Bücher veröffentlicht von SAGE PUBLICATIONS

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. 'Lessons from a Marketing Guru' feature personal insights from real world practitioners, and 'Digital Spotlights' highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by 'Marketing in Action' case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott's headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in VietnamThe book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.

"e;This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies."e; - Robert Picard, University of Jnkping "e;Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed."e; - Sylvia M. Chan-Olmsted, University of Florida "e;...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction."e; - Gillian Doyle, University of GlasgowThis book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.

Are you struggling to get your head around John Dewey's educational pragmatism? What exactly is Jean Piaget saying about cognitive development? Maybe you're running out of time and patience making sense of Carol Dweck's mindsets? Have you reached breaking point reading Daniel T. Willingham on educational neuroscience? Written for busy teachers, trainers, managers and students, this dip-in dip-out guide makes theories of learning accessible and practical. It explores over 100 classic and contemporary learning theorists in an easy-to-use, bite-sized format with clear relevant illustrations on how each theory will benefit your teaching and learning.Each model or theory is explained in less than 350 words, many with accompanying diagrams, and the ';how to use it' sections, in less than 500 words. Every entry includes: Do it steps in order to apply the theory or model Reflection points & challenges to develop your understanding of how to apply it Analogies & metaphors from which understanding and meaning can be drawn Tips for the classroom Further reading if you want to explore a theory in greater depth. More titles by Bob Bates: Educational Leadership Simplified A Quick Guide to Special Needs and Disabilities

Undertaking a research project can be a daunting task for early years students. This step-by-step guide clearly shows you how to organize and structure your project, write a literature review, interpret findings, and successfully present your research.Bringing the whole process to life through practical examples and real case studies, the book is packed with summaries, key points, checklists, and discussion topics, encouraging you to engage with and reflect on your own work.The Third Edition is fully updated to include: New chapters on writing your literature review and structuring your final project Increased coverage of e-research data collection methods New real-life student examples and case studies from the UK and internationally Additional online 'top tips' videos from the author. This is an essential companion for students on undergraduate and postgraduate early childhood courses, teacher education, nursing, and social sciences. It is also useful for early years practitioners required to carry out small-scale research.Dr. Guy Roberts-Holmes is Senior Lecturer in Early Childhood Education at the Institute of Education, University of London.?Guy Roberts-Holmes will be discussing key ideas from Doing Your Early Years Research Project: A Step by Step Guide in the SAGE Early Years Masterclass, a free professional development experience hosted by Kathy Brodie. To sign up, or for more information, click here.