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  • von James M Irvine
    38,00 €

    The earliest recorded Irvine in Orkney was a William de Irwyn in 1369. This book draws on copious contemporary records that survive in Edinburgh, Kirkwall and elsewhere, together with implications of genetic genealogy, to develop fourteen lineages of William's alleged descendants. The author explores the growth of Orkney's largest private estate during the 16th century, its demise and resulting lawsuits during the 17th century, and the lives of peedie udallers and tenants in the parishes of St.Andrews, Deerness, Shapinsay, Sandwick and Stromness. Like other Orcadians, most Irvines worked the land, but readers also meet Irvines who became chief justices, bailies, burgesses, merchants, lairds, factors, tax collectors, kirk ministers, adulterers, witches, debtors or murderers, and who served on warships, merchantmen, arctic whalers, or for the Hudson's Bay Company, some of the latter taking native wives. The resulting genealogies illustrate clearly the potentials and limitations of the source material used to unravel this family's history. DNA tests have confirmed the various spellings of the surname have no significance but, surprisingly, the surname has two unrelated branches in Orkney. Contemporary title deeds, sasines, rentals, court records, parish registers, census data, testaments and gravestones have enabled seven lineages to be traced down to the present day. More generally, this book details a multitude of events that graphically illustrate the evolution of Orkney's fascinating local history. It throws fresh light on the practical implications of udal and feudal jurisprudence of inheriting land in Orkney, on the emergence of Orkney's merchant lairds, and on the impact of bad harvests, disease, migration and local and national politics on the fluctuating demography, fortunes and privations of rural Orkney's subsistence economy over five centuries. Readers of many disciplines will enjoy this holistic case study of Orcadian society.

  • von Paul Das
    107,00 €

    How do you reach the investor you never see? This is the question that plagues the 21st century fund manager. In a world that's moved rapidly fromface-to-face meetings and events to online contact the ways funds are marketed has changed forever. In this book, Paul Das uses his 20 plus years of financial marketing experience to show you how to navigate an investor journey that, for so many, is now entirely digital. He outlines how funds can capitalise on this new reality and use digital techniques and technologies including AI and behavioural science to reach investors and clients more effectively than ever before. Covering data collection and analysis, e-mail marketing, social media, copywriting skills, the psychology of persuasion- and lots more this book is required reading for anyone in the fund marketing sector.

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