Bücher veröffentlicht von Harper Business

When it comes to money, are you controlled by fear? Do you underestimate your worth? Are you ready to go to the next level, but can't seem to get there?If you answered yes to any of these questions, you may be an underearner. Underearners are self-saboteurs who don't live up to their earnings potential, says Barbara Stanny, a financial educator, motivational speaker, and career counselor. Whether they make $10 an hour or six figures a year, they tend to live paycheck to paycheck, are often in debt, and have a high tolerance for low pay. Ironically, many work incredibly hard. The good news is that underearning is a self-imposed condition. By focusing on overcoming it, underearners will not only earn what they deserve, but live a richer life. With techniques and exercises that have helped thousands of people, Stanny teaches five essential steps to financial independence and brings a message of empowerment to all those who chronically undervalue themselves.

One of Barack Obama's longest-serving speechwriters reveals the public speaking lessons that will help you become a more confident and compelling communicator and leader.As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to public speaking himself, Szuplat--like many people--was gripped by anxiety and preferred to stay in the shadows. When he was invited to give the first major speech of his life, he faced a choice: keep hiding from what scared him, or finally face his fears.In Say It Well, Szuplat shares the life-changing lessons he learned from Barack Obama--one of the most admired speakers of our time--and how he applied these techniques to become a better speaker himself. In every chapter, he shares never-before-heard advice from Obama on speaking well, along with riveting behind-the-scenes stories of writing for a president--so you can master every step of public speaking, including: - Tips for overcoming stage fright- Best practices for using artificial intelligence to compose a memorable speech- Attention-grabbing openings to pull in any audience- Framing techniques to make your arguments more persuasive - Scientifically-proven ways to inspire people to action and to create the change you want- Tricks for editing, polishing, and practicing your words for maximum impact- The only way to end any great speechAlong the way, Szuplat introduces you to remarkable people from all walks of life--students, advocates, business executives, veterans--who have used these techniques to give speeches that have gone viral and inspired millions of people around the world. At a time of division and distrust, Say It Well also shows how we can all speak with the empathy, civility, and honesty that we need now more than ever.In sharing his journey to find his own voice, Szuplat will help you find yours. Written with humor and warmth, this is your new guide to the art of public speaking. And the next time you speak--whether you're giving a toast or a eulogy for a loved one, a presentation at work, or an impassioned appeal for a cause you care about--not only will you know what to say, you'll know how to say it well..

"Do we really need yet another book about the financial crisis? Yes, we do--because this one is different....A must-read for anyone who wants to understand the mess we're in."--Paul Krugman, New York Times Book Review "Fox makes business history thrilling."--St. Louis Post-Dispatch A lively history of ideas, The Myth of the Rational Market by former Time Magazine economics columnist Justin Fox, describes with insight and wit the rise and fall of the world's most influential investing idea: the efficient markets theory. Both a New York Times bestseller and Notable Book of the Year--longlisted for the Financial Times Business Book of the Year Award and named one of Library Journal Best Business Books of the Year--The Myth of the Rational Market carries readers from the earliest days of Wall Street to the current financial crisis, debunking the long-held myth that the stock market is always right in the process while intelligently exploring the replacement theory of behavioral economics.

Now with the latest and safest strategies for smart investing in the new economyA perennial bestseller, Nancy Dunnan's How to Invest $50-$5,000 has been a trusted advisor for more than two decades. But never before has the economy changed so radically in so short a time. This new edition reflects the latest, smartest strategies for small investing in the current economy, and has fully updated information on all of the recent changes in federal regulations and laws.Covering the full range of small investing--from selecting a bank to choosing specific investments to making sense of financial pages--Dunnan guides even the most inexperienced investor through the maze of stocks, bonds, treasuries, mutual funds, and more. Now more than ever, How to Invest $50-$5,000 is an indispensable handbook for small investors--pointing the way toward the best low-risk, high-value opportunities available in the current U.S. economy.

The world's most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that workEvery Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars--and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

Change or Die. What if you were given that choice? If you didn't, your time would end soon--a lot sooner than it had to. Could you change when change matters most?This is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company. Deutschman concludes that although we all have the ability to change our behavior, we rarely ever do. From patients suffering from heart disease to repeat offenders in the criminal justice system to companies trapped in the mold of unsuccessful business practices, many of us could prevent ominous outcomes by simply changing our mindset.A powerful book with universal appeal, Change or Die deconstructs and debunks age-old myths about change and empowers us with three critical keys--relate, repeat, and reframe--to help us make important positive changes in our lives. Explaining breakthrough research and progressive ideas from a wide selection of leaders in medicine, science, and business (including Dr. Dean Ornish, Mimi Silbert of the Delancey Street Foundation, Bill Gates, Daniel Boulud, and many others), Deutschman demonstrates how anyone can achieve lasting, revolutionary changes that are positive, attainable, and absolutely vital.

Filling your ranks with exceptional employees has never been more important--or more challenging. Hiring People, a comprehensive and essential resource for any manager on the run, shows you how.Learn to: Attract, find, and retain top performersConduct an effective talent searchGet the most out of interviewsCraft an irresistible offerUse recruiters effectivelyBuild a referral network you can depend onThe Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.

A classic since its publication in 1954, The Practice of Management was the first book to look at management as a whole and being a manager as a separate responsibility. The Practice of Management created the discipline of modern management practices. Readable, fundamental, and basic, it remains an essential book for students, aspiring managers, and seasoned professionals.

The groundbreaking and premier work on nonprofit organizations.The nonprofit sector is growing rapidly, creating a major need for expert advice on how to manage these organizations effectively. Management legend Peter Drucker provides excellent examples and explanations of mission, leadership, resources, marketing, goals, and much more. Interviews with nine experts also address key issues in this booming sector.

Peter Drucker's classic book on innovation and entrepreneurshipThis is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.

Mr. China tells the rollicking story of a young man who goes to China with the misguided notion that he will help bring the Chinese into the modern world, only to be schooled by the most resourceful and creative operators he would ever meet. Part memoir, part parable, Mr. China is one man's coming-of-age story where he learns to respect and admire the nation he sought to conquer.

In 1982, the Dow hovered below 1000. Then, the market rose and rapidly gained speed until it peaked above 11,000. Noted journalist and financial reporter Maggie Mahar has written the first book on the remarkable bull market that began in 1982 and ended just in the early 2000s. For almost two decades, a colorful cast of characters such as Abby Joseph Cohen, Mary Meeker, Henry Blodget, and Alan Greenspan came to dominate the market news.This inside look at that 17-year cycle of growth, built upon interviews and unparalleled access to the most important analysts, market observers, and fund managers who eagerly tell the tales of excesses, presents the period with a historical perspective and explains what really happened and why.

Wall Street is a funny business. All you have is your reputation. Taint it and someone else will fill your shoes. Longevity comes from maintaining that reputation. Ask Jack Grubman, the All-Star telecom analyst from Salomon Smith Barney; uber-banker Frank Quattrone at CS First Boston; Morgan Stanley's Mary "Queen of the Net" Meeker; or Merrill Lynch's Henry Blodget.Well, they probably won't tell you anything. But have I got some great stories for you. Successful hedge fund manager Andy Kessler looks back on his years as an analyst on Wall Street and offers this cautionary tale of the intoxicating forces loose in the world of finance that overwhelmed sober analysis.

Of the world's 100 largest economies, 51 are now corporations, only 49 are nation-states. The sales of General Motors and Ford are greater than the gross domestic product of the whole of sub-Saharan Africa, and Wal-Mart now has a turnover higher than the revenues of most of the states of Eastern Europe. Yet few of us understand fully the growing dominance of big business.Widely acclaimed economist Noreena Hertz brilliantly reveals how corporations across the world manipulate and pressure governments by means both legal and illegal; how protest is becoming a more effective political weapon than the ballot-box; and how corporations are taking over from the state responsibility for everything from providing technology for schools to healthcare for the community.The Silent Takeover asks us to recognize the growing contradictions of a world divided between haves and have-nots, of gated communities next to ghettos, of extreme poverty and unbelievable wealth. In the face of these unacceptable extremes, Noreena Hertz outlines a new agenda to revitalize politics and renew democracy.

The most successful business book of the last decade, Reengineering the Corporation is the pioneering work on the most important topic in business today: achieving dramatic performance improvements. This book leads readers through the radical redesign of a company's processes, organization, and culture to achieve a quantum leap in performance.Michael Hammer and James Champy have updated and revised their milestone work for the New Economy they helped to create--promising to help corporations save hundreds of millions of dollars more, raise their customer satisfaction still higher, and grow ever more nimble in the years to come.

Larry Ellison started the high-flying tech company Oracle with $1,200 in 1977 and turned it into a billion-dollar Silicon Valley giant. If Bill Gates is the tech world's nerd king, Ellison is its Warren Beatty: racing yachts, buying jets, and romancing beautiful women. His rise to fame and fortune is a tale of entrepreneurial brilliance, ruthless tactics, and a constant stream of half-truths and outright fabrications for which the man and his company are notorious.Investigative reporter Mike Wilson, with access to Ellison himself and more than 125 of his friends, enemies, and former Oracle employees, has created an eye-opening, utterly fascinating portrayal of a Silicon Valley success story ... filled with the stuff that dreams and cultural icons are made of.

Fast. Motivated. Hard-hitting.That's what every business wants to be. And that's why the U.S. Marines excel in every mission American throws at them, no matter how tough the odds. In Corps Business, journalist David H. Freeman identifies the Marine's simple but devastatingly effective principles for managing people and resources -- and ultimately winning. Freedman discusses such techniques as "the rule of three," "managing by end state," and the "70% solution," to show how they can be applied to business solutions.

Named one of the greatest minds of the 20th century by Time, Tim Berners-Lee is responsible for one of that century's most important advancements: the world wide web. Now, this low-profile genius-who never personally profitted from his invention -offers a compelling protrait of his invention. He reveals the Web's origins and the creation of the now ubiquitous http and www acronyms and shares his views on such critical issues as censorship, privacy, the increasing power of softeware companies, and the need to find the ideal balance between commercial and social forces. He offers insights into the true nature of the Web, showing readers how to use it to its fullest advantage. And he presents his own plan for the Web's future, calling for the active support and participation of programmers, computer manufacturers, and social organizations to manage and maintain this valuable resource so that it can remain a powerful force for social change and an outlet for individual creativity.

In the bestselling tradition of The Soul of a New Machine, Dealers of Lightning is a fascinating journey of intellectual creation. In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses, a group of computer eccentrics dubbed PARC. This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser printer, and the graphical interface (one of the main precursors of the Internet), only to see these breakthroughs rejected by the corporation. Yet, instead of giving up, these determined inventors turned their ideas into empires that radically altered contemporary life and changed the world.Based on extensive interviews with the scientists, engineers, administrators, and executives who lived the story, this riveting chronicle details PARC's humble beginnings through its triumph as a hothouse for ideas, and shows why Xerox was never able to grasp, and ultimately exploit, the cutting-edge innovations PARC delivered. Dealers of Lightning offers an unprecedented look at the ideas, the inventions, and the individuals that propelled Xerox PARC to the frontier of technohistoiy--and the corporate machinations that almost prevented it from achieving greatness.

Since 1990, when it was first published, The Borderless World has changed the way managers view the world and their businesses, and how they invent, marker, and compete in our new globally interlinked economy. Kenichi Ohmae's groundbreaking bestseller argues persuasively how national borders are less relevant than ever before and identifies key characteristics of top--performing nations and corporations.In this revised, updated edition, which features a new introduction by the author, Ohmae attributes the American economy of the 1990s to its seamless entry into the borderless world and looks forward toward an uncharted future. He casts a critical, though ultimately hopeful, eye on the financial crisis in Asia and especially in his home country of Japan.

Welcome to the world of Martin "Buzzy" Schwartz, Champion Trader--the man whose nerves of steel and killer instinct in the canyons of Wall Street earned him the well-deserved name "Pit Bull." This is the true story of how Schwartz became the best of the best, of the people and places he discovered along the way and of the trader's tricks and techniques he used to make his millions.Writing with great verve and style, Schwartz makes us a part of the action as we follow his career from his first gut-wrenching day trading options on the American Stock Exchange to his enormous successes trading futures, his pursuit of secretive foreign money for his hedge fund, the night he spent trading bonds during the Golf War (in that first tumultuous night, he made $1.2 million by dawn), and the often painful yet valuable personal lessons he learned the hard way.It's a high-pressure, high-stakes world rarely seen by outsiders and rarely written about by its inhabitants. Here, fortunes are made and lost in moments, and nobody brings it to life better than Marty Schwartz, the man "Barron's" calls "the best there is." His stories are irresistable, and his candid accounts of his smart moves and blunders alike are priceless.Appended to each chapter are fascinating "lessons" Schwartz has learned about the financial markets--where you'll learn about the attitude, style and strategies that make Schwartz a winner. For the real nuts and bolts, turn to the end of the book and plunge into "The Pit Bull's Guide to Successful Trading, " a manual covering Schwartz' favorite trading methods, market analysis tools and indicators. Whether you want to play the markets yourself, are curious about how thebuccaneer traders of Wall Street make (and lose) their money or simply want to be entertained by a rollicking good story, "Pit Bull" is a book you won't want to miss.

From America's most trusted financial advisor comes a comprehensive guide to a new and utterly sane financial choice. In Die Broke, you'll learn that life is a game where the loser gives his money to Uncle Sam at the end. There are four steps to the process: Quit TodayNo, don't tell your boss to shove it...at least not out loud. But in your head accept that from this day on you're a free agent whose number one workplace priority is your personal bottom line.Pay CashYou should be as conscious of spending as you are of saving. Credit should be a rarely used tool for those few times (buying homes and cars) when paying cash is impossible.Don't Retire Your work life should be a journey up and down hills, rather than a climb up a sheer cliff that ends with a jump into the abyss.Die BrokeIt sounds terrifying, the one intolerable outcome to your financial life. And yet, in truth, dying broke might be your best option for a life without fear: fear of failure and privation now, fear of impoverishment in the long run.

Warning: more stupidity ahead (also selfishness and horniness) Nostradamus, step aside. Scott Adams has turned futurist and gives us a much needed look into his skewed crystal ball. Here's a taste of what you'll learn in "The Dibert Future: " in the future, life definitely won't be like "Star Trek" (or else we'd never leave the holodeck) there will be a huge market for technology products that help workers goof off and still get paidInternet capacity will increase indefinitely to keep up with the egos of the people using it it will be increasingly easy to find customers gullible enough to buy any product, no matter how worthless and stupid it is your competitors will remain just as clueless as your are There's only one word to describe life in "The Dibert Future: " HILARIOUS.

Faith Popcorn has been called "America's most highly regarded trends forecaster" (Newsday). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of America's most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world, and Clicking, which sold over 100,000 copies in hardcover, appeared on bestseller lists ranging from the New York Times and USA Today to the Chicago Tribune and Business Week. Now Popcorn, coauthor Lys Marigold, and Popcorn's company, BrainReserve, share even more of their remarkable insights about how we will conduct our businesses and live our lives in the future. Clicking is about positioning one's business, and one's self, to be poised to take the fullest advantage of upcoming trends. Loaded with telling anecdotes and inspiring examples, packed with ideas, products and people who have successfully mastered trends, or "clicked," this up-to-the minute revised report (including a major trend not identified in the hardcover) reveals the shape of the future.

Open-book management is not so much a technique as a way of thinking, a process that actively involves employees in the financial life of the company. Numerous companies have already found that employees who are informed and aware of the company's financial situation are motivated to seek solutions to problems and assume a greater degree of responsibility for its performance. John Case begins by examining the current competitive climate and the history of established management techniques. He shows how the traditional treatment of workers as "hired hands" with little involvement or responsibility beyond their own area is no longer effective in today's ever more competitive global environment. Case clearly and carefully explains the principles of open-book management: timely sharing of crucial financial information with employees; educating the employees to understand and apply the information; empowering employees to apply the information to their own work; and offering employees a stake in the successful implementation of their ideas. Open-book management will take different forms at every company, Case notes, but he offers a wide range of suggestions and guidelines for implementing these principles. He concludes with a series of in-depth case studies, featuring companies of various sizes and financial situations that have successfully implemented open-book management. Open-Book Management is the indispensable guide to teaching employees how to think and act like owners.

A look at the 30 virtues of good business that have inspired success in thousands of leaders, by the man voted Boss of the Year, 1994. Persistent, honest, resourceful, creative -- these adjectives begin to define the qualities of a great business leader. Along with the 26 other virtues enumerated in "Wisdom, Inc.", they are the fundamentals behind a business strategy that works, but they often get lost beneath passing fads and the color of one's parachute. Seth Godin's simple, highly readable handbook of business virtues will help everyone from assistant managers to CEOs cultivate habits that lead to a lifetime of good business. Godin interviewed 1,500 top executives from a wide range of industries to isolate the 30 virtues consistently named by respondents. Each virtue is addressed with inspirational stories of historical business leaders who distinguished themselves by exhibiting that virtue, as well as modern-day accounts by the executives interviewed demonstrating how the virtue has contributed to their companies' successes. Most important, each virtue is accompanied by a section entitled "To Do Today, " which provides concrete suggestions for immediately incorporating the virtue into a daily routine. Both practical and inspirational, "Wisdom, Inc." is a perfect gift or anyone in business.