Arctic Son

Awards: submit to National Outdoor Book Awards
Blurbs: targeted blurbs from Alaska VIPs
Catalogs: IPS drop in, Graphic Arts Books Live-Off-The-Land Book flyer
Events: author signings in Alaska
Promotions: tie-ins to PBS pledge drive airings
Publicity: print and broadcast based on author events
Reviews/Excerpts: Alaska regional and national outdoor/nature/live-off-the-land, and parenting media
Social/Online: Ingram e-comm, Facebook Fan Page, graphicartsbooks.com, GoodReads, Bookish, LibraryThing, Indie Advance Access giveaways, YouTube trailer
Tradeshows: ReadAlaska Book Fair, PNBA, Alaska Wholesale Gift Show, Seattle Wholesale Gift Show, and Alaska Library Association Conference.