Bücher veröffentlicht von Free Press

From biology to culture to the new new economy, the buzzword on everyone's lips is "meme." How do animals learn things? How does human culture evolve? How does viral marketing work? The answer to these disparate questions and even to what is the nature of thought itself is, simply, the meme. For decades researchers have been convinced that memes were The Next Big Thing for the understanding of society and ourselves. But no one has so far been able to define what they are. Until now.Here, for the first time, Robert Aunger outlines what a meme physically is, how memes originated, how they developed, and how they have made our brains into their survival systems. They are thoughts. They are parasites. They are in control. A meme is a distinct pattern of electrical charges in a node in our brains that reproduces a thousand times faster than a bacterium. Memes have found ways to leap from one brain to another. A number of them are being replicated in your brain as you read this paragraph.In 1976 the biologist Richard Dawkins suggested that all animals -- including humans -- are puppets and that genes hold the strings. That is, we are robots serving as life support for the genes that control us. And all they want to do is replicate themselves. But then, we do lots of things that don't seem to help genes replicate. We decide not to have children, we waste our time doing dangerous things like mountain climbing, or boring things like reading, or stupid things like smoking that don't seem to help genes get copied into the next generation. We do all sorts of cultural things for reasons that don't seem to have anything to do with genes. Fashions in sports, books, clothes, ideas, politics, lifestyles come and go and give our lives meaning, so how can we be gene robots? Dawkins recognized that something else was going on. We communicate with one another and we get ideas, and these ideas seem to have a life of their own. Maybe there was something called memes that were like thought genes. Maybe our bodies were gene robots and our minds were meme robots. That would mean that what we think is not the result of our own creativity, but rather the result of the evolutionary flow of memes as they wash through us. What is the biological reality of an idea with a life of its own? What is a thought gene? It's a meme. And no one before Robert Aunger has established what it physically must be. This elegant, paradigm-shifting analysis identifies how memes replicate in our brains, how they evolved, and how they use artifacts like books and photographs and advertisements to get from one brain to another. Destined to inflame arguments about free will, open doors to new ways of sharing our thoughts, and provide a revolutionary explanation of consciousness, The Electric Meme will change the way each of us thinks about our minds, our cultures, and our daily choices.

A secular regime is toppled by Western intervention, but an Islamic backlash turns the liberators into occupiers. Caught between interventionists at home and fundamentalists abroad, a prime minister flounders as his ministers betray him, alliances fall apart, and a runaway general makes policy in the field. As the media accuse Western soldiers of barbarity and a region slides into chaos, the armies of God clash on an ancient river and an accidental empire arises. This is not the Middle East of the early twenty-first century. It is Africa in the late nineteenth century, when the river Nile became the setting for an extraordinary collision between Europeans, Arabs, and Africans. A human and religious drama, the conflict defined the modern relationship between the West and the Islamic world. The story is not only essential for understanding the modern clash of civilizations but is also a gripping, epic, tragic adventure. Three Empires on the Nile tells of the rise of the first modern Islamic state and its fateful encounter with the British Empire of Queen Victoria. Ever since the self-proclaimed Islamic messiah known as the Mahdi gathered an army in the Sudan and besieged and captured Khartoum under its British overlord Charles Gordon, the dream of a new caliphate has haunted modern Islamists. Today, Shiite insurgents call themselves the Mahdi Army, and Sudan remains one of the great fault lines of battle between Muslims and Christians, blacks and Arabs. The nineteenth-century origins of it all were even more dramatic and strange than today's headlines. In the hands of Dominic Green, the story of the Nile's three empires is an epic in the tradition of Kipling, the bard of empire, and Winston Churchill, who fought in the final destruction of the Mahdi's army. It is a sweeping and very modern tale of God and globalization, slavers and strategists, missionaries and messianists. A pro-Western regime collapses from its own corruption, a jihad threatens the global economy, a liberation movement degenerates into a tyrannical cult, military intervention goes wrong, and a temporary occupation lasts for decades. In the rise and fall of empires, we see a parable for our own times and a reminder that, while American military involvement in the Islamic world is the beginning of a new era for America, it is only the latest chapter in an older story for the people of the region.

In 1958, mankind's centuries-long flirtation with space flight became a torrid love affair. For a decade, tens of millions of people were enraptured -- first, by the U.S.-Soviet race to the moon, and finally, as America outstripped its rival, by Project Apollo alone. It is now more than three decades since the last man walked on the moon...more time than between the first moonwalk and the beginning of World War II. Apollo did not, as had been promised by a generation of visionaries, herald the beginning of the Space Age, but its end. Or did it? Project Apollo, like a cannonball, reached its apogee and returned to earth, but the trajectory of that return was complex. America's atmosphere -- its economic, scientific, and cultural atmosphere -- made for a very complicated reentry that produced many solutions to the trajectory problem. Rocket Dreams is about those solutions...about the places where the space program landed. In Rocket Dreams, an extraordinarily talented young writer named Marina Benjamin will take you on a journey to those landing sites. A visit with retired astronauts at a celebrity autograph show is a starting point down the divergent paths taken by the pioneers, including Edgar Mitchell, founder of the "e;church"e; of Notic Sciences. Roswell, New Mexico is a landing site of a different order, the "e;magnetic north"e; of UFO belief in the United States -- a belief that began its most dramatic growth precisely at the time that the path of the space program began its descent. In the vernacular, the third law of motion states that what goes up, must come down. Thus the tremendous motive force that energized the space program didn't just vanish; it was conserved and transformed, making bestsellers out of fantasy literature, spawning Gaia, and giving symbolism to the environmental movement. Everything from the pop cultural boom in ufology to the worldwide Search for Extra-Terrestrial Intelligence (SETI) feeds on the energy given off by America's leap toward space. Rocket Dreams is an eloquent tour of this Apollo-scarred landscape. It is also an introduction to some of the most fascinating characters imaginable: Some long dead, like the crackpot visionary Alfred Lawson, who saw in space flight a new stage of human evolution ("e;Alti-Man"e;), or Robert Goddard, the father of rocketry, whose workshop in Roswell stands only half a mile from shops selling posters of alien visitors. Others are very much alive -- like Stewart Brand, creator of the Whole Earth Catalog and partner with Gerard O'Neill in the drive to build free-floating space colonies, and SETI astronomer Seth Shostak, who has spent decades listening to the skies, hoping for the first contact with another intelligent species. Perceptive, original, and wonderfully written, informed by history, science, and an acute knowledge of popular culture, Rocket Dreams is a brilliant book by a remarkable talent.

Horses have a shared history with man going back millennia to their domestication around 4000 B.C. Yet only in very recent years have scientists begun to turn the tools of modem science on this remarkable animal that has been so wrapped up in human dreams and legends. Now modern scientific research is beginning to explain long-standing mysteries about the true nature of the horse. How well can horses really see? What causes breakdowns in racehorses? How intelligent are they compared to other animals, and are some breeds smarter than others? Does nature or nurture matter more in creating a great sport horse? What causes cribbing and other vices? In this beautifully illustrated, compelling narrative, Budiansky tells the story of the origins, behavior, intelligence and language of the horse. For the first time, horse lovers will have access to cutting-edge research on topics of interest including new information on horse vision, horse biology and movement. Introducing the latest archeological findings, Budiansky presents a fascinating discussion of how the horse evolved as well as a dramatic and provocative history of man's use and abuse of the horse from prehistoric times to today. In a revealing chapter on horse intelligence, he debunks the commonly held belief that horses are stupid and also presents compelling new scientific information on horse language which will greatly benefit the horse rider and trainer. Finally, drawing together the latest research on horse physiology, genetics and biomechanics, Budiansky asks the million dollar question -- what makes for a winning racehorse? Anyone who loves horses will find this an invaluable resource as well as a fascinating read.

A nation defines itself by the kind of army it creates for its protection. By that standard, America at the close of the twentieth century is large, powerful, and technologically sophisticated. But it is also muscle-bound, confused, wasteful, and desperately in search of a mission. In The Minuteman, former Senator Gary Hart proposes a provocative and radical restructuring of America's armed forces, asking the questions that have gone unanswered for too long: Why do we have 1.5 million men and women under arms with no major threat to our security? Why is our military budget at the same level as during the Cold War? Why are we spending more money for fewer weapons? Why are the best service personnel taking early retirement? Why is it taboo even to question the structure of our bloated military establishment?Drawing on his long experience as a leader in the field of military reform (including twelve years on the Senate Armed Services Committee), Hart proposes a return to the oldest principles of the republic, making an impassioned case for replacing the present Cold War military with a smaller standing army and a much larger, well-trained citizen reserve -- an "army of the people." The professional nucleus would be a rapid-response force responsible for dealing with immediate crises and low-intensity conflicts, while the larger army of citizen-soldiers would be called up when national interests required a larger, sustained military presence.From ancient times to the present, the heroes of democracy have consistently upheld two principles: that it is dangerous to maintain a large standing army in peacetime; and that free people have a civic duty to participate in their own defense. Contemporary America, by contrast, has sunk into "Eisenhower's Nightmare," beholden to a powerful military-industrial complex embracing the armed forces, military contractors, unions, Congress, and military communities economically dependent on military spending. The only way to break this cycle of dependence, Hart argues, is to restore a citizen military -- a true militia, like the one that defended Lexington and Concord. If we reject this path, he warns, we risk being truly ill-prepared for the challenges facing our nation in the century about to dawn.