Bücher veröffentlicht von Kogan Page Ltd

Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.

Draw on a holistic overview of the value of design management, and enable yourself to employ it effectively across a range of creative industries.

Get the best from your clients with the latest thinking from international experts on the most effective techniques for coaching leaders.

Understand, with contributions from leading experts in the field, the importance of managing the supply chain outside of the immediate construction site.

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

Understand the eco-impacts of logistics and learn how to handle them effectively by achieving sustainable balance between economic, environmental, and social objectives.

Get a rich and varied compilation of case studies that provide innovative solutions to uncertainties across industries.

A dictionary of all the generic terms, jargon, abbreviations and management buzzwords, to say nothing of legal terms and definitions associated with freight transport and logistics operations. This Dictionary of Transport and Logistics is endorsed by the Institute of Logistics and Transport, and covers both UK and EU terms.

Public Relations and the Social Web explores new ways for PR communicators to work in the rapidly changing digital environment, using communication channels like blogs, wikis, RSS, podcasting, social bookmarking, social networking and SEO.

Understand the key challenges to consider when planning, implementing and managing advertising campaigns, with this practical guide to advertising law and regulations.

Become an outstanding catalyst for effective change through leadership of yourself, your project, and your organisation.

Learn how to tackle the issues and implications of workplace diversity as a coaching professional.

Equip yourself business with winning talent with some of the best thinking on leadership development and talent management.

Improve your training programme or aid your studies with this comprehensive handbook on human resource development.

Emotional Fitness Coaching is the practical approach to applying the principles of emotional intelligence to the workplace to create a healthy, positive and creative environment in every situation.

Savvy is about dealing with office politics, conflict and difficult people at work. With essential advice on developing the right skills to overcome these problems, it will help you to boost your career.

Understand the systems, planning and implementation of transport and warehouse logistics through practical guidelines, tools, worked examples and full colour illustrations.

Get a thorough grounding in the theory and practice of International HRM with this concise textbook for HR students.

Learn from this invaluable guide for operators which is easy to use and sets out obligations in a clear manner, illustrating how to plan and operate a licence, whilst staying within the law.

Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process.

Maintain the competitive edge by attracting, hiring and engaging the talent you need with this guide.

Get the latest commentary and advice on HR issues facing all employers with this complete resource.

Many manufacturing and distribution companies are moving from the traditional 'forecast push MRP' to demand-driven supply chain management (SCM). Demand-driven SCM is an 'end-to-end' supply chain planning and replenishment process. This book describes the 'what, how and why' of the demand-driven SCM process.

Explore some of the most widely-accepted myths that permeate PR with this fascinating examination of the industry.

Deliver effective change management as an internal or external consultant with this complete guide.

Reclaim the creative process and generate better ideas with this cutting-edge guide to resparking innovation.

Deliver outstanding performance that lasts with this inspiring insight into how some of the world's greatest organizations became the best and stay that way.

Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.

Align project outcomes to the wider strategic goals of your organization with this guide that brings together case studies from leading project professionals.

Get an accessible and practical introduction to the world of investment and portfolio management.