Assessment by rubrics has emerged as a tool with great potential to guide successful student learning from a competency-based approach. Rubrics, as instruments that make it possible to share the criteria for carrying out learning and assessment tasks with students, are excellent roadmaps for student learning largely because they allow students to know what they are expected to do and what they are expected to achieve by carrying out the learning tasks. Improving Learning Through Assessment Rubrics: Student Awareness of What and How They Learn contributes to the improvement of what is being evaluated by identifying the strengths as well as the weaknesses of the didactic use of rubrics in the assessment of university learning. The book also provides a set of theoretical issues, methodological elements, and practical resources for the assessment of university learning using rubrics. Covering topics such as active learning, self-assessment, and teacher identity, this reference work is ideal for administrators, policymakers, researchers, scholars, academicians, practitioners, educators, and students.
There are many ways to motivate students to achieve their academic and personal goals. Due to the pandemic, more emphasis has been placed on finding alternative approaches to instruct students. Online learning has become the focal point of the educational setting, and new approaches to teaching are necessary. Since the change in delivery from face-to-face to online, teachers have been faced with motivating their students in an environment that is new and foreign to them. Teachers must find new methods to enhance their curriculum to motivate all students in this modality. The Handbook of Research on Creating Motivational Online Environments for Students considers how online students learn and how they progress through the learning process. The book also provides teaching techniques and technology that will improve motivational success for students in all modalities. Covering topics such as student behavior, online education, and motivational techniques, this premier reference source is ideal for administrators, researchers, academicians, scholars, practitioners, instructors, and students.
In today's world, the pressing challenges of sustainable development and societal progress demand innovative solutions that harness the power of science and technology. From climate change to resource depletion and social inequalities, the urgency to find sustainable, intelligent, and ethical approaches has never been greater. Academic scholars and researchers play a crucial role in driving these advancements but often struggle to find comprehensive resources that bridge the gap between theory and real-world applications. The need of the hour is a definitive guide that unites expertise from diverse disciplines and offers practical insights into leveraging sustainable science and intelligent technologies to create meaningful societal development. Sustainable Science and Intelligent Technologies for Societal Development, edited by Brojo Kishore Mishra of GIET University, India, is the much-awaited solution to the challenges faced by academic scholars and researchers. This persuasive book brings together an esteemed collection of leading experts, academics, and industry professionals, all dedicated to addressing global challenges through the lens of applied sciences and intelligent technology applications. By presenting a wide range of innovative topics, such as renewable energy, smart healthcare, sustainable finance, and more, the book serves as a comprehensive resource that empowers scholars with actionable knowledge and innovative ideas. The book not only covers the theoretical aspects but also delves into the ethical considerations essential in shaping the future. In a world increasingly dependent on technology, it is vital to ensure that societal development aligns with principles of inclusivity, fairness, and environmental responsibility. With a focus on the United Nations Sustainable Development Goals (SDGs), the book provides a clear roadmap for scholars to contribute meaningfully to global progress. By offering concrete examples and real-world case studies, the book enables researchers to grasp the potential impact of their work, fostering collaborations that transcend traditional disciplinary boundaries. Sustainable Science and Intelligent Technologies for Societal Development is the go-to resource for academic scholars, scientists, researchers, innovators, industry professionals, and students who seek to be effective in the world. As a comprehensive guide that blends sustainable science and intelligent technologies with ethical considerations, this book equips its readers to create tangible solutions that address pressing global challenges. Through collective knowledge and interdisciplinary collaboration, this book stands as a beacon of hope and inspiration for driving meaningful societal development, paving the way for a more sustainable and prosperous future.
Innovative Human Resource Management for SMEs presents a comprehensive solution to the challenges faced by small and medium-sized enterprises (SMEs) in managing their human resources in today's rapidly changing business landscape. These SMEs often operate with limited resources and lack dedicated HR departments, making it difficult to compete for top talent against larger companies. Moreover, staying abreast of innovative HR practices can be overwhelming, leaving SMEs uncertain about how to enhance employee engagement, well-being, and overall organizational success. Edited by esteemed academic scholars, this book focuses on contemporary and practical strategies, empowering HR professionals, business managers, and leaders with the necessary tools to navigate the complexities of effective human capital management. By exploring key areas such as recruitment, employee engagement, performance management, well-being, and organizational transformation, the book provides actionable insights through real-world case studies. It offers valuable information to drive organizational success and foster a positive workplace culture, benefiting not only SMEs but also larger organizations seeking to optimize their HR practices. Innovative Human Resource Management for SMEs stands as a guiding beacon, empowering readers to attract, engage, and retain top talent, thus ensuring their businesses thrive in the dynamic business world of the current millennium.
"The objective of this book is to explore and examine the ethical dimensions at the intersection of environmental sustainability and the use of AI. It fosters a comprehensive understanding of the ethical framework that should guide the responsible deployment and development of AI in environmental contexts"--
In an era of rapid technological advancements, libraries have evolved to cater to the changing needs and aspirations of users and society at large. IT has emerged as a critical factor in this transformation, empowering libraries to offer faster, more efficient, and highly convenient services to their users. The Handbook of Research on Innovative Approaches to Information Technology in Library and Information Science is a comprehensive guide that delves into the dynamic relationship between libraries, information centers, and information technology (IT). Within the pages of this edited research handbook, a team of esteemed scholars and experts in the field explore the multifaceted applications of IT in libraries and information centers. They delve into the effective management of collections, resources, and operations, shedding light on how technology can optimize these vital aspects of library services. From information centers that curate and provide access, to diverse information resources, to the revolutionary impact of IT in digitizing libraries, this handbook covers a wide range of topics relevant to contemporary library and information science. This book address crucial themes such as artificial intelligence, data science, computer science, information management, metadata, cybersecurity, machine learning, chatbots, mobile services, and robotics. It explores the integration of these cutting-edge technologies within the realm of libraries, examining how they enhance efficiency, user experience, and digital equity. By addressing the challenges and opportunities presented by IT, this handbook equips librarians, information professionals, researchers, professors, advanced students, and practitioners with the knowledge and insights needed to navigate the rapidly evolving landscape of library and information science.
In the rapidly evolving realm of Artificial Intelligence (AI) and digital technologies, a pressing issue confronts academic scholars and social scientists-the profound consequences of AI adoption within the intricate structures of society. Despite its pervasive influence, this critical topic remains largely unexplored in academic circles, leaving a significant knowledge gap regarding how AI reshapes human interactions, institutions, and the fabric of our digital society. AI and Emotions in Digital Society , edited by Adrian Scribano and Maximiliano E Korstanje, emerges as the timely and compelling solution to bridge this divide. In this transformative book, readers embark on an intellectual journey exploring the intricate interplay between society, technology, and emotions. Drawing together high-quality chapters from diverse disciplines and cultural backgrounds, the book fosters critical discussions that delve into the philosophical quandaries underpinning AI's influence, especially within the context of our ever-changing world. By adopting a balanced perspective that acknowledges both risks and opportunities, the book equips postgraduate students, professionals, policymakers, AI analysts, and social scientists with the tools to comprehend the far-reaching effects of AI on human behavior, institutions, and democratic processes. As readers engage with this thought-provoking content, they gain profound insights into how AI impacts various sectors, including education, travel, literature, politics, and cyber-security. AI and Emotions in Digital Society serves as an indispensable resource for navigating the ongoing AI revolution, inspiring informed decision-making, and fostering critical dialogue. By empowering readers to grasp the complexities of AI's role in a new cosmopolitan capitalism, the book opens possibilities for a future where humanity and technology harmoniously coexist, shaping the course of our digitally interconnected society.
The rapid advancement of IoT and smart technologies poses significant challenges for academic scholars, including meeting new requirements such as reliability, quality of service, and energy efficiency. AIoT and Smart Sensing Technologies for Smart Devices , edited by Fadi ALTURJMAN, offers an invaluable solution by serving as a knowledge hub that brings together diverse research and professional contributions. This comprehensive book enables scholars to delve into topics like IoT-oriented applications, sustainable development, machine learning, and wireless networks, providing the necessary insights to navigate the complexities of IoT and smart technologies. Targeted at experts, researchers, and students, this book equips readers with the understanding needed to tackle the challenges in this dynamic field. Covering areas such as IoT paradigms, network security, machine learning approaches, and wireless network protocols, it serves as a guide for unlocking the potential of AIoT. With this resource, scholars can stay informed, explore innovative approaches, and actively contribute to the advancement of AIoT and smart technologies, making it a compelling solution for those grappling with the complexities of this transformative field.
Infrastructure Possibilities and Human-Centered Approaches With Industry 5.0 is a research book that serves as a comprehensive exploration of the potential impact of Industry 5.0 and the research opportunities presented by it, a new era of industrial revolution that integrates advanced technologies with human expertise and creativity. This book delves into the transformative effects of Industry 5.0 on society, with a particular focus on human-centric approaches and the key areas of agriculture, transportation, healthcare, and more. The book examines the revolutionary impact of Industry 5.0 in various domains. It explores the application of AI and machine learning in revolutionizing agriculture, improving livestock management, optimizing fertilizer usage, and detecting agricultural diseases. Additionally, it delves into the integration of advanced technologies in healthcare, including wearable devices, sensors, and robotics, to provide personalized and efficient healthcare services. Furthermore, the book explores the implications of Industry 5.0 on transportation, smart grid systems, and education. Throughout the discussion, the book addresses the ethical and social considerations associated with Industry 5.0, such as privacy, data protection, and social inequality. Written for research scholars, graduate engineering students, and postgraduate students in the fields of computer science, agriculture, and health engineering, this book serves as a valuable resource for understanding the transformative potential of Industry 5.0.
Cybersecurity Issues and Challenges in the Drone Industry is a comprehensive exploration of the critical cybersecurity problems faced by the rapidly expanding drone industry. With the widespread adoption of drones in military, commercial, and recreational sectors, the need to address cybersecurity concerns has become increasingly urgent. In this book, cybersecurity specialists collaborate to present a multifaceted approach to tackling the unique challenges posed by drones. They delve into essential topics such as establishing robust encryption and authentication systems, conducting regular vulnerability assessments, enhancing software security, advocating industry-wide standards and best practices, and educating drone users about the inherent cybersecurity risks. As drones, or unmanned aerial vehicles (UAVs), gain popularity and are deployed for various applications, ranging from aerial photography and surveillance to delivery services and infrastructure inspections, this book emphasizes the criticality of safeguarding the security, integrity, and privacy of drone systems and the data they handle. It highlights the growing vulnerability of drones to cybersecurity threats as these devices become increasingly connected and integrated into our everyday lives. This book is an invaluable resource for drone manufacturers, government agencies, regulators, cybersecurity professionals, and academia and research institutions invested in understanding and mitigating the cybersecurity risks in the drone industry.
Practices and Implementation of Gamification in Higher Education is a comprehensive book that explores the integration of gamification in tertiary education as an innovative approach to teaching and learning. By leveraging the mechanics of games, educators are able to achieve enhanced results, foster critical thinking, and promote positive behavior among students. This book compiles a collection of practical lesson proposals from experienced educators at the university level, providing detailed instructions and necessary materials for implementing gamification in the classroom. By presenting a diverse range of examples across various fields of higher education, the book illustrates the effectiveness of gamification in engaging students and catering to their specific needs. Whether it is fostering motivation, nurturing commitment, or encouraging excellence, the book highlights the positive impact of gamification on student learning outcomes. Ideal for researchers, department chairs, university professors, and lead course developers, this book appeals to those invested in innovative teaching methodologies and seeking to implement them successfully. It also caters to graduate studies programs in higher education, teaching and instruction, humanities, English, and foreign languages.
As societies strive for progress, the need to ensure equal access to education for all, irrespective of socioeconomic, ethnic, or gender backgrounds, emerges as a pivotal factor. In the thought-provoking book, Socio-Economic Implications of Global Educational Inequalities , the complex interplay between education and its profound impact on human capital, economic growth, and development is meticulously explored. The book delves into the multifaceted dimensions of education as a critical determinant of income and gender disparities, poverty levels, and financial sector advancement. Drawing on the expertise of professional researchers, this comprehensive work presents a panoramic view of the socio-economic implications of educational inequalities on a global scale. By examining the profound link between education and various societal aspects, the book opens avenues for insightful discussions and strategic policymaking. In addition to catering to scholars and researchers, this book addresses a broader audience, including individuals, managers, and governmental employees who recognize education's pivotal role in shaping economic, financial, and social landscapes.
Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.
As cloud services become increasingly popular, safeguarding sensitive data has become paramount. Privacy Preservation and Secured Data Storage in Cloud Computing is a comprehensive book that addresses the critical concerns surrounding privacy and security in the realm of cloud computing. Beginning with an introduction to cloud computing and its underlying technologies, the book explores various models of cloud service delivery. It then delves into the challenges and risks associated with storing and processing data in the cloud, including data breaches, insider threats, and third-party access. The book thoroughly examines techniques and tools to enhance privacy and security in the cloud, covering encryption, access control, data anonymization, and other measures to mitigate risks. Additionally, it explores emerging trends and opportunities in cloud security, such as blockchain-based solutions, homomorphic encryption, and other cutting-edge technologies poised to transform data privacy and security. This invaluable resource offers practical advice and in-depth analysis for cloud service providers, IT professionals, researchers, and students seeking to understand best practices for securing data in the cloud.
The advent of Industry Revolution 5.0 has brought unprecedented challenges to supply chain management, compromising the effectiveness, transparency, and security of operations. Traditional methods of transaction management and data sharing prove inadequate in this complex landscape, necessitating a comprehensive solution. Editors Mustafa Khan, Naveed R. Khan, and Arsalan Ghouri present Achieving Secure and Transparent Supply Chains With Blockchain Technology , an edited collection that offers a groundbreaking solution. This book provides a thorough overview of blockchain technology and its potential to enhance supply chain efficiency, security, and resilience. By leveraging its decentralized and secure platform, blockchain emerges as a transformative technology capable of revolutionizing supply chain management. With a focus on contemporary theoretical frameworks and the latest empirical findings, this book equips academics, practitioners, policymakers, researchers, professionals, and students with the knowledge needed to harness the power of blockchain technology in supply chain management. Covering diverse topics such as traceability, resilience, sustainability, and ethical sourcing, it explores the wide-ranging applications of blockchain in achieving secure and transparent supply chains. Achieving Secure and Transparent Supply Chains With Blockchain Technology serves as an indispensable resource for individuals involved in the field, offering a comprehensive guide to unlock the potential of secure and transparent supply chains in the digital age. With its forward-thinking approach and diverse perspectives, this book paves the way for a future where blockchain technology revolutionizes the management of supply chains.
Democratization of Africa and Its Impact on the Global Economy delves into the intricate relationship between democracy, governance, and development in Africa, shedding light on the continent's progress and its implications for the global economy. From its historical context rooted in colonialism and apartheid regimes to the present-day challenges of weak governance and underdevelopment, this book critically examines the factors that have shaped Africa's political and socioeconomic landscape. This book offers a comprehensive exploration of democracy, governance, and development in Africa. It delves into various topics such as models of democracy, electoral systems, political leadership, state building, democratic deficits, political violence, corruption, and the challenges of democratic consolidation. Additionally, it examines the significance of democratic governance, good governance principles, civil society engagement, and political accountability in shaping Africa's political landscape. Through a multi-disciplinary lens encompassing political science, development studies, anthropology, sociology, international relations, and public administration, the book offers a platform for scholars, practitioners, policymakers, and researchers to engage in critical dialogue and propose innovative strategies for Africa's renewal.
Higher education is constantly changing and advancing, and the integration of technology and its transformative potential remains elusive for many universities globally. While other industries have surged forward with digitization, higher education has been slow to completely embrace technology-driven outcomes. Reshaping Entrepreneurial Education Within an Industry 4.0 Context sheds light on the barriers preventing widespread technological adoption and the profound changes that Industry 4.0 brings to education. As the fourth industrial revolution, Industry 4.0, continues to unfold, this book delves into how this phenomenon is reshaping the field of education. This book presents a comprehensive analysis of how digital technology and capabilities are becoming integral to building more flexible and adaptive tertiary education systems in regions like Latin America and the Caribbean. It also highlights the challenges faced by online learning and the urgent need for a fundamental rethinking of higher education to ensure equal access to quality education. This publication addresses a diverse audience, making it an essential resource for students, academicians, and higher education administrators seeking an in-depth understanding of Reshaping Entrepreneurial Education Within an Industry 4.0 Context . For practitioners, it provides valuable insights to enrich their work in the realm of higher education. The book covers a broad spectrum of key themes, including the impact of the 4th industrial revolution on entrepreneurial education, the transformative power of online learning in global universities, and the hurdles faced in adopting digital education. Additionally, the experts behind this research delve into how information and communication technologies (ICTs) are influencing educational policies and teaching methods worldwide, as well as the role of metaverse technologies in designing curricula for entrepreneurial education.
"This book aims to explore the interaction between competition law and policy and the Sustainable Development Goals (SDGs)"--
"This book explores the strategic periplectic and outlook of the organizations while practicing the CSR activities and interaction of the stakeholders in this global period"--
In the dynamic and ever-changing financial landscape, the seamless integration of artificial intelligence (AI) and machine learning (ML) has presented unprecedented challenges for the banking and finance industry. As we embrace the era of Industry 5.0, financial institutions find themselves confronted with intricate decisions pertaining to investments, macroeconomic analysis, and credit evaluation, necessitating innovative technologies to navigate this complexity. Additionally, the mounting volume of financial transactions calls for efficient data processing and analysis. Considering these pressing concerns, scholars, academicians, and industry practitioners are eagerly seeking comprehensive insights into the transformative potential of AI and ML, specifically in bolstering resilience, fostering sustainable development, and adopting human-centric approaches within the financial sector. Offering a compelling solution to these critical challenges, The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0 , edited by esteemed scholars Mohammad Irfan, Mohammed Elmogy, M. Shabri Abd. Majid, and Shaker El-Sappagh, embark on an in-depth exploration of the multifaceted functions and applications of AI and ML algorithms in the realm of finance. With a keen focus on Industry 5.0 principles such as resilience, human centricity, and sustainable development, this comprehensive compendium presents a collection of groundbreaking research papers that unveil the remarkable potential of AI/ML technologies in revolutionizing the financial services industry. By catering to a diverse audience comprising researchers, academicians, industrialists, investors, and regulatory bodies, this book actively invites contributions from industry practitioners and scholars, facilitating ongoing discussions on the efficacy of ML algorithms in efficiently processing vast financial data. As the financial landscape charts an ambitious course into Industry 5.0, the book emerges as an indispensable resource, empowering the industry with transformative advancements that will indelibly shape the future of finance.
"This book compiles conceptual, empirical, and theoretical research that contributes to the understanding of learning analytics to make more informed choices for student success"--
Adjunct Faculty in Online Higher Education: Best Practices for Teaching Adult Learners is an essential handbook that delves into the pivotal role of adjunct faculty instructors in the booming realm of online higher education, with a specific focus on adult learners. As the demand for online education continues to soar, administrators, program directors, and adjunct faculty instructors alike are presented with unique challenges and opportunities. This comprehensive guidebook provides a wealth of knowledge and best practices for adjunct faculty instructors seeking to excel in online teaching roles. With a keen understanding of the competitive nature of the field, this book equips instructors with valuable insights that will set them apart in the ever-expanding landscape of higher education. University administrators and program directors will also find immense value in the book's content, which explores strategies for providing professional development to adjunct faculty and designing effective evaluations to support continuous improvement. Recognizing the paramount importance of the student experience, the book emphasizes the crucial role played by adjunct faculty in representing their respective institutions. Covering a wide range of topics, from the historical context of adult learners to the challenges associated with being an adjunct instructor, this handbook serves as a comprehensive guide for both aspiring and experienced adjunct faculty members. It offers practical advice on curriculum design, personnel development, and evaluation methods, empowering administrators and directors alike to make informed decisions in hiring and supporting adjunct faculty instructors.
Perspectives on Artificial Intelligence in Times of Turbulence: Theoretical Background to Applications offers a comprehensive exploration of the intricate relationship between artificial intelligence (AI) and the ever-changing landscape of our society. The book defines AI as machines capable of performing tasks that were once exclusive to human cognition. However, it emphasizes the current limitations of AI, dispelling the notion of sophisticated cyborgs depicted in popular culture. These machines lack self-awareness, struggle with understanding context-especially in language-and are constrained by historical data and predefined parameters. This distinction sets the stage for examining AI's impact on the job market and the evolving roles of humans and machines. Rather than portraying AI as a threat, this book highlights the symbiotic relationship between humans and machines. It recognizes that while certain jobs may become obsolete, new opportunities will emerge. The unique abilities of human beings-such as relational skills, emotional intelligence, adaptability, and understanding of differences-will continue to be indispensable in a rapidly transforming society. Its perspectives cover a wide range of topics such as business sustainability, change management, cybersecurity, digital economy and transformation, information systems management, management models and tools, and continuous improvement are comprehensively addressed. Additionally, the book delves into healthcare, telemedicine, Health 4.0, privacy and security, knowledge management, learning, and presents real-world case studies. Designed for researchers and professionals seeking to enhance their knowledge and research capabilities, this book offers a consistent theoretical and practical foundation. It serves as a springboard for further studies, supports change management initiatives within organizations, and facilitates knowledge sharing among experts. This book is an essential companion for colleges with master's and Ph.D. degree investigators, and researchers across a wide range of disciplines.
In an era of rapid technological advancements, blockchain technology has emerged as a groundbreaking solution for decentralized trust and immutable record-keeping. Frameworks for Blockchain Standards, Tools, Testbeds, and Platforms delves into the intricate world of blockchain, offering a comprehensive exploration of its various dimensions. At its core, blockchain disrupts the traditional notion of a centralized trusted authority, instead relying on multiple sources of trust and algorithmic consensus for validation. This handbook elucidates the transformative power of blockchain, examining its capacity to offer enduring records that resist modification by trusted or untrusted sources. The concept of mining, akin to decentralized peer review, is demystified in the context of the Bitcoin protocol, which paved the way for subsequent advancements like Ethereum-a decentralized, open-source platform enabling a diverse array of blockchain applications. This book serves as an indispensable guide for various stakeholders, including researchers, academicians, industry practitioners, policy makers, corporate executives, venture capitalists, and entrepreneurs. With its inclusive approach, the book also benefits those indirectly involved in blockchain and its applications. It is equally valuable for undergraduate, graduate, and research-level students seeking to explore the transformative potential of blockchain technology.
Geriatric Dentistry in the Age of Digital Technology is a comprehensive guide that addresses the crucial role of dental professionals in providing specialized care for aging patients in today's digital era. As the world's population continues to age, it is imperative to prioritize the health promotion, prevention, and recovery of older individuals, especially concerning their oral health. Drawing upon relevant theoretical frameworks and the latest empirical research, this book offers invaluable insights for professionals seeking to enhance their understanding of Geriatric Dentistry and Gerodontology, as well as their application within the international context of digital transformation. Whether you are a dentist, dental student, researcher, or involved in the management of elderly dental care, this book provides a comprehensive exploration of the discipline's key topics. Delving into a range of subjects, the book covers essential areas such as the integration of Geriatrics and Gerontology into dental training, teaching methodologies for Geriatric Dentistry and Gerodontology, prevalent systemic diseases among the elderly, oral conditions commonly observed in this population, changes in the oral cavity during aging, and holistic dental care for geriatric patients in the digital age. Additionally, the book explores the dynamic relationship between oral health and the quality of life of older individuals, strategies for health promotion and disease prevention, salutogenic marketing approaches, and the challenges faced in providing dental care for elderly patients, including physical, psychosocial, and geographical barriers.
Global Perspectives on Soft Power Management in Business provides a comprehensive exploration of the impactful role of soft power in influencing socio-economic dynamics. In today's interconnected world, soft power drives economic growth through the dissemination of beliefs, cultures, shared norms, and popular trends, creating a country's brand image. This edited volume brings together scholars from diverse academic backgrounds to objectively discuss and analyze the sustainable management, design thinking, and integration of soft power. The book delves into the pros and cons of soft power impact, explores soft power knowledge management in different industries, examines soft power marketing and presentation strategies, and investigates the relationship between technology and soft power. Moreover, it emphasizes that success in the global marketplace is not solely reliant on technological advancements, but also on the added value of products through sophisticated services-a concept encompassed by soft power. This book proves invaluable to undergraduate and graduate students studying business, cultural, and hospitality management, as well as professionals in public and private organizations, universities, professors and lecturers, policy makers, and those in the film and music industry.
Jetzt zum Newsletter anmelden und tolle Angebote und Anregungen für Ihre nächste Lektüre erhalten.
Mit Ihrer Newsletter-Anmeldung erklären Sie sich mit unseren Datenschutzbestimmungen einverstanden.
