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If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet - and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step - by - step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.

Think about the last time you tried to talk with someone who didn't already agree with you about issues that matter most. How well did it go? These conversations are vital, but too often get stuck. They become contentious or we avoid them because we fear they might. What if, in these difficult conversations, we could stay true to ourselves while enriching relationships and creating powerful pathways forward? What if our divergent values provided healthy fuel for dialogue and innovation instead of gridlock and polarization? Jason Jay and Gabriel Grant invite us into a spirit of serious play, laughing at ourselves while moving from self-reflection to action. Using enlightening exercises and rich examples, Breaking through Gridlock helps us become aware of the role we unwittingly play in getting conversations stuck. It empowers us to share what really matters - with anyone, anywhere - so that together we can create positive change in our families, organizations, communities, and society.

It's a sad fact. You have to be bad at leading others before you can learn to be good at it. Sooner or later, every leader runs into a wall of incompetence, weakness, or hubris that Treasurer calls ''''the leadership kick in the ass.'''' Do you derail from being a leader or learn from scraping your knees? Treasurer finds that the most difficult problem leaders face is finding the right midpoint between overconfidence and indecisiveness or weakness. Just about all leaders land on the wrong side of this tough balance at some point-and that's when they get their asses kicked. Although most leaders say it can be a very valuable experience, Steve Jobs, who definitely favored one side, famously said, ''''Getting fired was the best thing that ever happened to me.'''' This book is a survival guide, coach, and morale booster to help the reader master the art of ''''confident humility.'''' If you succeed, the next place you get kicked might be upstairs.

Making the Hardest Decisions As a young aid worker, Sasha Chanoff was sent to evacuate a group of refugees from the violence - torn Congo. But when he arrived he discovered a second group. Evacuating them too could endanger the entire mission. But leaving them behind would mean their certain death. ves. Why is moral courage the essential factor at such times? How do we access our own rock - bottom values, and how can we take advantage of them to make the best decisions? Through Sasha's own extraordinary story and those of eight other brave leaders from business, government, nongovernment organizations, and the military, this book reveals five principles for confronting crucial decisions and inspires all of us to use our moral core as a lodestar for leadership.

This book is born of my desire to summon us to be leaders for this time as things fall apart, to reclaim leadership as a noble profession that creates possibility and humaneness in the midst of increasing fear and turmoil. I know it is possible for leaders to use their power and influence, their insight and compassion, to lead people back to an understanding of who we are as human beings, to create the conditions for our basic human qualities of generosity, contribution, community and love to be evoked no matter what. I know it is possible to experience grace and joy in the midst of tragedy and loss. I know it is possible to create islands of sanity in the midst of wildly disruptive seas. I know it is possible because I have worked with leaders over many years in places that knew chaos and breakdown long before this moment. And I have studied enough history to know that such leaders always arise when they are most needed. Now it's our turn.

The Courage Way Leadership demands courage. You have to make good decisions while balancing inevitable tensions and knowing when to take risks. You need to keep your values in sight regardless of the pressures around you. At its core, leadership is a daily, ongoing practice, a journey toward becoming your best self and inviting others to do the same. And that's where The Courage Way comes in. It's a guide to leadership that shows how to access and draw upon courage in all that you do. It has its roots in the work of Parker J. Palmer, who in fifty years of teaching, speaking, and writing has explored the human spirit what he has called "the inner landscape" and its role in life and leadership. Shelly Francis identifies key ingredients needed to cultivate courage, the most fundamental being trust in ourselves and in each other. She describes how to build trust through the Center for Courage & Renewal's Circle of Trust approach, centered around eleven "touchstones," poetic and practical operating guidelines for holding the meaningful conversations vital to trust building. Each chapter features true stories of how leaders have overcome challenges and strengthened their organizations through touchstones such as "Extend invitation, not demand"; "No fixing, saving, advising, or correcting"; and "When the going gets rough, turn to wonder." This graceful and inspiring book is a guide to courageous leadership and a journey of self-discovery. As Francis writes, "Courage is not only in you it is you. In your moments of courage, that's when you meet your true self."

How do you get your work done and still maintain relationships and build trust? For most busy executives, it's an either/or choice - - either spend time with your people, or be an effective and productive leader who focuses entirely on the work. But David Horsager says you can do both. The key is to do lots of little things on a daily basis that make you so effective that you have enough time to interact with your people and honour and build the relationships you have with them. In succinct, quick - read chapters Horsager offers thirty - five high impact productivity practices, each easily implemented and powerful on their own. Taken together, they form a solid wave of efficacy that will enable you to get more done, keep your energy up, and make sure that you're able to put people first which Horsager insists must be always be one of your top priorities.

Take Back Our Civil Liberties! Beatrice Edwards, executive director of the organization representing Edward Snowden and four other NSA whistleblowers, argues that we now live in a Corporate Security State, where the government is more interested in protecting the companies that serve it than the citizens who support it. Hheavy domestic surveillance, political persecution of dissenters, the threat of indefinite detention codified into law - how did we get here? And is there a way out? Edwards details how intelligence agencies took advantage of 9/11 to illegitimately extend the government's reach. Corporations, she shows, were only too eager to sell them expensive surveillance technology, as well as share data on customers and employees using the bogus threat of an imminent ''cyber war.'' This is why the Justice Department isn't going after the institutions responsible for the financial collapse of 2008 - government and business are partners in crime. But Edwards offers a plan to fight back and restore transparency to government, keep private information private, and make democracy a reality once again.

Stay interviews prevent exit interviews! You can't afford to lose them. They're your stars and your solid citizens. You wonder if they're happy in your organization - and what might keep them there. To find out, you could: Conduct a survey - then try to guess who said what. Take note of their latest tattoos. Is your company logo among them? Ask, What will keep you here? The correct answer is C. It's the opening line of a great stay interview, and it could make the difference between keeping and losing your best people. Worried that your talented people will want things you can't deliver, like more money or a big promotion? Beverly Kaye and Sharon Jordan - Evans have a simple four - step process for dealing with that. Not sure how to get started? They provide dozens of suggested questions and icebreakers. Think you don't have time? They offer all kinds of creative time - saving options for where, when, and how you can do stay interviews.

The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to move to get coverage - Oprah, the New York Times, CNN - have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the web sites, social media, blogs, podcasts and more that ace publicists Barbara Cave Henricks and Rusty Shelton call micromedia. This new breed of outlets is key to capturing public attention. Henricks and Shelton urge you to think less like a marketer and more like a media executive. Using real world examples and colorful anecdotes, they explain how to build a direct channel to your audience that you own. They offer tips for making the best use of rented space on forums like LinkedIn, Twitter, Facebook, Instagram, Snapchat, YouTube, among others. Further, they illustrate how attention in the online world can help you get the earned media attention of the still powerful outlets in the traditional space. This book puts you at the controls of creating momentum and building a personal audience. It allows you to take action, rather than wait for the media gatekeepers to unlock their doors or the general public to create the groundswell of ''''going viral.'''' Henricks and Shelton look past the attention - getting stunts to reveal the solid strategies and tactics that work.

Not only do we need more female leaders at the top, but we need more women at all levels of business, government, and nonprofits to step up - there's no time to waste. The problem, says Helene Lerner, isn't so much that women lack confidence but that they misunderstand what confidence really is. True confidence isn't fearlessness; it's having the courage to jump in even when your knees are shaking. Any woman who waits until she feels 100 percent confident before offering a big idea or asking for a raise or promotion will never get anywhere. Drawing on her own and other female leaders' experiences, as well as on her survey of over 500 working women, Lerner lays out practical strategies for beating this confidence myth and overcoming obstacles like gender bias. The book features dozens of Confidence Sparks, simple but powerful exercises and techniques that can catapult anyone's career to the next level.

Corporations are the most powerful entities on the planet. Unfortunately, many have had a long record of unprecedented and unbridled environmental degradation, social transgressions, and governance secrecy. Since by law they are beholden to their shareholders, some philanthropic trusts, pension funds, and other institutional investors have used shareholder advocacy to press for changes in corporate policy. But individual investors have largely been silent, thinking themselves powerless. They're not! The Shareholder Action Guide is designed to inform, inspire, and instruct investors in how to exercise their power to effect meaningful change on critical issues including climate change, food toxicity, executive compensation, worker's rights, sustainability, and much more. Owners of as little as $2,000 worth of stock in a publicly traded corporation have the power to be heard. This book is a call to action designed to build a movement of active investors. Behar shows investors exactly how to stop abdicating their power and ''''own what they own.

Your voice says a lot about you. Based on the tone and expression of your voice alone, your listeners may make up their minds about you before they even process the meaning of your words. And if what you say is at odds with how you say it, they can miss your message altogether. As important as our voices are, few of us know how to use them to their full potential. Full Voice offers a fun, tested method to harness the power of your voice to become a more effective and flexible communicator. Barbara McAfee identifies five distinct vocal tones or qualities - earth, fire, water, metal, and air - and explains how to cultivate each voice. You'll also discover how to use your voice to convey authority, passion, compassion, and other essential leadership qualities - and how to choose the right voice to ensure your message and meaning are understood. With online practice videos and real - life stories to reinforce the message, you'll experience an authentic shift in the impact your voice has on your colleagues, friends, and family. McAfee's approach offers much more than a minor cosmetic improvement. It enables you to use your voice to support your intentions and aspirations, express who you truly are, and bring your gifts to the world. As you become more aware of your own voice, you also become a better listener, more attuned to what people are saying underneath their words. You learn to transform the ordinary act of everyday speech - the presentations you give, the meetings you lead, the stories you read your children at bedtime, even your casual con - versations with friends - into works of art. You'll discover how opening your full voice opens you to untapped potential, power, and aliveness as well.

We weigh every significant decision based on how it will affect our future. But when it comes to figuring that out, we mostly make the process up as we go along. While financial professional Peter Neuwirth can't help you actually predict the future, he can offer a simple, systematic way to make much better guesses about it - and so make better decisions. Neuwirth offers an accessible, step - by - step guide to using the powerful concept of Present Value - which allows you to determine the value today of something that might happen in the future - to evaluate all of the outcomes that might arise from choosing one path as opposed to another. Using examples that anyone can relate to, Neuwirth walks you through the process. Your old refrigerator doesn't work as well as it used to - should you buy a new one right away or muddle through for a while? You're offered a great discount on a service you don't need at the moment but eventually will - buy the service now or wait? With just a little math and some common sense, you can compare future costs and benefits with present costs and benefits and make ''apples to apples'' comparisons. This book will be indispensable for anyone who has ever had to figure out whether to stick with an awful job or follow his or her bliss, fix that old car or buy a new one, increase 401(k) contributions or keep the same take - home pay, and a thousand other decisions.

Since the Supreme Court's Citizens United ruling that the rights of thingsmoney and corporationsmatter more than the rights of people, America has faced a crisis of democracy. In this timely and thoroughly updated second edition, Jeff Clements describes the strange history of this bizarre ruling, its ongoing destructive effects, and the growing movement to reverse it. He includes a new chapter, ';Do Something!,' showing howstate by state and community by communityAmericans are using creative strategies and tools to renew democracy and curb unbalanced corporate power. Since the first edition, 16 states, 160 members of Congress, and 500 cities and towns have called for a constitutional amendment to overturn Citizens United, and the list is growing. This is a fight we can win!

Take Charge of the Relationship That Matters Most to Your Career Your most important work relationship is with your boss. You need it to go well. But even the best bosses can be hard to read, and some seem downright inscrutable. Your boss isn't going to change for you - don't waste your time trying. The solution lies in figuring out what makes your boss tick and adapting your own work style to make the relationship better. But how do you do that? In this pragmatic and accessible guide, top executive coach Steve Arneson shows how to find the answers to fifteen essential questions that will help you understand your boss's leadership style, goals, motivations, work relationships, and how he or she sees you. Vivid real - world examples demonstrate Arneson's advice in action and show clearly how this process can be used to gain a more meaningful, productive, and enjoyable work life.

For astronaut Ron Garan, living on the International Space Station was a powerful, transformative experience - one that he believes holds the key to solving our problems here on Earth. On space walks and through windows, Garan was struck by the stunning beauty of the Earth from space but sobered by knowing how much needed to be done to help this troubled planet. And yet on the International Space Station, Garan, a former fighter pilot, was working work side by side with Russians, who only a few years before were ''the enemy.'' If fifteen nationalities could collaborate on one of the most ambitious, technologically complicated undertakings in history, surely we can apply that kind of cooperation and innovation toward creating a better world. That spirit is what Garan calls the ''orbital perspective. Garan vividly conveys what it was like learning to work with a diverse group of people in an environment only a handful of human beings have ever known. But more importantly, he describes how he and others are working to apply the orbital perspective here at home, embracing new partnerships and processes to promote peace and combat hunger, thirst, poverty, and environmental destruction. This book is a call to action for each of us to care for the most important space station of all: planet Earth. You don't need to be an astronaut to have the orbital perspective. Garan's message of elevated empathy is an inspiration to all who seek a better world.

Stop Holding Yourself Back-It's Time to Go Ask! The strongest relationships, top sales groups, and most successful organizations have one thing in common: people who have the courage to ask outrageously. This doesn't mean being obnoxious or taking advantage of people. It means not compromising, taking a risk to get what you know you need, not what you think you can get. Based on Linda Swindling's original research and her experience helping people make high-stakes requests in everything from business negotiations to marriage proposals, this book offers proven approaches to improve your asking and boost your chances of success. Whether you are a professional looking for a bigger opportunity, an entrepreneur striving to build a company, a nonprofit seeking funding, or simply a parent or friend wanting a more fulfilling relationship, it's time to make that big ask! Get ready. Your results will surpass your greatest expectations!

The Sisters Are Alright exposes anti - black - woman propaganda and shows how real black women are pushing back against distorted cartoon versions of themselves. When African women arrived on American shores, the three - headed hydra - servile Mammy, angry Sapphire, and lascivious Jezebel - followed close behind. In the '60s, the Matriarch, the willfully unmarried baby machine leeching off the state, joined them. These stereotypes persist to this day through newspaper headlines, Sunday sermons, social media memes, cable punditry, government policies, and hit song lyrics. Emancipation may have happened more than 150 years ago, but America still won't let a sister be free from this coven of caricatures. Tamara Winfrey Harris delves into marriage, motherhood, health, sexuality, beauty, and more, taking sharp aim at pervasive stereotypes about black women. She counters warped prejudices with the straight - up truth about being a black woman in America. ''We have facets like diamonds,'' she writes. ''The trouble is the people who refuse to see us sparkling.''

If you're like most people, the phrase ''You'll be giving a presentation'' is on a par with ''It looks like that molar will have to come out.'' Well, let's be honest: you'd prefer the surgery, wouldn't you? One reason most people regard public speaking as a nightmare is that they have to be ''perfect.'' They drive themselves crazy trying to conform to all sorts of handed - down rules that tie them up in knots and put their audiences to sleep. But Karen Hough knows that by throwing out those rules, relaxing, being yourself, and even making ''mistakes,'' you'll connect with your audience much more effectively than the guy with the impeccable PowerPoint presentation. Hough has used her unique approach to take the anxiety out of one of the greatest fears in business. It's authenticity and passion that win people over, she says, not polish. It's why people trust vlogs more than commercials and user reviews more than ads. But you can't be authentic if you're following constraining rules that drain the life and personality out of your presentation. Hough debunks over a dozen myths about presenting to make it more fun and natural for everybody. She explains why mirrors are evil, why you should never end with questions, what the real purpose of any presentation should be, and much more. You'll discover how to embrace and develop your own style and communicate your message in a way that's all ''wrong'' according to the experts and that your audiences will find compellingly right. If presentations really didn't matter, we'd all just send memos. There are a million ways to share information out there, but the more we digitize, the more we long for human connection. By following Karen Hough's wise and witty advice, you'll avoid being forced to become one more robot behind a podium and be freed to be a living, breathing, occasionally clumsy real person whose passion is powerful and infectious.

Leaders today - whether in corporations or associations, nonprofits or nations - face massive, messy, multidimensional problems. No one person or group can possibly solve them - they require the broadest possible cooperation. But, says Harvard scholar Dean Williams, our leadership models are still essentially tribal: individuals with formal authority leading in the interest of their own group. In this deeply needed new book, he outlines an approach that enables leaders to transcend internal and external boundaries and help people to collaborate, even people over whom they technically have no power. Drawing on what he's learned from years of working in countries and organizations around the world, Williams shows leaders how to approach the delicate and creative work of boundary spanning, whether those boundaries are cultural, organizational, political, geographic, religious, or structural. Sometimes leaders themselves have to be the ones who cross the boundaries between groups. Other times, a leader's job is to build relational bridges between divided groups or even to completely break down the boundaries that block collaborative problem solving. By thinking about power and authority in a different way, leaders will become genuine change agents, able to heal wounds, resolve conflicts, and bring a fractured world together.

The widely accepted story of the founding of America is that The Mayflower delivered the first settlers from Plymouth to the New World in 1620. Yet thirteen years earlier, in 1607, the Jamestown settlers became the first English - speaking outpost to survive. And it is from this date that the USA is celebrating its 400th anniversary. The Secret Founding of America introduces these two groups of founders - the Planting Fathers, who established the earliest settlements along essentially Christian lines, and the Founding Fathers, who unified the colonies with the Declaration of Independence and the Constitution - and it argues that the new nation, conceived in liberty, was the Freemasons' first step towards a new world order. Drawing on original findings and an in - depth understanding of the political and philosophical realities of the time, historian Nicholas Hagger charts the connections between Gosnold and Smith, Templars and Jacobites, and secret societies and libertarian ideals. He also explains how the influence of German Illuminati worked on the constructors of the new republic, and shows the hand of Freemasonry at work at every turning point in America's history, from Civil War to today's global struggles for democracy.

Managing your money can be stressful. And confusing and complicated advice from the financial industry just makes it harder. But as the authors of this clear, practical, and enlightening book - part financial guide, part exposé - prove, there are just three simple rules you need to follow and only a few investment products that are necessary for an ideal portfolio. That's it. And the authors dispense with all that ''expert'' advice by deftly debunking what they call investing's Seven Deadly Temptations. By embracing commonsense solutions and rejecting investments that seem enticing but are needlessly complex, overpriced, and risky, you'll put not only yourself in a stronger position but the entire economy as well.

Discover the Real Revolution Unfolding across America. America faces huge challenges-climate change, social injustice, racist violence, economic insecurity. Journalist Sarah van Gelder suspected that there were solutions, and she went looking for them, not in the centers of power, where people are richly rewarded for their allegiance to the status quo, but off the beaten track, in rural communities, small towns, and neglected urban neighborhoods. She bought a used pickup truck and camper and set off on a 12,000-mile journey through eighteen states, dozens of cities and towns, and five Indian reservations. From the ranches of Montana to the coalfields of Kentucky to the urban cores of Chicago and Detroit, van Gelder discovered people and communities who are remaking America from the ground up. Join her as she meets the quirky and the committed, the local heroes and the healers who, under the mass media's radar, are getting stuff done. The common thread running through their work was best summed up by a phrase she saw on a mural in Newark. We the People LOVE This Place. That connection we each have to our physical and ecological place, and to our human community, is where we find our power and our best hopes for a new America.

Two and a half billion people worldwide, most of them desperately poor villagers, need a better way to save and to borrow. Even the most innovative banking institutions can't reach them; savings groups can. In savings groups, members save what they can in a communal pot and loan their growing fund to each other for their short - term needs. Jeffrey Ashe and Kyla Neilan illustrate how these savings groups form and function and how little ''outside'' support is actually required for their success. Drawing on decades of Ashe's personal experience, this book describes how he developed Saving for Change, which leveraged the wisdom and strength of group members to train and establish new groups. This model has impacted the lives of 680,000 people across five countries. Savings groups are a ''catalytic innovation'' that bypasses subsidies, dependency, and high costs while effectively reducing chronic hunger, building assets, and empowering the community. Today, saving groups have 9 million members around the globe - with minimal support, membership could grow to ten times this number.

Betsy Polk and Maggie Chotas have learned something powerful: when women work together they discover a level of support, flexibility, confidence, accountability, and freedom to be themselves that they rarely find in other work relationships. Drawing on their own twelve - year partnership and from interviews with 125 women business partners, Polk and Chotas demolish the myths that keep women from collaborating and offer advice for handling a host of potential challenges. This groundbreaking book shows that when women team up - combining complementary skills, channeling their egos into the partnership, and encouraging each other - they can work as full equals to achieve something that's exponentially greater than each woman alone.

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz - worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up - to - date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the ''so bad she gave them an award.'' Alexandra Watkins is not afraid to name names.Â