Bücher veröffentlicht von XML Press

The Language of Learning introduces the field of education to business professionals through the terminology that defines the field. It includes definitions of 52 terms that business professionals need to know about business education and training. Each term has a definition, a description of why that term is important, and an essay about why business professionals need to know this term and how they can use it. Each of the 52 terms was contributed by a leading expert in that specific area.Businesses need to ensure that their employees have the skills they need to be effective in their jobs. Education and training are a critical part of ensuring this is the case. The Language of Learning provides the vocabulary and concepts professionals need to understand so they can work with learning specialists to design training and education programs that are effective and efficient.In addition to the 52 main terms, there is an extensive glossary with more than 90 additional terms and more than 150 references for further exploration. The Language of Learning is a must-read for business professionals and learning and development specialists.

Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions.Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights.This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.

Over the course of a career, every engineer needs to communicate, in both written and oral form, with other engineers and non-engineers. Yet, too many engineers never develop this basic skill. Engineering Words draws on the authors' extensive experience as technical communicators and teachers of a popular class in technical communication for engineers at the University of California, Riverside, to present a comprehensive introduction to communicating in the business world. This book covers everything from the basics of clear writing to résumés to cover letters to requirements documents to presentations and much more.Engineering Words can be used as a textbook for classes that train engineers to be effective communicators. It can also serve as a self-study text that even experienced engineers will find useful for improving their communication skills.

When Bette Frick wanted to transition her live training to a webinar platform, she searched for advice on managing the technology and maximizing learner interaction. She found plenty of books about presenting marketing webinars but only a few books for trainers. She longed for simple tips to help engage participants in her technical and business writing webinars. So, she had to learn by doing; she experimented with high- and low-tech strategies for keeping learners involved and enjoying her classes. Webinar School presents her practical tips for offering flawless webinars, keeping participants engaged, and having as much fun as the learners do.

Outsourcing stirs strong emotions. Employees associate it with layoffs, reduced quality, and plummeting morale. Managers often don't understand the potential, thinking either that it will reduce their costs by large amounts or that it will make them obsolete, too. The truth is that, when done correctly, outsourcing often does not lead to layoffs, can lead to increased quality, and can even boost morale. Although the inflated savings that some managers have been led to believe are untrue (outsourcing can rarely, if ever, reduce content development costs by more than 60 percent), outsourcing can still be a win for both a company and its employees.Outsourcing Technical Writing: A Primer provides a comprehensive introduction to outsourcing technical writing. Barry Saiff, who has had extensive experience with outsourced content development, provides a roadmap for outsourcing success along with cases studies, a sample outsourcing agreement, and a sample plan. He also connects the success of outsourcing with management excellence and process maturity.

Structured writing has never been more important or more confusing. We keep trying to do more and more with content, but we give ourselves less and less time to do it. Structured content can help keep your rhetoric on track and your processes efficient. But how does it do that and what is the relationship between rhetoric and process? It is easy to get lost in sea of acronyms and buzz words: semantics, XML, metadata, DITA, structure, DocBook, hypertext, Markdown, topics, XSLT, reuse, LaTeX, silos, HTML. Structured Writing cuts through the noise, explaining what structured writing is (you have been doing it all along) and how you can use different structures to achieve different purposes. It focuses on how you can partition and manage the complexity of the content creation process using structured writing techniques to ensure that everything is handled by the person or process with the skills, time, and resources to handle it effectively. Most importantly, this book shows you how the right structured writing techniques can improve the quality of your content and, at the same time, make your content processes more efficient without sacrificing quality for efficiency or vice versa. There are so many options available in the structured writing space today. This book will show you where each of them fits and help you choose the approach that is optimal for your content.

MadCap Flare for Programmers shows how Flare manages and parses content and how you can interact with Flare outside the user interface. It introduces the structure of Flare content files and Flare output files, such as HTML5 help, and shows how you can manipulate those files.With more than 50 examples in languages such as JavaScript, C#, Java, XSLT, and Visual Basic, this book covers most of the ways you can programmatically interact with MadCap Flare. This book is for programmers who support Flare, technical writers who want to look under the hood, and managers who would like to know what possibilities exist beyond the Flare UI.

DITA expert Eliot Kimber takes you inside the DITA XML standard, explaining the architecture and technology that make DITA unique. Volume 1 of his two-volume exploration of DITA starts with a hands-on explanation of end-to-end DITA processing that will get you up and running fast. Then, he explores the DITA architecture, explaining maps and topics, structural patterns, metadata, linking and addressing, keys and key references, relationship tables, conditional processing, reuse, and more.DITA for Practitioners Volume 1: Architecture and Technology is for engineers, tool builders, and content strategists: anyone who designs, implements, or supports DITA-based systems and needs a deeper understanding of DITA technology. Kimber's unique perspective unwraps the puzzle that is DITA, explaining the rationale for its design and structure, and giving you an unvarnished, detailed look inside this important technology.

In recent years, information architecture and user experience have become recognized fields with mature methodologies, What has been lacking in the world of content strategy has been attention to the foundation these disciplines are built on: authors.Author Experience focuses on the value of managing the communication process effectively and efficiently. It deals with this process from the point of view of those who create and manage content.This book defines author experience, outlines the challenges that stand in the way of a good author experience, and provides a set of design patterns that will help you define and implement an author experience that improves content quality and author efficiency.

The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy.This book, and its companion website, is an invitation to readers to join the conversation. This is an important step: the beginning of a common language. Using this book will not only help you shape your work, but also encourage you to contribute your own terminology and help expand the depth and breadth of the profession

Il web cambia il modo in cui usiamo i contenuti, non solo quelli presenti sul web, ma i contenuti in generale. Se i vostri contenuti non sono facili da trovare e utilizzabili velocemente, il lettore se ne andrà praticamente all'istante. Siamo tutti figli del web e, quando abbiamo a che fare con le informazioni, inclusa la documentazione dei prodotti, cerchiamo il campo di ricerca e ci aspettiamo che ogni ricerca funzioni come Google. Non c'è più primo o ultimo, prima o dopo, su o giù: ogni pagina è la prima.Per i comunicatori tecnici, questa situazione di "ogni pagina è la prima" costituisce una grande sfida: come possiamo documentare un prodotto di ampia portata e complessità usando solo moduli di informazione, e come possiamo mettere il lettore in grado di trovare e navigare con efficienza contenuti scritti in maniera modulare?In questo libro innovativo, Mark Baker spinge lo sguardo oltre i soliti consigli su come scrivere per il web e oltre la concezione della scrittura modulare intesa semplicemente come un mezzo per perseguire efficienza e riutilizzo, al fine di esplorare dal vero il modo in cui il lettore usa le informazioni nell'epoca del web e per elaborare un metodo di pianificazione, creazione, gestione e strutturazione della documentazione modulare che sia veramente efficace per tale lettore.