Bücher von Birgitta Sandberg - tales-buecher.de

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Managing and Marketing Radical Innovations

- Marketing New Technology

von Finland) Sandberg & Birgitta (Turku School of Economics

77,00 - 227,00 €

Focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.
- Buch
- 77,00 €
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