Bücher veröffentlicht von HarperCollins Focus

How old is your best customer? This number will change as your customers grow--and as a marketer, it's your responsibility to stay ahead of them and their money. Learn how to effectively anticipate your buyers' future demand.

For most supply chains, cost reduction is imperative to long-term survival. Yet identifying the costs that can be eliminated---and then doing so effectively---can prove impossible without the right method. This book introduces the same process the author has used to save companies like IBM, Kodak, and DuPont billions of dollars, simply by harnessing the knowledge of suppliers

In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ''behavioral differentiation' The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.

All day long, managers deal with one challenge or another: complaints from staff, delegating work no one wants to do, jealousy and hurt feelings, performance reviews, even 'small' problems like telephone abuse. It's exhausting! This book gives time-pressed managers succinct, pragmatic tools for taking action instantly on more than 65 common problems.

Many first-time supervisors are unprepared for the demands of their new role. They quickly become overwhelmed -- to the detriment of the organization, their co-workers, and themselves. This friendly guide is full of field-tested help for novice supervisors.

Project Management Step-by-Step also includes six case studies--positive and negative, real and fictional--that show clearly how project management works in the real world.

The updated edition of this invaluable guide- co-published with the Society for Human Resource Management.

Small business owners are falling to the perennial trap of industry pricing and marketing misconceptions when they could be earning a much greater profit. Learn how to charge more for your wares--regardless of the competition--without alienating your customers.

Write Up the Corporate Ladder introduces a new, simplified approach to writing based on the way professional writers write, emphasizing the importance of ''writer's intuition'' and ''message over mechanics'' to enable readers to write both faster and smarter on the job. This helpful book spells out the difference between good, bad, and mediocre writing, provides step-by-step instructions for bringing out your own best ideas.

Planning a meeting or event is no easy task. Just ask any of the administrative staffers who are increasingly being asked to do it. Planning Successful Meetings and Events is sure to transform any take-charge assistant into the Martha Stewart of meeting and event planning. It's a good thing.'

Business strategy is not rocket science. It's about using pertinent information to make smart decisions, and doing it fast enough to keep your business ahead of the curve. Making Sense of Strategy provides real, practical insights and advice for 21st-century businesses.

Sexual harassment is a malign specter hovering over workplaces everywhere. One touch of its foul breath can devastate businesses, causing them to lose millions of dollars, not to mention waste bundles of time and energy.

For those who believe success is dependent only on business growth, this revolutionary approach to using Lean Dynamics (TM) will prove you wrong in the best possible way by helping your company thrive in virtually any environment.

In an increasingly diverse workplace, it's more important and challenging than ever to communicate well. The Art of Connecting reveals five core principles and presents corresponding, specific strategies for overcoming communications barriers and connecting effectively with anyone, regardless of professional, generational, ethnic, cultural, or other differences.

Sales theories come and sales theories go, but nothing beats learning from the original masters. The Giants of Sales introduces readers to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century.

No list of the greatest people of the 20th century is complete without General George C. Marshall. Even so, many people know Marshall's name without being able to recall his many astonishing accomplishments. In an extraordinary chronicle and analysis of legendary leadership, Jack Uldrich brings the life and achievements of General Marshall front and center -- where they have always belonged.

How do you attract the "other half" to spend their affluence on your products and services? Learn the practical strategies that encourage loyalty in those with the power to buy.

This empowering book helps readers take the sting out of criticism--and transform it from a destructive, demoralizing disaster into an energizing, educating experience that builds relationships and increases individual and organizational success.

Of all the challenges faced by organizations today, team-building ranks as one of the biggest--and most critical.The Team-Building Workshop was written specifically to help readers design and lead a two-day team-building workshop that achieves measurable results.

Everything a company says sends a message to its employees. Without a strategically managed employee communications strategy, results suffer. Corporate Conversations is a comprehensive guide to crafting and delivering vital internal messages.

When Wilbur and Orville Wright executed the first successful manned flight on December 17th, 1903, they stunned the world. Man could fly! A perfect combination of savvy management guidance and historical adventure story, The Wright Way shows readers how to make their business soar when others can't even get off the ground.

On the battlefields of the workplace, employees are jockeying for position, hoarding resources, and manipulating information. Is this behavior instinctual? Can it be changed? "Yes" to both, says the author, who shows the underlying roots and visible signs of territorialism--as well as positive strategies to combat the destructive effects of workplace "turf wars".

From tragic accidents to public relations fiascos, we live in an increasingly crisis-ridden society. According to Ian Mitroff, one of the world's leading experts on crisis management, the rise in the crisis rate is due to an ingrained ''it-can't happen-to-us'' mentality--which, in turn, leads to a total lack of preparedness for crises. His solution? Find out in Managing Crises Before They Happen