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Bücher veröffentlicht von Oxford University Press Australia

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  • - What Marketers Don't Know
    von Byron (Professor Sharp
    32,00 €

    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

  • - Including Emerging Markets, Services, Durables, B2B and Luxury Brands
    von Jenni (Research Professor and Associate Director Romaniuk
    35,98 €

    How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

  • 22% sparen
    von Jenni (Research Professor Romaniuk
    30,00 €

    Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.

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