Bücher veröffentlicht von River Grove Books

A Captivating Tour Behind the Camera on Some of Hollywood's Most Beloved FilmsTales from the Pumpkin King's Cameraman is a thrilling and entertaining memoir that relates the behind-the-scenes on some of the most renowned cult classic films ever produced including The Nightmare Before Christmas, Corpse Bride, and Star Wars. Author and long-time cinematographer, Pete Kozachik writes about his personal experience working as a cameraman alongside some of the most acclaimed directors and producers including Tim Burton and Henry Selick. Exclusive Look. With a career spanning nearly four decades as director of photography specializing in stop-motion and filming model trick recordings, Kozachik compellingly combines his extensive expertise with his funny and colloquial prose to enchant readers in this inside look into the film industry. With insightful and technical details juxtaposed with the author's personal interludes about filmmaking, the memoir also includes a collection of rare photographs, both in front and behind the camera on sets including: ¿ The Nightmare Before Christmas¿ Corpse Bride¿ James and the Giant Peach¿ Coraline¿ The Matrix Reloaded Lights, camera, action. Kozachik's autobiography is filled with personal observations and unique anecdotes sure to inspire and educate. With great intimacy, Kozachik offers a divulging tour off camera for the very first time.

Explore the enormous opportunities and benefits of multigenerational living in this essential guide to the modern American family.This inventive guide to multigenerational living arrives at a crucial time, as families cope with the stresses of a changing society and the tidal wave of baby boomer retirement. This book about the American family of today offers solutions, guidance, and assistance from three authors who bring their different experiences and expertise to this presentation of the challenges, realities, and benefits of multigenerational living. Under One Roof explores the current state of the American family, including fast-rising life expectancies, the growing costs of elder care, the increasing need for childcare, the frustrating lack of affordable housing, and the new familial disconnectedness. In response, this timely book also examines: ¿ designing communities and homes to accommodate a fast-graying America, ¿ the positives of elders providing childcare, ¿ handling relationships with aging parents, ¿ privacy, space, and communication issues within multigenerational living situations, ¿ the evolution of the American healthcare system, hiring home caregivers, increasing the ability to comfort in hospice, and ¿ dealing with the death of a loved one. Under One Roof will bring you inspiration and exciting opportunities for invention as you and your modern American family tackle the challenges of the twenty-first century.

Sometimes it's good to have your head in the stars.Quinn Knight, a new sixth-grader at Hill Springs Middle School in Central Texas, has always been a little different. Not only is she an astrophotographer who battles chronic migraine headaches, she's recently discovered that the stars-the Pleiades constellation, to be exact-are trying to tell her something. Someone is threatening Quinn's older sister, eighth-grade social butterfly Vivica, and Quinn realizes the clever constellation is revealing the clues she needs to save her sister! But she can't let anyone know she's having cosmic conversations-making it in middle school is hard enough as it is-so Quinn keeps the secret message-sending stars under wraps. Soon, Quinn and her new friends, Tiya and Xavier, are hot on the trail of Vivica's mysterious tormentor. But sometimes, there are more questions than answers written in the stars. Will Quinn's "artistic scientist" powers of observation and creative thinking be enough to solve the case, or will Vivica's nemesis knock her off her social throne in epic fashion? Join Quinn and her quirky family and friends to find out if the stars will align in this exhilarating mystery of cosmic proportions.

Are you anticipating midlife with excitement? Are you also wondering "What's Next?"Midlife is a time for adventures and great, new opportunities, but it can also present uncertainty and challenges. Do you have questions about what lies ahead and about how to make the most of the good things to come and meet the difficult ones head on? You're not alone. Eileen Caroscio, Sandy Demarest, and Paul Ward-three well-known thought leaders in the field of second half of life navigation and positive living-have answers in Midlife, New Life: Living Consciously in Midlife and Beyond.If we adopt a living consciously approach to the future, decisions about major life and work transitions can be made with confidence. The Midlife, New Life team brings their expertise, experiences, research findings, and wisdom to bear in this engaging, friendly, and comprehensive guide. They share life lessons and insights and provide practical tools and resources to help you plan and prepare for your journey. Their guidance will help you find meaning and purpose, stay engaged and healthy, support your cognitive functioning, enhance your support network, work for a living and for fulfillment, savor the world, and give back.This transformative book will-¿encourage you to reflect on what tips and resources (not just financial ones) resonate with you and which ones you want to try¿inspire, educate, and encourage you about what to expect and how to optimally approach midlife for a fulfilling life journey¿provide strategies and purposeful practices to support life and work transitions¿share wisdom from those who have walked the road aheadMidlife, New Life showcases what can happen when we talk to each other and have purposeful conversations that matter. Coming together, sharing conversation, sharing wisdom is part of this valuable book's process. The authors of Midlife, New Life share their philosophy: "The power of conversation, curiosity, connection, and common goals of helping others navigate the second half of life brought us into collaborative relationship in writing a book and pulling all of our expertise together in a creative, fun project for the common good."Chapters and Themes1. Exploring Purposefully (finding meaning and purpose in how you live your life)2. Living Well (how to support all your key well-being factors) 3. Appreciating Money4. Working for a Living5. Working for Fulfillment6. Savoring the World7. Living Life Creatively8. Minding Relationships9. Helping Humanity (giving back in diverse ways that match your interests and concerns)10. Living with Technology (how you can use technology to help you live optimally)11. Bouncing Forward (the art of building up your resilience for bumps in the road)

Are you living your dream?The clock is ticking. With each passing minute, a lifelong goal remains buried, an aspiration evaporates. Years pass. And you are not living the dream. You're living an accidental life.This book is the secret to activating your goals and changing your life. Using the science of neuroplasticity, inspiring personal stories, and a host of proven tools and resources, author and life coach Bryce Chapman lays out the transformational power of waking each morning at 5 am and deciding to take charge of your life.A husband, father of four, and owner of several businesses at age thirty-nine, Bryce realized that his world was imploding from stress and that he had ignored his dreams for way too long. He decided to rebuild his life, but the process was not straightforward. It was a challenge that would see him experiment for more than a decade and a half until the formula was perfected. Now he shares with you his practical, actionable process to design your world, including your health and fitness, business, wealth, and dreams, to live a life of purpose.

A Multilayered Story of the Tragedy, Triumph, and Peculiarity of New OrleansAmid the infection of urban decay and fatuous political causes, mischief looms in the New Orleans neighborhood of Gentilly Terrace. A newly elected tax assessor, Jerry Sonthonax, is burdened with gambling debts and childcare payments and in desperate need of cash. After receiving a tip that a family-owned Vietnamese grocery store in his district is running an illegal lottery, Jerry sees an opportunity for financial salvation and enlists the services of an opportunistic political insider to teach him the gentle art of extortion.Meanwhile, FBI Agent Margot Hoang finds herself increasingly smitten with a local police officer even as she is assigned to surveil the same lottery-running grocery store that is thriving in her childhood neighborhood.And Lecky Calloway, a henpecked middle-aged lawyer married to the wealthy scion of an old New Orleans family, determines that he's ready to experiment with his suppressed sexuality while trying to support his daughter as she undergoes addiction recovery.The paths of these characters intersect when a tragic crime at the grocery store irrevocably alters their lives. Weaving a fascinating, complex political crime story full of keen satire, petty struggles, and crooked public servants, The Prophets of Gentilly Terrace depicts life on the gritty streets of a once-grandiose city.

Technology-driven change is accelerating at an exponential rate, but moving fast in the wrong direction will only get you into trouble faster! Reacting to problems and digital disruptions, no matter how agile you and your organization are, is no longer good enough.The Anticipatory Organization teaches you how to separate the Hard Trends that will happen, from the Soft Trends that might happen, allowing you to jump ahead with low risk and the confidence certainty can provide. Accelerate innovation and actively shape the future-before someone else does it for you!Digital transformation has divided us all into two camps: the disruptor and the disrupted. The Anticipatory Organization gives you the tools you need to see disruption before it happens, allowing you to turn change into advantage. In The Anticipatory Organization, Burrus shows us that the future is far more certain than we realize, and finding certainty in an uncertain world provides a big advantage for those who know how and where to look for it.Inspired by the dramatic results that organizations are experiencing from his award-winning learning system, The Anticipatory Organization offers a comprehensive way to identify game-changing opportunities. Using the principles of this proven model, you will learn how to elevate planning, accelerate innovation, and transform results by pinpointing and acting upon enormous opportunities waiting to be discovered.Readers will learn how to:¿Separate the Hard Trends that will happen from the Soft Trends that might happen¿Anticipate disruptions, problems, and game-changing opportunities¿Identify and pre-solve predictable problems ¿Accelerate innovation (both everyday innovation and exponential innovation) ¿Pinpoint and act upon enormous untapped opportunities ¿Skip problems and barriers to succeed faster

Reclaim your relationship with painThis may look like a book on the surface, but it's more of an experiential journey filled with relatable stories, original music, coloring book pages, irreverent humor, lessons for healing, and most of all, hope. With this book as your guide, you are invited to show up as the brave, badass woman you already are and challenge your past, current, and future experiences with brokenness. Through the lens of Lindsey, you will experience a paradigm shift as you learn how to grapple with all that life throws at you. If you're a pain magnet buried in overwhelm and exhaustion, suffocated by shame, stress, and guilt, this book is for you. Not Another Self-Help Book is for imperfect women who desperately want to reimagine their relationship with pain in all its forms. Flipping the script on the unhelpful notion that everything happens for a reason, Lindsey's words will revolutionize the way you see heartbreak, trauma, conflict, rejection, and humiliation. Gaining awareness that pain is the greatest teacher, you will learn how life isn't happening to you, it's happening for you. It's about damn time to ramp up your search for relief, start making sense of what you've seen, and dig out of the hole you can't seem to get out of, no matter what you try.Lindsey Kane Leaverton has authored over 100 original songs, traveled the world sharing unforgettable stories, and out of sheer desperation during Covid found a way to completely reframe the way she interacts with life's shit. Reading this book will feel a lot like having cocktails with an old friend who makes you belly laugh. You may have tried everything under the sun, read all the self-help books on the planet, and given into the notion that maybe life will always be this hard. Don't give up before the miracle. This is not just another self-help book. You'll see . . .

A must-read for all middle market company leadersIn Completing the Deal, investment banker, founder, and author Matt Andersen brings us a must-read for all middle market company leaders. The wisdom found in this book comes from decades of experience, accomplishments, and the lessons Matt has learned along the way, and it is built on foundational principles of capital raising and M&A transactions. In this valuable book, Mr. Andersen shares the wealth of knowledge he's gleaned from operating with middle market businesses and their unique challenges and opportunities in the capital markets.

The greatest battles we face are with ourselvesIn You vs You, author Todd Cahill starts with a simple premise: As people strive for any improvement in their lives-whether it's more income, a better relationship, a promotion, a bigger business, or a better body-the most important battles they will face are against themselves. People invite problems into their lives through poor choices, apathy, indecision, arrogance, anxiety, selfishness, and other traits they would rather not discuss but must be addressed.In this valuable book, Cahill shares what he has learned about these battles that either keep people from success and significance or usher them to victory. As a life coach and leadership trainer, he has taught thousands of people these lessons, and many of them are now experiencing a level of personal achievement, relational abundance, and financial freedom they never thought possible. People often self-sabotage if they're not mindful, wise, and willing. Cahill reinforces the idea that readers can choose today to fight against who they once were (or are) and become who they are made to be. You vs You is about that choice and the challenging, rewarding quest that ensues.

Breaking the Inherited Cycle of TraumaIn his unflinchingly honest memoir, Mitchell Raff candidly recounts his journey to overcome generational trauma and break free from decades of addiction. With raw vulnerability, he lays bare his destructive coping mechanisms and the far-reaching consequences they wrought on his life and on those around him.Beaten mercilessly as a child by his Holocaust-survivor mother, Mitchell was later kidnapped from Los Angeles to Israel before finding refuge with loving relatives back in America. In his adult life, the echoes of trauma forced Mitchell into patterns of substance abuse, sexual vices, and toxic relationships. But at a certain point, Mitchell explains, you need to own your decisions, for better or worse. After years of painful self-examination and work, Mitchell settled into a healthy relationship and found the strength to endure blows that once would have destroyed him. Mitchell's unfiltered account of his trials, failures, and ultimate breakthrough to become the man he always wanted to be is living proof that cycles of generational trauma can be broken, that even the deepest wounds can soften, and that though the road is difficult, it is within reach to not only survive but thrive.

Transforming the Understanding of CancerAccording to the critiques, this book will fundamentally change how you see cancer-and perhaps even life itself. Dr. Jarle Breivik (MD, PhD, EdD) is internationally recognized for his evolutionary approach to cancer. His thought-provoking articles in the New York Times, Proceedings of the National Academy of Science, and EMBO Reports have stimulated profound debates about cancer research, health policies, and science communication. His ideas on cancer have been featured in Wired Magazine, Science Daily, and twice in Scientific American. The arguments are always firmly rooted in science, presented in clear language, and accessible to all.Cancer is often associated with death. But it is also very much about life. It is about the basic principles of biology, the intricate dynamics of living organisms, body and soul, tears and love, culture, politics, and money. Making Sense of Cancer takes you on a journey that explores cancer in the light of evolution-but not just in the traditional sense. Evolution occurs within our bodies, in our brains, and in society, and Dr. Breivik presents an integrated understanding that draws lines from molecular genetics to existential questions about longevity and the future of our civilization.We are in the midst of an extraordinary technological revolution. The merger of biotechnology and artificial intelligence poses an existential challenge, and the solution to cancer may not be the cure most people envision. Can we eliminate the disease and still be human?

You're going to get knocked down. Getting back up is what counts.Meet Tom O'Brien-disciplined, motivated, the star of his 1965 high school football team, and about to be recruited by Ohio State. But when Tom gets injured and is unable to play, he finds himself at a crossroads during a turbulent time in American history. With increasing self-doubt and uncertainty, he tries to reconcile the loss of a dream with the search for a new purpose.Tom journeys through a sharply divided country, from suburban Ohio and Kent State to Hawaii, Los Angeles, and beyond. He protests the Vietnam War, engages in intellectual debates, and experiments with different ways of life, reinventing not only his identity but also the values that shape his existence.Robert Johns's debut novel follows one young man's search for meaning, delving deep into the burgeoning counterculture, political upheaval, and generational divides that mark the late '60s and early '70s. O'Brien's Broken Play is an intensely human story of reframing the All-American dream and embracing an alternative fate.

Almost no one goes into a marriage expecting to get divorced. But if you find yourself on the brink of parting ways with your spouse, it's best to be prepared. Long-time family law attorney Paul Nelson has seen (in his clients) and felt (personally) the pain of divorce and, with this book, seeks to help you prepare for and navigate the legal landscape of splitting up.Filled with practical advice, history, interesting facts, real-world stories, and even viewpoints from other experts, The Dissolution Solution is an informative guidebook for anyone going through one of the most difficult processes couples can face. Topics include, among many others:¿ How smart planning can help you avoid going to trial¿ How to choose the best attorney for your situation¿ How to navigate property and child custody laws¿ How to best present your case and yourself to win in court¿ How to protect and support your kids through the divorce process¿ What happens after your divorceIf you've found yourself in the tough situation of having to dissolve your marriage, this book is an indispensable guide to helping you come through with the best possible outcome.

A story of survival and hope in the face of a debilitating illnessWhen thirteen-year-old Rachel Leland fell in a soccer game, she had no idea that her life was about to change forever. A seemingly simple injury to her wrist led to an outbreak of inexplicable, debilitating pain throughout her body, leaving her bedridden and needing a wheelchair. This set Rachel and her mother, Dorothy, on a quest to find relief from her agonizing symptoms. Refusing to accept the opinions of doctors who either claimed that she was "faking it" or that nothing could be done, Rachel at last found a diagnosis: chronic Lyme disease.Rachel and her family were forced into a wildly different reality of long-distance doctor appointments, battles with unsupportive school and health-care systems, and daily doses of IV medications. Throughout the ordeal, Rachel's mental health deteriorated as well, landing the teenager in a psychiatric hospital.Based on the journal Rachel kept during her years battling Lyme and depression, this raw memoir chronicles Rachel's journey to becoming the strong, healthy woman she is today. Interspersed with Dorothy's insights, Finding Resilience is an unflinchingly honest and inspiring account of the struggles and triumphs they experienced together.

It's time to call out the brave within you and unleash your masculine power!When many thousands of years of strictly gendered cultural expectations meet the pressures of the modern age, what does it mean to be a man? What does true, healthy masculinity look like for both you and the world around you, and how can you achieve it?In Forged in Bravery, author and leadership psychologist John Robert Hatfield reflects on his experience from thirty years of counseling men, current research, and his own lifelong relationship with his masculinity to navigate through the maze of modern masculine confusion. From exploring strategies for healthily managing anger to investigating the overlooked importance of cultivating male friendships, Hatfield analyzes the masks men wear that perpetuate a false facade of masculinity to confront the many harmful cultural narratives that have defined our expectations of what a man should be.Instead, this book will teach you how to unashamedly call out and awaken the brave within you, confront the fears that dominate you, and embrace the braveass virtues that forge true masculinity. Hatfield establishes a new standard for measuring when men are truly at their best that revolves on self-leadership, resilience, and vulnerability.Forged in Bravery is a call to action for men to confront their fears and examine their attitudes on masculinity so they can start living an authentic and empowered life.

Barbara Walker's world was turned upside down by her son Jim's birth defect.Left to her own devices in the early years, Barbara struggles with grief from the loss of the expected "normal child" and battles self-defeating thoughts. Demoralizing encounters with medical professionals and insensitive remarks about Jim's face leave mother and child feeling vulnerable. They struggle with self-blame and fight against dark thoughts.Over time they encounter and endure new doctors, multiple surgeries with disappointing results, and peers who taunt and bully. Gradually, Jim and Barbara empower themselves in their own ways, protest dismissive treatment, and become strong advocates for themselves. Jim proves to himself he can handle the world on his own after a successful 400-mile solo bike trip. As he ages into a young adult, Barbara frees herself from her own worries and drawing on her experiences, shapes a career as a counseling psychologist so that she can address the needs of parents of children with birth defects and disabilities. Jim also develops a successful career, a loving partnership, and a settled relationship with his cleft palate.Then, prompted by an invitation from her 45-year-old son to "share our story," mother and son embark on an unflinching account of their personal and shared experiences, their often-differing memories, and how they dealt with and learned from his cleft lip and palate birth defect.Entwined with Barbara's narrative of her mothering experience, Jim's poems shine a light on a teenager's struggle, and both discover that this candid sharing of private challenges has taken them to a deeper parent-child relationship.For children with birth defects, the message of this powerful, tender, and truthful book is "You are not alone; hardship is not ruinous; a full life is yours even if your hopes are not completely realized."

The continued quest for financial balanceThe one factor that weighs most on investor peace of mind is balance. It seems like such a simple premise-just a comfortable, equitable relationship between elements. We seek it in every area of our lives-between work and rest, between health and indulgence, between being aggressive and being passive. But balance isn't always easy to find or choose-especially when it comes to money. Somehow a lot of people have a much harder time saying no to risky investments than they do to an extra slice of cake or one too many cocktails-even though the fallout of one terrible investment mistake can last a lifetime.Here's the bare-bones truth: If you are an investor, somewhere along the line you need to get settled with the way you manage your assets, finding the balance that allows you to both achieve gains and be at ease with your strategy. If you don't, you'll end up an emotional mess-always looking back, wondering what if, bogged down with regret. You could spend years chasing and losing. That's not just a worst-case scenario-it's a reality I see investors living every day.In Stay Rich with a Balanced Portfolio, Ted Oakley explores the concepts and strategies every investor should consider in the continuous quest for financial balance and the confidence that comes with it.

The United States is in crisis.All the major US ports have been rendered inoperable by the simultaneous sinking of large vessels in their choke points, thus halting the bulk of global trade. At first, the president thinks he has been given a gift. He always thought the United States got the raw end of the deal in international trade because of the spineless behavior of his predecessors. But with the resulting shortages of everything, he soon realizes that people in extreme situations behave irrationally, and he struggles to stay afloat himself.Tom Jensen, a young hippie devoted more to surfing than to working, is improbably caught in the middle, drawn to fight back against the unseen forces driving the global disaster. Joining his FBI agent uncle and others working to uncover the terrorist plot, he gets an international adventure he never saw coming.Enemy at the Helm is the provocative and engaging first installment of a new thriller series full of terrorist activity, conspiracies, and the military operations and other, less-expected efforts to stop them. This fast-paced story will keep you turning the pages and leave you eagerly anticipating the next episode in the series.

Learn how Willa turns her thunderstorms into rainbows!Sometimes, Willa's grumpy feelings burst out of her like thunderstorms. Until one unexpected day, Willa is touched by the joy of a beautiful rainbow. Happy colors flood out to her friends. She discovers the magical secret of how to give a rainbow!When was the last time you saw a rainbow? Did it fill you with a unique sense of joy and wonder? In Give A Rainbow, the symbol of a rainbow and that magical feeling you get when you see one is turned into a self-regulation tool for young children learning to form friendship connections and find their way in the world.Teachers and parents can use this book to help guide children as they enter school, make friends, and beyond by encouraging little ones to choose rainbows over thunderstorms. It's a great addition to your social-emotional toolbox. - When they share blocks with a friend... a rainbow!- When they include a friend in play...a rainbow!- When they help a friend...a rainbow!Gretchen Ott has a BA in early childhood development from Cal Poly Humboldt and has been teaching preschool for over twenty-five years.

"Folks say evil can't cross water," she told the boy, "which is why islands is ripe with all kinds'a inbred nastiness."Sweetpatch Island, South Carolina, 1971. For young Boo Taylor it's a land of lush salt marshes and sun-soaked beaches, rich in history and folklore-yet steeped in superstition and hiding a terrifying secret.After twenty years of self-imposed exile, Boo is summoned home to Sweetpatch upon news of his father's strange death to face the friends and enemies of his youth, including his long-forsaken love. It seems everything he ran away from-the bigotry, the violence, the betrayal-has been buried under a modern landscape of golf courses and luxury hotels. Yet his homecoming reawakens the ancient forces that haunt the island and seek to right a centuries-old crime.Scott Fad's Southern Gothic masterwork, King of Nod, layers time and secrets in an intricate pattern of half-truths and glimpses of redemption to unravel the island's great mystery-and its inexorable connection to Boo's own fate.

A cosmic tripMeet Stella, a widowed English teacher who's still grappling with the loss of her husband. And then there's Andrew, a disillusioned New York City executive who's ready for a change, a more soul-satisfying life. When a mysterious childhood friend reaches out for help, Stella and Andrew must explore new depths within the universe and within themselves to come to her aid.What begins as a quest to save an alien species that has been hiding on Earth for decades becomes a mission to save humanity from its ignorance-a mutual exchange of resources, technology, and cosmic consciousness. But how can two such vastly different species communicate? The answer lies in the mind-expanding power of mushrooms. With the help of psilocybin, Stella discovers the universe within-the profound connections that can be made when she opens her mind to the vast possibilities of the universe.As Stella and Andrew help the aliens return home, they must also confront their own fears and find the courage to forge a new path forward, together-a path that leads to unrivaled love and rebellious adventure.

Escapa al estilo Matrix del endeudamiento estudiantilEn su nuevo libro, Dave Shutler analiza doce supuestos erróneos sobre la obtención de una educación superior y muestra cómo pueden conducir a una deuda universitaria debilitante. Haciendo una analogía con las dos realidades de las películas de Matrix, revela hechos subyacentes sobre las suposiciones de los estudiantes de bachillerato y sus padres.En este valioso libro, Shutler muestra que, mediante la planificación, los estudiantes pueden tomar las riendas de su educación y escapar de la matriz de costos universitarios en constante aumento.

The year is 1967 and the Vietnam War is raging. Lieutenant Ben Kinkaid of the US military police is patrolling the chaotic streets of Saigon after curfew when he crosses paths with US Army clerk Tommy Banks and his girlfriend, Grace Waverly. Grace says she's a peace tourist, but she's also a member of RAW-an anti-war group bent on stopping the war by any means necessary. When Grace turns up dead in the Saigon River, Ben gradually uncovers a much larger conspiracy that involves an opium-pushing arms dealer and spies of every stripe. Rich with authentic details, this gripping thriller will immerse you in the tumultuous atmosphere of the 1960s as two very different men pursue justice, love, and survival in a world torn apart by war.

A blueprint for digital transformationEffective marketing is both art and science-a beautiful combination of data, intuition, and empathy. In Holistic Marketing, you will discover how to create a high-performing demand-generation engine that changes the conversation about marketing's contribution to organizational value in a gripping and comprehensive review.Today, "digital transformation" can mean any number of things, but there is a gap in the literature. There is no how-to book that takes on the task of clearly defining the process, the personnel, and the technology required to successfully transform an organization. In Holistic Marketing, Locher draws on his decades of experience as a marketing leader to provide an instruction manual for marketing professionals to transform their teams and transcend dated expectations as companies evolve from start-up to scale-up and beyond.Holistic Marketing represents a new era in marketing, an evolved state where data-driven decision-making supplants guesses to create a predictable, accountable, and transparent engine of growth that delivers maximum impact.