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How Brands Grow 2 Revised Edition

- Including Emerging Markets, Services, Durables, B2B and Luxury Brands

von Jenni (Research Professor and Associate Director Romaniuk

35,00 €

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
- Buch
- 35,00 €
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