Große Auswahl an günstigen Büchern
Schnelle Lieferung per Post und DHL

Bücher veröffentlicht von Oak Tree Press

Filter
Filter
Ordnen nachSortieren Beliebt
  • - A Caregiver's Struggle
    von Elizabeth Tierney
    20,00 €

    Diagnosed with dementia in 1997, my husband, Jim, lived at home during his illness and died there in January 2006. I wish this story were fiction, but it is not. Dignifying Dementia is both a love story and an attempt to reach out to others who are living through or who will live through a similar tragedy. It is written in the hope that others might benefit from what I learned as the caregiver of a dementia victim. Only then will Jim's cruel affliction serve some purpose, because it might help others feel less lonely, bewildered, angry or frustrated than I did, shorten the dreadful learning curve, or encourage others to ask more questions and make fewer assumptions. And because it might remind members of the health care industry - from physicians to orderlies, from agency administrators to certified nursing assistants - that dementia victims and their loved ones are human beings who deserve respect, kindness, empathy and patience, so often lost in our fast-paced society. The diagnostic process I describe was painful and disappointing; perhaps someone else's caregiving experience might be easier. Caring for Jim was exhausting; perhaps someone else's might be less draining. Watching someone lose his or her mind and body is not polite. It is rude and mean-spirited. Dementia brutalized Jim and stole the love of my life from me. It altered him, us and me. This is not a medical text; it is the story of our experience with dementia and the lessons I learned as I tried to be Jim's voice, to maintain his dignity and to care for him and for me.

  • - From Creation to Commercialisation: A Practical Guide for Innovators & Researchers
    von John P Mc Manus
    93,00 €

    For many knowledge-intensive or technology-based start-up companies, the professional management of intellectual property (IP) is critically important. In fact, IP may be the main asset by which the value of a young company is determined and on which decisions to invest in the company are based - and so IP needs to be considered very early in the planning process. Intellectual Property: From Creation to Commercialisation provides a detailed grounding for innovators and researchers. The book starts with the source of innovation - that is, at the point where resourcefulness and creativity combine to develop new opportunities through problem-solving - and examines the critical steps that need to be carefully managed in the process surrounding the creation of IP and managing its development from concept through to exploitation. This involves the steps of identifying, capturing and assessing the value of IP. Useful recommendations for managing the transfer of IP from a research environment to the knowledge economy are provided and case studies illustrate pitfalls to watch out for. Readers can expect to gain a broad understanding of IP and the innovation process. Specifically, they will learn: the benefits of implementing procedures to ensure that IP can be protected, managed and exploited effectively; how to assess the most appropriate routes to market, such as licensing or sale of their IP, or establishing a spin-out company to deliver a service or product offering and how to present a viable business case to potential funders and investors.

  • - Strategies to Win Customers by Defining the Ultimate Target Profile & Discovering What They Really Want
    von Paul O'Dea & Donal Daly
    56,00 €

    Growing revenue in this evolved economy is a challenge. Products are hard to describe and value is difficult to explain. Traditional sales techniques are ineffective. Buyers are more sophisticated, selling cycles are longer and customers have increasingly complex buying processes.With CEOs, sales management and professional sales executives in mind, Donal Daly and Paul O'Dea have created the SELECT SELLING methodology to address this challenge. Between them, they have started six successful companies. In 40 years' combined experience, spanning five continents, they have sold complex products, managed and trained sales teams, and helped companies grow revenue through the definition and implementation of organizational process - from strategic market positioning to sales execution.Using SELECT SELLING, learn how to: select the right customers to pursue; become an expert in your customer's business; guide the sale with advanced questioning techniques; increase your sales conversion rate; and know which deals you can win.The SELECT SELLING methodology has been designed to equip anyone selling high value, complex products to large corporations with a defined and rigorous process that can be moulded to an individual salesperson's style but which also takes much of the uncertainty out of the sales process. It combines high-level, strategic marketing principles to draw the map, with focused tactics to complete each journey, addressing the practical stops along the way. SELECT SELLING will be of particular value to those in the high technology industry. It will help them enhance their productivity, hit their targets more consistently, and increase revenue. Each major chapter in the book is accompanied by a worksheet and the book is supported by a website, www.selectselling.com.

  • von Michael Smurfit
    28,00 - 43,00 €

    In A LIFE WORTH LIVING, Michael Smurfit tells his own life story and that of the company he built. He documents the Smurfit Group's seemingly inexorable growth from humble beginnings, the challenges faced and overcome, and the many deals that continually doubled the size of the business every three or four years. He shows his 'logical opportunism

  • - Ireland - Answers to Your Top 100 Media Law Questions
    von Andrea Martin
    29,00 €

    QUICK WIN MEDIA LAW IRELAND is aimed at anyone in the media industry in Ireland who needs to understand their rights and responsibilities under the law.

  • von Richard Keegan
    38,00 - 41,00 €

Willkommen bei den Tales Buchfreunden und -freundinnen

Jetzt zum Newsletter anmelden und tolle Angebote und Anregungen für Ihre nächste Lektüre erhalten.