Bücher veröffentlicht von SAGE PUBLICATIONS

Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put these into practice through examples and case studies.Academically grounded, it covers the key concepts, principles and models within corporate communication by bringing together academic knowledge and insights from the subject areas of management and communication. At the same time, it combines this academic base with a clear practical outlook practical cases illustrate the theory and each chapter also focuses on models and exercises that equip students with practical expertise and skills. The international scope of the book, featuring cases from around the globe has been instrumental in its success and has now been used by nearly 20,000 students across over 50 different countries from New York to Helsinki, Tokyo to Rio de Janeiro for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners.The new fourth edition has been revised and updated with new cases and covers developments is areas such as reputation management, leadership communication and CSR communication. It features: A new chapter on social media and increased coverage of new media in existing chapters New up-to-date material on emerging CSR standards, transnational governance and corporate citizenship Extended focus on media relations, internal communications and leadership and change communication New full-length and shorter international case studies Enhanced companion website material including new case studies and video material available on publication at www.sagepub.co.uk/cornelissen4e

**Winner of the TAA 2017 Textbook Excellence Award**';Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."e;TAA Judges PanelSocial Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the "e;Four Zones"e; of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr)3. Entertainment (e.g. Candy Crush Saga)4. Commerce (e.g. Groupon)This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate.The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm

To date, scholars from disciplines other than communication have dominated the study of family communication, and theory has never been positioned as the centerpiece of a book dealing with this subject matter. Engaging Theories in Family Communication covers uncharted territory in its field, as it is the first book on the market to deal exclusively with family communication theory. Its editors (Dawn O. Braithwaite and Leslie A. Baxter) and contributors (including Valerie Manusov, Tamara Golish, Fran Dickson, Julia Wood, Kory Floyd, Sandra Petronio, Beth LePoire, Kathleen Galvin, Mary Ann Fitzpatrick, and Anita Vangelisti) compose a veritable Who's Who in the family communication field. As a core text or a companion text to other topically-based family communication texts, Engaging Theories in Family Communication is written at the level that advanced undergraduate and graduate students can understand, and it will be a valuable resource for scholars, and have applicability and interest coming from family studies, sociology, and psychology as well. Key Features:There is no other book on the market that focuses specifically on family communication theories. Twenty theories, both classical and cutting-edge, each covered in a separate chapter in the volume, each dealing with: (1) purpose of the theory, (2) major features as relevant to the understanding of family communication, (3) how the chapter fits into the section in which the editors have placed it (theories in family communication, theories of communication, theories of family communication), (4) how this theory has been used to understand communication in the family and how this theory could be used to understand communication in the family, (5) strengths and limitations of the theory to shed light on family communication, and (6) research directions for future researchers using this theory The editors (Braithwaite and Baxter) and contributors represent a virtual "Who's Who" of leading scholars in the field of family communication

The authors explore gender and cultural factors in women's lives that often precede criminal behaviour and address the question of whether female offenders are more violent today than in the past. The result is a book that will be an enlightening and thought-provoking read for academics, researchers and students.

Extensively revised and updated to serve today's needs for insight and solutions to the most vexing ethical and regulatory problems faced by researchers today, Planning Ethically Responsible Research, Second Edition guides readers through one of the most important aspects of their social or behavioral research: planning ethically responsible research. Authors Joan E. Sieber and Martin B. Tolich offer invaluable, practical guidance to researchers and graduate students to understand ethical concerns within real-life research situations, satisfy federal regulations governing human research, and work with the university's Institutional Review Board (IRB). The book includes an abundance of useful tools: detailed instructions on development of an effective IRB protocol; methods for handling issues of consent, privacy, confidentiality and deception; ways to assess risk and benefit to optimize research outcomes; and how to respect the needs of vulnerable research populations.

This book demonstrates how, in the rapidly evolving and often uncertain health-care industry, the role of social work will become increasingly significant. Social workers will have new opportunities to help improve the health of individuals, families and communities. Focusing on four major health-care domains - acute care, ambulatory care, illness prevention/health promotion and long-term care - the author provides social workers with current, comprehensive information about the roles they can play and the skills they need in all aspects of health care. The book reviews the past and present of each of these fields, projects their major needs in the future, and identifies how social work can help to meet those needs.

This Second Edition celebrates 21 years of the practice of empowerment evaluation, a term first coined by David Fetterman during his presidential address for the American Evaluation Association. Since that time, this approach has altered the landscape of evaluation and has spread to a wide range of settings in more than 16 countries. In this new book, an outstanding group of evaluators from academia, government, nonprofits, and foundations assess how empowerment evaluation has been used in practice since the publication of the landmark 1996 edition. The book includes 10 empowerment evaluation principles, a number of models and tools to help put empowerment evaluation into practice, reflections on the history and future of the approach, and illustrative case studies from a number of different projects in a variety of diverse settings. The Second Edition offers readers the most current insights into the practice of this stakeholder-involvement approach to evaluation.