Bücher veröffentlicht von Collins

From designing better baby shoes all the way to producingerotic videos, mompreneurs have been shaking up theworld of business even while working carpool to carpool. Formany women, self-employment is the answer to the challengeof combining work and family, which is why over 900,000 entrepreneursin Canada are women (many of them moms)-it'sone of the fastest growing segments of the Canadian economy.But starting a successful, lasting business isn't as simple as puttingdown the diaper bag and picking up a briefcase. Drawingon their own experiences as successful mompreneurs and thatof mompreneurs across Canada and the U.S., Amy Ballon andDanielle Botterell cover all the bases:. Deciding to take the plunge-is mompreneurship the answer?. Researching your business idea and developing a businessand marketing plan. Navigating the early stages of planning and financing. Balancing your business and family in the early stages and asyour business (and child) grows. Handling surprises and setbacks and managing growthWith informative sidebars and tips from Rebecca Reuber,Canada's leading expert on entrepreneurship, Mom Inc. is afriendly and hands-on look at the truth about mompreneurshipand the challenges of juggling business and family, and an authoritativeguide on how to start and run a successful business.

Every year since 1968, Leaf fans hope that the new season will be the one that breaks the Stanley Cup drought. Sadly, those hopes are usually dashed mid-season. In the biggest hockey market in North America, with such a huge and loyal fan base, how has the team missed it for so long?It's the question that every Leafs fan asks (and has been afraid to have answered). Now updated to include both the disastrous 2009-10 season and the 2010-11 season, Al Strachan covers what's gone wrong and why. With behind-the-scenes access and forty years of fascinating Leafs personalities and stories, Al discusses How the downfall started and how Harold Ballard perpetuated it Why fans were once again ill-served in the battle for club ownership after Ballard's death The three wasted first-round draft picks in one season Why the Leafs passed on Wayne Gretzky How the Phil Kessel trade will impact the team for years to come Why Brian Burke may not be the saviour Leafs fans are hoping for And most important, what can be done-how other teams have had success and thrived in the salary-cap eraFor fans who love the Leafs (and those who love to hate them), Why the Leafs Still Suck is a revealing and sometimes shocking inside look at professional hockey.

Families are always looking for simple and effective ways to stretch their household budgets. In tight times, finding extra dollars in unexpected places is even more important. Packed with ideas, information, tips and tricks that range from longterm savings to instant cash in your pocket, 397 Ways to Save Money makes budgeted living easy -- and even fun. Written by an average Canadian whose frugal ways have saved her thousands, this accessible guide offers saving savvy that you don t need to be a financial planner to understand. By looking in every corner of every room in your house, from the kitchen to the closet, and by considering the needs of every member of your family, from your toddler to your dog, 397 Ways to Save Money will help you find thousands of dollars in savings.3 Quick Ways to Save Raise your homeowner insurance deductibles from $250 to $500 -- you ll save up to 15 percent on your premiums immediately and more in the long run because making fewer small claims helps keep your premiums from increasing. Brush your dog s teeth -- it sounds like a silly task, but dental cleanings at the vet can cost between $200 and $500. Pick up a toothbrush and toothpaste at your pet store, and brush up those savings. Watch those drinks! Eating out with the family is much cheaper if everyone orders water. Adding three or four chocolate milks or Cokes to the bill can easily boost the cost by $10. Forgo your beer or glass of wine and save even more."

To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. The largest city in South America bans all billboards, posters and signs in a fight against "visual pollution."In the hyper-developing "BRIC" countries -- Brazil, Russia, India and China -- marketing is taking incredible new forms. The unprecedented economic growth in these nations is revolutionizing marketing throughout the world. Drawing on more than two years of extensive travel and research, award-winning creative director Max Lenderman shares groundbreaking strategies and business models that every savvy marketer needs to understand.Brisk, fascinating and a little bit shocking, Brand New World is an indispensable guide for the new era of global marketing.