Bücher veröffentlicht von Harper Business

When it comes to money, are you controlled by fear? Do you underestimate your worth? Are you ready to go to the next level, but can't seem to get there?If you answered yes to any of these questions, you may be an underearner. Underearners are self-saboteurs who don't live up to their earnings potential, says Barbara Stanny, a financial educator, motivational speaker, and career counselor. Whether they make $10 an hour or six figures a year, they tend to live paycheck to paycheck, are often in debt, and have a high tolerance for low pay. Ironically, many work incredibly hard. The good news is that underearning is a self-imposed condition. By focusing on overcoming it, underearners will not only earn what they deserve, but live a richer life. With techniques and exercises that have helped thousands of people, Stanny teaches five essential steps to financial independence and brings a message of empowerment to all those who chronically undervalue themselves.

"A guide to public speaking from one of Barack Obama's longest-serving speechwriters"--

Get Ready for the Real WorldHow do you get a job without experience and get experience without a job? It's the question virtually every college student or recent graduate faces. Now newly revised and updated, Lindsey Pollak's Getting from College to Career is the definitive guide to building the experience, skills, and confidence you need to succeed in the job search, offering action-oriented tips and strategies ranging from the simple to the expert. Learn how to: Get the best tools for career prep and job hunting E-mail like a professional Go global Practice the eight essentials of internship achievement Perform five minutes of stand-up Overprepare for interviews Persist without being a pestGetting from College to Career gives you the essential information and guidance you need to get your foot in the door of the real world. Don't start your first job search without it!

This expert, one-of-a-kind handbook shows you how to ensure that your inheritance instructions will be carried out the way you want them to be; protect your children's inheritance from creditors, ex-spouses, addictions, tax troubles, mismanagement, squandering, and other risks of loss; prevent family conflict that can arise when parents die and children divide the "family money"; leave more money to your children and grandchildren, and less to the IRS; avoid creating inheritance problems in your family with "cautionary tales" of inheritance planning gone bad; understand why you still have to deal with estate tax issues even if your net worth falls below the new death-tax-exemption.

"Do we really need yet another book about the financial crisis? Yes, we do--because this one is different....A must-read for anyone who wants to understand the mess we're in."--Paul Krugman, New York Times Book Review "Fox makes business history thrilling."--St. Louis Post-Dispatch A lively history of ideas, The Myth of the Rational Market by former Time Magazine economics columnist Justin Fox, describes with insight and wit the rise and fall of the world's most influential investing idea: the efficient markets theory. Both a New York Times bestseller and Notable Book of the Year--longlisted for the Financial Times Business Book of the Year Award and named one of Library Journal Best Business Books of the Year--The Myth of the Rational Market carries readers from the earliest days of Wall Street to the current financial crisis, debunking the long-held myth that the stock market is always right in the process while intelligently exploring the replacement theory of behavioral economics.

"This fun and informative book shows aspiring young women how to build their own businesses from the ground up...and stand as tall as a Manhattan highrise."--Barbara Corcoran, author of If You Don't Have Large Breasts Wear Ribbons in Your Pigtails"This book will do for business what The Joy of Cooking did for the culinary world."--Ella Brennan, owner, Commander's PalaceThe Girl's Guide to Starting Your Own Business is a must-read guide for any woman who wants to ditch the cubicle and join the growing ranks of aspiring female entrepreneurs. Revised and updated to reflect a post-financial crisis and Twitter world, this essential business handbook by Caitlin Friedman and Kimberly Yorio offers candid advice, frank talk, and true stories that will help every woman with a great business plan achieve her dream.

Now with the latest and safest strategies for smart investing in the new economyA perennial bestseller, Nancy Dunnan's How to Invest $50-$5,000 has been a trusted advisor for more than two decades. But never before has the economy changed so radically in so short a time. This new edition reflects the latest, smartest strategies for small investing in the current economy, and has fully updated information on all of the recent changes in federal regulations and laws.Covering the full range of small investing--from selecting a bank to choosing specific investments to making sense of financial pages--Dunnan guides even the most inexperienced investor through the maze of stocks, bonds, treasuries, mutual funds, and more. Now more than ever, How to Invest $50-$5,000 is an indispensable handbook for small investors--pointing the way toward the best low-risk, high-value opportunities available in the current U.S. economy.

Jean Chatzky, the popular Today Show financial editor and Oprah contributor, shows readers how to navigate the critical challenges and universal conundrums of personal finance in Money 911. A lifesaver in difficult economic times, Money 911 answers the tough financial questions about how to manage your money in the face of life-altering events. Like popular personal finance guru Suze Orman, Chatzky offers clear, optimistic, timely, and intelligent advice for any recession victim who might be suffering the slings and arrows of unanticipated economic misfortune.

The marketing revolution is herePunk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need.In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff--products, services, entertainment--and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed--one they have branded "Punk Marketing"--and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any business-person needing to engage consumers--or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell phones, TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

The world's most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that workEvery Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars--and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

Change or Die. What if you were given that choice? If you didn't, your time would end soon--a lot sooner than it had to. Could you change when change matters most?This is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company. Deutschman concludes that although we all have the ability to change our behavior, we rarely ever do. From patients suffering from heart disease to repeat offenders in the criminal justice system to companies trapped in the mold of unsuccessful business practices, many of us could prevent ominous outcomes by simply changing our mindset.A powerful book with universal appeal, Change or Die deconstructs and debunks age-old myths about change and empowers us with three critical keys--relate, repeat, and reframe--to help us make important positive changes in our lives. Explaining breakthrough research and progressive ideas from a wide selection of leaders in medicine, science, and business (including Dr. Dean Ornish, Mimi Silbert of the Delancey Street Foundation, Bill Gates, Daniel Boulud, and many others), Deutschman demonstrates how anyone can achieve lasting, revolutionary changes that are positive, attainable, and absolutely vital.

Abraham Lincoln's two great legacies to history--his extraordinary power as a writer and his leadership during the Civil War--come together in this close study of the President's use of the telegraph. Invented less than two decades before he entered office, the telegraph came into its own during the Civil War. In a jewel-box of historical writing, Wheeler captures Lincoln as he adapted his folksy rhetorical style to the telegraph, creating an intimate bond with his generals that would ultimately help win the war.

In Remember Me, Time writer Lisa Takeuchi Cullen has created a humorous and poignant chronicle of her travels around the country to discover how Americans are reinventing the rites of dying. What she learned is that people no longer want to take death lying down; instead, they're taking their demise into their own hands and planning the afterparty.Cullen hears stories of modern-day funerals: lobster-shaped caskets and other unconventional containers for corpses; cremated remains turned into diamonds; and even mishaps like dove releases gone horribly wrong.Eye-opening, funny, and unforgettable, Remember Me gives an account of the ways in which Americans are designing new occasions to mark death--by celebrating life.

Filling your ranks with exceptional employees has never been more important--or more challenging. Hiring People, a comprehensive and essential resource for any manager on the run, shows you how.Learn to: Attract, find, and retain top performersConduct an effective talent searchGet the most out of interviewsCraft an irresistible offerUse recruiters effectivelyBuild a referral network you can depend onThe Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.

A classic since its publication in 1954, The Practice of Management was the first book to look at management as a whole and being a manager as a separate responsibility. The Practice of Management created the discipline of modern management practices. Readable, fundamental, and basic, it remains an essential book for students, aspiring managers, and seasoned professionals.

The groundbreaking and premier work on nonprofit organizations.The nonprofit sector is growing rapidly, creating a major need for expert advice on how to manage these organizations effectively. Management legend Peter Drucker provides excellent examples and explanations of mission, leadership, resources, marketing, goals, and much more. Interviews with nine experts also address key issues in this booming sector.

Peter Drucker's classic book on innovation and entrepreneurshipThis is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.

Mr. China tells the rollicking story of a young man who goes to China with the misguided notion that he will help bring the Chinese into the modern world, only to be schooled by the most resourceful and creative operators he would ever meet. Part memoir, part parable, Mr. China is one man's coming-of-age story where he learns to respect and admire the nation he sought to conquer.

A brilliant investor, a born raconteur and an overall smart-ass, Andy Kessler pulls back the curtain on the world of hedge funds and shows how the guys who run big money think, talk and act.Following on the success of Wall Street Meat, his self-published book on the lives of Wall Street stock analysts, Andy Kessler recounts his years as an extraordinarily successful hedge fund manager. To run a successful hedge fund you must have an investing edge -- that special insight that allows you to reap greater returns for your clients and yourself.A quick study, Kessler gets an education in investing from some fascinating and quirky personalities. Eventually he works out his own insight into the world economy, a powerful lens that reveals to him hidden value in seemingly negative trends. Focussing on margin surplus, Kessler comes to see that current American economy, at the apex of the information revolution, is not so different from the British economy at the height of the industrial revolution. Drawing out the parallels he develops a powerful investing tool which he shares with readers. Contrarian and confident, Kessler made a fortune applying his ideas to his hedge fund. Which only proves that they may not be as crazy as they sound.

In 1982, the Dow hovered below 1000. Then, the market rose and rapidly gained speed until it peaked above 11,000. Noted journalist and financial reporter Maggie Mahar has written the first book on the remarkable bull market that began in 1982 and ended just in the early 2000s. For almost two decades, a colorful cast of characters such as Abby Joseph Cohen, Mary Meeker, Henry Blodget, and Alan Greenspan came to dominate the market news.This inside look at that 17-year cycle of growth, built upon interviews and unparalleled access to the most important analysts, market observers, and fund managers who eagerly tell the tales of excesses, presents the period with a historical perspective and explains what really happened and why.

Wall Street is a funny business. All you have is your reputation. Taint it and someone else will fill your shoes. Longevity comes from maintaining that reputation. Ask Jack Grubman, the All-Star telecom analyst from Salomon Smith Barney; uber-banker Frank Quattrone at CS First Boston; Morgan Stanley's Mary "Queen of the Net" Meeker; or Merrill Lynch's Henry Blodget.Well, they probably won't tell you anything. But have I got some great stories for you. Successful hedge fund manager Andy Kessler looks back on his years as an analyst on Wall Street and offers this cautionary tale of the intoxicating forces loose in the world of finance that overwhelmed sober analysis.

Of the world's 100 largest economies, 51 are now corporations, only 49 are nation-states. The sales of General Motors and Ford are greater than the gross domestic product of the whole of sub-Saharan Africa, and Wal-Mart now has a turnover higher than the revenues of most of the states of Eastern Europe. Yet few of us understand fully the growing dominance of big business.Widely acclaimed economist Noreena Hertz brilliantly reveals how corporations across the world manipulate and pressure governments by means both legal and illegal; how protest is becoming a more effective political weapon than the ballot-box; and how corporations are taking over from the state responsibility for everything from providing technology for schools to healthcare for the community.The Silent Takeover asks us to recognize the growing contradictions of a world divided between haves and have-nots, of gated communities next to ghettos, of extreme poverty and unbelievable wealth. In the face of these unacceptable extremes, Noreena Hertz outlines a new agenda to revitalize politics and renew democracy.

The most successful business book of the last decade, Reengineering the Corporation is the pioneering work on the most important topic in business today: achieving dramatic performance improvements. This book leads readers through the radical redesign of a company's processes, organization, and culture to achieve a quantum leap in performance.Michael Hammer and James Champy have updated and revised their milestone work for the New Economy they helped to create--promising to help corporations save hundreds of millions of dollars more, raise their customer satisfaction still higher, and grow ever more nimble in the years to come.

Larry Ellison started the high-flying tech company Oracle with $1,200 in 1977 and turned it into a billion-dollar Silicon Valley giant. If Bill Gates is the tech world's nerd king, Ellison is its Warren Beatty: racing yachts, buying jets, and romancing beautiful women. His rise to fame and fortune is a tale of entrepreneurial brilliance, ruthless tactics, and a constant stream of half-truths and outright fabrications for which the man and his company are notorious.Investigative reporter Mike Wilson, with access to Ellison himself and more than 125 of his friends, enemies, and former Oracle employees, has created an eye-opening, utterly fascinating portrayal of a Silicon Valley success story ... filled with the stuff that dreams and cultural icons are made of.

Fast. Motivated. Hard-hitting.That's what every business wants to be. And that's why the U.S. Marines excel in every mission American throws at them, no matter how tough the odds. In Corps Business, journalist David H. Freeman identifies the Marine's simple but devastatingly effective principles for managing people and resources -- and ultimately winning. Freedman discusses such techniques as "the rule of three," "managing by end state," and the "70% solution," to show how they can be applied to business solutions.

Named one of the greatest minds of the 20th century by Time, Tim Berners-Lee is responsible for one of that century's most important advancements: the world wide web. Now, this low-profile genius-who never personally profitted from his invention -offers a compelling protrait of his invention. He reveals the Web's origins and the creation of the now ubiquitous http and www acronyms and shares his views on such critical issues as censorship, privacy, the increasing power of softeware companies, and the need to find the ideal balance between commercial and social forces. He offers insights into the true nature of the Web, showing readers how to use it to its fullest advantage. And he presents his own plan for the Web's future, calling for the active support and participation of programmers, computer manufacturers, and social organizations to manage and maintain this valuable resource so that it can remain a powerful force for social change and an outlet for individual creativity.

In the bestselling tradition of The Soul of a New Machine, Dealers of Lightning is a fascinating journey of intellectual creation. In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses, a group of computer eccentrics dubbed PARC. This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser printer, and the graphical interface (one of the main precursors of the Internet), only to see these breakthroughs rejected by the corporation. Yet, instead of giving up, these determined inventors turned their ideas into empires that radically altered contemporary life and changed the world.Based on extensive interviews with the scientists, engineers, administrators, and executives who lived the story, this riveting chronicle details PARC's humble beginnings through its triumph as a hothouse for ideas, and shows why Xerox was never able to grasp, and ultimately exploit, the cutting-edge innovations PARC delivered. Dealers of Lightning offers an unprecedented look at the ideas, the inventions, and the individuals that propelled Xerox PARC to the frontier of technohistoiy--and the corporate machinations that almost prevented it from achieving greatness.

Since 1990, when it was first published, The Borderless World has changed the way managers view the world and their businesses, and how they invent, marker, and compete in our new globally interlinked economy. Kenichi Ohmae's groundbreaking bestseller argues persuasively how national borders are less relevant than ever before and identifies key characteristics of top--performing nations and corporations.In this revised, updated edition, which features a new introduction by the author, Ohmae attributes the American economy of the 1990s to its seamless entry into the borderless world and looks forward toward an uncharted future. He casts a critical, though ultimately hopeful, eye on the financial crisis in Asia and especially in his home country of Japan.

Welcome to the world of Martin "Buzzy" Schwartz, Champion Trader--the man whose nerves of steel and killer instinct in the canyons of Wall Street earned him the well-deserved name "Pit Bull." This is the true story of how Schwartz became the best of the best, of the people and places he discovered along the way and of the trader's tricks and techniques he used to make his millions.Writing with great verve and style, Schwartz makes us a part of the action as we follow his career from his first gut-wrenching day trading options on the American Stock Exchange to his enormous successes trading futures, his pursuit of secretive foreign money for his hedge fund, the night he spent trading bonds during the Golf War (in that first tumultuous night, he made $1.2 million by dawn), and the often painful yet valuable personal lessons he learned the hard way.It's a high-pressure, high-stakes world rarely seen by outsiders and rarely written about by its inhabitants. Here, fortunes are made and lost in moments, and nobody brings it to life better than Marty Schwartz, the man "Barron's" calls "the best there is." His stories are irresistable, and his candid accounts of his smart moves and blunders alike are priceless.Appended to each chapter are fascinating "lessons" Schwartz has learned about the financial markets--where you'll learn about the attitude, style and strategies that make Schwartz a winner. For the real nuts and bolts, turn to the end of the book and plunge into "The Pit Bull's Guide to Successful Trading, " a manual covering Schwartz' favorite trading methods, market analysis tools and indicators. Whether you want to play the markets yourself, are curious about how thebuccaneer traders of Wall Street make (and lose) their money or simply want to be entertained by a rollicking good story, "Pit Bull" is a book you won't want to miss.