More and more leaders in the last few years have challenged their own pricing models, invested in price optimization, and confronted disruptive event after disruptive event, from the pandemic to inflation to supply chain constraints. But without an overarching pricing strategy ? and the structured framework to derive and support it ? these leaders have often overlooked opportunities to shape their markets to their advantage. The book is aimed at senior executives and business leaders who understand that pricing is a powerful lever, yet feel it is hard to act on. It offers the pricing strategies and tactics most leaders lack, with a logical, practical framework called The Pricing Triangle that will enable them to provide strategic pricing guidance to their functional teams with greater confidence, speed, and efficiency. The Triangle draws its shape from the need for companies to coordinate pricing decisions across three sets of three drivers: ? Inputs: Costs, competitors? prices, and most importantly, the value the company creates for customers ? Customer Behavior: Elasticity, price discrimination, and game theory ? Market forces: Commoditization, innovation, and market consolidation. The Strategic Pricing Triangle elevates the development of pricing strategy to the same level as other key strategies within the company.
A beginnerâ¿s guide to skating for fun, fitness, and self-expression Skateboarding For Dummies teaches you the basics of the fun and popular sport of skateboarding, so you can start shredding. Author Daewon Song has been a pro skateboarder for 30 years and is considered to be the most technically gifted skateboarder of all time. He is passionate about the sport and shares his enthusiasm and experience in this easy-to-read guide. Skateboarding is a fun, challenging, and inclusive sport that can also be a powerful outlet for self-expression. With this book, youâ¿ll learn cool tricks, safe skating, and skatepark etiquette. Plus, youâ¿ll discover how skateboarding can bring positivity to your life, building your confidence and self-esteem. Shop for your first skateboard and essential accessoriesLearn the basics of riding a skateboard at a skateparkGet step-by-step instructions for performing classic tricksDiscover the history of skateboardingSkateboarding is for everyone, regardless of age or background, and Skateboarding For Dummies is for anyone who wants to give this sport a try.
This one-stop source for Logic Pro insight helps you spend more time creating musicEvery minute you spend trying to figure out how to set up a new track or build a drum loop is a minute you don't spend creating and recording your music. This guide to the recording software favored by Mac users helps you bypass the time needed to search for tech answers and spend more time capturing sounds. Discover the full recording power of Logic Pro, starting with launching a project and recording your audio. Explore the built-in digital instruments and beat makers, augment your recording power with plug-ins, and finalize your song by editing, adding effects, mixing, mastering, and sharing. The final step is music stardom!* Learn your way around the Logic Pro interface and understand the workflow* Set up your project and add tracks and regions* Record acoustic audio or conduct your orchestra of MIDI instruments* Edit, mix, automate, export, and feel proud of your audio filesFor beginning music creators and producers, this Dummies guide makes it simple to get started with Logic Pro.
GMAT Official Guide Quantitative Review 2023-2024, Focus Edition: Includes Book + Online Question Bank + Digital Flashcards + Mobile AppThe practice adds up with 150+ additional Quantitative Reasoning questions and detailed answer explanations to master the problem-solving questions on the GMAT exam.The GMAT Official Guide Quantitative Review provides focused practice to master the Quantitative Reasoning section of the exam with more than 150 questions that are not included in the Official Guide.Book:* Tackle 150+ Problem Solving questions from the Quantitative Reasoning section of the GMAT Focus Edition* Learn from detailed answer explanations that go in-depth on how the GMAT constructs questions* Gradually improve your performance with questions organized in order of difficulty from easiest to hardest* Pinpoint your studying with a question index that outlines practice questions by page number, subject area, and level of difficultyGMAT Online Question Bank: Focus your Studying - Bonus: included with purchase!* Create custom practice sets based on question types, difficulty level, and more options* Switch seamlessly between devices* Master the reasoning behind the answers with detailed answer explanations* Review and retry practice questions to improve performance, including an exam mode* Analyze key performance metrics to help assess focus area and track improvement* Use flashcards to master key concepts, also accessible on the mobile app.The Online Question Bank is accessible through your mba.com account.
Practice an agile form of management to stop wasting time and money Scrum For Dummies is an easy to use guide to managing the tricky transition from a traditional project management methodology to the new and most popular agile framework.
Build the financial future you deserve with tax-effective investingThe government wants your help, and it's willing to pay handsomely.You just need to know what to do.In The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make, celebrated entrepreneur, investor, and bestselling author Tom Wheelwright, CPA transforms the way you think about building wealth and challenges the paradigm that tax incentives are immoral loopholes. Backed by deep research in 15 countries, he identifies seven investing strategies that are A-OK with governments worldwide and will fatten your wallet while making the world a better place.You'll learn:* How to tax-effectively invest in business, technology, energy, real estate, insurance, agriculture, and retirement accounts* How to use tax incentives to help pay for your next car, house, or tuition bill* Why "the rich" are not "a drain on society" and, more importantly, how to become one of themAn indispensable and startlingly insightful exploration of straightforward investing strategies, The Win-Win Wealth Strategy improves your confidence in tax-effective investing, so you make better decisions with your money and supercharge your family's generational wealth while creating jobs, developing technology and improving access to food, energy and housing.
A Clarion Call to Emerging Leaders: Step Up and Lead Now!In True North: Emerging Leaders Edition, renowned leadership expert Bill George and Millennial tech entrepreneur Zach Clayton issue the challenge to emerging leaders--from Gen X to Millennials and Gen Z--to lead their organizations authentically through never-ending crises to make this world a better place for everyone.Emerging leaders do so by discovering their "True North"--who they are--and then finding their "North Star"--their leadership purpose. To navigate today's complexities, George and Clayton show emerging leaders how to lead with their hearts, not just their heads, with passion, compassion, and moral courage by being true to their values to reach their full potential as they take on great challenges and navigate complex issues.Harvard professor Bill George, with four best-selling books to his credit including the timeless classic True North, is the former CEO of Medtronic who established authentic leadership in 2003. He teams up with Zach Clayton, an emerging leader still amid his own leadership development journey, to give emerging leaders the definitive guide for leading in today's complex world.The Emerging Leader Edition is filled with dramatic stories from successful leaders such as Microsoft's Satya Nadella and Merck's Ken Frazier to PepsiCo's Indra Nooyi and General Motors' Mary Barra, and emerging leaders like OneTrust's Kabir Barday and Kanbrick's Tracy Britt Cool of how they overcame great challenges to build highly successful organizations.The book offers concrete suggestions for:* Becoming an authentic leader, equipped to lead inclusively with moral clarity through challenges and crises* Cultivating regular introspection to ground yourself with self-awareness, live your values, and use your unique strengths* Integrating all aspects of your life--including who you are at home, at work, and in the community* Understanding how Millennials are leading more effectively in today's world* Being an inclusive leader prepared to take on fraught issues like stakeholder challenges, racial and sexual equality, and sexual misconduct* Knowing when--and how--leaders should speak out on today's complex public issuesThe Emerging Leader Edition of True North is the classic guide for every current and aspiring leader to reach their full, authentic potential.
Make informed business decisions with the beginner's guide to financial modeling using Microsoft Excel Financial Modeling in Excel For Dummies is your comprehensive guide to learning how to create informative, enlightening financial models today.
The irreverent guide to investing, Boglehead style The Boglehead's Guide to Investing is a DIY handbook that espouses the sage investment wisdom of John C. Bogle.
Take to the (virtual) skies with help from Microsoft Flight SimulatorMicrosoft Flight Simulator has offered a great way to fly aircraft of all sizes without ever leaving the ground for nearly 40 years. With help from Microsoft Flight Simulator For Dummies, you'll take to the skies in everything from tiny two-seaters to huge commercial airliners. Plot your course and deal with realistic wind and weather as you fly pond hoppers, 747s, and everything in between all around the world.In this book, you'll learn how to:* Start with getting a feel for the controls of a small plane before moving on to larger airliners* Get familiar with the instrument panels of all sorts of planes* Deal with virtual emergencies, dynamic weather, Maydays, and more!Great for anyone just getting started with Microsoft Flight Simulator, Microsoft Flight Simulator For Dummies is also the perfect book for existing players looking to get the most out of their time with this awesome game.
Master the lucrative discipline of quantitative trading with this insightful handbook from a master in the fieldIn the newly revised Second Edition of Quantitative Trading: How to Build Your Own Algorithmic Trading Business, quant trading expert Dr. Ernest P. Chan shows you how to apply both time-tested and novel quantitative trading strategies to develop or improve your own trading firm.You'll discover new case studies and updated information on the application of cutting-edge machine learning investment techniques, as well as:* Updated back tests on a variety of trading strategies, with included Python and R code examples* A new technique on optimizing parameters with changing market regimes using machine learning.* A guide to selecting the best traders and advisors to manage your moneyPerfect for independent retail traders seeking to start their own quantitative trading business, or investors looking to invest in such traders, this new edition of Quantitative Trading will also earn a place in the libraries of individual investors interested in exploring a career at a major financial institution.
Your ultimate guide to pentesting with Kali LinuxKali is a popular and powerful Linux distribution used by cybersecurity professionals around the world. Penetration testers must master Kali's varied library of tools to be effective at their work. The Kali Linux Penetration Testing Bible is the hands-on and methodology guide for pentesting with Kali.You'll discover everything you need to know about the tools and techniques hackers use to gain access to systems like yours so you can erect reliable defenses for your virtual assets. Whether you're new to the field or an established pentester, you'll find what you need in this comprehensive guide.* Build a modern dockerized environment* Discover the fundamentals of the bash language in Linux* Use a variety of effective techniques to find vulnerabilities (OSINT, Network Scan, and more)* Analyze your findings and identify false positives and uncover advanced subjects, like buffer overflow, lateral movement, and privilege escalation* Apply practical and efficient pentesting workflows* Learn about Modern Web Application Security Secure SDLC* Automate your penetration testing with Python
A revised and updated new edition of the bestselling workbook and grammar guide The Blue Book of Grammar and Punctuation is a concise, entertaining workbook and guide to English grammar, punctuation, and usage.
Your business problems are community problems. Solve them and scale with help from the leader in the field.The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging: How to Build Communities that Grow the Bottom Line is the definitive playbook for doing just that.CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist.The Business of Belonging tackles topics like:* The SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement and Success.* How to measure the ROI of community initiatives and outcomes* The anatomy, lifecycle, and member journey of a business community* Designing, facilitating, and moderating shared spaces for your community membersFor leaders driving the bottom line and community professionals alike, The Business of Belonging is the definitive resource for making community a priority.
Are you up to date on today's wine scene? Wine For Dummies, 6th Edition reveals what's in, what's out, and what's new in wine.
Learn Python the fun and easy way and get in the programming game today! Python is one of the fastest growing programming languages, and no wonder.
Every human is born with multifarious potential. Why, then, do parents, schools and employers insist that we restrict our many talents and interests; that we 'specialise' in just one?We've been sold a myth, that to 'specialise' is the only way to pursue truth, identity, or even a livelihood. Yet specialisation is nothing but an outdated system that fosters ignorance, exploitation and disillusionment and thwarts creativity, opportunity and progress.Following a series of exchanges with the world's greatest historians, futurists, philosophers and scientists, Waqas Ahmed has weaved together a narrative of history and a vision for the future that seeks to disrupt this prevailing system of unwarranted 'hyper-specialisation.'In The Polymath, Waqas shows us that there is another way of thinking and being. Through an approach that is both philosophical and practical, he sets out a cognitive journey towards reclaiming your innate polymathic state. Going further, he proposes nothing less than a cultural revolution in our education and professional structures, whereby everyone is encouraged to express themselves in multiple ways and fulfil their many-sided potential.Not only does this enhance individual fulfilment, but in doing so, facilitates a conscious and creative society that is both highly motivated and well equipped to address the complexity of 21st century challenges.
This revised and updated edition of the bestseller provides a complete library of dimensional modeling techniques, the most comprehensive collection ever written.
The best-selling trading book of all time updated for the new era The New Trading for a Living updates a modern classic, popular worldwide among both private and institutional traders.
The core concepts you need to write and speak German Learning a new language is a fun and challenging feat for students at every level.
The Third Edition of this key resource provides a means of understanding and changing organizational culture in order to make organizations more effective.
This book is a riotous, irreverent account of the people and events that have shaped Britain. Always getting those kings and queens confused? Never sure what happened when? Then you need this book.
Before digital computers ever existed, Alan Turing envisioned their power and versatility. but also proved what computers could never do.
Praise for Executive Coaching with Backbone and Heart "In this book, O'Neill brings form and structure to the art of executive coaching. Novices are provided a path while seasoned practitioners will find affirmation. " --Daryl R. Conner, CEO and president, ODR-USA, Inc.
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