Bücher veröffentlicht von SAGE Publications Inc

Systematically tracks the two achievements of the postwar period: 'coming out' - the gay and lesbian movement as a political and cultural force.

A practical book on negotiation in various realms of life. It covers the steps in the negotiating process and describes the necessary interpersonal skills for effective negotiators. It looks at the factors that cause negotiations to break down, what to do when that happens, and the ethical and moral dimensions of negotiation.

Demonstrates that a full analysis of human reasoning and behaviour requires an understanding of both cognitive and metacognitive activities. The contributors address such questions as: are metacognitive activities similar to standard cognitive processes or do they represent a separate category.

Addresses topics in political theory including: What resources do the classic texts provide for political theorists? What areas will political theorists focus on in the future? And, can western political theory alone continue to provide a framework for responding to the challenges of modern political life?

Presented in an engaging and stimulating manner, Case Study Analysis in the Classroom: Becoming a Reflective Teacher provides beginning teachers a variety of typical classroom problems to analyze and solve.

The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. This title concentrates solely on describing how advertising works. It makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

┬╖ Does advertising work?┬╖ How does advertising work?┬╖ How much advertising works?┬╖ How can advertising be measured and made accountable?The last question effectively sums up the principal topic of this work. This accountability can only be answered by finding a way of calculating the financial return from advertising during a finite period (factoring out all other influences on the sales of a brand), and comparing this return to the cost of the investment.Based on state-of-the-art research, this work is a thorough study of advertising accountability and the comparison of investment and return. John Phillip Jones analyzes and clarifies the latest research into terms that professionals and students can use. He provides answers to the principal questions facing advertising professionals today, setting out a methodology that covers the creative process, budgets and media with the ultimate goal of the measurement of effect.This volume makes an excellent research aid that will enhance skills and assist in the study of advertising and marketing.

The focus in this Second Edition is on logistic regression models for individual level (but aggregate or grouped) data. Multiple cases for each possible combination of values of the predictors are considered in detail and examples using SAS and SPSS included. New to this edition:┬╖ More detailed consideration of grouped as opposed to casewise data throughout the book┬╖ Updated discussion of the properties and appropriate use of goodness of fit measures, R2 analogues, and indices of predictive efficiency┬╖ Discussion of the misuse of odds ratios to represent risk ratios, and of overdispersion and underdispersion for grouped data┬╖ Updated coverage of unordered and ordered polytomous logistic regression models.

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. This book demonstrates the importance of market orientation on organizational culture, on strategy, and on tactics (the set of cross-functional activities directed at creating and satisfying customers).

This book provides encouragement and strategies for researchers who routinely address research questions using data from small samples. Chapters cover such topics as: using multiple imputation software with small sets; computing and combining effect sizes; bootstrap hypothesis testing; latent variable modeling; and time-series data from small numbers of individuals.

This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups.

Presents an array of contemporary ethnographers grappling with the problematics and conventions of ethnographic writing.

Provides summaries and perspectives on theory, research, and practice relating to workplace violence. This title also provides a comprehensive overview of the state of knowledge regarding all aspects of workplace violence and aggression.

Examines documented pathways between stress and health and develops the scientific foundations for sound interventions. The book begins with a broad review of the term stress and its importance for health. It is also suitable for researchers and clinicians within the behavioural sciences interested in understanding and alleviating stress.

Understanding and Shaping Curriculum: What We Teach and Why introduces readers to curriculum as knowledge, curriculum as work, and curriculum as professional practice. Author Thomas W. Hewitt discusses curriculum from theoretical and practical perspectives to not only acquaint readers with the study of curriculum, but also help them to become effective curriculum practitioners.

Social Prisms is a discussion of the paradoxes, tensions and ambiguities which inform the study of sociology. Jodi O'Brien views contemporary social issues as prisms which can be viewed from many different angles.

Examines the range of issues raised by ageing in contemporary society. This collection combines academic and practitioner analysis with personal accounts. It aims to reflect the diverse nature of the subject by taking a multi-disciplinary approach, including literary and historical perspectives.

The narrative of this text follows ten years of a major initiative by Pirelli General - the creation and operation of an automated "factory of the future". Topics and themes developed and analyzed include: strategy formulation; and "strategy and structure".

Challenges the traditional scientific view that naturally occurring psychological and sociological "realities" of a systematic kind are to be discovered underlying appearances. This text claims that such orderly "realities" are both socially constructed and sustained within everyday conversation.

Conflict is a natural and inevitable aspect of most close personal relationships - the crucial issue is not whether it exists, but the way it is managed. Skilfully portraying both developmental or healthy conflict, and destructive or unhealthy conflict, this volume leads to a better understanding of this vital aspect of relationships.

This text argues that the methodology of quantitative research is a unified discipline with basic notions, procedures and ways of reasoning which can be applied across the social, behavioural and life sciences. Key designs, models and methods in research are covered by leading contributors in their field.

This collection offers an essential introduction to the ways in which feminist linguistics and critical discourse analysis have contributed to our understanding of gender and sex. The contributors provide both a review of the literature, as well as an opportunity to follow the most recent debates in this area.

Introduces the major tasks of data management and presents solutions using SPSS syntax. This book fills an important gap in the education of many students and researchers, whose coursework has left them unprepared for the data management issues that confront them when they begin to do independent research.

This book addresses the impact that information technology has had on the criminal justice field and the technological challenges currently facing the field. The book examines criminal justice and its information technology issues in ways that transcend a focus on studying just one application or agency experience.

Looks at the various facets of play and how it develops from infancy through late childhood. This book examines how children play by including a wide variety of types of play, play settings, and play media. It also discusses the way children play, including changes in organized youth sports, children's humour, and electronic play.

In the wake of recent business scandals, such as Enron, public confidence in corporate integrity has been badly shaken. This text looks at the causes of concern and how business might respond, covering topics that include financial reporting, executive compensation, globalisation and business ethics.

Focuses primarily on identifying the different sources of work stress across different contexts and individuals. Reflecting similarities and differences from around the world, this work is suitable for researchers in the fields of industrial and organizational psychology, human resources, health psychology, public health and employee assistance.

Designed for academics and psychology professionals interested in intelligence, cognitive abilities, educational testing and measurement, reasoning and problem solving, this title illustrates and highlights important methodological considerations, theoretical claims, and pervasive problems in the field of intelligence research.

Handbook of Contemporary Families