Bücher veröffentlicht von McGraw-Hill Education

This step-by-step approach helps you learn the rules of grammar quickly and easily!The English language is full of rules, exceptions, and often confusing concepts, and for many students, English grammar is a difficult subject that only gets tougher as more concepts are learned. That's why Easy English Grammar Step-by-Step, Second Edition is so effective at helping you succeed where other resources and guides fail. Using an original, step-by-step approach, this write-in workbook provides a solid foundation in the basics-the fastest, easiest way to learn English grammar.You'll learn essential concepts and high-frequency skills in grammar proficiency first, allowing you to grasp the subject almost immediately. You'll then discover how these important concepts link together, through clear explanations, level-appropriate exercises, and helpful worked-out problems. Learning the key concepts in order (e.g., learning what a complete sentence is before descriptive words and phrases, pronouns, and punctuation) ensures you'll get a solid foundation before you move on. Once you complete all the steps, you'll be able to approach English grammar-rules, exceptions, and all-with confidence.Stay-in-step "pop-ups" offer helpful advice and cautions against common errorsStep-it-up skill-building exercises link practice to the core steps already presentedClear explanations break down concepts into easy-to-understand stepsClear and concise explanations to the exercises and questions throughout the bookFully updated to include current references

Actionable advice for sales professionals and business owners for growing sales in today's increasingly virtual marketplaceRapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today's virtual marketplace-or risk quickly becoming irrelevant. They need to rethink their entire sales approach-and Digital Selling Handbook shows them how to do it.This comprehensive guide builds readers' understanding of customer psychology and buying behavior in the new digital-first world. It provides best practices for engaging customers using a variety of methods. Digital selling expert and founder of Sales Excellence, Inc., Bill Stinnett covers the entire sales and marketing process, showing how to: . Create a magnetic personal brand that attracts prospective customers. Engage customers earlier in the buying process. Develop an evergreen lead machine using strategies of world-class organizations. Write articles, emails, and social media posts that trigger customer action. Find and create new opportunities through outbound prospecting. Turn customer conversations into sales opportunities and revenueFinding and attracting new business will always be one of the most vital aspects of business success. In today's transformed world of selling, those with the smartest, more forward-looking strategies will be the ones to come out on top. The Digital Selling Handbook provides everything you need keep ahead of the curve and in front of the competition.

Samuelson's text was first published in 1948, and it immediately became the authority for the principles of economics courses. The book continues to be the standard-bearer for principles courses, and this revision continues to be a clear, accurate, and interesting introduction to modern economics principles. Bill Nordhaus is now the primary author of this text, and he has revised the book to be as current and relevant as ever.

Drive business sustainability, growth, and profits by taking a systematic approach to culture transformationIt's no secret that culture is the key to attracting and engaging top talent and seizing the competitive edge. But the vast majority of culture efforts fail as quickly as they started. Why? Because leaders are missing the big picture. They're creating and communicating values but failing to ensure the values are tied to the purpose and the strategy of the company while also being integrated into processes, operations, and behaviors. In ReCulturing, Melissa Daimler solves this persistent problem by helping you develop a "systems" perspective of culture. One of today's most renowned thought leaders and practitioners on the issue, Daimler provides the playbook for building a business in which employees are clear on the why, what, and how they are working, such that it naturally leads to high performance and a desire to stay with their company for the long haul. ReCulturing explains:. The everyday practice of culture-how it's actually done through behaviors, processes and practices. How to leverage core frameworks that can be tailored to design and build any company culture, whether that's a start up or a large company working . The integration of purpose (why you work), strategy (what you do) with culture (how you work)The book also features illuminating real-life stories recounting what has and hasn't worked at some of today's largest and most influential companies. Whether you're launching a startup, running a global firm, or overseeing the shift to a hybrid work setting, ReCulturing provides everything you need to the kind of culture that drives long-term business success.

Up-to-date strategies for thwarting the latest, most insidious network attacksThis fully updated, industry-standard security resource shows, step by step, how to fortify computer networks by learning and applying effective ethical hacking techniques. Based on curricula developed by the authors at major security conferences and colleges, the book features actionable planning and analysis methods as well as practical steps for identifying and combating both targeted and opportunistic attacks.Gray Hat Hacking: The Ethical Hacker's Handbook, Sixth Edition clearly explains the enemy's devious weapons, skills, and tactics and offers field-tested remedies, case studies, and testing labs. You will get complete coverage of Internet of Things, mobile, and Cloud security along with penetration testing, malware analysis, and reverse engineering techniques. State-of-the-art malware, ransomware, and system exploits are thoroughly explained.Fully revised content includes 7 new chapters covering the latest threatsIncludes proof-of-concept code stored on the GitHub repositoryAuthors train attendees at major security conferences, including RSA, Black Hat, Defcon, and Besides

A comprehensive visual guide to the 2021 International Building Code®-fully updated for the latest regulationsThoroughly revised to reflect the International Code Council's 2021 International Building Code®, this full-color guide makes it easy to understand and apply complex IBC® provisions and achieve compliance. With an emphasis on structural and fire- and life-safety requirements, including building classification and means of egress regulations, this practical resource contains hundreds of user-friendly diagrams that clarify the application and intent of the IBC®. Designed to save you time and money, the 2021 International Building Code® Illustrated Handbook provides all the information you need to get construction jobs done right, on time, and up to the requirements of the 2021 IBC®.Coverage includes the 2021 IBC®:Scope and AdministrationDefinitionsOccupancy Classification and UseSpecial Detailed Requirements Based on Occupancy and UseGeneral Building Heights and AreasTypes of ConstructionFire and Smoke Protection FeaturesInterior FinishesFire Protection and Life-Safety SystemsMeans of EgressAccessibilityInterior EnvironmentExterior WallsRoof Assemblies and Rooftop StructuresStructural DesignSpecial Inspections and TestsSoils and FoundationsConcreteAluminumMasonrySteelWoodGlass and GlazingGypsum Board, Gypsum Panel Products, and PlasterPlasticElectricalPlumbing SystemsElevators and Conveying SystemsSpecial ConstructionEncroachments in the Public Right-of-WaySafeguards During ConstructionAppendices A through O

This fully updated guide shows how to quickly start using the current version of Aspen Plus to solve chemical engineering problemsDiscover how to solve challenging chemical engineering problems with Aspen Plus in just 24 hours, with no prior experience. Thoroughly revised for the latest distribution, the book features detailed mathematical models for a wide range of chemical process equipment, including heat exchangers, pumps, compressors, turbines, distillation columns, absorbers, strippers, and chemical reactors. Learn Aspen Plus in 24 Hours, Second Edition shows, step-by-step, how to configure and use Aspen Plus version 12 and apply its powerful features to the design, operation, and optimization of safe, profitable manufacturing facilities. You will learn, step-by-step, how to build process models and accurately simulate those models without performing tedious calculations. Divided into 12 two-hour lessons, the guide offers downloadable Aspen Plus simulation files and helpful quick starter templates.Contains 12 self-guided two-hour learning tutorialsFeatures helpful and time-saving links to technical helpWritten by an Aspen Plus power user and leading researcher

Generate double-digit returns and seize the competitive edge with smart, savvy capital allocationThe strategic deployment of capital is one of the most effective ways to create long-term value. But how much do you know about what your organization spends capital on or the timing of that capital deployment? This kind of knowledge can make the difference between organizational success and failure. Capital Allocation provides the tools, processes, strategies, and insights you need to add more value to your company. Examining the various alternatives at your disposal regarding the deployment of excess capital, David Giroux, Chief Investment Officer for Equities and Multi-Asset at T. Rowe Price, covers the entire gamut of capital allocation issues, including optimizing capital structure, capital allocation alternatives, M&A, and special situations.Giroux uses academic research, personal experience, and uncomplicated mathematics to illuminate the principles, strategies, and processes that can create long-term shareholder wealth. He provides case studies from Kodak, Comcast, Thermo Fisher Scientific, Danaher, GE, and others showing how capital allocation has-and hasn't-worked in real-life situations. And he shows how to use capital allocation to head off possible activist investors.Some textbooks touch on the concept of capital allocation, but none examines the subject as practically or thoroughly as this book. Capital Allocation offers everything you need to know for deploying capital wisely to outperform your competitors over the long term.

Up-to-date coverage of every topic on the CEH v11 examThis effective self-study guide covers 100% of the EC Council's Certified Ethical Hacker Version 11 exam objectives. The book discusses the latest ethical hacking tools, techniques, and exploits. Readers will find learning objectives at the beginning of each chapter, step-by-step exercises, exam tips, practice exam questions, and in-depth explanations. An integrated test preparation system based on proven pedagogy, CEH Certified Ethical Hacker All-in-One Exam Guide, Fifth Edition covers all five phases of ethical hacking: reconnaissance, gaining access, enumeration, maintaining access, and covering tracks. Readers will learn about malware, hacking Web applications and mobile platforms, cloud computing vulnerabilities, and more. Designed to help candidates pass the exam with ease, this authoritative resource also serves as an essential on-the-job reference.Complete coverage of all CEH v11 exam objectivesIncludes online access to the Total Tester customizable practice exam software containing 300 practice questionsWritten by an experienced educator with more than 20 years of experience in the field

Study smarter and stay on top of your differential equations course with the bestselling Schaum's Outline-now with the NEW Schaum's app and website! Schaum's Outline of Differential Equations, Fifth Edition is the go-to study guide for all students of science who need to learn or refresh their knowledge of differential equations. With an outline format that facilitates quick and easy review and mirrors the course in scope and sequence, this book helps you understand basic concepts and get the extra practice you need to excel in the course. It supports the all major differential equations textbooks and is useful for study in Calculus (I, II, and III), Mathematical Modeling, Introductory Differential Equations and Differential Equations. Chapters include an Introduction to Modeling and Qualitative Methods, Classifications of First-Order Differential Equations, Linear Differential Equations, Variation of Parameters, Initial-Value Problems for Linear Differential Equations, Graphical and Numerical Methods for Solving First-Order Differential Equations, Solutions of Linear Differential Equations with Constant Coefficients by Laplace Transforms, and more.Features:NEW to this edition: the new Schaum's app and website!NEW CHAPTERS include Autonomous Differential Equations and Qualitative Methods; Eigenvalues and Eigenvectors; three chapters dealing with Solutions of Systems of Autonomous Equations via Eigenvalues and Eigenvectors (real and distinct, real and equal, and complex conjugate Eigenvalues)20 problem-solving videos online563 solved problemsOutline format provides a quick and easy review of differential equationsClear, concise explanations of differential equations conceptsHundreds of examples with explanations of key conceptsSupports all major textbooks for differential equations coursesAppropriate for the following courses: Calculus (I, II, and III), Mathematical Modeling, Introductory Differential Equations, and Differential Equations

Study smarter and stay on top of your calculus course with the bestselling Schaum's Outline-now with the NEW Schaum's app and website! Schaum's Outline of Calculus, Seventh Edition is the go-to study guide for hundreds of thousands of high school and college students enrolled in calculus courses-including Calculus, Calculus II, Calculus III, AP Calculus and Precalculus. With an outline format that facilitates quick and easy review, Schaum's Outline of Calculus, Seventh Edition helps you understand basic concepts and get the extra practice you need to excel in these courses. Chapters include Linear Coordinate Systems, Functions, Limits, Rules for Differentiating Functions, Law of the Mean, Inverse Trigonometric Functions, The Definite Integral, Space Vectors, Directional Derivatives, and much, much more.Features:NEW to this edition: the new Schaum's app and website!1,105 problems solved step by step30 problem-solving videos onlineOutline format supplies a concise guide to the standard college course in calculusClear, concise explanations covers all course fundamentalsHundreds of additional practice problemsSupports the major leading textbooks in calculusAppropriate for the following courses: Calculus I, Calculus II, Calculus III, AP Calculus, Precalculus

The go-to guide for learning and reinforcing American English vocabulary for beginning ESL learners-now enhanced with audio recordings through the McGraw-Hill Language Lab app Now enhanced with audio recordings of exercise answers through the McGraw-Hill Language Lab app, this bestselling guide to learning ESL is more helpful than ever. Based on tried-and-true method, Practice Makes Perfect: English Vocabulary for Beginning ESL Learners helps you develop your vocabulary and comprehension skills with practice in word building, analyzing new words, and using them in conversation.Chapters are built around themes, such as nouns to name people and verbs for household activities, to help build a comprehensive foundation. More than 200 practice exercises from old and new vocabulary help you practice as you learn. Subjects included in this guide include names for people, places, and things; adjectives that describe people; verbs for household activities; how to ask questions; verbs used for shopping; how to give directions, social networking vocabulary; and more.Boost your English language proficiency with Practice Makes Perfect: English Vocabulary for Beginning ESL Learners, Premium Fourth Edition, featuring:Practical and high-frequency vocabularyExample sentences that illustrate and clarify each pointMore than 200 exercises to practice using English in everyday situationsAnswer key for reference and quick feedbackNEW in this edition: Audio recordings of exercise answers through the McGraw-Hill Language Lab app

The definitive guide to long-term investing success-fully updated to address the realities of today's marketsTechnology, information overload, and increasing market dominance by expert investors and computers make it harder than ever to produce investing results that overcome operating costs and fees. Winning the Loser's Game reveals everything you need to know to reduce costs, fees, and taxes, and focus on long-term policies that are right for you. Candid, short, and super easy to read, Winning the Loser's Game walks you through the process of developing and implementing a powerful investing strategy that generates solid profits year after year. In this eagerly awaited new edition, Charles D. Ellis applies the expertise developed over his long, illustrious career. This updated edition includes:NEW CHAPTERS on bond investing, how investor behavior affects returns, and how technology and big data are challenging traditional investment decisionsNEW RESEARCH and evidence supporting the case for indexing investment operationsNEW INSIGHTS into the role of governance, developing a comprehensive saving strategy, and the power of regression to the meanCompanies change, and markets and economies go up and down-sometimes a lot.But the core principles of successful investing never change-and never will. That's why, when you've read this book, you'll know all you really need to know to be successful in investing.With Winning the Loser's Game, you have everything you need to identify your unique investment objectives, develop a realistic and powerful investment program, and drive superior results.

Intercultural Communication in Contexts examines communication in multicultural relationships and provides the tools for effective communication amid cultural, ethnic, and religious differences in domestic and global contexts. Students are introduced to the primary approaches for studying intercultural communication along with a theoretical and practical framework for applying the approaches in their own lives.