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  • von Indi Young
    73,00 €

    Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.

  • von Lisa Welchman
    92,00 €

    Few organizations realize a return on their digital investment. Theyre distracted by political infighting and technology-first solutions. To reach the next level, organizations must realign their assetspeople, content, and technologyby practicing the discipline of digital governance. Managing Chaos inspires new and necessary conversations about digital governance and its transformative power to support creativity, real collaboration, digital quality, and online growth.

  • - A Practical Guide for Designing and Running Better Surveys
    von Caroline Jarrett
    119,00 €

  • - A Practical Guide to Research
    von Aga Bojko
    112,00 €

    Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experiencethe first how-to book about eye tracking for UX practitionersoffers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

  • - Filling in the Blanks
    von Luke Wroblewski
    89,00 €

  • von Nate Bolt & Tony Bolt
    92,00 €

  • - How To Use Comics to Communicate Ideas
    von Kevin Cheng
    86,00 €

    If you're an executive, designer, product manager, marketer, or engineer, communication is part of your work. Using images and text in unique ways, comics can engage readers in ways traditional methods can't. In See What I Mean, you'll learn how to create comics about your products and processes without an illustratorjust like Google, eBay, and Adobe do.

  • - The Future of Design Must Be Sustainable
    von Nathan Shedroff
    97,00 €

  • - Crafting Stories for Better Design
    von Kevin Brooks & Whitney Quesenbery
    94,00 €

  • - Interaction Design Lessons from Science Fiction
    von Christopher Noessel & Nathan Shedroff
    98,00 €

    Many designers enjoy the interfaces seen in science fiction films and television shows. Freed from the rigorous constraints of designing for real users, sci-fi production designers develop blue-sky interfaces that are inspiring, humorous, and even instructive. By carefully studying these outsider user interfaces, designers can derive lessons that make their real-world designs more cutting edge and successful.

  • - Conversations with Your Customers
    von Louis Rosenfeld
    86,00 €

    Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

  • - Designing Accessible User Experiences
    von Sarah Horton & Whitney Quesenbery
    96,00 €

    If you are in charge of the user experience, development, or strategy for a web site, A Web for Everyone will help you make your site accessible without sacrificing design or innovation. Rooted in universal design principles, this book provides solutions: practical advice and examples of how to create sites that everyone can use.

  • von Indi Young
    95,00 €

    There is no single methodology for creating the perfect productbut you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

  • - Designing Usable Categories
    von Donna Spencer
    83,00 €

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