Bücher veröffentlicht von McGraw-Hill

Microeconomics and Behaviour, third edition, is an accessible yet intellectually challenging and engaging textbook for students.It develops core analytical and technical tools and embeds them in a collection of real-world examples and applications to illuminatethe power and versatility of the economic way of thinking.With this approach, students develop economic intuition and are stimulated to think more deeply about the technical tools they learn,and to find more interesting ways to apply them. This enables students to not just understand microeconomics, but to think likeeconomists themselves, and to develop a lasting interest in the discipline.Key Features. Fully updated chapters, including new and expanded material on international labour markets, the gig economy,behavioural game theory and nudge theory.. Extensive pedagogical features such as examples, key terms and definitions, in-chapter exercises, chapter summaries,and review questions and problems.. Economic Naturalist examples that show how economic principles can be used to explain experiences and observationsof everyday life. New examples include: "Why do firms benefit from the gig economy?", "Why is self-checkout becomingthe norm in shops?", and "Why do online retailers have flagship stores?".Connect® ResourcesAvailable with McGraw-Hill Education's Connect®, the well-established online learning platform, which helps faculty andinstitutions improve student outcomes and course delivery efficiency. In addition to maths tutorials and SmartBook, the awardwinningadaptive reading experience, the new Connect® features for this edition include:. Economic Application Based Activities that provide students with valuable practice, using problem solving skills to applytheir knowledge to realistic scenarios. Students progress from understanding basic concepts to using their knowledge toanalyse complex scenarios and solve problems.. Economic Naturalist graphing questions which have been newly developed to complement this key pedagogical featurefrom the textbook.. Interactive Graphs that help students see the relevance of the subject matter by providing visual displays of real data forstudents to manipulate. All graphs are accompanied by assignable assessment questions and feedback for students.To learn more, visit mheducation.co.uk/connect

The seventh edition of The Economics of European Integration provides students with an accessible presentation of the facts, theories and controversies that are driving rapid change at the heart of Europe. This new edition covers crucial updates on the impact of Brexit and Covid-19 and offers an expert analysis of the contemporary status of integration within the European Union.Key Features and Updates.Wide range of learning features including boxed examples and illustrations, end of chapter summaries, self-assessment questions and essay questions..Fully updated to include new discussions and examples such as the new budget which has significant implications on European bonds, immigration, and climate change..Two new chapters highlighting the impact of both Brexit and Covid-19 on the EU..An Online Learning Centre with Lecture Outlines, PowerPoint Presentations, and an Image Library.Richard Baldwin is Professor of International Economics at the Graduate Institute, Geneva, having been a visiting professor at Oxford and MIT. He is Editor-in-Chief and founder of VoxEU.org since 2007 and he advises governments around the world on globalisation and integration issues having served in the Bush (Sr) White House in 1990-91. Charles Wyplosz is Professor Emeritus of International Economics at the Graduate Institute in Geneva where he also served as Director of the International Centre for Money and Banking Studies. He is a Fellow of CEPR and of the European Economic Association, as well as a Founding Managing Editor of the Economic Policy journal.

Personality makes us who we are and influences every aspect of our lives - from how we interact withothers, to how we respond in stressful situations. Personality Psychology uses a unique organizationalframework to explore the six key domains of knowledge about personality - Dispositional, Biological,Intrapsychic, Cognitive/Experiential, Social/Cultural and Adjustment. This third edition focuses on the scientificbasis of current understanding, highlighting contemporary research while also covering classic viewpoints.>Key features:>. Updated chapter on Culture and Personality with an expanded review of international research. Extensively revised chapter on Personality Disorders, covering the DSM-5 and its hybrid model. New and refreshed pedagogy including 'Application boxes', which examine how personalitytheories and research are used in real-world situations. 'A Closer Look' sections, which explore core topics and influential studies to enhance students'understanding. New and updated Exercises to encourage critical reflection and the application of theory topersonal experience. A fully revised chapter on Psychoanalytic Approaches to Personality, including historicalperspectives and extended coverage of Object Relations Theory and Ego Psychology>Connect® Psychology is McGraw Hill's digital learning and teaching environment.>Students - You get easy online access to homework, tests and quizzes designed by your instructor.You get immediate feedback on how you're doing, making it the perfect platform to test your knowledge.>Lecturers - Connect® gives you the power to create auto-graded assignments, tests and quizzes online.The detailed visual reporting allows you to easily monitor your students' progress. In addition, you canaccess key support materials for your teaching, including a testbank and lecture support.>Randy Larsen is the William R. Stuckenberg Professor of Human Values and Moral Development at WashingtonUniversity in St. Louis. His recent classes include personality psychology and ethics for scientists.>David Buss is Professor of Psychology and Chair of the Individual Differences and EvolutionaryPsychology (IDEP) programme at the University of Texas at Austin.>Andreas Wismeijer lectures in personality psychology and a multitude of other courses at Tilburg University andNyenrode Business University. He is a prolific writer of articles on psychology.>John Song is the interim Head of the School of Applied Social Sciences at De Montfort University, where he has alsotaught personality, individual differences and research methods as an Associate Professor.>Stéphanie van den Berg is Associate Professor at the University of Twente where she teaches statistics, data scienceand psychometrics to students in the behavioural sciences.>Bertus Jeronimus teaches courses on personality and individual differences, as well as lifespan development andsocialization, at Groningen University. He is Assistant Professor in the Faculty of Behavioural and Social Sciences.

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-to-date and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today.New and updated material in this new edition includes:. New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services.. New coverage on listening to customers through research, big data, netnography and monitoring user-generated content.. Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things.. Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds.Available with McGraw-Hill's Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.

The fourth edition of Corporate Finance takes an applied approach to cover all the latest research and topic areas important to students taking Finance courses. The new edition provides an international perspective on all areas of corporate finance and has been updated to include discussion on current trends such as the rise of populism and trade barriers on international finance, the advent of Financial Technology, and key regulatory changes impacting the sector. Understanding and Application.Clear, user-friendly style.Example boxes in every chapter provide hypothetical examples to illustrate theoretical concepts such as cash flow timing, dividend smoothing and differential growth..Real World Insight boxes use real companies like Siemens, Avast and Adidas to show how they have applied corporate finance theories and concepts to their businesses and business decisions..Chapter links in the margin provide quick cross-referencing to show students the connections between topics.Practice and Proficiency.Mini and Practical cases present scenarios and questions to practice applying what you have learnt. .Rigorous testing: between 30 and 40 Questions and Problems per chapter are categorised by topic and level of difficulty..Numbered maths equations and key notation boxes listing the variables and acronyms that will be encountered in each chapter, designed to encourage mastery of Maths..Exam Questions designed to take 45 minutes and test you on material learned in a more formal exam style..Connect® resources include algorithmic questions designed to ensure equations and calculations are not learned by rote but by thorough understanding and practice New to This Edition.Updated discussions on peer-to-peer trading, cash flow forecasting methods, import/export partners and additional investment appraisal methods.Updated chapters on corporate governance to reflect global changes, efficient markets and mergers and acquisition to reflect new research, financial distress to reflect new data with discussion on trends and insolvencies and fully updated chapter on Leasing to reflect new IFRS standards.New section on Modified Internal Rate of Return and Margin of Safety in Investment Appraisal, Net Asset Value, Islamic Financing, and alternatives to CAPM to reflect research developments. NEW: This edition has now been updated with 8 new videos that covers a worked example from the text and each video has associated concept check questions. The videos are now available on Connect® and cover:. Chapter 1 & 2: Introduction to Finance and Corporate Governance . Chapter 5: Long-Term Financing. Chapter 6: Investment Appraisal. Chapter 9 & 10: Risk and Return. Chapter 15 and 16: Equity and Debt Valuation . Chapter 20: Advanced Capital Budgeting. Chapter 21: Dividends. Chapter 22: OptionsDavid Hillier is Associate Principal and Executive Dean of the University of Strathclyde Business School. A Professor of Finance, David was recognized as being in the top 3 per cent of the most prolific finance researchers in the world over the past 50 years (Heck and Cooley, 2009) and appears regularly in the media as a business commentator.