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Microeconomics and Behaviour, third edition, is an accessible yet intellectually challenging and engaging textbook for students.It develops core analytical and technical tools and embeds them in a collection of real-world examples and applications to illuminatethe power and versatility of the economic way of thinking.With this approach, students develop economic intuition and are stimulated to think more deeply about the technical tools they learn,and to find more interesting ways to apply them. This enables students to not just understand microeconomics, but to think likeeconomists themselves, and to develop a lasting interest in the discipline.Key Features. Fully updated chapters, including new and expanded material on international labour markets, the gig economy,behavioural game theory and nudge theory.. Extensive pedagogical features such as examples, key terms and definitions, in-chapter exercises, chapter summaries,and review questions and problems.. Economic Naturalist examples that show how economic principles can be used to explain experiences and observationsof everyday life. New examples include: "Why do firms benefit from the gig economy?", "Why is self-checkout becomingthe norm in shops?", and "Why do online retailers have flagship stores?".Connect® ResourcesAvailable with McGraw-Hill Education's Connect®, the well-established online learning platform, which helps faculty andinstitutions improve student outcomes and course delivery efficiency. In addition to maths tutorials and SmartBook, the awardwinningadaptive reading experience, the new Connect® features for this edition include:. Economic Application Based Activities that provide students with valuable practice, using problem solving skills to applytheir knowledge to realistic scenarios. Students progress from understanding basic concepts to using their knowledge toanalyse complex scenarios and solve problems.. Economic Naturalist graphing questions which have been newly developed to complement this key pedagogical featurefrom the textbook.. Interactive Graphs that help students see the relevance of the subject matter by providing visual displays of real data forstudents to manipulate. All graphs are accompanied by assignable assessment questions and feedback for students.To learn more, visit mheducation.co.uk/connect

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today's world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: . The growing importance of social marketing. How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels. The role of brand communities, peer-to-peer marketing and social influencers. Both a Managerial and Consumer approach to marketingKey features: . Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.. Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. . Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.. End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies' marketing strategies. Each case study has dedicated questions to encourage critical thinking. . Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, IrelandDavid Jobber is Professor of Marketing at the University of Bradford School of Management, UK

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-to-date and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today.New and updated material in this new edition includes:. New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services.. New coverage on listening to customers through research, big data, netnography and monitoring user-generated content.. Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things.. Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds.Available with McGraw-Hill's Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.

The fourth edition of Corporate Finance takes an applied approach to cover all the latest research and topic areas important to students taking Finance courses. The new edition provides an international perspective on all areas of corporate finance and has been updated to include discussion on current trends such as the rise of populism and trade barriers on international finance, the advent of Financial Technology, and key regulatory changes impacting the sector. Understanding and Application.Clear, user-friendly style.Example boxes in every chapter provide hypothetical examples to illustrate theoretical concepts such as cash flow timing, dividend smoothing and differential growth..Real World Insight boxes use real companies like Siemens, Avast and Adidas to show how they have applied corporate finance theories and concepts to their businesses and business decisions..Chapter links in the margin provide quick cross-referencing to show students the connections between topics.Practice and Proficiency.Mini and Practical cases present scenarios and questions to practice applying what you have learnt. .Rigorous testing: between 30 and 40 Questions and Problems per chapter are categorised by topic and level of difficulty..Numbered maths equations and key notation boxes listing the variables and acronyms that will be encountered in each chapter, designed to encourage mastery of Maths..Exam Questions designed to take 45 minutes and test you on material learned in a more formal exam style..Connect® resources include algorithmic questions designed to ensure equations and calculations are not learned by rote but by thorough understanding and practice New to This Edition.Updated discussions on peer-to-peer trading, cash flow forecasting methods, import/export partners and additional investment appraisal methods.Updated chapters on corporate governance to reflect global changes, efficient markets and mergers and acquisition to reflect new research, financial distress to reflect new data with discussion on trends and insolvencies and fully updated chapter on Leasing to reflect new IFRS standards.New section on Modified Internal Rate of Return and Margin of Safety in Investment Appraisal, Net Asset Value, Islamic Financing, and alternatives to CAPM to reflect research developments. NEW: This edition has now been updated with 8 new videos that covers a worked example from the text and each video has associated concept check questions. The videos are now available on Connect® and cover:. Chapter 1 & 2: Introduction to Finance and Corporate Governance . Chapter 5: Long-Term Financing. Chapter 6: Investment Appraisal. Chapter 9 & 10: Risk and Return. Chapter 15 and 16: Equity and Debt Valuation . Chapter 20: Advanced Capital Budgeting. Chapter 21: Dividends. Chapter 22: OptionsDavid Hillier is Associate Principal and Executive Dean of the University of Strathclyde Business School. A Professor of Finance, David was recognized as being in the top 3 per cent of the most prolific finance researchers in the world over the past 50 years (Heck and Cooley, 2009) and appears regularly in the media as a business commentator.