Bücher veröffentlicht von Pearson Education Limited

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since were all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

For courses in Precalculus. "Your world is profoundly mathematical." Robert F. Blitzer continues to support and inspire students with his engaging approach, making this a series that is beloved year after year by students and instructors alike. Blitzer's unique background in mathematics and behavioral science informs a wide range of applications, drawn from pop culture and up-to-date references, that appeal to students of all majors and connect math to students' everyday lives. Blitzer's updated MyLabTM Math course aims to help bring underprepared students up to speed, including those in corequisite courses. Integrated Review and an expanded suite of materials support corequisite courses, regardless of course format or structure. New, gradable GeoGebra Graphing Exercises create a more dynamic graphing environment, encouraging more of a paper-pencil experience, while the expanded selection of Interactive Figures helps students visualize mathematical concepts.

How connected are your customers, employees and organisation? As technology advances and customer expectations rise, the most sustainable, profitable and realistic way businesses can succeed in the future is by connecting their customers, employees, and organisation. Following in the footsteps of some of the worlds largest companies, this book shows you how to transform your business culture using technology to connect the three most important stakeholders the customers, employees and the organisation and deliver value to each in turn. This model is best recognised as RenDanHeyi, a Chinese term that means each employee (Ren), the needs of each customer (Dan) and the connection between the two (Heyi).  With practical steps, tips and case studies, this book helps you to build and implement a strategy to close the service gap in your organisation: Understand how to use the RenDanHeyi model to connect your employees, customers, and organisation. Use new or existing technology to link customer expectations to employee activities, and craft job roles and workforce planning strategy around customer needs. Create a connected organisation that generates sustainable and scalable revenue for the business. Transform your leadership from one that delegates to one that empowers and enables employees.

Speakout3rd Edition is the new edition of Pearson's best-selling, eight-level generalEnglish course for adults.It is a four-skills general adult course focusing on real-world English.Speakout 3rd  is for teachers looking forcomprehensive four-skills coverage, with a particular emphasis on developinglearners' confidence in speaking. Developed in association with BBC Studios,this comprehensive course helps learners speak with confidence.

For courses in management.Modern human resources: technology, social media, and managementHuman Resource Management introduces students to the daily tools and skills they'll need to function as successful managers, in both HR and business in general. Using a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms.With a heavy focus on emerging industry trends and the positive impacts of technology on HR, the 17th Edition prepares students with everything they need to be effective managers and HR personnel in the 21st century.

Modern Operating Systems, Fourth Edition, is intended for introductory courses in Operating Systems in Computer Science, Computer Engineering, and Electrical Engineering programs. The widely anticipated revision of this worldwide best-seller incorporates the latest developments in operating systems (OS) technologies. The Fourth Edition includes up-to-date materials on relevant OS. Tanenbaum also provides information on current research based on his experience as an operating systems researcher. Modern Operating Systems, Third Edition was the recipient of the 2010 McGuffey Longevity Award. The McGuffey Longevity Award recognizes textbooks whose excellence has been demonstrated over time. Teaching and Learning ExperienceThis program will provide a better teaching and learning experiencefor you and your students. It will help: Provide Practical Detail on the Big Picture Concepts: A clear and entertaining writing style outlines the concepts every OS designer needs to master. Keep Your Course Current: This edition includes information on the latest OS technologies and developments Enhance Learning with Student and Instructor Resources: Students will gain hands-on experience using the simulation exercises and lab experiments.

For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292060422)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

E-commerce 20232024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and Insight on cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures, and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included.

The key to career success and job satisfaction are effective working relationships. This book will help you to understand why relationships matter so much, what is happening when they go wrong and the different skills you need in different working environments. It will provide you with the tools and techniques required to make your relationships great, whether you are working in an office, working virtually, or blending both.

Speakout3rd Edition is the new edition of Pearson's best-selling, eight-level generalEnglish course for adults.It is a four-skills general adult course focusing on real-world English.Speakout 3rd  is for teachers looking forcomprehensive four-skills coverage, with a particular emphasis on developinglearners' confidence in speaking. Developed in association with BBC Studios,this comprehensive course helps learners speak with confidence.

Pearson English Readers bring language learning to life through the joy of reading. Well-written stories entertain us, make us think, and keep our interest page after page. Pearson English Readers offer teenage and adult learners a huge range of titles, all featuring carefully graded language to make them accessible to learners of all abilities.Through the imagination of some of the world's greatest authors, the English language comes to life in pages of our Readers. Students have the pleasure and satisfaction of reading these stories in English, and at the same time develop a broader vocabulary, greater comprehension and reading fluency, improved grammar, and greater confidence and ability to express themselves.Find out more at english.com/readers

The Financial Times Guide to High Impact Negotiation provides a comprehensive and strategic roadmap to the whole negotiation process from preparation to execution. Follow the practical steps to complete negotiation successfully, build relationships and finalise your deal.

For courses in English Composition. The gold standard of handbooks unmatched in accuracy, currency, and reliabilityThe Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation availablewith grammar coverage that is second to none. With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields. MyWritingLab not included. Students, if MyWritingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyWritingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyWritingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.For Statics courses.A proven approach to conceptual understanding and problem-solving skills Engineering Mechanics: Statics excels in providing a clear and thorough presentation of the theory and application of engineering mechanics. Engineering Mechanics empowers students to succeed by drawing upon Professor Hibbeler's decades of everyday classroom experience and his knowledge of how students learn. The text is shaped by the comments and suggestions of hundreds of reviewers in the teaching profession, as well as many of the author's students.A variety of new video types are available for the 15th Edition. The author carefully developed each video to expertly demonstrate how to solve problems, model the best way to reach a solution, and give students extra opportunities to practice honing their problem-solving skills; he also summarizes key concepts discussed in the text, supported by additional figures, animations, and photos. The text provides a large variety of problems, 30% of which are new, with varying levels of difficulty that cover a broad range of engineering disciplines and stress practical, realistic situations. An expanded Answer Section in the back of the book now includes additional information related to the solution of select Fundamental and Review Problems in order to offer students even more guidance in solving the problems.Also available with Mastering Engineering with Pearson eTextMastering® empowers you to personalize learning and reach every student. This flexible digital platform allows you to integrate unique, automatically graded homework and practice problems with exercises from the textbook. With interactive, self-paced tutorials and many end-of-section problems that provide individualized coaching, students become active participants in their learning, leading to better results. The Mastering gradebook lets you easily track the performance of your entire class on an assignment-by-assignment basis, or the detailed work of an individual student. Learn more about Mastering Engineering.Pearson eText is an easy-to-use digital textbook available within Mastering that lets students read, highlight, and take notes, all in one place. If you're not using Mastering, students can purchase Pearson eText on their own or you can assign it as a course to schedule readings, view student usage analytics, and share your own notes with students. Learn more about Pearson eText.

Thistitle is a Pearson Global Edition. The editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to an international and diverse audience.For courses in algebra andtrigonometry."Your world is profoundlymathematical."Bob Blitzer continues to supportand inspire students with his engaging approach, making this text beloved yearafter year by students and instructors alike. Blitzer's unique background inmathematics and behavioral science informs a wide range of applications, drawnfrom pop culture and up-to-date references, that appeal to students of allmajors and connect math to students' lives.MyLab Math is not included. Students, if Pearson MyLabMath is a recommended/mandatory component of the course, please ask yourinstructor for the correct ISBN. Pearson MyLab Math should only be purchasedwhen required by an instructor. Instructors, contact your Pearsonrepresentative for more information.

Equip your students with the 21st-century knowledge in A&P and encourage them to think like future scientists in the field.Human Anatomy & Physiology,12th edition will support your students' learning step-by-step, witha range of visual features, figures, and engaging writing style, alongside powerful interactive material with Mastering A&P.

For courses in introductory statistics. The Art and Science of Learning from Data Statistics: The Art and Science of Learning from Data, Fourth Edition, takes a conceptual approach, helping students understand what statistics is about and learning the right questions to ask when analyzing data, rather than just memorizing procedures. This book takes the ideas that have turned statistics into a central science in modern life and makes them accessible, without compromising the necessary rigor. Students will enjoy reading this book, and will stay engaged with its wide variety of real-world data in the examples and exercises. The authors believe that its important for students to learn and analyze both quantitative and categorical data. As a result, the text pays greater attention to the analysis of proportions than many other introductory statistics texts. Concepts are introduced first with categorical data, and then with quantitative data. MyStatLab not included. Students, if MyStatLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyStatLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyStatLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

For courses in college algebra and trigonometry . Steadfast Support for your Evolving CourseThe College Algebra series, by Lial, Hornsby, Schneider, and Daniels, combines the experience of master teachers to help students develop both the conceptual understanding and the analytical skills necessary for success in mathematics. With this latest edition, the authors respond to the challenges of new student expectations and new classroom models. MyMathLab not included. Students, if MyMathLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMathLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Also available with MyMathLabMyMathLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them absorb course material and understand difficult concepts. The authors have developed specific content in MyMathLab to give students the practice they need to develop a conceptual understanding of College Algebra and the analytical skills necessary for success in mathematics. The MyMathLab features support College Algebra students in a variety of classroom formats (traditional, hybrid, and online).

For courses in cooking and food prep.Market-leading cooking textFor over two decades, On Cooking: A Textbook of Culinary Fundamentals has prepared students for successful careers in the culinary arts. Clear and comprehensive, this best-selling text teaches the hows and whys of cooking and baking principles, while providing step-by-step instructions, visual guidance, and recipes to clarify techniques. The 6th edition expands its fundamentals approach, reflects key trends, and adds information on healthy cooking, sous-vide, curing, and smoking, plus dozens of new recipes and more than 200 new photographs.Also available with MyLab CulinaryMyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. MyLab Culinary uses engaging, multimedia resources to demonstrate the essential skills, techniques, and recipes that culinary students and chefs need to succeed in any kitchen. Learn more about MyLab Culinary.Prepare for the kitchen with Pearson Kitchen Manager, maximizing the value of your recipe content. With this collection of On Cooking recipes, you can quickly perform simple tasks such as recipe scaling, recipe costing, and recipe conversions.