Bücher von Andy Ruddock

Andy Ruddock imparts a theoretically well-rounded analysis of digital media's effect on us, with pedagogy and case studies that draw the reader in.

This book is a pragmatic guide to both gathering and analysing media data and helps readers make sense of how media are involved in politics, by bringing media research to life with vivid case studies.

Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.