Bücher veröffentlicht von Taylor & Francis Inc

Informs readers concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. This book provides those involved in commerce with some understanding, some ideas, and strategy for building differentiated brands that are easy to protect.

Examines the role of information and communication technologies (ICTs) on both the macro level - societal, socio-economic, and governmental; and sector level - education, health, agriculture, entrepreneurship. This volume is useful for those involved in telecommunications law and policy, media economics, and international communication.

This approach to the study of sentence formation builds on the emergentist thesis that the structure and use of language is shaped by more basic, non-linguistic forces rather than by an innate Universal Grammar. William O'Grady situates emergentism in a broader picture

Targeted towards public relations practitioners, this book is about understanding organizations, especially the role played by organizational decision-making in the development and implementation of PR programmes and activities, emphasizing how this can affect the success or failure of PR efforts.

Drawing on recorded dinner conversations and interviews with native Israeli, American Israeli and Jewish-American middle-class families, this study explores the cultural styles of sociability and socialization in family discourse, demonstrating how talk constructs, invokes and reflects identity.

Analyzes United States' budget management from the early 20th century to the present. The book uses the budget process as a framework for examining the separation of executive nationally derived, and legislative locally derived, powers.

This work discusses the space of learning, discernment and the question "What can be learned?", covering simultaneity and the enacted object of learning, the semantic enrichment of the space of learning, and the shared space of learning.

This text addresses medieval Christendom in the context of world history. It combines traditional material (from church documents) with the newer material of cultural studies, diversity within European Christianity, and diversity without, in a world context.

This text considers the importance of various factors which influenced the policies of each country during the Cold War including strategic considerations, domestic politics and ideology.

A detailed look at television production's first 50 years, highlighting the pioneers, the writer-producers, directors, actors, agents, and more.

Areas discussed in this text include: a moral outlook; circumstances of education; judgements for excellence; the goodness of teachers; the goodness of students; privilege; and American values.

Offering a comprehensive approach to vocabulary instruction, this book is about how children learn the meanings of new words and how teachers can be strategic in deciding which words to teach, how to teach them, and which words not to teach at all. It covers the 'why to' and 'when to' as well as the 'how to' of teaching word meanings.

Grounded in space and time, and yet speaking of universal concerns, this title includes essays that show how the ancient human scourges of poverty, ignorance, illness, and violence desecrate humanity and weaken the spirit.

This study examines children's films from various critical perspectives, including those provided by classical and current film theory.

Examines the role of apology in response to public attack. It considers topics, from public figures and individuals to corporations and government. This book explores the ethics and the legal liabilities of apologies. Case studies are featured, including an international example for apology making from Japan.

This work describes the changing language and rhetoric of English-speaking scientists across the 17th-20th centuries. It combines analytical methodologies in the description of scientific writing and offers a "wide angle" perspective that examines the evolution of writing from 1675 to 1975.

In reading history, students engage in cognitive processes of learning, test processing and reasoning. This volume touches on each of these cognitive problems, centred on an in-depth study of college students' text learning and extended to broader issues of text understanding.

A research-based resource for helping professionals dealing with women who were sexually abused by female perpetrators, this text focuses on the female perpetrator, defining what treatments have been found workable and providing.

This short history of China includes a new preface, additional illustrations and a more "reader-friendly" format.

Since the last edition, many significant challenges have occurred in the media. To do justice to these recent "troubles" of the news media, important additions and modifications have been made in every chapter.

A study of bilingual young people who have been selected by their families to mediate communication between themselves and the outside world. It shows that these family interpreters perform at remarkably high levels of accomplishment when compared with others of their age.

Topics addressed in this second edition include: the development of statistics; science, psychology and statistics; the organization of data probability; sampling and estimation; comparisons, correlations and predictions; the design of experiments; the rise of ANOVA; and the statistical hotpot.

Tailored health messages enhance communication effectiveness on health issues and concerns. This volume includes a practical approach for practioners and students of health communication, health psychology, behavioural medicine, public health and related areas.

This text describes research on the emotional communication between parents and children, and its effect on the children's emotional development. Inspired by the work of Dr. Haim Ginott, it presents the result of initial exploratory work with meta-emotion - feelings about feelings.

This text provides a comprehensive survey of the various theoretical contributions which have been made to the study of argumentation. It discusses the historical works that provide the background to the field and major approaches and trends in contemporary research.