Bücher veröffentlicht von Business Science Reference

Tourism is a dynamic part of our economy. The global hospitality and tourism industry, which blends the lodging, food, attractions, cultural, and travel industries, is the world's largest industry with $4.5 trillion in expenditures generating 212 million jobs. Dynamic market forces such as global competition, changing customer expectations, and new communication technology-combined with career challenges due to ongoing industry consolidation and corporate restructuring-mandate continuous learning and the sharing of ideas. Global Hospitality and Tourism Management Technologies is a comprehensive collection which aims to be a source of information for all those interested in tourism and hospitality management, approaches, and trends, as well as to cover the emerging research topics which seek to define the future of IT and cultural development in the 21st century. The book provides a reference for policymakers, government officers, academics, and practitioners interested in understanding applications of IT for tourism and hospitality management.

Provides a compelling and relevant collection of innovative mobile marketing practices. It provides more than 25 insightful articles by international experts, and is a critical resource for advertisers, researchers, and academics.

Identifies potential research problems and issues in EIS, allowing research scholars and practitioners to develop suitable strategies and operational policies for EIS, thus improving communication within organizations. The cutting-edge research discussed will spark discussion of new ideas and developments in the field of EIS amongst researchers and practitioners.

Innovations in technology over the past 20 years offer great insight into entrepreneurial successes and pitfalls. Much of technology innovation is the result of pioneers with the unique vision of introducing new products or services, creating wealth, and perhaps becoming famous. These pioneers, referred to as entrepreneurs, are the foundation upon which technological advancements are made. Cases on Technology Innovation: Entrepreneurial Successes and Pitfalls is a compilation of theory, research, and practice in the areas of technology transfer, innovation, and commercialization. It includes illustrations and examples of entrepreneurial successes and pitfalls in university, industry, government, and international settings. Its main focus is on the technological innovation of products and services to meet the virtual demands of an international marketplace, therefore making it ideal for everyone from researchers and professors to business executives and technical staff.

Introduces current and original research in intelligent systems and methodologies. It provides knowledge and insights on present and future AI applications in OM from current research-oriented thinking on AI-based systems in the benefit of OM tools and decisions in terms of theoretical and empirical models, methods and their comparisons, and actual and proposed applications.

Focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in this new and exciting area of research and study.

Consisting of an integrated technology platform, enterprise information systems enable organizations to coordinate all business processes, offering a strategic area of focus. This work discusses the issues, challenges, opportunities and trends related to the impact of IT on every part of organizational and inter-organizational environments.

Digital signal processing is now a growing area of study invading all walks of organizational life, from consumer products to database management. This work presents trends and techniques for successful intelligent decision-making and transfer of products through digital signal processing.

Provides comprehensive coverage of issues associated with maintaining business protection in digital environments. Containing state-of-the-art research relevant to informing business practice, this provides base level knowledge for managers who are not specialists in the field, as well as advanced undergraduate and postgraduate students undertaking research and further study.

Provides an in-depth and scientifically-based analysis of 'always-on' enterprise information systems. This publication identifies methodological frameworks for designing and developing efficient systems and effective strategies for 'always-on' implementation, useful for academicians, researchers and practitioners.

Highlights areas of concern in developing strategies for international management of intellectual capital and demonstrates opportunities for the successful use of these tactics. This publication is suitable for academicians, researchers, and practitioners.

Addresses the relevance of knowledge management strategies for the advancement of organizations worldwide. This reference book supplies business practitioners, academicians, and researchers with comprehensive tools to systematically guide through a process that focuses on data gathering, analysis, and decision making.

Highlights the challenges faced by SMEs and how they are coping with the current adverse environment through skillful use of IT and technologies such as Web 2.0, Enterprise Resource Planning, e-commerce, open source software, Business Process Digitization, and other emerging technologies.

Examines the theoretical background for the use of virtual realities in corporate education, focusing on practical applications such as the designing, implementing, and measuring of such technologies. It provides a foundation for those who want to discover how people have successfully used virtual realities for corporate education, as well as ways in which to improve on already implemented ideas.

Provides a point-of-reference for scholars and researchers in the fields of Virtual Enterprises and Supply Chain Management who are interested in studying the Risk Management dimension in a cross-disciplinary fashion by applying new ideas and synthetic thinking in already well established concepts.

Provides a comprehensive assessment of the latest developments in the EIS revolution. Individual chapters, which focus on Enterprise Resource Planning (ERP) adoption, the integration of enterprise systems, personalized ERP, and the Semantic Web, offer ideas and solutions for the future of the global enterprise.

The information economy challenges businesses in many ways with information technologies and globalization leading to blurred the organizational boundaries. This work provides an understanding of issues, challenges, trends and technologies effecting the overall utilization and management of information in modern organizations around the world.

Enterprise information systems touch every process of an organization as new functionalities in previously existing and upcoming solutions are created every day. This work discusses the technological developments, main issues, challenges, opportunities, and trends impacting every part of small to medium sized enterprises.

The association of personal time management research with calendar applications has remained a relatively under-researched area due to the complexity and challenges it faces. This title covers the concepts, methodologies, techniques, tools, and perspectives essential to understanding individual time management experiences.

The field of high technology focuses on new, rapidly developing technologies, which include electronic technology, new material technology, new energy technology, bioengineering technology, and communication technology. Social Development and High Technology Industries: Strategies and Applications highlights the relationships between contemporary high technology and social development, the development and application of high technology, high technology competition, and economic development as it pertains to high technology. This book addresses society's growing need to adopt emerging technologies for all aspects of business and economic activity and develop innovative solutions to research problems, which will result in the creation of high performance systems.

Provides an overview of theoretical and empirical research on knowledge management generation in the Web 2.0 age. Research in this book highlights knowledge management evolution with a global focus and investigates the impact knowledge management 2.0 has on business models, enterprise governance and strategies, human resources, and IT design, implementation, and appropriation in organisations.

A broad range of theoretical perspectives on, and practical illustrations of, the field of e-simulations for educating the professions in blended learning environments. Authors articulate various views on the nature of professions and professionalism, the nature and roles that various types of e-simulations play in contributing to developing an array of professional capabilities.

Brings together recent research findings about the views and expectations of students when including technologies in their studies. The chapters in this book suggest that the use of technologies in teaching not only makes learning more interesting but also offers possibilities for variations in the learning processes.

Provides a central source of reference on visual information processing in wireless sensor network environments and its technology, application, and society issues. This book is an important resource for researchers and academics working in the interdisciplinary domains of wireless sensor network technology and multimedia technology and its related areas.

Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers' minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers' perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.

As Web services (any communication between two computers over a network) continue to evolve, publication and research related to the field must keep up in turn. Innovations, Standards and Practices of Web Services: Emerging Research Topics provides a vital new compendium of the latest research topics in the field of Web services. As a set of tools that can be used in a number of ways, Web services continue to evolve as the Internet expands its capabilities and users. Detailing the functions of service composition, and the most relevant models that modify its construction, this volume serves as a vital reference for practitioners, students, and academics alike.