Bücher veröffentlicht von Westland Business

About the BookDiscover the art of thriving in India's ever-shifting PR landscape with insights from 75+ seasoned experts who will help you chart a path towards modern-day brand management in uncertain times.This is a new era for public relations. Never before has reputation been so important, and never before so fraught. At a time when thoughtfulness, transparency and authenticity are seen as key tenets, navigating India's unique cultural, social and economic diversities poses a challenge both for fresh professionals and seasoned leaders. Added to this are emergent technologies across fields. PR professionals have but one choice: adapt to these far-reaching transformations and survive.The Pursuit of Reputation is a one-stop survival guide to this new world. At the heart of this book lies a profound recognition that the way we communicate is undergoing an enormous shift thanks to the growing influence of social media, the rise of influencers, data-driven decision-making and the blurring of lines between earned, owned and paid media. But with shifts come new opportunities-PR professionals are uniquely placed in this matrix to enhance brand reputation, engage stakeholders and drive impactful campaigns that strongly resonate with consumers. With expert insights from seventy-five acclaimed PR professionals working across industry sectors and geographies, the book offers PR strategies for navigating an uncertain environment. It also envisions a future that PR professionals can build: one based on emotional sensitivity, thoughtful responsibility and a healthy respect for environmental, social and governance issues. An essential read for anyone seeking to understand the art of crafting reputations. About the Authors AMITH PRABHU is a pioneering public relations professional with twenty years of experience. He has co-founded platforms such as PRAXIS, SCoRe and Reputation Today among others. He was recently conferred the annual award for Outstanding Contribution to Public Relations by PRCA Asia Pacific. He currently mentors The Promise Foundation.SUJIT PATIL is an acclaimed corporate and brand communications maven with twenty-five years of experience. He has been listed on PRovoke Media's list of the world's most influential CCOs and CMOs, every year from 2018 to 2023. He currently heads Corporate Brand and Communications at Godrej Industries Limited and Associate Companies.

About the BookAs an entrepreneur or business leader, are you feeling anxious about: How to grow your business further? How to be more profitable? What actions need to be taken for better financial performance?Worry no more! Where's the Moolah? will help you grow your profits and manage your cash flow better. It tells you how to pivot for high financial performance, and how the different functions of a business can contribute to overall financial growth. You will find takeaways in the form of tools to capitalize on various aspects of the business for enhancing financial growth, maximizing efficiencies, dos and don'ts, and scorecards.About the AuthorSangeeta Shankaran Sumesh is a chief financial officer turned business and leadership coach. She works with corporate leadership teams on maximising potential, performance and profits. She enables high performance and enhances financial growth for businesses. Her purpose is to serve leaders, teams and entrepreneurs, to shine and succeed. She has rich corporate experience of twenty-five years with multinationals.An independent director on corporate boards and a TEDx speaker, Sangeeta is a chartered accountant and a management accountant. She has completed her executive education from Harvard Business School. She is a credentialed coach, professional speaker and the author of the bestsellers What the Finance and Get High.

About the BookFINANCIAL PLANNING MEETS DIVINE INTERVENTION TO GUIDE YOU TOWARDS A HOLISTIC LIFESTYLE.Everyone works for money, but the smart folk make money work for them.Financial planning meets divine intervention in a book that guides you towards that smarter life. Certified financial planner Suresh Sadagopan breaks down complicated investment and savings plans to illustrate how financial planning can be easy-even exciting. He weaves in the stories of his clients, both entertaining and illuminating, to bring these ideas to life in a compelling narrative.Sadagopan's financial planning is guided by Lord Krishna's precepts, a lens through which financial myths and mistakes become easier to see through. The lord even steps in to help Sadagopan with things like retirement planning, asset allocation and risk management, as he guides his clients Bala, Preeti, Kala and Anshuman through financial and life planning.These stories give way to Sadagopan's investigation of various aspects of financial planning, both monetary and otherwise. In each of these facets, he stresses on how closely finance is linked to other aspects of life, such as children's education or retirement planning. If God Was Your Financial Planner is a compelling argument for channelling a spiritual attitude to arrive at smart financial planning.About the AuthorSuresh Sadagopan is the founder of Ladder7 Financial Advisories, a fee-only financial planning and advisory firm. Ladder7 Financial Advisories is one of the most respected firms in the financial planning and advisory space in India. Suresh is registered as an Investment Adviser (RIA) with the Securities and Exchange Board of India (SEBI).He is an MMS, Certified Financial Planner (CFPCM), Chartered Trust and Estate Planner (CTEPTM) and a Registered Life Planner (RLP).Suresh is passionate about financial planning and has authored several articles and blogs about the same. He also speaks at public forums and appears on TV to educate and coach the public about personal finances, achieving financial freedom and creating wealth.In 2010, Suresh founded The Financial Planners' Guild, India (FPGI), was the founding President for about four years and is the currently the President. He was on the board of directors of Financial Planning Standards Board (FPSB) India-the Certified Financial Planner (CFP) certifying body in India-between 2013 and 2015. He was on the advisory board of the Network FP and FPGI.He is a founding member of the Association of Registered Investment Advisers (ARIA), Suresh has also served as the vice chairman in the past and continues to be on the board.Suresh was listed in the 101 Top Most Influential BFSI Leaders of the World BFSI Congress in 2020 and 2023.