Bücher veröffentlicht von Free Press

Now in paperback, this exciting new book by the nationally bestselling author of Why God Won't Go Awaybegan selling strongly even before its official publication date and publicity. Born to Believe is the first book to show that the brain is biologically driven to create beliefs.

Six years after her attack, Maggie Wilson receives a call from the prosecutor who put her husband in jail after Maggie identified him as the man who nearly killed her. Told that another inmate has confessed to the crime and that her ex-husband will be freed, Maggie plunges into memories of her stormy marriage to her college sweetheart, Nate Duke. Secluded in the old farmhouse that was her marital home, Maggie pores through trial transcripts, old journals, and photo albums, recreating the history of their courtship and trying fruitlessly to remember the events of that fateful night.

Just as "The Feminine Mystique" got women out of the home, this book reveals the ground lost to an insidious movement that uses an idealized concept of motherhood to guilt women back into the cave.

One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced.Who are they? The most influential Americans—the ones who tell their neighbors what to buy, which politicians to support, and where to vacation—are not necessarily the people you'd expect. They're not America's most affluent ten percent or best-educated ten percent. They're not the "early adopters," always the first to try everything from Franco-Polynesian fusion cooking to digital cameras. They are, however, the 10 percent of Americans most engaged in their local communities...and they wield a huge amount of influence within those communities. They're the campaigners for open-space initiatives. They're church vestrymen and friends of the local public library. They're the Influentials...and whether or not they are familiar to you, they're very well known to the researchers at RoperASW. For decades, these researchers have been on a quest for marketing's holy grail: that elusive but supremely powerful channel known as word of mouth. What they've learned is that even more important than the "word"—what is said—is the "mouth"—who says it. They've identified, studied, and analyzed influence in America since the Standard Oil Company of New Jersey (now Exxon) hired Elmo Roper himself to develop a model for identifying opinion leaders, and in The Influentials, they are finally ready to share their results. A few samples: • Influentials have been the "early majority"—leading indicators of what Americans will be buying—for more than five decades, from choosing energy-efficient cars in the 1970s to owning computers in the 1980s to adopting 401(k)s and IRAs in the 1990s to using the Internet and cell phones today. • Influentials have led the way in social development as well, from the revival of self-reliance (in managing their own health care, investments, and consumption) to mass skepticism about the marketing claims of everything from breakfast food to politicians. Although America's Influentials have always been powerful, they've never been more important than now. Today, a fragmented market has made it possible for Influentials to opt out of mass-message advertising, which means that a different route must be taken to capture their hearts and minds. The Influentials is a map for that route, a map that explains who these people are, how they exercise influence, and how they can be targeted. The Influentials features a series of rules and guidelines for marketing to Influentials; case studies of products that have prospered because of Influential marketing (and products that have failed because they lacked it); a history of the phenomenon...and why Influentials are more influential today than ever; and profiles of twelve real-life Influentials. Both an intellectual adventure and a hands-on marketing manual, The Influentials is an extraordinary gold mine of information and analysis that no business can afford to ignore.

From Simon & Schuster, and originally published as Gentlemen Freeholders, American Revolutionaries in the Making is Charles S. Sydnor's exploration of the political practices in Washington's Virginia.A masterclass in political ideology and a expansive history of the early American colonization, Charles S. Sydnor's American Revolutionaries in the Making tracks the many political strategies and practices in the era of George Washington's Virginia.

Defining the limits of computer technology, the authors make a compelling case that binary logic will always be inferior to human intuitive ability. A stunning reaffirmation of human intelligence.

The third edition of Geoffery Blainey’s highly acclaimed study on the causes of war has been expanded and updated to include a complete discussion of World War II and the road towards nuclear war.Analyzing all international wars since 1700, Causes of War solves the riddle of why some wars are long and some are short and demonstrates how the “outbreak of peace” offers insight into the outbreak of war. Proving that war and peace are alternating phases of a relationship between rival nations, this widely quoted work offers a crucial, new understanding of international armed conflict.

From Simon & Schuster, Herbert Butterfield's The Origins of Modern Science chronicles the history of contemporary scientific theory.In The Origins of Modern Science Professor Herbert Butterfield argues that past scientific achievements cannot be viewed through the filter of 20th century eyes, but can be understood only in the historical and political context of an era.

The prevailing view of China is that the country is an economic juggernaut sure to become the dominant power of the twenty-first century. In this provocative and stimulating book critically acclaimed author Will Hutton warns instead that China is running up against a set of daunting challenges from within its own political and economic system that could well derail its rise, leading to a massive shock to the global economy. The United States, he argues, must recognize that it has a vital stake in working to assure this doesn't happen, for if China's political liberalization and economic growth collapse, the United States will suffer crippling consequences. In today's highly globalized world economy, so much of the economic health of the United States -- our low inflation, high profits, and cheap credit -- rests upon China's economic growth and its massive investment in the United States. A great deal has been said about the economic and military threat China poses. But rather than provoking China with the military hawkishness of recent years and resisting Chinese economic supremacy with the saber rattling of protectionist antitrade policies -- twenty such bills have been introduced in Congress in just the last year -- the United States must build a strong relationship that will foster China's transition from an antiquated Communist state beset with profound problems to a fully modern, enlightened, and open society. Doing so will require understanding and engagement, not enmity and suspicion. China's current economic model, Hutton explains, is unsustainable, premised as it is on the myriad contradictions and dysfunctions of an authoritarian state attempting to control an economy in its transition to capitalism. If the twenty-first century is to be the China century, the Chinese will have to embrace the features of modern Western nations that have spurred the political stability and economic power of the United States and Europe: the rule of law, an independent judiciary, freedom of the press, and authentic representative government that is accountable to the people. Whether or not China does so rests in large part on how well the United States manages the relationship and persuades the Chinese of the virtues of an open, enlightened democratic system. The danger is that fearmongering will intensify animosities, leading both countries down a path of peril. Turning conventional wisdom on its head, this brilliantly argued book is vital reading at a crucial juncture in world affairs.