Name: Achieving Brand Loyalty in China through After-Sales Services
Price: 61.00 EUR
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Author: Alexander Frass
ISBN: 9783658143664

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Über Achieving Brand Loyalty in China through After-Sales Services

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling.

Sprache:
Englisch

ISBN:
9783658143664

Verlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Einband:
Taschenbuch

Seitenzahl:
317

Veröffentlicht:
16. Juni 2016

Ausgabe:
12016

Abmessungen:
148x210x18 mm.

Gewicht:
4398 g.

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Beschreibung von Achieving Brand Loyalty in China through After-Sales Services

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling.

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Das Buch Achieving Brand Loyalty in China through After-Sales Services ist in den folgenden Kategorien erhältlich:

Wirtschaft & Schule > Marketing

Achieving Brand Loyalty in China through After-Sales Services

Über Alexander Frass

Beschreibung von Achieving Brand Loyalty in China through After-Sales Services

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