Bücher veröffentlicht von Palgrave Macmillan Ltd

This book sheds light on the processes and cognitions used by managers to successfully implement strategies while navigating the strategy and change interface.It applies the latest thinking from the resource-based literature, in particular the idea that high performing organisations have become adept at honing and utilising value creating dynamic capabilities. Key processes and cognitions help organisational leaders sense opportunities and threats as well as shrewdly seize strategic opportunities to advantageously enhance performance. The book also adopts an institutional view; that is, it assumes that organisations must satisfy their stakeholders while navigating a range of influences, including other organisations, markets, laws, quality standards, conventions, and cultural norms. This book conceptualises corporate strategy as an amalgam of four fundamental strategies: the organisation¿s financial, customer value creation, resource, and non-market strategies. These strategies address the capital, product and services, and resource markets as well as various non-market institutions. Successfully integrating and implementing these four strategies allow organisations to enable their employees¿ multidisciplinary talents. By approaching strategy in this way, the book demonstrates why it is important to monitor changes to the organisation¿s strategic context and helps it identify the practices, collaborations, and projects necessary to achieve spectacular strategic change.

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world¿s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into Chinäs market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.

Organizational communication is at a crossroads and professional communicators and leaders alike need to up their game. In this insightful and practical guide, leadership psychologist Dr. Laura McHale shows how neuroscience can help, surveying the field to reveal the science that is most applicable to organizations and providing an evidence-based approach to dramatically boost the effectiveness and impact of communications. From structural dynamics to occupational aprosodia, from the threat (and opportunities) of GPT-3 to the neuroscience of Zoom fatigue, she takes the reader on a fascinating journey of how neuroscience can help unlock the potential of communicators and the organizations they work for.