Bücher von Armand Mattelart

This introduction to communication theory offers an historical account of the development of all major theoretical approaches by summing up the range of existing theories, and explaining how and why the diverse currents of thought emerged.

Mattelart unpacks the notion of the information society, and examines why it has become the dominant paradigm for social change. He also asks why the notion has come to be dominant in the absence of any critical examination of the conditions under which it has been produced.

A survey of the changes in the advertising industry in the last 20 years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.