Bücher veröffentlicht von John Wiley & Sons Inc

The Design Thinking Playbook, by Michael Lewrick, is an insightful book that delves into the world of design thinking. Published in 2018 by John Wiley & Sons Inc, this book belongs to the genre of Business & Management. The author introduces readers to a new mindset and a deeply human process that can help any organization to be more innovative and more successful. The Design Thinking Playbook provides a detailed explanation of all stages of the design thinking process, along with a toolkit for its practical implementation. This book is not just for designers, but for everyone who wants to spark innovation and solve complex problems. It's a must-read for anyone involved in business and management. Published by John Wiley & Sons Inc, this book is a valuable addition to any professional's library.

Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and more, the authors applied a proprietary algorithm and determined ten meaningful groupings, the Ten Types of Innovation that provided insight into innovation. It helps to bring growth in your organization.

The fast and easy way to learn to speak Russian With Russia in line to host the World Cup in 2018, the Winter Olympics in 2014, as well as a Formula 1 Grand Prix, interest in Russia is on the rise.

Interested in learning to sail but feel like you're navigating in murky waters? Sailing for Dummies, Second Edition introduces the basics of sailing, looks at the different types of sailboats and their basic parts, and teaches you everything you need to know before you leave the dock.

Learn how to create and profit from NFTsThe NFT Handbook is a detailed guide on how to create, sell and buy non-fungible tokens without the need for a technical background. Learn exactly what NFTs are, how they evolved, and why they have value.We'll delve into the different types and aspects of NFTs and discuss the different NFT marketplaces and the pros and cons of each.* Create Your Own NFTs: Step by step instructions on all aspects of NFT creation, including what types of content to use, where to source content, adding artistic design, writing the NFT's description, adding optional unlockable content and setting an optional ongoing royalty.* Mint Your NFTs: You'll learn the process of how to get your NFTs on the blockchain.* Sell Your NFTs: We'll go through the whole process including creating a collection, and the different options such as setting a price or starting an auction.* Buy NFTs: What you'll need to bid on and purchase NFTs, and how to avoid getting scammed.* You'll also get a primer on blockchain, particularly the Ethereum cryptocurrency and "gas" fees. You'll also be shown step by step how to create, secure and fund your own cryptocurrency wallet, where you'll store your NFTs and cryptocurrency.Whether you're experienced with the blockchain and crypto or a complete noob (beginner), The NFT Handbook will guide you in the process of creating, minting, selling and buying NFTs.

Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:* Artificial Intelligence for marketing automation* Agile marketing* "Segments of one" marketing* Contextual technology* Facial recognition and voice tech for marketing* The future of Customer Experience (CX)* Transmedia storytelling* The "Whatever-Whenever-Wherever" service delivery* "Everything-As-A-Service" business model* Internet of Things and blockchain for marketing* Virtual and augmented reality marketing* Corporate activismPerfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Easy steps to practical databasesPeople who really know how to build, populate, and simplify databases are few and far between. Access 2019 For Dummies is here to help you join the ranks of office heroes who possess these precious skills.This book offers clear and simple advice on how to build and operate databases as well as create simple forms, import data from outside sources, query databases for information, and share knowledge in reports. In short, it's the book that holds all the secrets behind the mysteries of Access!* Build effective databases from the ground up* Simplify your data entry with forms and tables* Write queries that produce answers to your data questions* Simplify input with formsThere's no time like the present to get your hands on the insight that database beginners need to become Access gurus.

A developer's resource to learning one of the most-used scripting languagesJavaScript All-in-One For Dummies saves you shelf space by offering a complete introduction to JavaScript and how it's used in the real world. This book serves up JavaScript coding basics before diving into the tools, libraries, frameworks, and runtime environments new and experienced coders need to know. Start by learning the basics of JavaScript and progress through the techniques and tools used by professional JavaScript developers, even if you've never written code before. You also get the details of today's hottest libraries and frameworks--React.js, Vue.js, Svelte, and Node.js.* Learn the basics of web and application development with the JavaScript language* Grasp the similarities and differences between React.js, Vue.js, and Svelte* Discover how to write server-side JavaScript and how to access databases with Node.js* Gain a highly marketable skill, with one of the most popular coding languages* Launch or further your career as a coder with easy-to-follow instruction* This is the go-to Dummies guide for future and current coders who need an all-inclusive guide JavaScript.This is the go-to Dummies guide for future and current coders who need an all-inclusive guide to the world of JavaScript.

Say cheese! Explore this beginner-friendly guide to digital photography with the Nikon Z fc cameraWith a design that looks like an old-school film camera, the Nikon Z fc makes photographers want to grab this very-modern model off the shelf and start taking photos. But if you really want to set your pictures apart from the average snapshot, you need Nikon Z fc For Dummies.This book takes you on a comprehensive and user-friendly tour of the Nikon Z fc camera, its settings, and all of its automatic and manual options. You'll learn how to control exposure, take advantage of advanced focusing options, fix color problems, and get the best image quality.You'll also get:* Accessible instruction on tried and tested photography techniques* Instruction on how to adjust color and exposure settings* Strategies for when to use your camera's auto options to when to take full control of settingsIdeal for anyone who wants to get the most out of their Nikon Z fc camera, Nikon Z fc For Dummies covers the photography basics you need to understand to take fantastic pictures along with how to apply those techniques to the Nikon Z fc.

When it comes to boosting your portfolio, you've got options!Looking for a new way to flex your investing muscle? Look no further! Options Trading For Dummies offers trusted guidance for anyone ready to jump into the versatile, rewarding world of stock options. And just what are your options options? This book breaks down the most common types of options contracts, helping you select the right strategy for your needs. Learn all about the risk-reward structure of options trading and reduce your risk through smart mixing and matching.Today's markets are more topsy turvy than ever before, but there is also more potential for everyday investors like you to profit, regardless of economic conditions. Options are great for broadening your retirement portfolio or earning a little extra scratch through shorter-term positions. Options Trading For Dummies is your plain-English resource for learning how!* Demystify the world of options contracts and how to trade them, including index, equity, and ETF options* Use technical analysis to create a solid trading strategy that limits your risk* Protect your assets and avoid the pitfalls common to first-time options traders* Learn about covered calls, butterfly positions, and other techniques that can enhance your gainsThinking of trading options, but not sure where to start? This latest edition of Options Trading For Dummies provides you with step-by-step advice for boosting your income under today's market conditions.

Banish math anxiety and give students of all ages a clear roadmap to success Mathematical Mindsets provides practical strategies and activities to help teachers and parents show all children, even those who are convinced that they are bad at math, that they can enjoy and succeed in math.

Maximise the quality and efficiency of your organisation with Lean Six Sigma Are you looking to make your organisation more effective and productive? If you answered "yes," you need to change the way it thinks.

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.Essential reading for anyone starting something new.The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

The definitive "Customer Success Manager How-To-Guide" for the CSM profession from Gainsight, who brought you the market-leading Customer SuccessThe Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome. Customer Success Managers (CSM) are committed to capturing and delivering those outcomes by listening to their customers, understanding their needs, and adapting products and services to drive success. Although several existing resources address the customer success imperative, there is no authoritative instruction manual for the CSM profession--until now.The Customer Success Professional's Handbook is the definitive reference book for CSMs and similar roles in the field. This practical, first-of-its-kind manual fills a significant gap in professional customer success literature, providing the knowledge every CSM needs to succeed--from the practitioner level all the way to senior leadership. The authors--acknowledged experts in building, training, and managing Customer Success teams--offer real-world guidance and practical advice for aspiring and experienced CSMs alike. The handbook is written by practioners for practioners. An indispensable resource for front-line Customer Success Managers, this much-needed book:* Demonstrates how to build, implement, and manage a Customer Success team* Helps new CSMs develop their skills and proficiency to be more employable and grow in their careers* Provides clear guidance for managers on how to hire a stellar CSM* Presents practical tactics needed to drive revenue growth during renewal, expansion, and customer advocacy opportunities* Explains proven methods and strategies for mentoring CSMs throughout their careers* Offers valuable insights from Gainsight, the Customer Success Company, and the broader customer success community with more than a dozen of the industry's most respected leaders contributing their perspectivesCurrently, with over 70,000 open positions, Customer Success Manager in one of the fastest-growing jobs in the world. The Customer Success Professional's Handbook: How to Thrive in One of the World's Fastest Growing Careers--While Driving Growth For Your Company will prove to be your go-to manual throughout every stage of your CSM career.

Get your head--and your business--into the CloudCloud computing is no longer just a clever new toy in the world of IT infrastructure. Despite the nebulous name, it's become a real and important part of our information architecture--and tech professionals who ignore it or try to skim their way through risk falling behind rapidly. The new edition of Cloud Computing For Dummies gets you up to speed fast, clarifying your Cloud options, showing you where can save you time and money, giving you ways to frame your decisions, and helping you avoid weeks of research.In a friendly, easy-to-follow style, Cloud Computing For Dummies, 2nd Edition demystifies the Cloud's virtual landscape, breaking up a complex and multi-layered topic into simple explanations that will make the various benefits clear and ultimately guide you toward making the most appropriate choices for your organization.* Know the business case for the Cloud* Understand hybrid and multi-cloud options* Develop your Cloud strategy* Get tips on best practicesThe Cloud is everywhere, and it can deliver amazing benefits to our lives and businesses. Get a much clearer vision of exactly how with Cloud Computing For Dummies--and you'll begin to see that the sky really is the limit!

Tagline: How to give a presentation with passion, persuasion, and impact. Presentations are meant to inform, inspire, and persuade audiences. Unfortunately all too often audiences leave feeling like they ve wasted their time or somehow missed the point completely.

Windows 11 For Dummies, written by the renowned author Andy Rathbone, is a comprehensive guide to navigating the latest version of the Windows operating system. Published in 2021, this book is perfect for individuals of all skill levels looking to understand the ins and outs of Windows 11. Whether you're a beginner just starting out or an experienced user looking to update your knowledge, this book has something for everyone. Rathbone's clear, accessible writing style makes even the most complex concepts easy to understand. The book is packed with practical advice, tips, and tricks to help you get the most out of Windows 11. Published by John Wiley & Sons Inc, a leading name in the publishing industry, you can be sure that the information is accurate, up-to-date, and reliable. Don't miss out on this essential guide to Windows 11.

The Power of One More, Author: Ed Mylett, Publication Year: 2022-07-04, Publisher: John Wiley & Sons Inc, Language: eng

Your official source of real GMAT(TM) practice questions.Study with practice questions from past GMAT(TM) exams. Your GMAT(TM) prep is comprised of comprehensive practice by studying with over 1,000 questions across quantitative and verbal reasoning, analytical writing, and integrated reasoning. Answer explanations are included so that you can study the reasoning behind the answers to help improve your performance. The questions in each section are organized by difficulty level: easy, medium and hard. Start at the beginning and work your way up to the hard questions as you build upon your knowledge.The GMAT(TM) Official Guide 2022 provides 3 ways to study:Book: Know what to expect on the GMAT(TM) exam* Learn the exam structure: Start with the verbal and quantitative review chapters followed by practice questions.* Review common quantitative formulas and concepts using quick reference sheets.* Master verbal and quantitative reasoning by difficulty level and studying detailed answer explanations.GMAT(TM) Online Prep Tools: Focus your studying - Bonus: included with purchase!* Prepare for the GMAT(TM) exam online.* Take our Diagnostic Evaluation to discover your strengths and focus areas for each fundamental skill.* Practice online with the same questions from the book PLUS 174 additional online-exclusive questions.* Create custom practice sets by difficulty level and by fundamental skill.* Track your progress using performance metrics.* Prepare for exam day by timing your practicing in exam mode.* Test your knowledge of key concepts with flash cards.Mobile App: Your GMAT(TM) test prep on the go* Study offline after downloading the question sets.* Sync between devices. Start on your phone, finish on your computer.The GMAT(TM) Official Guide 2022 gives you all the tools you need to confidently prepare for test day.This product includes print book with a unique code to access the GMAT(TM) exam Online Question Bank and mobile app.

A vital companion to the #1 best-selling guide to corporate valuation Valuation Workbook is the ideal companion to McKinsey's Valuation, helping you get a handle on difficult concepts and calculations before using them in the real world.

A clear, concise overview of all major biological concepts and terms, and a study guide for any introductory biology class.

Harden the human firewall against the most current threatsSocial Engineering: The Science of Human Hacking reveals the craftier side of the hacker's repertoire--why hack into something when you could just ask for access? Undetectable by firewalls and antivirus software, social engineering relies on human fault to gain access to sensitive spaces; in this book, renowned expert Christopher Hadnagy explains the most commonly-used techniques that fool even the most robust security personnel, and shows you how these techniques have been used in the past. The way that we make decisions as humans affects everything from our emotions to our security. Hackers, since the beginning of time, have figured out ways to exploit that decision making process and get you to take an action not in your best interest. This new Second Edition has been updated with the most current methods used by sharing stories, examples, and scientific study behind how those decisions are exploited.Networks and systems can be hacked, but they can also be protected; when the "system" in question is a human being, there is no software to fall back on, no hardware upgrade, no code that can lock information down indefinitely. Human nature and emotion is the secret weapon of the malicious social engineering, and this book shows you how to recognize, predict, and prevent this type of manipulation by taking you inside the social engineer's bag of tricks.* Examine the most common social engineering tricks used to gain access* Discover which popular techniques generally don't work in the real world* Examine how our understanding of the science behind emotions and decisions can be used by social engineers* Learn how social engineering factors into some of the biggest recent headlines* Learn how to use these skills as a professional social engineer and secure your company* Adopt effective counter-measures to keep hackers at bayBy working from the social engineer's playbook, you gain the advantage of foresight that can help you protect yourself and others from even their best efforts. Social Engineering gives you the inside information you need to mount an unshakeable defense.

Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.