Commonsense Loyalty Marketing covers the principles and practices of Loyalty Marketing in a practical and easy-to-digest read. The book introduces the concept of Customer Loyalty and what it entails - and then goes on to delve deeper into Loyalty Marketing and what it takes to build lasting loyalty with the customer base. It covers the entire process of conceptualisation, design and implementation of Loyalty Programs with every principle and decision point detailed. It takes a look at upcoming developments to expect in the Loyalty field globally and in India. Filled with learning and examples from the author's decades of experience as a Loyalty practitioner and her role as a Loyalty Academy¿ (US) instructor, the book rests on the premise that when done with careful thinking and eye for detail, Loyalty Marketing is really commonsense - and not that hard! The book is a must-read and a handy reference guide for middle to senior level marketers across organisations, for practitioners of loyalty - loyalty managers in Organisations, loyalty service providers, and for students of marketing.
First published in 1897, 'Dracula' is a gothic horror novel by Bram Stoker, an Irish author. Penned as a wonderful series of letters, newspaper clippings, diary entries, and ships' records, the story initiates with lawyer Jonathan Harker journeying to meet Dracula at his remote castle to complete a real estate transaction. Harker soon discovers that he is being held prisoner and that Dracula has a rather disturbing nighttime life. Touching on themes such as Victorian culture, immigration, and colonialism, among others, this timeless classic is sure to keep readers on the edge of their seats.
Conquering Solution Sales" is your essential guide to mastering the intricate world of solution sales, providing a comprehensive roadmap for success in this dynamic field. Tailored for a diverse audience, including aspiring sales professionals, seasoned experts, solution engineers, consultants, project managers, startup founders, and organizational leaders, this book explores fundamental principles, proven strategies, and practical techniques. From building strong customer relationships to honing persuasive storytelling and navigating solutionselling frameworks, readers will gain invaluable insights. Packed with realworld examples, case studies, and exercises, this transformative journey equips individuals with the knowledge and skills needed to excel in solution sales and achieve professional goals. Dive in and unlock your potential as a solution sales professional!
The edited volume "Queer Voices from the Periphery: A Collection of Perspectives from Northeast India" is a humble attempt to bring the voices from academia and members of the queer community from the northeast region to focus on the challenges and struggles faced by the members of the community. There are few organizations, collectives and groups working with the queer community in Assam trying to build a network through which charity activities, discussions, counselling are provided. There are a number of queer collectives in Assam which are promoting and advocating extensively queer rights and working extensively to create a space to boost their rights. However, there is a long way to move forward in terms of having a better space and upholding the rights of this community. This edited volume aims to trace the journey of the queer community from Northeast India in their various walks of life focusing articles from Assam and Meghalaya.
"Successpreneur" is the ultimate guide for entrepreneurs, both seasoned and aspiring. Discover the essential skills, strategies, and mindset for entrepreneurial excellence. This book is for anyone ready to unlock their business potential, navigate growth, and achieve financial success. Takeaways include actionable insights, practical advice, and inspiring stories that will empower your entrepreneurial journey. Join the ranks of triumphant Successpreneurs-ignite your entrepreneurial spirit and seize the future with "Successpreneur"!
This book is dedicated to the bold dreamers, the relentless visionaries, and the audacious risk-takers - the aspiring entrepreneurs who haven't obtained a management degree. It is for those who defy conventional paths, embrace uncertainty, and chart their course toward the horizon of innovation. In the following pages, we'll explore the stories of remarkable individuals like Dr. Rohit Sane, whose journey exemplifies the core message of this dedication. Dr. Sane's life is a testament to the fact that the world of entrepreneurship is not confined to formal business education. He's living proof that success in entrepreneurship is bound only by the extent of your vision, the intensity of your passion, and the unwavering determination that fuels your every step. It is a call to action for individuals from diverse backgrounds, educations, and life experiences. It reminds you that your worth as an entrepreneur isn't measured by the degrees hanging on your wall but by the ideas brewing in your mind and the fire burning in your heart. Whether you're a seasoned entrepreneur or just starting to sketch out your dreams, you are part of a vast community of daring individuals who share your aspirations. Together, let's explore the boundless possibilities that entrepreneurship offers because there are no boundaries in this world of innovation and creation. Welcome to the Journey. Your adventure begins now.
For Whom: Aspiring fashion enthusiasts and budding entrepreneurs looking to turn their passion into a thriving business. What to Expect: "Fashion Forward" is a comprehensive guide written by a seasoned entrepreneur with over 30 years of experience. Key Focus: Navigate the intricate world of fashion entrepreneurship using real-life anecdotes and proven strategies. Meet the Expert: Learn from Reena Pavithran Krishnan, a trailblazing textile designer and founder of Ree (Soul Free Design), known for her commitment to sustainability. Takeaway: This guide provides a strategic roadmap encompassing all aspects of your venture, challenging you to step out of your comfort zone. Practical Insights: Dive into each chapter for actionable insights, practical strategies, and examples that will transform your fashion business. Not a Magic Pill: Emphasizes that success won't come overnight but offers the tools to make your fashion dreams a reality. Igniting Passion: "Fashion Forward" serves as a guiding light, propelling readers to new heights in their fashion journey.
The thought of writing a book was somewhere there in the recesses of my mind, but I never took it seriously. I noticed that social media, which I avoided for a long time, is now flooded with people announcing classes and courses for those aspiring to become authors. I wanted to know what I can do to my passion for writing. So far, I was only writing articles and blogs. I have been writing many articles and blogs in reputed journals in India, some foreign publications, and on LinkedIn, and now I got the sudden and impulsive urge to write a book. I have the passion and time. I remember my late father, a Management Professor, was writing books after retirement, till he was 84 years. This thought inspired me to take the plunge and make this a reality. Since my core subject is psychology and I am a psychologist, I started with the thought of writing something about or related to my subject. The thought of whether I should write a book started bothering me. I got the inspiration for my book from this thought process: why we make choices, how we make them and why is it so difficult to make choices. I sincerely hope readers will enjoy my book as much as I enjoyed writing it
From the land of imagination: "At night they would rest; Peacefully in their warm bed. They would see sweet dream; About the benevolent Fairy Queen," to the harsh realities of life: "Abominable crimes have become the order of the day; Naked barbarism holds everything within it's sway;" to a message of peace: "The world will become a Heaven indeed; When men practice love in thought , word and deed." OASIS is a collection of simple yet powerful poems that delve into the contemporary issues, which will definitely stir the readers and take them on a sublime journey of life.
Ever wondered if a lifeless gadget can take anybody's life on its own? However, there is more to this than meets the eye. It all started in the ancient city of Varanasi, with a seemingly ordinary second-hand camera that Vaibhav Yadav, a struggling photographer, acquired. Vaibhav's world revolved around Mahadevi Kripa Photo Studio, a humble establishment in Varanasi owned by Batuk Sharma, a 35-year-old infamous for his fiery temper and unpleasant demeanour...Little did Vaibhav know that his camera held a sinister secret. Those who found themselves captured through its lens met mysterious and untimely deaths. The camera had become a harbinger of doom, and the enigma surrounding its eerie power would challenge Vaibhav's understanding of life, death, and the reality hidden beneath the surface. As the city of Varanasi continued to thrive with its spiritualism, it also concealed darker forces that would soon become known.
In my book, I aim to empower and inspire educators who want to thrive online or are unsure where to start. I provide practical guidance, valuable insights, and action-taking strategies to help them overcome online challenges. This book is for educators who want to make an impact both online and offline. By adopting a hybrid approach, educators can revolutionize their teaching methods. Online teaching allows them to reach a wider audience, while offline teaching enables personalized interaction and attention. By combining both platforms, educators can build a powerful teaching profession that is resilient to future challenges."With a remarkable blend of knowledge in Software Engineering and Marketing Management, Atul Jain is on a mission to transform the lives of 10,000 educators and impact 2 million students. Leveraging 7 years of effective experience in the edtech industry, Atul has empowered hundreds of educators to establish efficient teaching systems that seamlessly integrate both offline and online approaches."
'Twenty Love Poems and a Song of Despair' is a collection of romantic poems by Pablo Neruda, a Chilean poet-diplomat and politician who won the Nobel Prize for Literature in 1971.This became Neruda's most popular book and immediately established his reputation. It also became one of the most widely read collections of poetry written in Spanish. The book stands as an essential collection that continues to inspire lovers and poets around the world. The collection begins with passion, describing sensual affection that slackens into melancholy and separation in the later verses. The closing poem, "A Song of Despair," is painful and anguished.
Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) Claude Hopkins, the father of modern advertising techniques, believed that "advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In scientific advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, The fundamental principles of scientific advertising are universal and timeless.
Everything is fine until it isn't. Darkness permeates slowly, blanketing Aisha in a tight embrace, coiling through her sanity, and leaving her confined to the unknown. She glimpses a black figure crossing the room and disappearing into thin air. Then there are footsteps and screams out of nowhere. One day, she finds all the doors in the kitchen opened and aligned in a neat straight line adding to the brewing terror. When everything starts to pile up, leaving her in shambles, Aisha can't help but question herself about everything. Aisha and her family race against time as a question looms over them: What is Real? Possessed is a paranormal thriller enriched with real-life incidents; exploring the unknown, and challenging everything that we know.
Experience a lifechanging journey with 'Beyond Expectations: Empowering HomeMakers to Rewrite their Story and Lead Extraordinary Lives.' This book is your key to unlocking your full potential as a growthminded homemaker. Within its pages, you'll discover a proven roadmap to redefine success, manifest your dreams, and attain personal and financial independence. As you dive deeper into 'Beyond Expectations,' you'll learn the art of effective communication, nurturing meaningful relationships, and setting boundaries for your wellbeing. You'll embrace change, challenge limiting beliefs, and find the courage to live your best life.
Management is the process of planning and organising the resources and activities of a business to achieve specific goals in the most effective and efficient manner possible. Efficiency in management refers to the completion of tasks correctly and at minimal costs. Effectiveness in management relates to the completion of tasks within specific timelines to yield tangible results.
The Moonlight Stories is the body of written works accompanied by illustrations produced to interest young people. The book satisfies those who love to enjoy incredible twists and turns or want to tickle their funny bone or become more compassionate. Along the way, young readers will find pearls of wisdom from an array of fictional characters such as Emma in The Loving Lion, who advises, "Friendship is beyond everything," or Mr. Raghav Murthy, who avows "We will not let anything happen to our Earth" in Space Invaders. While reading such stories, readers will be inspired by these characters who have faced difficult times still, through their wit and compassion, triumphed over great adversities. Author Ishika Singh has incorporated a dynamic combination of empathetic narratives and enlightening commentary to make the characters come alive for kids.
It's never too late in life, for the time you begin is the right time. The very first responsibility on you is of yourself, for who can love you more than you! Instead of just chasing your goals outside, you also need to look within to find answers to your many unsolved queries. Life is full of opportunities; you merely need to realise and recognise it. If you look forward for an everlasting companion to love, support and guide you, carry this handbook along and keep it within reach for a quick reference when at crossroads or in doubt. To understand myriad shades of your persona, 'A Gift' is the best solution. The revised 2023 edition brings to you five new chapters on different subjects dealing with contemporary topics. I hope the relevance of these newly added chapters will serve the purpose of helping you attain more clarity on vital life issues and coming up with solutions for the challenges.
Is a comprehensive guide that delves into the entrepreneurial mindset and equips business owners with proven strategies to scale up their ventures successfully. Through practical insights and real-world examples, the book navigates readers through the challenges of expanding a business and unlocking its full potential. It explores the importance of adopting a growth-oriented mindset, embracing innovation, and building a strong team. From refining business models to optimizing operations, marketing, and customer experience, this book offers a roadmap for entrepreneurs to surpass growth barriers and position their businesses as industry leaders. It empowers readers with the tools they need to thrive in competitive markets and achieve sustained success.
"He has written a book in the form of quotes, out of his rich experience, reading, interacting with different kinds of people & his creativity. The quotes are meaningful, eye openers, motivators & encouraging. The purpose is quotes are practical, takes minimum time to read, easy to understand, easy to apply, read daily few quotes & apply. Sole intention of writing this book is to help as many people in the world to develop themselves, become better human beings & lead a happy life. "
This is taken from Ramayana is an all-popular epic in South and Southeast Asia. It is the one of the two "Itihasa" most widely read &widely revered by hindus. "Itihasa" means happened and true story.It is the story of King Rama who must save his kidnapped wife, Sita.
Each chapter of this book gives you ways and means to grow each of these 5 levers of business growth. The chapters are written by a few of India's finest Business Coaches, each specializing in a domain and in a way that they are entertaining and easy to understand with some examples. Each chapter has story of a business owner and how they would approach a particular area and use the ideas to grow. Each chapter also outlines some actionable ideas at the end. If you took those actions, you could transform your business and increase the revenue and profits you are making in your business. So here is the plan for you to grow your business. 1. Read the book 2. Apply the ideas in your business 3. See your revenues and profits grow
Secret to landing Your Dream Job" is your comprehensive guide to navigating the competitive job market with confidence and achieving your career aspirations. Packed with expert insights, actionable strategies, and real-life examples, this book takes you through a transformative journey, from understanding the job market to acing interviews. Discover how to create an impactful personal brand, craft compelling resumes and cover letters, master interview techniques, and build unshakeable self-confidence. Whether you're a fresh graduate or a seasoned professional, this book equips you with the tools to secure your dream job and embark on a fulfilling professional journey.
In the mesmerizing world of D.H. Lawrence's "Women in Love," embark on a gripping exploration of human relationships, desires, and the intricacies of love in the face of societal constraints. Set against the backdrop of post-World War I England, this timeless novel explores deep into the lives of two sisters, Gudrun and Ursula Brangwen, as they navigate the complex landscape of passion, intimacy, and personal growth. Lawrence's masterful prose captures the essence of the human psyche, exploring themes of sexuality, power dynamics, and societal expectations. Through the compelling journeys of these four characters, "Women in Love" is an illuminating meditation on the complexities of relationships, offering a profound examination of the human heart's yearnings and the eternal quest for connection in a changing world. Praise for "Women in Love": "D.H. Lawrence's 'Women in Love' is a brilliant and daring portrayal of love's complexities, exploring the depths of human emotions with raw honesty. Lawrence's vivid characters and evocative prose make this novel a timeless masterpiece." - The New York Times "A powerful and thought-provoking novel that delves into the intricacies of human relationships and exposes the vulnerabilities that lie beneath the surface. 'Women in Love' is a must-read for those seeking to understand the complexities of love and desire." - The Guardian "D.H. Lawrence's 'Women in Love' remains an enduring classic, challenging societal norms and offering a profound insight into the human condition. With its rich and poetic narrative, this novel continues to captivate readers across generations." - The Independent
Immerse yourself in the tempestuous world of 'Wuthering Heights,' a timeless tale of love, passion, and revenge that continues to captivate readers across generations. Set against the haunting backdrop of the desolate moors, Emily Brontë's masterpiece unfolds as a story within a story, narrated by the enigmatic housekeeper, Nelly Dean. At the heart of this brooding novel is the fierce and all-consuming love between Heathcliff, a dark and mysterious orphan, and Catherine Earnshaw, the wild and free-spirited daughter of Wuthering Heights. Their bond defies societal norms and social class, leading to a love that is as tumultuous as the windswept landscape itself. But as their relationship deepens, it becomes entangled with jealousy, betrayal, and a thirst for revenge, setting off a chain of events that spans generations. Brontë's lyrical prose paints a vivid picture of the rugged moors, mirroring the stormy passions that rage within the characters' hearts. With unforgettable characters like the tortured Heathcliff and the passionate Catherine, 'Wuthering Heights' explores the destructive power of unchecked desire and the enduring consequences of choices made in the heat of emotion. A haunting exploration of the human psyche, 'Wuthering Heights' explores into themes of love, vengeance, and the inescapable ties that bind us to our past. This enduring classic remains a poignant reminder that the pursuit of love and the thirst for revenge can shape destinies in ways both tragic and profound. Lose yourself in this tale of twisted love and its haunting echoes that reverberate through the generations.
We are living in an age of unprecedented confusion in the minds and aspirations of youth as the world keeps changing in terms of opportunities and social mores. There are confusing signals from employers and society on what should be our life's purpose. In a post COVID environment, the Gen Ys and Zs, jolted out of a sense of equilibrium by different working styles and habits developed in the twenty months of disruption are beginning to ask fundamental questions about the path they have chosen in their life, whether they are getting too less (or too much) from their pursuits, work-life balance and the quest of happiness. This novel is set in current times. Sharon, an upwardly mobile executive is returning from Goa to the fast life in the city of Mumbai, while Abhay from an underprivileged family in Pune has started on a voyage of self-discovery. A chance encounter in Lonavla and subsequent experiences of each other's worlds leads both to discover a future that they had not envisaged. The book describes their individual and collective voyage of discovery and explores the evolution in their thinking as life and careers course their paths through a changing world - across India, US, Europe and again India. An untraditional "Boy meets Girl" story, this novel is also a commentary on challenges, opportunities and the way one can choose to live life. The universe often creates possibilities.... finding one's path takes grit, determination and taking that leap of faith when the right opportunities present themselves.
Have you ever experienced that frustrating moment when you just can't seem to remember something? Maybe it's the name of a person you just met or the answer to a question on an important exam. Perhaps you find yourself forgetting where you put your keys, or struggling to recall a specific detail from a conversation. We've all been there, feeling frustrated and annoyed with our own memory. But what if I told you that your memory isn't just a random and unreliable part of your brain, but rather a structured, organized and systematic, complex, and intricate neuro-electrochemical interplay that can be understood and improved upon? In this book, "Understanding and Fixing Memory Issues," we will delve deep into the fascinating world of memory and the intricate dance of neurons inside your brain. We will explore the scientific analysis of the neurological programming/mental software of your brain, uncovering the secrets behind how memory is formed, updated, and retrieved. Through a holistic approach that integrates various fields of science and Ancient Indian Along the way, we will also discuss the potential applications of this knowledge in unconventional means of healing and relieving various mental and neurological disorders, such as functional mental disorders, neurological disorders, psychosomatic disorders, personality disorders, and neurodegenerative disorders. By taking a holistic approach and integrating Ancient Indian Methodologies with modern scientific understanding, we aim to provide practical strategies for improving memory and cognitive function. So, are you ready to embark on a journey of self-discovery and understanding? Are you ready to unlock the secrets to fixing your memory issues and enhancing your cognitive abilities? If so, then join me as we dive into the world of "Understanding and Fixing Your Memory Issues" and discover the power of your brain's incredible memory system.
The main purpose of writing the book ATTITUDE is to help manage daily lives because it connects with all age groups, irrespective of their gender and line of activity. Start with self-love. Practice and initiate what's best for you. In return, growth occurs. Compassion and empathy help to regulate behaviour and structure emotional tolerance. As a result, the kindness created can also be shared with others. This guide implements a journey with an innovative and dynamic approach. Discipline and preparation will manifest zealous enthusiasm because it takes kindness to nourish, thrive and encourage human relations. Overall, change, gratitude, patience and emotional intelligence will be the grand leaders. Inspire, empower, motivate and elevate your journey.
This book is designed to help you understand the foundations of the wonderful language-Rajasthani. This includes going over the topics of grammar along with basic sentences that are used everyday. Everything is written in Hindi along with English. The use of images further increases understanding and creates a better learning experience. This book is available for everyone- children, teenagers and adults- for anyone who is willing to read and understand the beauty of the Rajasthani language.
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