Bücher veröffentlicht von MHR Enterprises

Marc Rudov, who's written three books on branding for CEOs, published Duped Again: Why Sophistry Works to simplify a complex subject: why people lie and why they believe or accept lies. You'll be surprised at how easily you'll understand your life after reading this groundbreaking book.We first learned to lie and believe lies from our parents -- then from teachers, doctors, business colleagues, the media, social media, and the government -- and never stopped deceiving ourselves and everybody else. Frequently and repeatedly, we're gullibly or willfully duped; hence, the word again in the book's title.Rudov dedicated this 160-page book to Elon Musk, who bought Twitter and restored our G-d-given freedom to tell and infer the truth.Duped Again will take you on a journey of gaslighting, through tales of Joe Biden, Kamala Harris, Jacob & Essau, Bill & Hillary Clinton, George Santos, Anthony Fauci, COVID, Ozempic, Russiagate, Hamas, Charlottesville, Bernie Madoff, Sam Bankman-Fried, and Theranos.Marc Rudov's axiom will give you a hint about what you'll learn in this book: Deception is an emotional Rorschach test: in it, the duped one feels what he wants and needs to feel.To change how you perpetrate and navigate deception, read Duped Again -- available in both paperback and eBook versions.

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.CEOs and entrepreneurs will learn why:Sears went from leader to loserIBM's revenues shrank 19 quarters in a rowApple's new spaceship HQ will kill its brandUnions impede the success of value-based healthcarePolitical correctness is a brand-killerBeauty is not in the eye of the beholderTrump almost lost the electionSuper Bowl advertising is a total waste of moneyMillennials are bad for business.Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't "e;get"e; your company's brand -- its value proposition -- within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.