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Achieving Brand Loyalty in China through After-Sales Services

- With a Particular Focus on the Influences of Cultural Determinants

von Alexander Frass

61,00 €

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling.
- Buch
- 61,00 €
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