Bücher veröffentlicht von Larsen and Keller Education

The book aims to shed light on some of the unexplored aspects of advertising. It gives deep insights about this field of study. Advertising is a part of marketing communication mix. It refers to the use of audio and visual to promote or sell any product, idea or service. The channels used in advertising are T.V, radio, internet, direct email, outdoor advertising and new media, etc. Such selected concepts that redefine advertising have been presented in this book. While understanding the long-term perspectives of the topics, the text makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This textbook is a complete source of knowledge on the present status of this important field.

This book outlines the processes and applications of sports medicine in detail. It provides in-depth insights about the various concepts and theories related to this subject. Sports medicine deals with the study and practice of providing health care and medical assistance to the athletes and sports persons. It mainly deals with sports injury and generally works in the field of muscular cramps and other sprains, splints or strains. The topics covered in this extensive text deal with the core subjects of sports medicine. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge.

Urban development is a part of urban studies. It refers to the planning, managing of land, communication, environment, infrastructure, public welfare, transportation, and distribution networks. It includes sub-fields like civil engineering, architecture, public administration, and landscape architecture. This book is a compilation of chapters that discuss the most vital concepts in the field of urban studies and development. The topics included in it are of utmost significance and bound to provide incredible insights to the students. This textbook, with its detailed analyses and data, will prove immensely beneficial to professionals and students involved in this area at various levels.

Software architecture is a subfield of software development process and is also referred to as architectural decisions. It deals with the development, design, construction, deployment, maintenance, and production of structures which are the part of software systems. It includes software elements, their interrelation and their properties. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of software architecture. Some of the diverse topics covered in it address the varied branches that fall under this category. This textbook is a complete source of knowledge on the present status of this important field. It is meant for those who are seeking a comprehensive analysis of the present status of this field.

Risk management refers to the process of analyzing, assessing, identifying and prioritizing the risks involved or uncertainty of objects. It involves minimizing and controlling these unfavourable circumstances so that the business bears minimum to no loss. This book unfolds the innovative aspects of risk management which will be crucial for the holistic understanding of the subject matter. The topics included in it are of utmost significance and are bound to provide incredible insights to readers. In this text, constant effort has been made to make the understanding of the difficult concepts of risk management as easy and informative as possible for the readers. It will serve as a valuable source of reference for those interested in this field.

Quantum chemistry is the study of chemical properties of matter along with the application of theorems and methods derived from quantum mechanics. The field is relatively new and it concentrates on the states of the nucleus as well as the molecule; hence it is applied in computational chemistry and atomic physics. This textbook on quantum chemistry discusses the fundamental concepts in the most easy and comprehensive manner. The field is highly experimental and the topics included elucidate the various technology and devices that are used to study this field. Different approaches, evaluations and methodologies on quantum chemistry have been included in this book. The textbook aims to serve as a resource guide for students and facilitate the study of the subject.

This book elucidates the concepts and innovative models around prospective developments with respect to psychology and behavioral health. It will provide deep insights about the various important subjects related to this area. Behavioral health refers to the mental wellbeing of a person. It concerns itself with the prevention and cure of diseases like depression, anxiety, ADHD, etc. The aim of this book is to provide students with adequate information regarding the psychological and behavioral disorders. Such selected concepts that redefine this field have been presented in it. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge.

Operations management refers to that branch of management that deals with the monitoring, organization, planning and design of production related concepts and practices. The topics that are dealt within this book are mathematical modeling, production systems, metrics and configuration management, etc. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of operational management. The various sub-fields of the subject along with technological progress that have future implications are glanced at in it. For all those who are interested in operations management, this textbook can prove to be an essential guide. It seeks to provide comprehensive insights into the subject.

This book presents the complex subject of meiosis and mitosis in the most comprehensible and easy to understand language. It elucidates the various methods and theories of these process. Meiosis and mitosis are the processes of cell division that occur in cells. It is an important part of the cell cycle. The topics included in the text are of utmost significance and bound to provide incredible insights to readers. Coherent flow of topics, student-friendly language and extensive use of examples make this an invaluable source of knowledge. The book is appropriate for those seeking detailed information in this area.

Organizational behavior is the study of the behavior of humans in an organizational setup. It also studies the interrelation between the organization and the person. It uses methods like computer simulation, quantitative research and qualitative research. This book unfolds the innovative aspects of organizational behavior which will be crucial for the holistic understanding of the subject matter. Such selected concepts that redefine the subject have been presented in this text. Those in search of information to further their knowledge will be greatly assisted by this text. It will provide comprehensive knowledge to the readers and provide incredible insights.

This book provides comprehensive insights into the field of leadership. It is designed in such a way that it will provide in depth knowledge about the subject to the students. Leadership is the skill required to lead or manage people, teams and organizations. It includes topics like behavior, values, power, situational interaction, intelligence and vision. The book is a compilation of chapters that discuss the most vital concepts of this field. Different approaches, evaluations and methodologies have been included in it. This textbook is meant for students who are looking for an elaborate reference text on leadership. Some of the diverse topics covered in this book address the various concerns and responsibilities that comprise this field of study.