Bücher veröffentlicht von Taylor & Francis Inc

Showcasing the latest thinking and research in sport marketing from around the world, this book goes further than any other in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from 14 countries, it examines theories, concepts, issues and best practice across six thematic sections, covering brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development. With key topics such as consumer behaviour, marketing communications, strategic marketing and international marketing featured throughout, this is essential reading for any student, scholar or practitioner working in sport marketing.

Helena Bassil-Morozow presents a guide to analytical psychology in a distilled and simplified form, with a focus on narrative meaning and structure.

This volume explores the intersection of rhetoric and sexuality through the varieties of methods available in the fields of rhetoric and writing studies, including case studies, theoretical questioning, ethnographies, or close (and distant) readings of "texts" that help us think through the rhetorical force of sexuality and the sexual force of rhetoric.

The idea of a `liberalism of flourishing¿ makes two major claims: the good life is one in which an individual succeeds in developing her intellectual and moral capabilities, and it is the function of the state to create the conditions that allow for this. Combining the history of ideas with analytical political philosophy, Menachem Mautner finds the roots of the theory in the works of great philosophers and argues that for individuals to reach a 'liberalism of flourishing' they need to engage with art.

Animal-Assisted Interventions for Emotional and Mental Health provides a unique opportunity to learn from a variety of leaders in the field.

This is the first book to trace the intellectual contours of theory in sport management, and to explain, critique and celebrate the importance of sport management theory in academic research, teaching and learning, and in the development of professional practice. Covering the full span of contemporary issues, debates, themes and functional approaches, from corporate social responsibility and diversity to strategy, marketing and finance, each chapter explores a key theoretical approach, including an overview of that theory, a discussion of the process of theory development and of how the theory has been employed in research, practice or teaching, and outlines directions for future research.

A ground-breaking study of the late Georgian phenomenon of the `architect-designed cottage¿, this study of small buildings built on country estates and small-looking buildings built in picturesque rural settings, resorts towns and suburban developments explores the discourse that articulated this architectural phenomenon. At the heart of the English idea of the cottage is a Classical idea about retreat from the city to the countryside.

As East Asia regains its historical position as a world centre, information on the history of regional relations becomes ever more critical. Northeast Asia saw five centuries of international peace from 1400 to 1894, broken only by one international war ¿ the invasion of Korea in the 1590s by Japan. This war involved Koreans, Japanese, Chinese, Southeast Asians, and Europeans; it saw the largest overseas landing in world history to date and devastated Korea. This book gives a comprehensive analysis of the war and its aftermath, deepening understanding of East Asian international relations and providing important insights into the strategic forces which continue to operate in the region.

This book focuses on causes and prevention of environmental toxicity induced by various nanomaterials. It describes the basic principles, trends, challenges and future directions of nanoecotoxicity, and factors affecting toxicity of nanomaterials, various studies in nanoecotoxicity evaluation, and the safety and risk assessment of nanomaterials.

Today we find the applications of nanotechnology in all spheres of life. Nanotechnology: Therapeutic, Nutraceutical and Cosmetic Advances discusses recent advances in the field, particularly with therapeutics, nutraceuticals and cosmetic sciences.

This book provides fresh insights into the study of Chinese elites at the county level and below through an empirically rich and diverse set of case studies. By shifting the analytical focus onto the agency of elites and away from the institutional structures within which they operate, it fills significant gaps in the field.

The authors of this book highlight the emerging role of libraries and community partners in literacy development and provide concrete examples via case studies drawn from global communities, demonstrating how libraries are working to support local literacies. They also suggest recommendations for supporting the critical role for libraries in supporting global literacies. The book will become essential reading for all those interested in literacy and libraries throughout the world.

Provides readers with a straightforward approach to doing assessment in a way that is meaningful, manageable and sustainable over time. Including a straightforward overview of assessment concepts and principles, as well as practical, easy-to-follow instructions for multiple assessment tools and key steps in the assessment process, this book is a handy, all-in-one how-to guide.

This book describes the various raw materials of biopolymers and their chemical and physical properties, the polymerization process, and the chemical structure and properties of biopolymers and identifies the drawbacks of biopolymers and how to overcome them through modification methods.

This book explores the creation and use of grasslands by humans from the earliest time to the present and examines the impact of recent human interventions and global warming on their productivity, diversity, and survival.

This book provides the first dedicated overview of neurophotonics, covering the use of advanced optical technologies to record, stimulate, and control the activity of the brain, yielding new insight and advantages over conventional tools due to the adaptability and non-invasive nature of light.

Written by the authors of successful exam-related titles in obstetrics and gynecology, Get Through MRCOG Part 2: SBAs provides 3 exams' worth of questions mapped to the RCOG syllabus in the newly introduced SBA style. With detailed explanations and relevant references to guidelines, this is the definitive resource for those taking the MRCOG Part 2 examination.

This book will be a comprehensive account of the various facets of nutraceuticals domain. The peruser of this book will find details on various nanotech approaches to nutraceuticals, prebiotics and probiotics, along with their specific applications.

The authors provide questions to facilitate interesting and thought-provoking discussions, to teach key quality concepts, and to apply relevant theoretical frameworks.

This book focuses on the pros and cons of amendment materials to restore the functioning of soil resources. It presents a holistic overview on affected land revitalization, clean up and revegetation using these amendments that could be implemented in the long term management of the soil-plant-atmosphereanimal continuum.

The Exercise Effect on Mental Health contains the most recent and thorough overview of the links between exercise and mental health, and the underlying mechanisms of the brain.

This book mainly focuses on MOR techniques for the first and second order descriptor systems. The book also provides mathematical algorithms for implementing them in real-world applications. This book is intended for assisting undergraduates, graduates and researchers in academics and industries.

This book volume encompasses the recent trends made in the applications of nanoscale tools for diverse constituents of plants and agriculture, particularly in addressing the critical issues related to their safety, efficacy, and efficient and cost-efficient development and production.

Through twelve chapters that historicize and re-evaluate postfeminism as the dominant framework of feminist media studies, this collection maps out new modes of feminist media analysis at both theoretical and critical levels, offering new insights into the visibility and circulation of feminist politics in media and culture.

Originally published in 1989. This book aims to enable debates on management education within any one country to be placed within a wider context. It is based on eighteen contributions from experts in countries around the world who review the state of management education and the problems and priorities that are currently faced.

This volume is a carefully curated collection of chapters by leading practitioners describing aspects of single-session (one-at-a-time) therapy.

Global Perspectives on Education Research echoes the breadth and scope of education research worldwide. It features the work of established and emerging scholars from a range of universities and research institutions in Africa, Europe, and North America. The book's ten chapters are organized around four themes: Education Policy, Teaching and Learning, School Context and Student Outcomes, and Assessment and Measurement. Each chapter offers cross-cultural, transnational, or comparative insights on some of the most pressing challenges and promising opportunities for improving education around the world. Across thematic areas, these perspectives shape new ways of understanding context as an influence on, and a framework for, conceptual insights into education policy and practice at the international, national, and local levels. With chapters on topics including the cultural complexities of literacy, the effect of socioeconomic inequality on student learning, and the tension between education for global competitiveness and education for global citizenship as national policy strategies, Global Perspectives on Education Research addresses issues and questions that will interest education researchers, educators, policy makers, and societal leaders worldwide. This volume is a publication of the World Education Research Association (WERA). WERA is an association of major national, regional, and international specialty research associations dedicated to advancing education research as a scientific and scholarly field. WERA undertakes initiatives that are global in nature and thus transcend what any one association can accomplish in its own country, region, or area of specialization.

The book¿s ten chapters offer cross-cultural and comparative insights on some of the most pressing challenges and promising opportunities for improving education worldwide. These perspectives shape new understandings of context as influence on conceptual insights into education policy and practice at the international, national, and local levels.

This book provides information on basic principles of animal nutrition for daily husbandry¿related practices, research, and teaching. It describes relationships between nutrients and feedstuffs as well as techniques of nutrient supplies to animals through dietary manipulation.

Using an original database of 138 questionnaires and 37 interviews, this book addresses this lack of knowledge, studying what these committees do and how they negotiate and resolve issues. It explores three key areas: the formulation of the national position; the identity of CFSP/CSDP policy-makers; negotiation practices and outputs.