Bücher veröffentlicht von Kogan Page Ltd

Formulate the best strategy for incentives and recognition, and implement reward schemes effectively with this well-researched and practical top-level guide.

Draw on practical examples of how to overcome mismanagement and disorganisation, and a framework for building and developing management response.

Put finance into the context of top-level decision making and use it as a measure and predictor of successful strategy with this practical resource.

Understand the psychological factors which create engaging and inspiring places to work with this accessible overview.

Embed ERM into your organization, reach strategic goals and take more managed risks with this comprehensive overview of enterprise risk management.

Learn how to use social media channels to grow your customer base, increase engagement and build a business, with this ultimate guide to social media marketing.

Adopt the 'complex adaptive system' approach to drive success with a framework for change that embraces an organisation's human element.

Engage with increasingly empowered consumers through multiple channels on a global scale with this must-have guide for prospective and practicing advertising professionals.

Build self-awareness across key aspects of your coaching practice to produce the best outcome for your clients with this comprehensive resource.

Identify potential areas of risk within your business using this expert advice from leading industry contributors.

Learn how to get the most out of traditional networking and discover how to harness the opportunities of online networking with these techniques and strategies.

Organizations that focus on all stakeholders involved are more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. This book shows how to create and deliver sustainable value.

A fresh look at the current marketing landscape and the fundamental skills marketers must master to succeed.

Create profit and growth as a leader by interacting strategically with multiple stakeholders with this innovative guide to political intelligence.

An insightful analysis of how in today's environmentally aware, financially challenging and globalised world leading car brands have survived and thrived, and a strategic guide to future success.

Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.

Formulate a business strategy with this 8-step method featuring detailed surveys of effective strategy models.

Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation.

Plan and implement effective communications programmes and campaigns with this ultimate introduction for practitioners and students endorsed by the CIPR.

Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'.

Increase change capability and achieve long term change with this practical overview.

Assess the role of innovation in developing profitable business strategies with this expert commentary on effective and profitable practice in the world's new low-carbon economy.

Ethical Leadership suggests ways in which leaders and managers can improve and manage the ethical culture in their organizations.

Learn to communicate confidently and effectively as a leader with this essential manual based on lessons from top CEOs.

Implement successful 'Diversity and Inclusion' programmes based on the method developed by the social inclusion program at the 2012 Olympic Games.

Strength-based Lean Six Sigma is the first book to combine the leading approaches in both business improvement and organizational change for optimum organizational performance and agility.

Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.

Examine the challenges, opportunities and successes of strategic thinking with these unique insights from leading CEOs.

Learn what good practice looks like and how to apply it with this no-nonsense guide to devising an internal communications strategy.