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  • von Helen Deresky
    72,00 €

    For courses in international business, international management, and general management. Management around the world: business strategies and interpersonal skills.Companies that operate overseas conduct business across a multitude of different cultures, languages, traditions, and a range of economic, political, and technological landscapes. With this in mind, International Management: Managing Across Borders and Cultures, 10th Edition explores the challenges managers may face along with how they can adapt their leadership and business' strategies and operations to thrive in these evolving global environments. By examining effective strategic, interpersonal, and organizational skills, the text prepares readers for the complicated yet fascinating discipline of international and global management.

  • - A personal code for living a better, happier, more successful kind of life
    von Richard Templar
    17,00 €

    With a stunning new look in 2015, and with more new Rules than ever, get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. Youll feel the benefits, and so will everyone around you. Its your life. How good could it be?

  • von Richard Templar
    17,00 €

    Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. Youll feel the benefits, and so will everyone around you.

  • - A definitive code for personal success
    von Richard Templar
    17,00 €

    NOW WITH 10 NEW RULES A definitive code for personal success The Rules of Work is an eye-opener for all those who would like to rise to the top, but dont seem to be able to find the map.Sir Antony Jay, author of Yes Minister and Yes, Prime Minster, and founder of Video Arts For some people, work is a breeze. They glide effortlessly onwards and upwards, always saying and doing the right thing, getting paid more, getting promotions, getting results. Is there something successful people know that we dont? You bet there is. They know the Rules of work. These Rules are the guiding principles that will improve what you do and how you do it. They will give you the unmistakable air of confidence that will win you admiration, respect, and help you towards your next promotion. In this new edition of the international bestseller, Richard Templar has added 10 new Rules to help you get heard, noticed, acknowledged and followed. To get ahead and stay on top, you need The Rules of Work.

  • - A Contemporary Approach
    von Amanda Thompson & Julie Beardwell
    93,00 €

    The expert authors of this leading text present a thorough introduction to HRM by exploring a variety of perspectives, styles and arguments. It takes a rigorous, critical approach that makes contemporary developments in Human Resource Management accessible to students. They explore the most pressing and topical themes and debates of today the effects of HRM on organisational performance, management and leadership development, performance management and employee reward whilst covering in depth the theory and practice of the operational aspects of HRM. The final part of the text compares trends in HRM around the world, with a particular focus on India and China, as well as the influence of multinational corporations. Human Resource Management is written for undergraduate, postgraduate and MBA students, as well as those studying for the CIPD qualifications.

  • von S. Tamer Cavusgil, Gary Knight & John Riesenberger
    80,00 €

    For courses in Business. International Business: A Millennial ApproachInternational Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The Fourth Edition plays on millennials characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business. MyManagementLab not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

  • von Michael Parkin
    83,00 €

    An intuitive and grounded approach to economics Get students to think like an Economist using the latest policy and data while incorporating global issues. Economics, Twelfth Edition builds on the foundation of the previous edition and retains a thorough and careful presentation of the principles of economics. Economics emphasizes real-world applications, the development of critical thinking skills, diagrams renowned for pedagogy and clarity, and path-breaking technology. Each chapter opens with one of today's central issues and is then revisited in the chapter ending Economics in the News feature. This Parkin hallmark encourages student to think critically about a news article relating to the issue, demonstrating how thinking like an economist can bring a clearer perspective to and deeper understanding of todays events. Students will begin to think about issues the way real economists do and learn how to explore difficult policy problems to make more informed decisions in their own economic lives. MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Please note that the product you are purchasing does not include MyEconLab. MyEconLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN:9781292094618)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myeconlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

  • 16% sparen
    von Martin Christopher
    47,00 €

    The UKs bestselling book on logistics and supply chain management over 100,000 copies sold. Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th edition is a clear guide to all the key topics in an integrated approach to supply chains. As well as new and updated examples and case studies, there are two new chapters:Routes to Market: Many companies now have to manage multiple distribution channels - this chapter covers strategic issues on how companies go to market along with the cost implications of using alternative channels.Service Logistics: As companies begin to sell performance rather than physical product, this chapter explores the implications for logistics management as the need to provide higher levels of service and customer support becomes ever more critical.

  • - 3 steps for discovering your most valuable market opportunities
    von Marc Gruber & Sharon Tal
    20,00 €

  • - Understand the numbers even if you're not a finance professional
    von Stuart Warner & Si Hussain
    19,00 €

    The Finance Book will help you think and manage like a financial strategist. Written specifically for non-finance professionals, it will give you all you need to know to manage your business more effectively and think more strategically.

  • von Timothy D. Wilson, Elliot Aronson & Samuel R. Sommers
    74,00 €

  • von David Cotton, David Falvey, Simon Kent & usw.
    47,00 €

    Market Leader uses authoritative authentic content from the Financial Times to build the professional language and skills needed to communicate in the modern world of business. The third edition has been completely updated to reflect this fast-changing world..

  • von Paul Krugman, Maurice Obstfeld & Marc Melitz
    80,00 €

    For courses in International Economics, International Finance, and International TradeA balanced approach to theory and policy applicationsInternational Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the two main topic areas of the discipline. For both international trade and international finance, an intuitive introduction to theory is followed by detailed coverage of policy applications. With this new tenth edition, the author team of Nobel Prize-winning economist Paul Krugman, renowned researcher Maurice Obstfeld, and Marc Melitz of Harvard University continues to set the standard for International Economics courses.This program provides a better teaching and learning experiencefor you and your students. It will help you to: Personalize learning with MyEconLab: This online homework, tutorial, and assessment program fosters learning and provides tools that help instructors to keep students on track. Reveal theory and applications of trade and finance via a unified structure: Balanced coverage of theory and applications aids student retention and highlights the relevance of course material. Give students learning tools to master course material: Numerous in-text learning resources engage students and encourage further exploration of course topics. Provide the most updated coverage: Thoroughly updated content ensures that students are up to date on key economics issues. Please note that the product you are purchasing does not include MyEconLab. MyEconLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN:9781292074580)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myeconlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

  • von Manoj K. Malhotra, Lee J. Krajewski & Larry P. Ritzman
    79,00 €

    For undergraduate and graduate operations management courses. A managerial approach to operations managementOperations Management provides students with a comprehensive framework for addressing operational process and supply chain issues and uses a systemized approach while focusing on issues of current interest. The text has ample opportunities for students to experience the role of a manager with challenging problems, cases, simulations, experiential exercises, and tightly integrated online resources. MyOMLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyOMLab. MyOMLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyOMLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyOMLab to accelerate your learning? You need both an access card and a course ID to access MyOMLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyOMLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyOMLab (ISBN:9781292093987)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myOMlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

  • von Olivier Blanchard
    91,00 €

    For intermediate courses in Economics. A Unified View of the Latest Macroeconomic EventsIn Macroeconomics, Blanchard presents a unified, global view of macroeconomics, enabling students to see the connections between goods markets, financial markets, and labor markets worldwide. Organized into two parts, the text contains a core section that focuses on short-, medium-, and long-run markets and three major extensions that offer more in-depth coverage of the issues at hand. From the major economic crisis and monetary policy in the United States, to the problems of the Euro area and growth in China, the text helps students make sense not only of current macroeconomic events but also of events that may unfold in the future. Integrated, detailed boxes in the Seventh Edition have been updated to convey the life of macroeconomics today; reinforce lessons from the models; and help students employ and develop their analytical and evaluative skills. Also Available with MyEconLab.

  • von Steven A Wasserman, Neil A. Campbell, Michael L Cain, usw.
    71,00 €

    Were you looking for the book with access to MasteringBiology? This product is the book alone, and does NOT come with access to MasteringBiology. Buy Biology; A Global Approach with MasteringBiology access card 10e (ISBN 9781292008752) if you need access to Mastering as well, and save money on this brilliant resource. This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. The Tenth Edition of the best-selling text Campbell BIOLOGY helps launch students to success in biology through its clear and engaging narrative, superior pedagogy, and innovative use of art and photos to promote student learning. The Tenth Edition helps students develop a deeper understanding of biology by making connections visually across chapters and building the scientific skills needed for success in upper-level courses. New Make Connections Figures pull together content from different chapters visually, helping students see big picture relationships. New Scientific Skills Exercises in every chapter use real data to build key skills needed for biology, including data analysis, graphing, experimental design, and math skills. New examples show students how our ability to sequence DNA and proteins rapidly and inexpensively is transforming every subfield of biology.Mastering brings learning full circle and is the most effective and widely used online homework, tutorial, and assessment system for the sciences. Over three million science students are currently using Mastering for the following features: Before class, reading quizzes, pre-lecture quizzes, and formative assessments test students knowledge of the material and ensure they come to class prepared. During class, Learning Catalytics and existing Mastering media like simulations, Flix, Videos, etc, keep your students engaged and bring tough topics to life. After class, traditional homework, quizzes, and testing automatically assess your students comprehension of the material and provide opportunities for remediation.This product is the book alone, and does NOT come with access to Mastering. This title can be supported by Mastering, an online homework and tutorial system which can be fully integrated into an instructor's course. You can benefit from MasteringBiology at a reduced price by purchasing a pack containing a copy of the book and an access card for MasteringBiology: Biology, A Global Approach with MasteringBiology access card 10e (ISBN 9781292008752). Alternatively, buy access to Mastering and the eText an online version of the book - online at www.masteringbiology.com. For educator access, contact your Pearson Account Manager. To find out who your Account Manager is, visit www.pearsoned.co.uk/replocator

  • von Gene F. Franklin, J Powell & Abbas Emami-Naeini
    88,00 €

    For senior-level or first-year graduate-level courses in control analysis and design, and related courses within engineering, science, and management Feedback Control of Dynamic Systems covers the material that every engineer, and most scientists and prospective managers, needs to know about feedback controlincluding concepts like stability, tracking, and robustness. Each chapter presents the fundamentals along with comprehensive, worked-out examples, all within a real-world context and with historical background information. The authors also provide case studies with close integration of MATLAB throughout. Teaching and Learning ExperienceThis program will provide a better teaching and learning experiencefor you and your students. It will provide: An Understandable Introduction to Digital Control: This text is devoted to supporting students equally in their need to grasp both traditional and more modern topics of digital control. Real-world Perspective: Comprehensive Case Studies and extensive integrated MATLAB/SIMULINK examples illustrate real-world problems and applications. Focus on Design: The authors focus on design as a theme early on and throughout the entire book, rather than focusing on analysis first and design much later.

  • von Richard Templar
    17,00 €

    Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. Youll feel the benefits, and so will everyone around you.

  • von Richard Templar
    16,00 €

    Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. Youll feel the benefits, and so will everyone around you.

  • von Arnaud Chevallier
    20,00 €

    Solvable offers practical tools that are both evidence-based and presented in an accessible and visual way to help you improve all aspects of problem solving at work and home.

  • von Kenneth Clow
    82,00 €

    This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in advertising. A study of integrated marketing communications taught through real-life applicationIntegrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real--¡life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab-« Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

  • von Hugh D. Young & Roger A. Freedman
    82,00 €

  • von Charles T. Horngren, Wendy M. Tietz & C. William Thomas
    97,00 €

  • von Jeffrey M. Perloff
    95,00 €

  • von Fred R. David & Forest R. David
    73,00 €

    For courses in strategy. A Practical, Skills-oriented Approach to Strategic ManagementIn todays economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions. MyManagementLab not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

  • von Nigel Slack, Alistair Brandon-Jones & Robert Johnston
    64,00 €

    Essentials of Operations Management is a brand new concise version of the market-leading text Operations Management. It has been developed forstudents on short courses in operations management for example, doing an initial course at undergraduate, postgraduate or post-experience level. In these books the author team have set the standards in Operations Management which other textbooks seek to emulate: Expert authorship, an engaging writing style, and an interesting collection of cases combine to communicate the importance of managing operations and processes within a successful organisation.

  • von Ramez Elmasri & Shamkant B. Navathe
    76,00 €

    For database systems courses in Computer Science This book introduces the fundamental concepts necessary for designing, using, and implementing database systems and database applications. Our presentation stresses the fundamentals of database modeling and design, the languages and models provided by the database management systems, and database system implementation techniques.The book is meant to be used as a textbook for a one- or two-semester course in database systems at the junior, senior, or graduate level, and as a reference book. The goal is to provide an in-depth and up-to-date presentation of the most important aspects of database systems and applications, and related technologies. It is assumed that readers are familiar with elementary programming and data-structuring concepts and that they have had some exposure to the basics of computer organization.

  • - The definitive guide to effective management
    von Jo Owen
    20,00 €

    Cuts right through all the myths and mysteries to get straight to the heart of what it really takes to plan, organise, direct and deliver results.

  • 10% sparen
    von Glenn Brookshear & Dennis Brylow
    82,98 €

    For the Introduction to Computer Science course Computer Science: An Overview uses broad coverage and clear exposition to present a complete picture of the dynamic computer science field. Accessible to students from all backgrounds, Glenn Brookshear uses a language-independent context to encourage the development of a practical, realistic understanding of the field. An overview of each of the important areas of Computer Science provides students with a general level of proficiency for future courses. Teaching and Learning ExperienceThis program will provide a better teaching and learning experiencefor you and your students. It will help: Develop a Practical, Realistic Understanding of Computer Science: A language-independent overview of each of the important areas of Computer Science prepares students for future courses. Fit your Course Preferences: Individual chapters are independent and can be covered in an order that suits your course. Reinforce Core Concepts: More than 1000 Questions and Exercises, Chapter Review Problems, and Social Issues questions give students the opportunity to apply concepts.

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