Bücher veröffentlicht von Business Expert Press

Starting up a business is one of the most interesting journeys you can take up in your life; it's your 'only shot' and a 'big risk'. It can be stressful, chaotic and filled with many sleepless nights, but the payout is always worth it if you do your job right. In this book, we lead you through every single step in building a start-up.

If your organization is not performing at its best, this book is for you. It puts you right into the shoes of the leaders of the great baseball dynasties and demonstrates how they overcame challenges common to those in our own teams and groups. Topics include managing and motivating highly talented but dysfunctional individuals, turning around careers that have stalled late in life, better understanding the practical benefits of diversity and inclusion, and inspiring individuals to find their best within the context of their teams.Meyer combines his over thirty years representing some of the world's top companies with his deep knowledge of baseball history and looks at leadership from a brand-new perspective. Learn the value of encouraging leadership from all levels in your organization. Discover the critical importance of leaders coming to terms with their own internal demons before they can reach their full potential. Unlock the secrets of how to out-perform the competition in times of intense pressure and how to find opportunity in times of crisis.The stories of the greatest teams of our greatest game are wildly entertaining and provide unique insight into our own success. Whether you are a baseball fan or not, reading Championing the Cause of Leadership will deepen your skillset as a leader and could dramatically improve the future of your team.

An up-to-date guide, reflecting current concerns about how to identify and manage health and safety risks in a small business, with a broad focus on practical guidance wherever your business is based globally.

Forward-thinking corporate executives badly need effective financial management and investing strategies to build a financially secure future. That is what this guide will provide: the essence of what investments and investing strategies the executive should consider employing to achieve financial independence.

This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy.The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in sales & marketing, need to understand these changes, and lead and adapt accordingly. This will require a strong foundation in analytics-not just modeling, but also business analytics in support of a holistic strategy.As more of the tactics of revenue management are executed through automation, and powered by machine learning, revenue managers will become more focused on strategy and will need to think about revenue management in the context of marketing, loyalty, and distribution. As the strategy component of the discipline increases, so too must the breadth of knowledge of revenue managers.

The relationship skills advocated in this book, once adopted, will be a positive differentiator in your favour, for all your dealings with China, by equipping you with skills of sufficient depth, to ensure success in this relationship-centric culture.

People networking is an essential element of any professional and personal development program. Your success proceeds from building valuable relationships. This book gives you the confidence to succeed and the tools, frameworks, and expert tips to deliver on your career objectives.

Drawing from leadership and management practices, practical case studies, and using energy, water, raw material, waste and its associated environmental impact as examples, People, Planet, Profit describes the ten internal issues - five technical, two leadership, and three managerial - and solutions to these issues.

Cryptocurrency & Social Media Have Married and This is What It Looks LikeSocial media is a multi-billion-dollar industry where the platforms profit from user-generated content. Cryptocurrencies have arrived to end the exploitation.Cryptosocial: How Cryptocurrencies Are Changing Social Media surveys the history of social media and cryptocurrencies to show how these two unrelated technologies had a chance meeting that is changing the world. If you're one of the millions of people growing tired of legacy social media and how they take advantage of their own users, this book will open your eyes to the alternatives offering greater happiness, more freedom, and better personal and financial security. Read this book and you'll learn:What cryptosocial is all about.Which platforms and protocols you should pay attention to.Why cryptosocial media is the best alternative for Facebook, Twitter, and Snapchat.How to start using cryptosocial media.What you need to participate in decentralized social media platforms.And how you can profit from your own content, gain more control over your identity, and maintain security over your online data and personal assets.

Strategy is paramount for successful modern healthcare data management.The healthcare landscape continues to evolve in an effort to accommodate our ever-connected world. A digital healthcare system poses new challenges and exposes existing issues as professionals-like you-strive to solve concerns. This book recognizes the unique tasks of dedicated professionals while attempting to decrease confusion on this key topic.It's time to discuss why strategy is important for modern healthcare data management, how strategy can create new business or upscale a business in healthcare data management, and how these tactics assist your business in gaining a competitive advantage.Cut through the frustration generated by the staggering amount of healthcare data currently being created, collected, and distributed-this book will teach you how.This book will help you to understand:Critical types of dataHow to strategically manage dataHow to build better patient careTips for improving performanceNew ways for your business to thriveAnd so much more...

Shows how cryptocurrencies and Web3 are disrupting industries and transforming business practices globally, much like the advent of the Internet at the turn of the 21st century. This book is a primer for business owners and forward-thinking executives to learn the details of this hard reality of fast-moving change.

In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company's employees, on average, are unaware of or do not understand its strategy.Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company's marketing program to its business strategy. It's based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.The author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country's largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well.

In 2018, the celebrated biotechnology startup Theranos collapsed from a market valuation of over $9 billion into bankruptcy and felony charges against its superstar founder, Elizabeth Holmes. This spectacular failure was due in large part to the silencing of dissenting voices who challenged the dubious claims and questionable decisions by Theranos leadership. Similar catastrophic examples can be found in business, the military and other human activities.Modern Devil's Advocacy is a form of challenge analysis that's intended to help overcome our human bias and fallacious reasoning, disrupt groupthink, reduce risk, and achieve better outcomes. By creating a strong counter case to any decision, modern Devil's Advocates can help others see potential weaknesses in their assumptions, beliefs, and judgments.This book will show you how practically anyone from the CEO to the newly minted manager can and should think and act like a modern Devil's Advocate. You will learn the origin of modern Devil's Advocacy, why the practice is desperately needed today, and how to apply modern Devil's Advocacy in any setting. If you want to learn how to constructively challenge the judgments that you and others make and achieve better outcomes, then this book is for you.

Project Profitability explains why opportunities are not realized and offers a framework that will guarantee your teams identify projects that align with your strategy, calculate cash savings appropriately, and realize these cash savings upon implementation.Consultants and internal project teams often make substantial claims about the savings opportunities resulting from their projects. Most of the time, these claims do not come true. Project Profitability explains why these opportunities are not realized and offers a framework that will guarantee your teams identify projects that align with your strategy, calculate cash savings appropriately, and realize these cash savings upon implementation.Customers of consulting organizations can use this book to keep their consultants honest when savings are promised. Consulting organizations can use this book to help document the value their solutions bring, how much of that value can be realized, and what's necessary to achieve it.If you are a consultant, you do not want to risk having your customer know the content of this book and challenge the value promise!

Embracing Ambiguity fills a tremendous need in today's chaotic marketplace by providing a timely, impactful, and relevant self-directed training program designed to enhance the essential skills employees need to embrace today's ambiguity. By engaging in self-directed learning employees will increase their self-awareness, further their sense of the world around them, and reflect on the intersection of the two.Required reading for individuals from small-to-medium sized businesses, large corporations, non-profit organizations, and government offices, Embracing Ambiguity offers employers and employees alike a valuable resource to use as they chart a course forward in a post-pandemic marketplace.

Building a successful cybersecurity team is no longer optional.Cyberthreats evolve at a staggering pace, and effective cybersecurity operations depend on successful teams. Unfortunately, statistics continue to illustrate that employers are not finding the people they need.The Can. Trust. Will. system guides the C-Suite, HR professionals and talent acquisition to build unbeatable cybersecurity teams through advanced hiring processes and focused on-boarding programs. Additionally, this book details how successful cybersecurity ecosystems are best built and sustained, with expert analysis from high-level government officials, Fortune 500 CSOs and CISOs, risk managers, and even a few techies.Those already in the field (and newbies) will glean invaluable knowledge about how to find their most effective position within a cybersecurity ecosystem. In a tech-driven environment, cybersecurity is fundamentally a human problem: and the first step is to hire for the human element.

This book is for pathfinders- product, services, business, and nonprofit managers searching for ways to reach beyond the artificial barriers that constrain innovation and make "e;work"e; harder. Inspired by real life trailblazers and their own experiences, the authors decode the secrets of achieving breakthrough success at both organizational and interpersonal levels. Learn to use their methodology with the help of checklists and detailed examples that will transform your thinking and skills.

Business academia offers an excellent entrepreneurial foundation. Then reality sets in. This book bridges the gap between academia and real business, to counsel by example, and to deliver timely, actionable recommendations to capitalize on opportunities, or to sidestep hidden business grenades.

Ask not what AI can do for a company, rather what artificial intelligence may do to a company.How does a company successfully integrate artificial intelligence into its operations?What are the problems in doing so?And how does the introduction of AI into society change the answer to the first question?As companies delay or even cancel initiatives in artificial intelligence, Four Laws for the Artificially Intelligent redefines possibilities and offers leverage to turn AI visions into reality. It is a story of transformation: of people, of companies, and of artificial intelligence itself.The Four Laws is unique in its combination of stories and science illustrating how a technology competing with human consciousness is introduced and assimilated within a company. A work of creative nonfiction stretched on a frame of research, it is an essential trail guide for navigating the Industry Version 4.0 jungle in a search of the fruits of innovation.

A holistic view of ESG goes beyond environmental issues, which are closely linked to social issues. Both come from the governance of an organization: the integrity with which decisions are made and implemented, ultimately defining corporate culture. ESG affects the daily lives of everyone in today's connected world where organizations, companies, and individuals depend on each other at various levels. Lack of sustainability for any entity threatens its future existence, disrupting the entire ecosystem. The use of data to measure ESG outcomes is a young science that is increasingly critical to upholding our very lifestyle. Data clearly presents impact across the entire ESG spectrum, providing the necessary specificity for informed decision making, and ensuring the transparency and accountability, which uphold sustainability.

You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:What makes a good (and bad) nameThe step-by-step process professional namers useHow to generate hundreds of name ideasThe secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.

Explores best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors examine the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause.

Competition to provide education is tense, attributed to the ease to access and process information. Technological development has also landed a terrible blow to the employment situation, which forces higher education institutions to review what and how their students learn. Yet, the desire to retain and grow the number of students and gain commercially can sometimes cloud judgment of educational leaders. They need to know that poorly made decisions hurt the businesses and students.In this book, Sam Choon-Yin explores how technological development has the potential to transform higher education. However, the same technology also has the potential to disrupt the education sector. The author provides a critical outlook on the prevailing practices of the higher education institutions. By drawing our attention to the various challenges, the author shows how teaching and learning can be effectively carried out in the digital age to serve the needs of students and hiring companies, and ultimately the institutions of higher learning.Understanding the issues and challenges means better design of and delivery of the curriculum. At a deeper level, the book raises a complex question of "e;what makes an education institution different"e; as they aim to define themselves by fulfilling students' desire. Understanding these issues forms the basis of power for higher education institutions to remain competitive and relevant in the age of digitization.

Sustainability offers a vision for business and society that benefits Earth. Yet sustainability is often taught in abstract and disconnected ways. With the Yellowstone River Valley of Montana as its setting, this book introduces readers to sustainability issues, theory, and science.

M&A failures is an established phenomenon. Human factors, such as acceptance of and readiness for change at the individual level, conflict of interest and cultural incompatibility are the key attributes of the success or failure of a merger or transformational change.Balancing theory with practice, this book looks at the financial due diligence, cultural compatibility, and emotional sensitivity at various stages of the M&A and offers a practical process model. Business leaders, change agents, coaching and mentoring practitioners will find the rare combination of great interest.

When we apply for a job, we are essentially trying to sell ourselves. If we understand the process of marketing, we can make that sale a lot easier. This requires a plan that includes a deep understanding of our target audiences, an understanding of our strengths and weaknesses, an understanding of the benefits we can offer, and a knowledge of the 4 Ps, product, place, price and promotion.Add to this, an ability to differentiate and position ourselves in the crowded marketplace and to use promotional tactics to rise to the top of the applicant pool, we can get the job of our dreams. When we master these skills, we make the chore of getting a great job, the job we want, more a certainty than a hopeful wish.This book will show you how to network better, how to create an effective email pitch, write a powerful resume and cover letter, and how to persuade recruiters that you offer the most value to satisfy their needs. This book will make you a pro at marketing yourself!

How do you get your team members to exercise appropriate independent judgment? How do you get employees to be more accountable for their actions? Leaders need team members to be empowered and proactive post COVID-19. What are the roadblocks? How are they overcome? Most books on employee empowerment bypass two critical relationships: the employment compact and the jobholder and their job. These two relationships hold the key to unlocking employee empowerment. This breakthrough book is for leaders who want to maximize performance through empowerment. It offers a new approach and practical strategies to energize employees to exercise their initiative when needed and be accountable for their actions. A proactive employee is engaged in their job and can confidently make decisions without overly relying on their manager.

An extensive but straight-to-the-point guide designed to get business students and professionals up to speed with an electrifying range of emergent technologies and concepts in the shortest possible time.

"e;The new world is one based on knowledge. Lean KM offers a practical approach to Knowledge Management, filled with historical references and interesting stories. It brought back wonderful memories of NASA."e;-Dr. Edward J Hoffman, Former NASA CKO and Director of the NASA Academy of Program, Project, & Engineering Leadership (APPEL), CEO Knowledge Strategies LLC Lecturer, Columbia University, Information and Knowledge Strategy (IKNS)Lean Knowledge Management Helped Change NASA's Culture and It Can Do the Same for Your Organization.NASA suffered three human spaceflight tragedies and Lean Knowledge Management was a major tool that helped NASA management implement massive cultural changes.Traditional knowledge management is too often regarded as overly complicated or a wasteful bureaucratic exercise, but Lean Knowledge Management can become a critical component for your organization to operate effectively, efficiently and safely.Lean Knowledge Management simplifies the process by:Clearly defining your organization's key employees,Filtering the enormous amount of internal "e;information"e; into "e;critical knowledge"e;.Utilizing a myriad of resources to get this critical knowledge to the people who need it most - the very people that can make your organization successful.Repetitive mistakes and failures can cost an organization millions of dollars in lost revenue, scrap, and even lawsuits. Lean Knowledge Management strips away the academic jargon and implements a practical, cost-effective, organic program emphasizing lessons of the past.Knowledge is free! Your hard-earned corporate knowledge is right in front of you, why risk losing it and having to pay for it all over again?Knowledge is power! Lean Knowledge Management is a structured plan to harness that power for your organization.

Have you ever thought about what it would be like to own your own business? Maybe you've given thought to how you can turn your passion into a career or maybe you just want to do something different. Most people have at least teetered with the idea-if you have, this is the book for you!Wouldn't it be amazing to be able to have your income generated by something that you really enjoy or are interested in? It doesn't matter our age or where we are in our lives. We have the power to redirect, set new goals, and achieve them. We just have to be smart about it.This book provides realistic insight as to what running a business is really about. It will help prepare you for all aspects of business and teach you how to protect yourself and your investment.The simplicity of using our intuition is often overlooked. The point is to understand exactly what you're getting into and not be blinded by the appearance of a good opportunity. This book will open your eyes and show you how to evaluate opportunities, people, and motives-skills often overlooked but are critical aspects of owning and operating a successful business.Prepare to get in tune with your "e;street smarts"e; in order to be successful in business and in life.