Bücher veröffentlicht von Johns Hopkins University Press

What tactics can effective science communicators use to reach a wide audience and achieve their goals?Effective science communication-the type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challenges-is not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is building long-term strategic paths to achieve well-articulated goals. Smart science communicators also want to create communication opportunities to improve their own thinking and behavior.In this guidebook, John C. Besley and Anthony Dudo encapsulate their practical expertise in 11 evidence-based principles of strategic science communication. Among other things, science communicators, they argue, should strive to seem competent, warm, honest, and willing to listen. Their work should also convey a desire to make the world a better place. Highlighting time-tested methods for building rapport with an audience through several modes of communication, Besley and Dudo explain how to achieve each strategic objective. All scientific communication is goal-oriented, and Besley and Dudo discuss the importance of recognizing the right goals, then employing strategic and tactical communication in order to achieve them. Finally, they offer specific suggestions for how practitioners can evaluate the effectiveness of their communications (and in fact, build evaluation into their plans from the beginning).Strategic Science Communication is the first book to use social science to help scientists and professional science communicators become more evidence-based. Besley and Dudo draw on insightful research into the science of science communication to provide readers with an opportunity to think more deeply about how to make communication choices. This guidebook is essential reading for all professionals in the field.

Trouet delights us with her dedication to the tangible appeal of studying trees, a discipline that has taken her to austere and beautiful landscapes around the globe and has enabled scientists to solve long-pondered mysteries of Earth and its human inhabitants.

My Quest for Health Equity is a vital resource for current and rising leaders.

An unusually multifaceted approach to American higher education that views institutions as complex organisms, Academia Next offers a fresh perspective on the emerging colleges and universities of today and tomorrow.

The Industrial Revolution meets the quantum-technology revolution! A steampunk adventure guide to how mind-blowing quantum physics is transforming our understanding of information and energy.Victorian era steam engines and particle physics may seem worlds (as well as centuries) apart, yet a new branch of science, quantum thermodynamics, reenvisions the scientific underpinnings of the Industrial Revolution through the lens of today's roaring quantum information revolution. Classical thermodynamics, understood as the study of engines, energy, and efficiency, needs reimagining to take advantage of quantum mechanics, the basic framework that explores the nature of reality by peering at minute matters, down to the momentum of a single particle. In her exciting new book, intrepid Harvard-trained physicist Dr. Nicole Yunger Halpern introduces these concepts to the uninitiated with what she calls "e;quantum steampunk,"e; after the fantastical genre that pairs futuristic technologies with Victorian sensibilities. While readers follow the adventures of a rag-tag steampunk crew on trains, dirigibles, and automobiles, they explore questions such as, "e;Can quantum physics revolutionize engines?"e; and "e;What deeper secrets can quantum information reveal about the trajectory of time?"e; Yunger Halpern also describes her own adventures in the quantum universe and provides an insider's look at the work of the scientists obsessed with its technological promise. Moving from fundamental physics to cutting-edge experimental applications, Quantum Steampunk explores the field's aesthetic, shares its whimsy, and gazes into the potential of a quantum future. The result is a blast for fans of science, science fiction, and fantasy.

This fun read will have you looking at sharks with a fresh perspective and an understanding that the survival of sharks is crucial to the survival of another apex predator-ourselves.

The Secret Perfume of Birds will interest anyone looking to learn more about birds, about how animals and humans use our senses, and about why it can sometimes take a rebel scientist to change what we think we know for sure about the world-and ourselves.

By modeling such a heterogeneous account of the novel form, Estranging the Novel paves the way for a bracing and diverse understanding of the makeup of contemporary world literature and the many texts it encompasses-and a new perspective on the British novel as well.

A new playbook for effective crisis management in higher education.Unlike other industries, in higher education an institution's most important asset is its reputation. Yet as fundamental as it is, many leaders continue to view managing reputation as dishonest and counterproductive, a suspect process that undermines the very idea of reputation as an organic outcome of reality. When leadership credibility is on the line, though, and an institution's reputation is facing potentially irreparable damage, the concept of reputational risk moves from being nebulous to all too tangible. In Preventing Crises at Your University, Simon Barker demonstrates how critical it is for colleges and universities to align strategy and values with decision-making during times of crisis. Arguing that leaders must stop considering the discussion of reputational risk as unseemly, he demonstrates that this discussion is in fact a strategic imperative for every leader. Significant reputational damage, Barker asserts, is not the inevitable outcome of a crisis but of a poor response. Defining a new crisis leadership playbook to deal with self-inflicted crises, he also* explains what typically goes wrong in a crisis;* describes how to prevent crises from escalating;* demonstrates how a stakeholder-centric model of communications can help mitigate reputational damage; and* introduces a number of original concepts, including a Reputational Risk Management Framework, a Reputational Risk Maturity Model, and a Culture and Capability matrix.Moving beyond the theoretical by presenting case studies of real crises involving sexual assault, freedom of speech, student protests, faculty misconduct, and a broad range of financial, social, and ethical issues, the book highlights and underscore key concepts around effective management of reputational risk. Ultimately, Preventing Crises at Your University serves as a wake-up call for all higher education leaders and board members.

Mennonite Farmers is a pioneering work that brings faith into conversation with the land in distinctive ways.

Contributors: Jose Augusto Guilhon Albuquerque, Elizabeth Balbachevsky, Thomas Brunotte, Igor Chirikov, Igor Fedyukin, Karin Fischer, Wilhelm Krull, Brendan O'Malley, Bryan E. Penprase, Marijk van der Wende

Does the Military-Industrial Complex as we understand it still exist? If so, how has it changed since the end of the Cold War?First named by President Dwight D. Eisenhower in his farewell address, the Military-Industrial Complex, originally an exclusively American phenomenon of the Cold War, was tailored to develop and produce military technologies equal to the existential threat perceived to be posed by the Soviet Union. An informal yet robust relationship between the military and industry, the MIC pursued and won a qualitative, technological arms race but exacted a high price in waste, fraud, and abuse. Today, although total US spending on national security exceeds $1 trillion a year, it accounts for a smaller percentage of the federal budget, the national GDP, and world military spending than during the Cold War. Given this fact, is the MIC as we commonly understand it still alive? If so, how has it changed in the intervening years?In Delta of Power, Alex Roland tells the comprehensive history of the MIC from 1961, the Cold War, and the War on Terror, to the present day. Roland argues that the MIC is now significantly different than it was when Eisenhower warned of its dangers, still exerting a significant but diminished influence in American life. Focusing intently on the three decades since the end of the Cold War in 1991, Roland explains how a lack of cohesion, rapid change, and historical contingency have transformed America's military-industrial institutions and infrastructure. Roland addresses five critical realms of transformation: civil-military relations, relations between industry and the state, among government agencies, between scientific-technical communities and the state, and between technology and society. He also tracks the way in which America's arsenal has evolved since 1991. The MIC still merits Eisenhower's warning of political and moral hazard, he concludes, but it continues to deliver, by a narrower margin, the world's most potent arsenal. An authoritative account of America's evolving arsenal since World War II, Delta of Power is a dynamic exploration of military preparedness and current events.

Bodies in Doubt breaks new ground in examining the historical roots of modern attitudes about intersex in the United States and will interest scholars and researchers in disability studies, social history, gender studies, and the history of medicine.

Ultimately, The Obsolete Empire asks: What does it mean to be inside or outside any given culture? How do large-scale geopolitical changes play out at the level of cultural attachment and political belonging? How does literary reading establish or unsettle narratives of who we are? These questions preoccupied writers across Britain's former empire and continue to resonate today.

These problems-from the abortion debate to the scope of executive power-remain an indelible feature of American politics.

Analyzing such thinking through a neglected archive about embodiment and reflex reveals modernists responding to the historically novel conditions of political life in the twentieth century-conditions that have become entrenched in the politics of our own century.

Coetzee, Behaviorism, Consciousness, and the Literary Mind reveals important convergences between modernist writers, experimental psychology, and analytic philosophy of mind-while giving readers a new framework for thinking about some of literature's most fundamental and exciting questions.