean knowledge is examined as well as lean's complementary initiative, total quality management. A perspective which views lean as a customer-driven philosophy for organization-wide continuous improvement and waste elimination is maintained throughout the book. This second edition builds upon the first edition with additional lean content focused on technology, supply chain management, flexibility and agility constructs, and accounting.

A fearsome aspect of management is the performance appraisal. It has become a byword for unfairness and irritation among employees. Some management writers are even proposing in doing away with it. We agree that the current method of appraisal is unsustainable and counterproductive. In this book, we discuss Performance LeadershipTM - the idea of leading employee performance, which should be the focus of management. Just doing appraisal or evaluation is not enough. Managers must incorporate the entire model of performance management and use it to lead within their workgroup, department, or organization. We walk managers through the steps of Performance Leadership, discussing the benefits and pitfalls of each step. The idea of making performance management work as a leadership style is new and simple, but it takes dedication to complete the task. This book is valuable for supervisors, managers, human resource staff, and others - anyone who needs to manage performance!

War Stories: Fighting, Competing, Imagining, Leading advances a leadership model for business that takes Americans beyond combat and competition as the default setting for our daily enterprise. The book draws on feature and documentary films, TV, social science, and journalism to show that, in the 21st century, the United States is reaping the fruit of a long-standing and deep-rooted faith in one take on business practice. Rooted in the history of World War II and the Vietnam era, War Stories traces an arc of military American self-perception on the screen, the printed page, and in public conversation over the past 20 years. It juxtaposes to that arc a different, potentially more liberating and productive story, linking personal and professional commitments to organizational culture and, finally, systems thinking. Ethical, sustainable business practice depends on leaders who can tell that story of business in society, integrating public, private, and civil sector imperatives for an audience eager to engage them.

Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. This book is for those who wish to learn more about how email marketing works, whether as students, teachers, or practitioners. The authors recap the history of email and email marketing and explain how it informs email today. They cover the fundamentals of email marketing, including types of emails, the elements of an email, email metrics, best practices for email for improving performance, list development, and the benefits of segmenting an email list. Also addressed are special topics in email strategy, including the psychology of email recipients, AB testing for optimizing email elements, integrating email with social media, and aligning email with big data sources.

In today's online world, our professional image depends on our ability to communicate. Whether we're communicating by email, text, social media, written reports or presentations, how we use our words often determines how others view us. This book offers tips and techniques that can improve anyone's professional image. The author covers how to analyze multiple audiences and strategies for communicating your message effectively for each; structuring your message for greatest readability and effect; persuasion and tone; and how to face your own fears of writing. The content is delivered in a simple, clear style that reflects the Zen approach of the title, perfect for both the entry-level employee and the seasoned executive.

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities. Furthermore, the authors discuss how online brand communities differ from and can be used to complement traditional, face-to-face brand communities. Brand managers, social media managers, and other members of the brand team will find this book useful for strategic decision-making in both building and maintaining brand communities. In addition, this book will serve as a practical guide for working professionals enrolled in executive education degree programs as these programs continue to be developed in universities throughout the world.

This book provides an understanding of the characteristics of corporate governance in Italy, one of the most developed countries in the world, symbol of the family capitalism. The text presents the main peculiarities of the Italian corporate governance system, its impact on decision-making in corporate boardrooms, and the potential positive and negative consequences for the firm and its stakeholders. Several real-life case studies were included to help the reader grasp the subtleties of how power is exercised in Italian companies. The authors combine their knowledge of research with their professional experience. Such an approach helps the reader interpret the nuances of corporate governance practices in Italian companies as those practices are driven not only by the globalization of markets, but also by national economic, social, and political forces. The result is a unique corporate governance system, which deeply differs from the Anglo-American one. This book is, therefore, particularly relevant for a wide international audience (including investors, corporate directors, scholars, and practitioners) as it provides useful insights to interpret, evaluate and take sound decisions in Italian companies.

The goal of this book is to help HR decision makers recognize where to capture value from HR technology, learn how to demonstrate that value, and make better implementation decisions. The authors include topics such as how HR technology can deliver strategic value; whether to outsource HR processes, HR technology, and project management; training and change management; measuring value through ROI analyses and HR Analytics; and, how to evaluate and manage future HR innovations. Our approach is to introduce theoretical frameworks from management science to guide decision making about HR technology. These theoretical approaches provide a scientific basis and structure to analyze business challenges and improve decision making compared with using intuition alone or relying on vendor best practices. The theories and frameworks come from strategic management, economics, accounting, finance, organizational behavior, and information systems. This breadth helps managers understand the many ways HR technology decisions can increase value.

Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising, to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company - yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audio-visual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing: virtual teamwork, instant messaging, emails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice previously unnoticed small details, question previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts.

Modern cities are increasingly involving citizens in decisions that affect them. This trend is a part of a movement toward a new standard of city management and planning-falling under the names public involvement, public engagement, collaborative governance, civic renewal, participatory democracy, and citizen-centered change. City administrators have long focused on attaining excellence in their technical domains; they are now expected to achieve an equal standard of excellence in public involvement. Toward this end, Citizen-Centered Cities provides a body of experience about public involvement that would take years for municipal administrators to accumulate on the job. The opening chapter summarizes nine challenges for public involvement, together with over sixty aspirational recommendations. Subsequent chapters provide detailed case studies illustrating these challenges for a range of projects-a new bridge, a light rail line, a highway interchange, neighborhood street modifications, urban streetscaping, bicycle routes, movement of freight, and a transportation master plan. The close government-academic cooperation required to carry out this project builds on an innovative partnership between the City of Edmonton and the University of Alberta called the Center for Public Involvement.

While conventional commercial supply chains may be complicated, emergency supply chains are inherently complex. In responding to an emergency, they lack a developed forecast, primarily use manual requisitioning systems, and do not possess sophisticated means to sense and respond to the rapidly emerging and changing demand. Multiple stakeholders come together, many for the first time, to execute "e;on the fly."e; Their success is mostly defined by effectiveness, in either preserving combat capability or providing relief; the primary focus becomes getting the job accomplished "e;at all costs."e; As a result, supply chain efficiency is an afterthought, and optimization is difficult, if not undesired. This book completes the education of both practitioners and academics across multiple domains and disciplines. It contributes to military and nongovernmental operators, logisticians, and organizations' understanding of emergency supply chain strengths and vulnerabilities. Similarly, emergency management professionals will gain a sense of how these supply chains accomplish, limit, or constrain the emergency management process. Undergraduates and other supply chain professionals seeking a deeper understanding of supply chains will also benefit, as the book explores circumstances that run contrary to supply chain theory and thus reinforces a solid grasp on supply chain fundamentals.

MS Excel: Let's advance to the Next Level is an attempt to take you to the next orbit of competence in this fascinating world. It is a ready reckoner for any practitioner who seeks to further his/her understanding of the tools and utilities. The author offers to make life easier for a data analyst, thus, it will be of relevance to students, academicians, the ones pursuing corporate careers as well as entrepreneurs preparing business plans for their startups. The book explains a wide array of complex functions, ranging from V-LOOKUP to MATCH/INDEX and pivot tables in very practical, simple, and implementable manner. The segments on conditional formatting and printing tricks will help the reader present the output to stakeholders in a more efficient manner. Do try the features Excel has on offer for controlling data input as well as creating checks and balances to ensure cell/sheet/file-level security.

This book sets out new approaches, formulas, and software needed to enAable any HR function or organization to forecast trends and to use existAing retrospective data to their organization's advantage, which, in short, is to maximize efficiency and productivity. The reader will encounter new formulas to use and new approaches that will add value. Readers will also learn that most of the existing 52 formulas available don't work in today's environment. There is new software that will enable you to do forecasts with certainty and you can use a new mathematical model to rightsize any organization. Are you using an outdated organizational model? Do you have pro-cesses that don't work any more? These are areas that are major inhibiAtors to productivity and can be significantly improved. Most important of all, this book will help you to create imAmense added value in any organization.

A contrarian challenge to the status quo, this book vigorously champi-ons healthy skepticism in management theory and practice. Several com-mon management maxims - often taken for granted as truisms - are examined and debunked with evidence-based arguments. The constant repetition of these flawed tropes perpetuates their mythological status and limits personal and organizational performance. Eleven management maxims are rebuked using empirical data, original scholarship, literature reviews, field observations, and thoughtful opinions from numerous ex-perts. Far from a business as usual business book, Deconstructing Manage-ment Maxims has been researched with academic rigor yet written in an approachable style. Unafraid of taking on conventional business wisdom, it contains some controversial yet substantiated positions that will pro-voke critical thinking and debate. After all, sacred cows and long-believed tenets of management lore do not go away quietly. A clear message from this book is that you don't have to believe everything you read or hear-be it in the classroom or at work! It offers a refreshing break from the constant drumbeat of dronish corporate and academic cliches. This book is best appreciated by readers wanting to think critically about important management phenomena.

So, you're interested in becoming penny share millionaire? The simple answer is: Follow trading rules and you can live your dream. Trading takes courage and an understanding of market psyche. In a world fraught with economic and political upheaval, it becomes essential to plan to find lucrative shares while minimizing downside risk. This book shows you how to research, assess and discover profitable shares.

Learning practitioners have, for too long, been struggling to shift the perception of learning and development from a function that is a cost to the organization, to that of a function that is central to delivering value-added activities for the organization. The ability to deliver a return on investment is not about investing in good evaluation mechanisms, although this is important. It is imperative that the learning practitioner owns the numbers and works with financial metrics in order to bid for adequate resources and support the organization's strategic ambitions. This book offers a brief overview of both a theoretical and a practical framework. The theoretical underpinning provides an examination of how the theories and research about human and group dynamic processes and self-renewal can be utilized in intervention design. The emphasis is on the "e;self-renewal"e; ability of the individual and the facilitation of the movement of groups to improve the health and effectiveness of organizations in a sustainable way.