Bücher veröffentlicht von The Wine Appreciation Guild

White Wine Enology is dedicated exclusively to the making of unoaked white wines, the largest segment of the global white wine market, and focuses its attention on flavor preservation rather than strategies which seek to obtain short-lived quality benefits. In doing so, the author, for the first time in a single volume, addresses one of the most important issues of white wine enology-improving the limited shelf life of the vast majority of these wines-and shows how different white wine making is from red.Due to the complex chemical process of white wine aging that goes well beyond oxidative aging, the book has a strong focus on sensory analysis throughout: the flavor-active compounds responsible for aging-related faults are specified, and the chemical mechanisms of their formation are identified. Building upon these foundations, Schneider guides the reader through the entire process of vinification-from the crush pad, through all the phases of juice processing, wine stabilization, bottling and storage-clearly defining what measures to take, and what to avoid in order to mitigate aging reactions and to improve flavor stability.While this book is a deep treatment of the scientific fundamentals of wine aging, it also examines typical engineering issues common to the practice. Numerous practical hints and technical details of hands-on winery work round out the picture, and provides a valuable insight into the inherently cross-disciplinary nature of fine white winemaking and a holistic view of one of the most fascinating fields of contemporary enology.

The current US and global wine markets are practically unrecognizable from when the second edition of this text was published. Wineries can ship directly to their customers in 45 US states. Seventy percent of Americans are online. Advanced packaging tech can reveal chemical spoilage, verify provenance, and can even talk (virtually).This new, third edition of the bestselling wine marketing book in the English language explores these and many more new and surprising features of the modern wine marketing landscape. Social Media Marketing & Ecommerce Digital Marketing & Wine Delivery Applications New Trends in Packaging, e.g. Augmented Reality Labeling Sales and Marketing Metrics Complete Regulatory Compliance Going Mobile with Website Strategies Supply Chain Management The Promise of Direct-to-Consumer Sales The New Demographics of Wine Consumption & Wine TourismWine Marketing and Sales covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. This book puts new and powerful tools into the hands of veteran brand managers and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold.