Bücher veröffentlicht von Palgrave Macmillan UK

Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet business model for their web site.

This is the first study of the emerging phenomenon of sex workers, asserting that they are entitled to workers' rights. Drawing on examples from Australia, Britain, Canada, Germany, The Netherlands, New Zealand and the USA the book analyzes the contexts for this struggle and the opportunities and challenges facing these unionization projects.

For the first time, Seven Management Moralities delivers a comprehensive overview of all forms of moral and immoral behaviour displayed by management. Utilising Kohlberg's ascending scale of seven moralities, the book includes the ethics of Aristotle, Kant, Utilitarianism, Bauman, Habermas, and Singer.

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

Knowledge management has become a well-known term, but science-based innovation remains relatively unexploited. Bridging the gap between knowledge management theory and studies of science of technology, such as in the pharmaceutical industry and biotechnology firms, this book provides a timely insight into the innovation of the knowledge economy.

Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application.

Should we rethink growth? Is the abundance of the western world still ethical? Growth, social responsibility and sustainable development are indeed deeply entangled. This book aims to provide the reader with a transversal, holistic view on these issues, and a real understanding of corporate growth, along with its possible alternatives.

Coaching is being proposed as the best method to encourage a change in the ideologies that have brought about the credit crunch. The authors' concern is to show how coaching can widen its intellectual range to become a progressively more effective technique within organizational life.

Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.

This book investigates the trends and challenges that ports, logistics and supply chains have tackled in recent decades and the way forward. A new concept, port focal logistics is introduced which appreciates the efforts by previous studies in this field, but simultaneously recognize the limitations, and the need for further improvements.

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Providing a unique insight into how gender is performed in contemporary high-tech work and introducing a creative and novel way of analyzing the fluidity and rigidity of gender at work through discourse analytic methods the author highlights how changes in the world of work interact with changes in gender relations.

Including practical advice on how to conduct a stress audit and how to target stress 'hot spots' within an organization, Organizational Stress Management provides a fresh strategic model for the manager concerned with the negative effects stress can have both on company performance and the quality of life of individuals at work.

People need dignity and autonomy at work. If they are denied this, there will be a strong tendency to resist working conditions and misbehave at work. This book presents and analyses stories about people's resistance in working life that make us reflect upon how employees are treated at work and consequences thereof.