Bücher veröffentlicht von John Wiley & Sons Inc

A more effective leadership model for the new business environment. Spiral Dynamics in Action explores the evolution of modern business, and provides a model for moving forward amidst ever-increasing complexity and change.

Unravel mysteries and tell stories with data The world of data analytics requires having a grasp of statistics, visualization tools, business intelligence, and coding. For aspiring data analysts, it's a lot to figure out on the fly. This book provides a trusty guide for getting a handle on the fundamentals of data. Discover how to dig data out of storage, how to extrapolate insight from it, and how to turn that insight into a story that inspires others. It's all in a day's work for a data analyst. 6 Mini-Books Inside... Learning Data Analytics & Visualization Foundations Using Power BI for Data Analytics & Visualization Using Tableau for Data Analytics & Visualization Extracting Information with SQL Performing Statistical Data Analysis & Visualization with R Programming Applying Python Programming to Data Science

Any Happy Returns is a sister book to The Long Good Buy, focused on longer term secular trends in economies and markets, the factors that drive them and their influence on prospective returns, for example de-globalisation, higher cost of capital, demographics, geo-politics, etc.

Pump up your business with the latest, greatest marketing techniquesThis updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget.* Learn the marketing and sales strategies that work in any economy* Discover how to engage customers with trust and enthusiasm* Understand post-pandemic changes in consumer attitudes* Discover new tools and technologies for finding customers and inspiring loyalty* Adapt your brand, pricing, and sales approach to make your business more valuable* Avoid common marketing mistakes and learn how to measure the impact of your effortsIn a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Improve your project management skills and accomplish more in no time at allIn these days when projects seem to be bigger and more challenging than ever before, you need to make sure tasks stay on track, meet the budget, and keep everyone in the loop. Enter Project Management For Dummies. This friendly guide starts with the basics of project management and walks you through the different aspects of leading a project to a successful finish. After you've navigated your way through a couple of projects, you'll have the confidence to tackle even bigger (and more important) projects!In addition to explaining how to manage projects in a remote work environment, the book offers advice on identifying the right delivery approach, using social media in project management, and deploying agile project management. You'll also discover:* What's new in project management tools and platforms so you can choose the best application for your team* How to perfect your project management business document with an emphasis on strategy and business knowledge* Details on the shift from process-based approaches to more holistic, principle-based strategies focused on project outcomes* Examples of how to turn the strategies into smooth-flowing processes* Best practices and suggestions for dealing with difficult or unexpected situationsIf you're planning to enroll in a project management course or take the Project Management Professionals Certification exam, Project Management For Dummies is the go-to resource to help you prepare. And if you simply want to improve your outcomes, this handy reference will have you and your team completing project goals like ninjas!

Corporate Explorers Transform Disruption Into Opportunity With This Proven FrameworkInnovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations.Corporate Explorers are part entrepreneurs, using innovation disciplines to jump start cutting-edge ideas, and part change leaders, capable of creating support for investment. They see that corporations already own the ideas, resources, and--critically--the talent to build new ventures. Companies like Amazon, Microsoft, Bosch, LexisNexis, and Analog Devices enable managers to put these assets to use and gain an upper hand over startups that threaten to disrupt them.Corporate Explorer is a guidebook to the practices that enable these managers to go from idea into action. It demonstrates how success is not only possible but may offer entrenched companies better odds than venture-capital backed startups.This actionable and proven framework explains how managers can become successful corporate innovators; it includes tools to:* Learn how to apply innovation practices with greater discipline* Turn great ideas into a full-time job as an innovation leader* Experiment with and scale original business models* Transform innovation programs into a thriving source of new business* Attract, retain, and motivate entrepreneurial talent* Energize employees by creating a realistic way to innovateThese lessons come from the trailblazers of corporate innovation--Andrew Binns (Change Logic), Charles O'Reilly (Stanford Graduate School of Business), and Michael Tushman (Harvard Business School)--who have decades of experience helping entrepreneurial-minded executives activate employees to become Corporate Explorers.Entrepreneurs take notice--it's time for Corporate Explorers to set the pace and chart the course for disruption.

Offers what you need to know about building a successful, world-class consulting practice. This book teaches you everything you need to know to create and expand a seven-figure independent or boutique consulting practice. It gives you a toolset to build a thriving consultancy.

Teach Like a Champion 3.0, penned by the renowned author Doug Lemov, is a must-read for educators and anyone interested in the field of teaching. Published recently in 2021, this book belongs to the genre of educational literature and is a fresh take on effective teaching methods. Doug Lemov, known for his insightful and practical approaches to education, brings his expertise to the forefront in this book. Teach Like a Champion 3.0 is more than just a book; it's a guide for educators to refine their teaching skills and methodologies. The book was published by the esteemed publishing house, John Wiley & Sons Inc., known for its contribution to academic and professional literature. Get your copy of Teach Like a Champion 3.0 today and embark on a journey of educational enlightenment.

Make security a priority on your teamEvery organization needs a strong security program. One recent study estimated that a hacker attack occurs somewhere every 37 seconds. Since security programs are only as effective as a team's willingness to follow their rules and protocols, it's increasingly necessary to have not just a widely accessible gold standard of security, but also a practical plan for rolling it out and getting others on board with following it. Security Awareness For Dummies gives you the blueprint for implementing this sort of holistic and hyper-secure program in your organization.Written by one of the world's most influential security professionals--and an Information Systems Security Association Hall of Famer--this pragmatic and easy-to-follow book provides a framework for creating new and highly effective awareness programs from scratch, as well as steps to take to improve on existing ones. It also covers how to measure and evaluate the success of your program and highlight its value to management.* Customize and create your own program* Make employees aware of the importance of security* Develop metrics for success* Follow industry-specific sample programsCyberattacks aren't going away anytime soon: get this smart, friendly guide on how to get a workgroup on board with their role in security and save your organization big money in the long run.

Fight inflammation and manage chronic pain and fatigue with this essential guideArthritis, stroke, chronic respiratory disease, cancer, obesity, and diabetes all have roots in chronic inflammation. No book explores the connection in a more accessible and straight-forward fashion. Packed with the latest information that can have a real and immediate impact on your health, the brand-new edition includes:* 100 tasty and nourishing recipes* Key anti-inflammation foods to incorporate in your diet* Inflammatory foods to avoid* The latest in anti-inflammatory superfoods* Meal plans to fit any lifestyle* The latest in lifestyle factors that impact inflammationAnti-Inflammatory Diet for Dummies, 2nd Edition explores the link between inflammation and diseases like stroke, chronic respiratory disease, heart disease, cancer, obesity, and diabetes. Filled with actionable and practical tips for avoiding inflammatory foods and activities, this book constitutes the first update in the series in ten years.

A practical handbook for making management great again Managing for Happiness offers a complete set of practices for more effective management that makes work fun.

Get up to speed quickly on the latest in user experience strategy and design UX For Dummies is a hands-on guide to developing and implementing user experience strategy.

* Begins with the essential elements of contemporary dessertsshowing pastry chefs and students how to master those building blocks before molding and incorporating them into creative finished desserts. * He then explores in detail pre-desserts, plated desserts, dessert buffets, passed desserts, cakes, and petits fours.

Unlock the full capabilities of ChatGPT at work, at home, and in your day-to-dayBy now, you've heard of ChatGPT and its incredible potential. You may even have tried to use it a few times just to see it in action for yourself. But have you ever wondered what ChatGPT is truly capable of?Killer ChatGPT Prompts: Harness the Power of AI for Success and Profit will show you the true power of Large Language Models (LLMs) like ChatGPT. In the book, veteran IT educator and trusted author Guy Hart-Davis shows you the exact prompts he's discovered to unlock a huge variety of expert business writing, like emails and proposals, data analysis use cases, lesson plans, information exchange scripts, and more!You'll also find:* The perfect prompts for a huge array of job roles, including those in sales and marketing, web development, HR, customer support, and more* Use cases for ChatGPT in the home, with your kids, and in your relationship* Hundreds more prompts that will make your job, your home life, and your day-to-day so much easierThere's no doubt about it. LLMs--and ChatGPT--are here to stay. The only question is: Will you have the skills and the wherewithal to unleash its potential in your own life? Killer ChatGPT Prompts can guarantee that you will.

More and more leaders in the last few years have challenged their own pricing models, invested in price optimization, and confronted disruptive event after disruptive event, from the pandemic to inflation to supply chain constraints. But without an overarching pricing strategy ? and the structured framework to derive and support it ? these leaders have often overlooked opportunities to shape their markets to their advantage. The book is aimed at senior executives and business leaders who understand that pricing is a powerful lever, yet feel it is hard to act on. It offers the pricing strategies and tactics most leaders lack, with a logical, practical framework called The Pricing Triangle that will enable them to provide strategic pricing guidance to their functional teams with greater confidence, speed, and efficiency. The Triangle draws its shape from the need for companies to coordinate pricing decisions across three sets of three drivers: ? Inputs: Costs, competitors? prices, and most importantly, the value the company creates for customers ? Customer Behavior: Elasticity, price discrimination, and game theory ? Market forces: Commoditization, innovation, and market consolidation. The Strategic Pricing Triangle elevates the development of pricing strategy to the same level as other key strategies within the company.

A beginner‿s guide to skating for fun, fitness, and self-expression Skateboarding For Dummies teaches you the basics of the fun and popular sport of skateboarding, so you can start shredding. Author Daewon Song has been a pro skateboarder for 30 years and is considered to be the most technically gifted skateboarder of all time. He is passionate about the sport and shares his enthusiasm and experience in this easy-to-read guide. Skateboarding is a fun, challenging, and inclusive sport that can also be a powerful outlet for self-expression. With this book, you‿ll learn cool tricks, safe skating, and skatepark etiquette. Plus, you‿ll discover how skateboarding can bring positivity to your life, building your confidence and self-esteem. Shop for your first skateboard and essential accessoriesLearn the basics of riding a skateboard at a skateparkGet step-by-step instructions for performing classic tricksDiscover the history of skateboardingSkateboarding is for everyone, regardless of age or background, and Skateboarding For Dummies is for anyone who wants to give this sport a try.

This one-stop source for Logic Pro insight helps you spend more time creating musicEvery minute you spend trying to figure out how to set up a new track or build a drum loop is a minute you don't spend creating and recording your music. This guide to the recording software favored by Mac users helps you bypass the time needed to search for tech answers and spend more time capturing sounds. Discover the full recording power of Logic Pro, starting with launching a project and recording your audio. Explore the built-in digital instruments and beat makers, augment your recording power with plug-ins, and finalize your song by editing, adding effects, mixing, mastering, and sharing. The final step is music stardom!* Learn your way around the Logic Pro interface and understand the workflow* Set up your project and add tracks and regions* Record acoustic audio or conduct your orchestra of MIDI instruments* Edit, mix, automate, export, and feel proud of your audio filesFor beginning music creators and producers, this Dummies guide makes it simple to get started with Logic Pro.

GMAT Official Guide Quantitative Review 2023-2024, Focus Edition: Includes Book + Online Question Bank + Digital Flashcards + Mobile AppThe practice adds up with 150+ additional Quantitative Reasoning questions and detailed answer explanations to master the problem-solving questions on the GMAT exam.The GMAT Official Guide Quantitative Review provides focused practice to master the Quantitative Reasoning section of the exam with more than 150 questions that are not included in the Official Guide.Book:* Tackle 150+ Problem Solving questions from the Quantitative Reasoning section of the GMAT Focus Edition* Learn from detailed answer explanations that go in-depth on how the GMAT constructs questions* Gradually improve your performance with questions organized in order of difficulty from easiest to hardest* Pinpoint your studying with a question index that outlines practice questions by page number, subject area, and level of difficultyGMAT Online Question Bank: Focus your Studying - Bonus: included with purchase!* Create custom practice sets based on question types, difficulty level, and more options* Switch seamlessly between devices* Master the reasoning behind the answers with detailed answer explanations* Review and retry practice questions to improve performance, including an exam mode* Analyze key performance metrics to help assess focus area and track improvement* Use flashcards to master key concepts, also accessible on the mobile app.The Online Question Bank is accessible through your mba.com account.

Build the financial future you deserve with tax-effective investingThe government wants your help, and it's willing to pay handsomely.You just need to know what to do.In The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make, celebrated entrepreneur, investor, and bestselling author Tom Wheelwright, CPA transforms the way you think about building wealth and challenges the paradigm that tax incentives are immoral loopholes. Backed by deep research in 15 countries, he identifies seven investing strategies that are A-OK with governments worldwide and will fatten your wallet while making the world a better place.You'll learn:* How to tax-effectively invest in business, technology, energy, real estate, insurance, agriculture, and retirement accounts* How to use tax incentives to help pay for your next car, house, or tuition bill* Why "the rich" are not "a drain on society" and, more importantly, how to become one of themAn indispensable and startlingly insightful exploration of straightforward investing strategies, The Win-Win Wealth Strategy improves your confidence in tax-effective investing, so you make better decisions with your money and supercharge your family's generational wealth while creating jobs, developing technology and improving access to food, energy and housing.

A Clarion Call to Emerging Leaders: Step Up and Lead Now!In True North: Emerging Leaders Edition, renowned leadership expert Bill George and Millennial tech entrepreneur Zach Clayton issue the challenge to emerging leaders--from Gen X to Millennials and Gen Z--to lead their organizations authentically through never-ending crises to make this world a better place for everyone.Emerging leaders do so by discovering their "True North"--who they are--and then finding their "North Star"--their leadership purpose. To navigate today's complexities, George and Clayton show emerging leaders how to lead with their hearts, not just their heads, with passion, compassion, and moral courage by being true to their values to reach their full potential as they take on great challenges and navigate complex issues.Harvard professor Bill George, with four best-selling books to his credit including the timeless classic True North, is the former CEO of Medtronic who established authentic leadership in 2003. He teams up with Zach Clayton, an emerging leader still amid his own leadership development journey, to give emerging leaders the definitive guide for leading in today's complex world.The Emerging Leader Edition is filled with dramatic stories from successful leaders such as Microsoft's Satya Nadella and Merck's Ken Frazier to PepsiCo's Indra Nooyi and General Motors' Mary Barra, and emerging leaders like OneTrust's Kabir Barday and Kanbrick's Tracy Britt Cool of how they overcame great challenges to build highly successful organizations.The book offers concrete suggestions for:* Becoming an authentic leader, equipped to lead inclusively with moral clarity through challenges and crises* Cultivating regular introspection to ground yourself with self-awareness, live your values, and use your unique strengths* Integrating all aspects of your life--including who you are at home, at work, and in the community* Understanding how Millennials are leading more effectively in today's world* Being an inclusive leader prepared to take on fraught issues like stakeholder challenges, racial and sexual equality, and sexual misconduct* Knowing when--and how--leaders should speak out on today's complex public issuesThe Emerging Leader Edition of True North is the classic guide for every current and aspiring leader to reach their full, authentic potential.

Make informed business decisions with the beginner's guide to financial modeling using Microsoft Excel Financial Modeling in Excel For Dummies is your comprehensive guide to learning how to create informative, enlightening financial models today.

The irreverent guide to investing, Boglehead style The Boglehead's Guide to Investing is a DIY handbook that espouses the sage investment wisdom of John C. Bogle.

Take to the (virtual) skies with help from Microsoft Flight SimulatorMicrosoft Flight Simulator has offered a great way to fly aircraft of all sizes without ever leaving the ground for nearly 40 years. With help from Microsoft Flight Simulator For Dummies, you'll take to the skies in everything from tiny two-seaters to huge commercial airliners. Plot your course and deal with realistic wind and weather as you fly pond hoppers, 747s, and everything in between all around the world.In this book, you'll learn how to:* Start with getting a feel for the controls of a small plane before moving on to larger airliners* Get familiar with the instrument panels of all sorts of planes* Deal with virtual emergencies, dynamic weather, Maydays, and more!Great for anyone just getting started with Microsoft Flight Simulator, Microsoft Flight Simulator For Dummies is also the perfect book for existing players looking to get the most out of their time with this awesome game.

Master the lucrative discipline of quantitative trading with this insightful handbook from a master in the fieldIn the newly revised Second Edition of Quantitative Trading: How to Build Your Own Algorithmic Trading Business, quant trading expert Dr. Ernest P. Chan shows you how to apply both time-tested and novel quantitative trading strategies to develop or improve your own trading firm.You'll discover new case studies and updated information on the application of cutting-edge machine learning investment techniques, as well as:* Updated back tests on a variety of trading strategies, with included Python and R code examples* A new technique on optimizing parameters with changing market regimes using machine learning.* A guide to selecting the best traders and advisors to manage your moneyPerfect for independent retail traders seeking to start their own quantitative trading business, or investors looking to invest in such traders, this new edition of Quantitative Trading will also earn a place in the libraries of individual investors interested in exploring a career at a major financial institution.