Bücher veröffentlicht von Wiley John + Sons

If you're woke, you're left. If you're left, you're woke. We blur the terms, assuming that if you're one you must be the other. That, Susan Neiman argues, is a dangerous mistake.The intellectual roots and resources of wokeism conflict with ideas that have guided the left for more than 200 years: a commitment to universalism, a firm distinction between justice and power, and a belief in the possibility of progress. Without these ideas, Neiman argues, they will continue to undermine their own goals and drift, inexorably and unintentionally, towards the right. In the long run, they risk becoming what they despise.One of the world's leading philosophical voices, Neiman makes this case by tracing the malign influence of two titans of twentieth-century thought, Michel Foucault and Carl Schmitt, whose work undermined ideas of justice and progress and portrayed social life as an eternal struggle of us against them. A generation schooled with these voices in their heads, raised in a broader culture shaped by the ruthless ideas of neoliberalism and evolutionary psychology, has set about changing the world. It's time they thought again.

Introducing the 'GMAT Official Guide 2023-2024' by the authoritative GMAC (Graduate Management Admission Council). This comprehensive guide is the definitive resource for those looking to conquer the GMAT. Published in 2023 by Wiley John + Sons, this book is a must-have for anyone preparing for business school. The GMAC, known for its expertise in the field, provides a complete overview of the GMAT, offering invaluable tips and strategies to help you succeed. This guide is more than just a study tool, it's a roadmap to success in the challenging world of graduate management admission. It's not just a book, it's your passport to a promising future. Dive into the world of GMAT with this official guide and embark on your journey to business school success. Published by Wiley John + Sons, this book is an essential tool in the arsenal of every ambitious individual.

Revit(R) 2024 for Architecture NO EXPERIENCE REQUIRED Whether you're just getting acquainted with Revit(R) 2024 or want to boost your skills, this guide will take you where you need to go. Autodesk's powerful Building Information Modeling (BIM) software can seem complex, but when you follow the step-by-step tutorial in this book, you will learn Revit(R) 2024 in a real-world setting that can be quickly applied to your own projects. Start out with a tour of the interface and conventions and identify important tools then start building by placing walls, doors, and windows. As you continue, you will learn to build floors layer by layer, work with grids, beams, foundations, and dimensions, then join walls, create ceilings and roofs, and place stairs and railings all while you discover how to handle construction documentation and deal with site considerations, just as you will encounter on the job. Familiarize yourself with the interface and start building right away Learn to place structural components Work with views, grids, dimensions, beams, foundations, and text Create necessary construction documentation, including schedules, materials, and more Apply what you've learned to actual projects

As US-Russian relations scrape the depths of cold-war antagonism, the promise of partnership that beguiled American administrations during the first post-Soviet decades increasingly appears to have been false from the start. Why did American leaders persist in pursuing it? Was there another path that would have produced more constructive relations or better prepared Washington to face the challenge Russia poses today?With a practitioner's eye honed during decades of work on Russian affairs, Thomas Graham deftly traces the evolution of opposing ideas of national purpose that created an inherent tension in relations. Getting Russia Right identifies the blind spots that prevented Washington from seeing Russia as it really is and crafting a policy to advance American interests without provoking an aggressive Russian response. Distilling the Putin factor to reveal the contours of the Russia challenge facing the United States whenever he departs the scene, Graham lays out a compelling way to deal with it so that the United States can continue to advance its interests in a rapidly changing world.

Landmark text focusing on the development of brain and behavior during infancy, childhood, and adolescenceDevelopmental Cognitive Neuroscience provides an accessible introduction to the main methods, theories, and empirical findings of developmental cognitive neuroscience. The focus is on human development from in utero to early adulthood, but key comparative work is also included. This new edition covers research in clinical/medical populations, educational applications and major advancements in methods and analysis, in particular with increasing longitudinal research focusing on understanding the mechanisms of cognitive development. It also contains a new chapter on global and cross-cultural perspectives outlining how developmental cognitive neuroscience has been applied in different settings and how techniques can be successfully adapted.The text features a variety of student-friendly features such as chapter-end discussion, applications of basic research, and introductions to key experimental methods. An accompanying related resource website for students and educators that includes a test bank of multiple choice questions is also provided.Other sample topics covered in Developmental Cognitive Neuroscience include:* Biology of change, methods, and populations, from gene to brain, building a brain, and vision, orienting, and attention* Perceiving and acting in a world of objects, learning, and long-term memory, language, and prefrontal cortex, working memory, and decision-making* Perceiving and acting in the social world, educational neuroscience, interactive specialization, and integrating development cognitive neuroscience* Mid-childhood and adolescent development, social cognition and neuroimaging, and broader cognitive neuroscience approaches and theoryWith expansive yet accessible coverage of the subject, Developmental Cognitive Neuroscience is an ideal resourcefor upper level undergraduate and early postgraduate readers. The text will further appeal to professionals in fields that have adopted developmental cognitive neuroscience approaches, such as education, clinical psychology, pediatric medicine and global health.

Plumb's(TM) VETERINARY DRUG HANDBOOKFind drug dosages and other critical information for prescribing drugs to animals quickly and efficiently in this fully updated new edition of this must-have veterinary resourceThe Tenth Edition of Plumb's(r) Veterinary Drug Handbook updates the most comprehensive, detailed, and trusted source of drug information relevant to veterinary medicine. Covering dosages, drug interactions, adverse effects, and contraindications, among other key drug details, this bestselling book is a must for practicing veterinarians and anyone requiring reliable information on the use of drugs in animals. Designed for ease of use, the book surveys an exhaustive list of drugs with applications for a wide variety of species, including dogs, cats, birds, small mammals, and farm animals.This edition includes updates to all 738 drug monographs and adds 30 new monographs, including 9 new insulin monographs, to its exhaustive coverage of drugs used in the care of animals. This new edition:* Provides an extensively reviewed and updated version of the must-have veterinary drug reference* Includes 30 new drug monographs, including 9 new insulin monographs* Updates all 738 drug monographs, with robust citing of new information* Covers a wide variety of species, including dogs, cats, birds, small mammals, and farm animals* Presents detailed dosing information for an exhaustive list of drugs used in animalsPlumb's(r) exhaustive coverage of drugs relevant to the veterinary field makes this book an essential reference for veterinarians, veterinary technicians, veterinary pharmacologists, pharmacists with veterinary patients, and libraries that serve these groups.

Comprehend the mysteries--and the amazing potential--of quantum computingQuantum computing has the promise to be the next huge thing in technology. How do we know that? Look at how much the big players in tech are investing in the technology. Quantum Computing For Dummies preps you for the amazing changes that are coming with the world of computing built on the phenomena of quantum mechanics. Need to know what is it and how does it work? This easy-to-understand book breaks it down and answers your most pressing questions. Get a better understanding of how quantum computing is revolutionizing networking, data management, cryptography, and artificial intelligence in ways that would have previously been unthinkable. With a Dummies guide by your side, you'll get a primer on the inner workings and practical applications of quantum computers.* Learn the difference binary and quantum computers* Discover which industries will be most influenced by quantum computing* See how quantum improves encryption and enables business* Take a look at how quantum is applied in big data and AIFor technologists and IT pros interested in getting on board the quantum train--plus anyone who's quantum-curious--this Dummies guide is a must-have.

Quickly and efficiently prepare for the Google Associate Cloud Engineer certification with the proven Sybex methodIn the newly updated Second Edition of Google Cloud Certified Associate Cloud Engineer Study Guide, expert engineer and tech educator Dan Sullivan delivers an essential handbook for anyone preparing for the challenging Associate Cloud Engineer exam offered by Google and for those seeking to upgrade their Google Cloud engineering skillset.The book provides readers with coverage of every domain and competency tested by the Associate Cloud Engineer exam, including how to select the right Google compute service from the wide variety of choices, how to choose the best storage option for your services, and how to implement appropriate security controls and network functionality.This guide also offers:* A strong emphasis on transforming readers into competent, job-ready applicants, with a focus on building skills in high demand by contemporary employers* Concrete test-taking strategies, techniques, and tips to help readers conquer exam anxiety* Complimentary access to a comprehensive online learning environment, complete with practice testsA must-have resource for practicing and aspiring Google Cloud engineers, Google Cloud Certified Associate Cloud Engineer Study Guide allows you to prepare for this challenging certification efficiently and completely.

PRAISE FORFINANCIAL MANAGEMENT "The finance profession is at a crossroads and Jack Alexander is standing at the signposts, pointing toward a path where they can transform themselves to a value-adding partner. With the right support, technology, and mindset--the humble finance team can emerge as a powerful catalyst for performance improvements and value creation. A book that is worth its weight in gold." --DANIELE TEDESCO, CEO, Apliqo "I have witnessed firsthand Alexander's partnership-driven approach and framework-driven concepts enhance firm profitability, and ultimately value. This comprehensive book is a must-read, and reference for finance executives and FP&A teams." -- WILLIAM W. BENTON, CFA, Investment Analyst, Partner, William Blair Investment Management, LLC "An excellent resource for the finance professional aiming to add value to the business as a trusted advisor. In addition to providing the right level of depth on both core fundamentals and advanced topics, the book's emphasis on the intangibles required to effectively serve the business in the ever-changing environment of the 21st century makes this a timely and worthwhile read." --MICHAEL ROSSI, MBA, CFO, Healthcare/Life Science "Jack Alexander's latest insight leads us beyond the traditional drivers of business performance to an evolving 21st century environment, requiring new approaches to succeed as an effective business partner. This book delineates the potential partnership with business leaders to help achieve organizational goals, drive performance and maximize shareholder value. A must-read for financial and business leaders."--JOE HARTNETT, CEO, Single Digits Inc. "Financial Management is a go-to guide for CFOs to drive performance and create shareholder value. These techniques can elevate a CFO from gatekeeper to strategic partner to the CEO. The tools are based on decades of experience and sound financial principles." -- JENNIFER BETHEL, PHD, Professor Emeritus, Past Chair of the Finance Department, Babson College "Financial Management is an exceptional reference for all finance professionals, providing a comprehensive guide and invaluable insights from a successful career CFO and executive advisor. The companion website really sets this text apart, offering practical tools to drive growth, profitability and value and elevates finance professionals to the level of trusted business partners." --LAURA J. GOEDKEN, CFO, SaaS and Services

Discover the behaviors and habits you need to avoid to become the best leader you can be How NOT to Lead: Lessons Every Manager Can Learn from Dumpster Chickens, Mushroom Farmers, and Other Office Offenders is a timely and lively discussion of the mistakes and missteps that many leaders make as they do their best to guide their teams to success and achievement. Cybersecurity veteran and author Dr. Chase Cunningham walks you through a variety of failed-leader archetypes--including the Dumpster Chicken, the Mushroom Farmer, the Unicorn Chaser, and the Cat Herder--as well as timeless lessons and in-depth case studies that highlight the real-world application of the concepts discussed in the book. You'll learn to improve your planning, strategy, and execution by dodging the pitfalls that have tripped up so many leaders before you. You'll get actionable habits and behaviors and specific solutions to common, hard-to-solve problems faced by leaders in every industry and every country. An ideal resource with lessons you can implement immediately to develop your leadership skills faster and smarter, How NOT to Lead will earn a place on the desks of managers, executives, directors, and other business leaders, as well as entrepreneurs, founders, team leaders, human resources executives, and anyone else with an interest in fulfilling their leadership potential.

The iPhone boot camp for getting the most out of your device iPhone For Dummies is the ultimate user-friendly guide to the iPhone! Whether you're new to the iPhone or just want to get more out of it, this book will show you the essentials you need to know to take full advantage of the major features.

Clear away the fog surrounding AI in education--and regain your peace of mindAmong teachers, there is a cloud of rumors, confusion, and fear surrounding the rise of artificial intelligence. AI and the Future of Education is a timely response to this general state of panic, showing you that AI is a tool to leverage, not a threat to teaching and learning. By understanding what AI is, what it does, and how it can be used to enhance education, you can let go of anxiety and uncertainty, and learn to embrace artificial intelligence.It's true that, along with tremendous opportunities, AI presents some challenges for the field of education. In this book, Priten Shah, a Harvard M.Ed. with a robust background in educational innovation, helps you face these challenges head on, so you can gain the knowledge and skills you need to use AI effectively in your classroom. Thanks to this thorough consideration of ethical considerations and practical approaches, you can develop your own strategy for leveraging AI in administrative tasks, lesson design, professional development, and beyond.* Understand what AI and machine learning are, and learn about new developments like ChatGPT* Discover strategies for engaging students more fully using AI* Automate administrative tasks, grading and feedback, and assessments* Use AI in innovative ways to promote higher-order thinking skills* Examine ethical considerations of AI, including the achievement gap, privacy concerns, and biasFor K-12 educators, as well as leaders and policymakers who want to understand the role of technology in education, AI and the Future of Education is a valuable resource that can change AI from an unknown entity to an indispensable tool.

How we move beyond burnout culture in an age of loneliness and instead reconnect with our deepest humanity and become authentic leadersWe've reached a tipping point. Today's ecologically and socially precarious world is calling for new solutions to old problems. But at this time of urgency the Millennial Generation, the largest generation in the United States, is faltering. Strapped with unprecedented student debt and suffering from the double-punch of recent financial crises, the Millennial cohort of 72.1 million Americans is called a new "Lost Generation." And these economic struggles have been accompanied by a crisis in mental health. Most self-help books that encourage individuals to "hack" life-to produce more and achieve more, even to "adult" more-are not meeting the needs of our time and may be part of the problem rather than the solution. Getting Over Ourselves shows people how they can orient to something beyond the endless and exhausting striving of achievement-oriented culture. It simultaneously offers a reprieve from burnout and a provocative call to move beyond the status-quo to tackle the problems of our time.This book challenges the premise of the self-help genre-namely, that there is a separate, solitary self in need of constant improvement. Rather, it identifies our generation's preoccupation with self-improvement as a source of their suffering and uses developmental psychology to guide members of this generation toward a new level of maturity--one that reconnects them with their deepest humanity and their greatest potential to lead in a troubled world.

Learn skills that will last a lifetime with Manga for Success!The Manga for Success series combines highly visual Manga stories with simple, clear explanations of the most important business and self-help concepts every young career professional needs to know to step up, stand out, and succeed. Titles include:* The Psychology of Personal Growth and Better Relationships* Business Problem-Solving and Strategy* Marketing* Leading Teams and Meetings* Managing Change* Resilience, Confidence, and Positive ThinkingApplicable in both business and personal life, these books have the potential to change your life for the better--and you'll have fun reading it. Find out why the Manga For Success series--now available in English for the first time--is so popular in Japan, Korea, and beyond.

Master the four disciplines of strategic fitness essential to executive performanceIn Strategic, New York Times and Wall Street Journal bestselling author Rich Horwath delivers an incisive roadmap to help leaders at all levels think, plan, and act strategically to navigate every business challenge they face. The book offers business leaders a proven framework--the Strategic Fitness System--containing dozens of tools, techniques, and checklists to confidently master every area of the business, from designing market-winning strategies to shaping the organization's culture.The practical content will help executives in any industry improve what research has shown to be the most important leadership factor to an organization's future success--strategic competence--and use this skill to transform complexity to clarity in charting their strategic direction. The book features:* A common language for strategy and business planning* Practical tools for developing the four dimensions of executive fitness key to advancing the company's growth: strategy, leadership, organization, and communication* Techniques for designing enduring competitive advantage and frameworks for creating innovative new value for customers* Methods for evolving the business model to transform the trajectory of the business* The Strategic Quotient (SQ)--a validated assessment of an executive's strategic thinking, planning, and executionWith practical tools and dozens of real-world examples, readers of Strategic will immediately be able to set direction, create advantage, and achieve executive excellence. Be more than tactical--be Strategic.

Seize your place in a new era in commerce and industryIn Strategy in The Age of Disruption, a team of dedicated strategists delivers an exciting and practical guide to Industry 4.0, a commercial transformation that's impacting every facet of the market, the environment, and our social lives. You'll learn what Industry 4.0 is, what it means for you and your company, and how you--as a leader, manager, expert, entrepreneur, or investor--can capitalize on it and put it into practice.This is a complete handbook on strategic execution. It's a step-by-step tutorial designed to get you to clearly see your strategic position, the choices available to you, and how to execute on those choices. You'll also find:* Ways to move beyond outdated business models that no longer serve the companies that follow them* Common myths about strategy and how to put them to bed for good* Deep and insightful explanations of the fourth industrial revolution and what it means for your sector and companyHighly visual and endlessly engaging, Strategy in The Age of Disruption will systematically guide you through how to manage the challenges of the present and the promise of the future.

An up-to-date and practical resource for the diagnosis and treatment of exotic companion mammal diseases and conditionsThe revised third edition of Blackwell's Five-Minute Veterinary Consult: Small Mammal provides key information on diseases and conditions commonly seen in small exotic mammals in a concise, accessible format. Each identically formatted topic presents essential details for diagnosing and treating these common pets. The Third Edition has been thoroughly updated throughout, and adds hedgehogs and sugar gliders to the existing rabbit, rodent, ferret, chinchilla, and guinea pig coverage.The book is organized alphabetically for easy access by busy practitioners and students. A companion website offers client handouts that can be downloaded and distributed to clients.Readers will find:* Fast access to key information for the treatment of small exotic pets* Concise descriptions of a wide range of diseases and conditions seen in these species* Detailed, up-to-date information on diagnostic and treatment options* Extensive appendices, including common dosages and normal values for a variety of exotic companion mammals* Client education handouts on the companion website, covering topics like chronic, intermittent diarrhea in rabbits and dental malocclusion in guinea pigsDesigned for small animal general veterinary practitioners, exotic animal veterinarians, and laboratory animal veterinarians, Blackwell's Five-Minute Veterinary Consult: Small Mammal's consistency and broad coverage benefits anyone involved in providing veterinary care to exotic companion mammals.

Japanese women are an enigma to the world. Demure and exotic, they are often portrayed as sufferers in the chauvinistic culture - for example, married women on average spend as twice as long time on chores compared to their partners. Designated to a second-class citizen status in the working world, they are ultra-minority in the decision-making positions (e.g. half of public companies have all-male boards). It is lamentable when more than thirty years have passed since the Equal Employment Act was enacted in 1987."And where are the women?" asks a perplexed Belgian CEO who freshly assumed his role at a blue-chip Japanese company, Mitsubishi Chemical Holdings. This book tries to answer this question through firsthand interviews with successful senior Japanese women who have embarked on a career around 1987, thus approaching retirement. They range from corporate, entrepreneurs to academic. They are a minority compared to their male peers in the cohort, but they present a wide spectrum of how a minority can carve out a long and rewarding career. Diversity of their colorful lives tells a reality of Japanese women not relegated to a monolithic, victimized position in the society. Often their careers take an unexpected turn making them more thrilling rides than straightforward paths of men. The mentors play an important role. The role models are often amiss, but not missed by these trailblazers. It is also about riding the wave - if the employer is routing for women to ascend, why feel ashamed about seizing the opportunity? They are tales of individual struggles and triumphs. The women are funny and forthcoming. Much has changed throughout their career, but there is still a long way to go. Having been there done that, they share their observations for what needs to be done.Prefacing these stories will be the societal context within which the readers should associate each chronicle. Fresh Tracks offers lessons on individual survival and provides a recipe for further societal changes to pave the way for next generation. Each chapter will include a list of recommendations which the public and private sectors can make so Japan can further facilitate the rise of women in the working world.Key takeaways:* How to craft successful careers from an underdog position* What advantages and disadvantages Japanese society offer working women* How to make the working world more gender-equitable

57th edition of the gold standard in US stock market trend, patterns, and cyclesIn Stock Trader's Almanac 2024, veteran trader and market strategist Jeffrey Hirsch delivers the latest edition of the most trusted source used by traders around the world to make sense of the complexities of the US stock market. You'll master key cycles and trends, including the "January Barometer," the "Santa Claus Rally," the "Best Six Months," and the four-year "Presidential Election Cycle" as you learn to trade and invest with confidence.You'll explore strategies for getting a handle on increased market volatility, identifying past periods of exceptional price movement in the market, as well as streaks of positive and negative performance likely to repeat themselves. You'll also find:* Month-by-month strategies that deliver reliably outsized market returns based on cyclical trends* Key explanations and descriptions of seasonal and annual cycles that consistently repeat themselves, year after year* Strategies and techniques that promise--and deliver--a sizeable impact on your investing bottom-lineFor 57 years, the Almanac has offered savvy investors the freshest data and most insightful advice. Stock Trader's Almanac 2024 is the comprehensive roadmap to investing eagerly anticipated by day traders, long-term investors, and portfolio managers alike.

This international bestselling book on acute paediatric care is the coursebook for the Advanced Life Support Group s Advanced Paediatric Life Support (APLS). It uses their practical approach, a tried and tested method of treating children during the crucial first few hours of a life threatening condition. Advanced Paediatric Life Support is used in emergency and paediatric departments, by physicians, nurses and allied health professionals, and its clear layout and straightforward style make it a highly practical tool both for training and in the event of an emergency. The fifth edition includes major new features bringing it right up to date, including: The latest International Liaison Committee on Resuscitation (ILCOR) 2010 Guidelines A discussion on the importance of human factors A new and improved design including full colour photographs and diagrams With this book at hand, paediatric and emergency staff can be confident in having comprehensive and authoritative guidance on the first principles of recognising life threatening conditions through to all the procedures necessary to save a child s life.

Lay down some tracks--no garage required!GarageBand has become the default musical sketchpad for both well-known artists and hobbyists musicians who want a simple way to record, edit, and share their own tunes. GarageBand For Dummies is your go-to guide to navigating the interface and making the tweaks to create your own songs.Look inside to discover how to lay down a beat with the virtual drum kits, layer on sweet sounds with built-in virtual instruments, and attach simple hardware to record vocals or live instruments on a Mac, iPad, or even an iPhone.* Use built-in instruments to create a song* Attach your guitar or mic to record live sounds* Export your final product or individual tracks* Add effects and edit your songGarageBand is the simplest way to create basic tracks without investing in costly hardware and learning a complex digital audio workstation software package--and this book shows you how.

Are you suffering from Data Presentation Zombification?Billions of dollars and thousands of hours are lost every year during ineffective business meetings worldwide. Data practitioners painstakingly present their valuable analytical insights, only to fall flat, inspiring more yawns than yeses.In Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action, Lea Pica provides a 4-phase, step-by-step blueprint for planning, designing, visualizing, and delivering compelling data storytelling in business presentations. Following her blueprint, you will learn how to use neuroscience and cinematic storytelling techniques to galvanize your stakeholders into action.By the final page, you'll know exactly how to:* Choose the data that matters most to your decision-makers* Speak to different stakeholder audience personality types (even the most challenging)* Infuse your data presentation with a persuasive narrative storyline* Craft strategic recommendations that get approved and implemented* Design simple, stunning slides that communicate without confusing* Transmit your data story with best-practice data visualization techniques* Avoid the most common data visualization violations and charting pitfalls* Prepare for and deliver your presentation like a professional speaker* Navigate challenging meeting conversations and logistics with easeWhether you work with little or big data, this book will show you how to prevent presentation zombies and inspire the action and credibility you and your organization deserve.

Set yourself up for business success with this pocket-sized playbookPacked with research, stories, and practical tools you can apply immediately, The Pocket MBA is an essential handbook for taking your business and your leadership to the next level. From mansplaining to motherhood, women face unique challenges when it comes to running a successful business. But whatever challenges you personally face, The Pocket MBA shares the insightful tips and strategies that will give you a head-start as a leader, manager, and owner.In four accessible parts, you'll uncover the key components for a rock-solid team and a booming business. Whether you're going it on your own or you're working with a franchise, you'll learn effective ways to:* Lead yourself: Learn how to align your leadership with your values, and how to ground and centre yourself so that you can respond more effectively to challenges.* Lead your team: Get tips for recruiting and coaching staff so you can forge a happy, motivated, high-performing team of employees (who want to stick with you!).* Lead your clients: Learn the framework that will keep your clients happy and returning again and again--generating more positive reviews and word-of-mouth.* Lead your business: Discover practical models and metrics for assessing your ideas and making those critical business decisions.Perfect for busy women in any industry, The Pocket MBA is a short and sweet playbook that will help you grow your business into a thriving, profitable enterprise.

A little birdy told us you needed to know more about MastodonReady to escape the drama of existing social media platforms and try something new and awesome in the world of social media? In Mastodon For Dummies, experienced tech trainers Chris Minnick and Mike McCallister show you exactly how to use Mastodon, the hot decentralized social media offering on the web and destination for thousands of social media migrants. Learn how to sign up for the service on your choice of server and get familiar with the rules of what's sure to become your new favorite app. You'll discover how to connect with other people, attract your own followers, and make yourself right at home in the Mastodon community.In the book, you'll find:* Easy-to-follow instructions on how to choose the Mastodon server that suits you best* Instructions for establishing new connections on a new social platform and learning the rules of the road* Tips for conducting business on Mastodon and making a home for your home-based business or brand on the social media service* Step-by-step guides on launching your very own serverIf you're ready to leave old social platforms in the rear-view and try something new, grab a copy of Mastodon For Dummies.